Lacoste ads
Fashion & ApparelMetaUpdated
Adspy has recorded 6,833 ad creatives for Lacoste on Meta since Sep 1, 2025: 87% images and 14% videos. A creative has a median recorded running time of 39 days. 2,917 were live at the last record, on Nov 9, 2026.
Figures on this page are computed on the 5,000 newest of the 6,833 recorded creatives.
- 6,833
- creatives recorded
- 2,917
- live at the last record
- 39 days
- median recorded running time
- 478
- new in the last 30 days
Lacoste ads, longest recorded first
24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record.
Meta · Image · 449 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 428 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 421 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 335 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 327 days recorded
EndedFirst recorded
- Studio Shot
- Single Image
Meta · Image · 320 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 299 days recorded
LiveFirst recorded
Meta Ad Library recordMeta · Image · 291 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 291 days recorded
LiveFirst recorded
- Studio Shot
- Single Image
Meta · Image · 290 days recorded
LiveFirst recorded
- Studio Shot
- Single Image
Meta · Image · 284 days recorded
EndedFirst recorded
Meta Ad Library recordMeta · Image · 274 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Video · 200 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Studio Shot
- Text Overlay on Footage
Meta · Video · 191 days recorded
LiveFirst recorded
- Opens with: Pattern Interrupt / Visual Surprise
- Branded Production
- Montage
Meta · Video · 190 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Product Closeup
Meta · Video · 188 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Montage
Meta · Video · 188 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Voiceover B-Roll
Meta · Video · 188 days recorded
LiveFirst recorded
- Opens with: Visual Intrigue
- Branded Production
- POV
Meta · Video · 187 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Montage
Meta · Video · 187 days recorded
LiveFirst recorded
- Opens with: Visual Intrigue / Portrait Focus
- Branded Production
- Talking Head
Meta · Video · 184 days recorded
LiveFirst recorded
- Opens with: Pattern Interrupt
- Branded Production
- Montage
Meta · Video · 182 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Voiceover B-Roll
Meta · Video · 182 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Montage
Meta · Video · 181 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Montage
Key facts about Lacoste's ads
- As of Nov 9, 2026, Adspy's library holds 6,833 ad creatives for Lacoste, recorded on Meta since Sep 1, 2025.
- 2,917 of the 5,000 Lacoste creatives read here (58%) were live at the last record; 2,083 had ended.
- Lacoste's creatives are 87% images and 14% videos. The median recorded running time is 39 days for its images and 38 days for its videos.
- Lacoste's most common video openings are "Visual Surprise" (73%), "Pattern Interrupt" (10%) and "Visual Intrigue" (3%), as a share of its analysed videos.
- 1,424 Lacoste creatives (28%) were seen live for 90 days or more, and 297 for under 7 days.
- Lacoste added 478 new creatives in the last 30 days and 1,568 in the last 90, against an average of 327 a month over the last 12 months.
- The longest-recorded Lacoste ad shown here is an image on Meta, first recorded Jun 4, 2025 and seen live for 449 days.
- Across the 468 Fashion & Apparel brands in Adspy's library, the median brand has a recorded running time of 25 days, 27% videos and 59 new creatives in 30 days. Lacoste has 39 days, 14% videos and 478.
- In Sportswear, the brands whose ads are closest to Lacoste's are Kappa, le coq sportif and Foot Locker, among 41 brands of that sector in Adspy's library.
How Lacoste advertises, in figures
Computed on 5,000 recorded creatives, 4,927 of them analysed by Adspy.
Formats
| Format | Creatives | Share | Median recorded days |
|---|---|---|---|
| Image | 4,324 | 87% | 39 |
| Video | 676 | 14% | 38 |
Recorded running time
| Running time | Creatives |
|---|---|
| Under 7 days | 297 |
| 7 to 29 days | 1,954 |
| 30 to 89 days | 1,325 |
| 90 days or more | 1,424 |
Median: 39 days. Days a creative was seen live in the public ad libraries, not a result.
How its videos open
| Hook type | Creatives | Share | Median recorded days |
|---|---|---|---|
| Visual Surprise | 486 | 73% | 38 |
| Pattern Interrupt | 69 | 10% | 51 |
| Visual Intrigue | 23 | 3% | 26 |
| Bold Statement | 20 | 3% | 38 |
| Visual Surprise / Pattern Interrupt | 9 | 1% | 17 |
| Brand Recognition | 3 | under 1% | 61 |
| Visual Intrigue / Pattern Interrupt | 3 | under 1% | 71 |
| Visual Reveal | 3 | under 1% | 99 |
Share of the brand's analysed videos. A video has one hook type, assigned by Adspy's analysis.
When Lacoste launches new creatives
New creatives per month, from Sep 2025 to Nov 2026. The busiest month was Oct 2026, with 551 new creatives. 1,568 were first recorded in the last 90 days.
- Sep 2025: 323 new creatives
- Oct 2025: 374 new creatives
- Nov 2025: 382 new creatives
- Dec 2025: 351 new creatives
- Jan 2026: 219 new creatives
- Feb 2026: 35 new creatives
- Mar 2026: 9 new creatives
- Apr 2026: 290 new creatives
- May 2026: 435 new creatives
- Jun 2026: 428 new creatives
- Jul 2026: 457 new creatives
- Aug 2026: 431 new creatives
- Sep 2026: 530 new creatives
- Oct 2026: 551 new creatives
- Nov 2026: 185 new creatives
Lacoste next to its closest brands in Sportswear
The 3 brands closest to Lacoste among the 41 Sportswear brands in Adspy's library: same sector, and analysed ads that address the same audiences and pain points with the same angles and offers.
| Brand | Creatives | Live | Videos | Median recorded days | New in 30 days | Top video opening |
|---|---|---|---|---|---|---|
| Lacoste | 6,833 | 2,917 | 14% | 39 | 478 | Visual Surprise |
 Kappa | 760 | 12 | 16% | 14 | 12 | Visual Surprise |
 le coq sportif | 565 | 50 | 11% | 17 | 28 | Visual Surprise |
 Foot Locker | 1,308 | 519 | 29% | 54 | 138 | Visual Surprise |
- Compared with Kappa, Lacoste has 6,833 creatives recorded against 760, 14% videos against 16%, 478 new in the last 30 days against 12, and a median recorded running time of 39 days against 14 days.
- Compared with le coq sportif, Lacoste has 6,833 creatives recorded against 565, 14% videos against 11%, 478 new in the last 30 days against 28, and a median recorded running time of 39 days against 17 days.
- Compared with Foot Locker, Lacoste has 6,833 creatives recorded against 1,308, 14% videos against 29%, 478 new in the last 30 days against 138, and a median recorded running time of 39 days against 54 days.
Ads similar to Lacoste's
5 ads from APL - Athletic Propulsion Labs, Foot Locker, adidas Football and adidas Originals that share their production and their message with one of the Lacoste ads shown on this page. Same rule: first recorded 20 days ago or more.
APL - Athletic Propulsion Labs
Meta · Video · 191 days recorded
- Shares: Voiceover B-Roll
- Shares: Model
Foot Locker
Meta · Video · 211 days recorded
- Shares: Montage
- Shares: Model
Foot Locker
Meta · Image · 279 days recorded
- Shares: Product Photography
- Shares: Single Image
adidas Football
Meta · Image · 22 days recorded
- Shares: Product Photography
- Shares: Single Image
adidas Originals
Meta · Image · 214 days recorded
- Shares: Product Photography
- Shares: Single Image
The full reading of Lacoste's ads
A Brand Full Analysis also reads what Lacoste says and where it sends people. That part is for Adspy's users: ask your assistant for it once Adspy is connected.
Ask your assistant, with Adspy connected:
Run a Brand Full Analysis of Lacoste with AdspyShow me Lacoste's longest-running video ads and what they open withCompare Lacoste's ads with its closest competitorMessaging angles
18 angles read across 4,927 analysed creatives
Shown in the full analysis.
Offers
15 offer types with their share and running time
Shown in the full analysis.
Landing pages
Where the ads send people, grouped by destination
Shown in the full analysis.
Observations and verdicts
216 tagged patterns compared, each with its count and interval
Shown in the full analysis.
Questions about Lacoste's ads
How many ads has Lacoste run?
Adspy has recorded 6,833 ad creatives for Lacoste on Meta since Sep 1, 2025. A creative is one image or video, and several ads can use the same one.
Is Lacoste running ads right now?
At the last record, on Nov 9, 2026, 2,917 creatives of Lacoste were live on Meta. This page is refreshed weekly; each ad links to its public record, which shows its state today.
What ad formats does Lacoste use?
Of the creatives recorded for Lacoste, 87% images and 14% videos.
How do Lacoste's video ads open?
Lacoste's most common video openings are "Visual Surprise" (73%), "Pattern Interrupt" (10%) and "Visual Intrigue" (3%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video.
How long do Lacoste's ads run?
The median recorded running time of a Lacoste creative is 39 days. Recorded running time is the number of days a creative was seen live in the public ad libraries. It says how long an ad stayed up, not how it performed.
What is Lacoste's longest-running ad?
The longest-recorded Lacoste ad shown here is an image on Meta, first recorded Jun 4, 2025 and seen live for 449 days.
How often does Lacoste launch new ads?
Lacoste added 478 new creatives in the last 30 days and 1,568 in the last 90, against an average of 327 a month over the last 12 months.
Which brands advertise like Lacoste?
In Sportswear, the brands whose ads are closest to Lacoste's are Kappa, le coq sportif and Foot Locker, among 41 brands of that sector in Adspy's library. Compared with Kappa, Lacoste has 6,833 creatives recorded against 760, 14% videos against 16%, 478 new in the last 30 days against 12, and a median recorded running time of 39 days against 14 days.
Where does this data come from?
From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with Lacoste.
Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative.Adspy is not affiliated with Lacoste.Request a correction or removal. Requests are handled within 72 hours; a removed page is not rebuilt.
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