IKEA ads
Home & LivingMetaUpdated
Adspy has recorded 4,278 ad creatives for IKEA on Meta since Jul 18, 2023: 83% images and 17% videos. A creative has a median recorded running time of 48 days. 882 were live at the last record, on Nov 9, 2026.
- 4,278
- creatives recorded
- 882
- live at the last record
- 48 days
- median recorded running time
- 258
- new in the last 30 days
IKEA ads, longest recorded first
24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record.
Meta · Video · 470 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Product Closeup
Meta · Image · 430 days recorded
EndedFirst recorded
- Studio Shot
- Single Image
Meta · Image · 381 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 336 days recorded
EndedFirst recorded
- Product Photography
- Single Image
Meta · Image · 334 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 332 days recorded
LiveFirst recorded
- Branded Production
- Single Image
Meta · Image · 315 days recorded
EndedFirst recorded
- Branded Production
- Single Image
Meta · Image · 309 days recorded
LiveFirst recorded
- Studio Shot
- Single Image
Meta · Image · 306 days recorded
EndedFirst recorded
- Product Photography
- Single Image
Meta · Image · 299 days recorded
LiveFirst recorded
- Studio Shot
- Single Image
Meta · Image · 291 days recorded
EndedFirst recorded
- 3D Render
- Single Image
Meta · Image · 286 days recorded
EndedFirst recorded
- Lifestyle Photography
- Single Image
Meta · Image · 284 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Video · 249 days recorded
LiveFirst recorded
- Opens with: Pattern Interrupt
- Studio Shot
- Single Image
Meta · Video · 241 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Text Overlay on Footage
Meta · Video · 222 days recorded
EndedFirst recorded
- Opens with: Visual Metaphor
- Illustration
- Single Image
Meta · Video · 218 days recorded
EndedFirst recorded
- Opens with: Pattern Interrupt
- Branded Production
- Voiceover B-Roll
Meta · Video · 215 days recorded
LiveFirst recorded
- Opens with: Pattern Interrupt
- Studio Shot
- Single Image
Meta · Video · 214 days recorded
EndedFirst recorded
- Opens with: Visual Intrigue
- Branded Production
- Text Overlay on Footage
Meta · Video · 213 days recorded
EndedFirst recorded
- Opens with: Pattern Interrupt
- Branded Production
- Voiceover B-Roll
Meta · Video · 209 days recorded
EndedFirst recorded
- Opens with: Pattern Interrupt
- Lo-Fi
- Text Overlay on Footage
Meta · Video · 202 days recorded
EndedFirst recorded
- Opens with: Pattern Interrupt
- Branded Production
- Text Overlay on Footage
Meta · Video · 201 days recorded
LiveFirst recorded
- Opens with: Pattern Interrupt
- Lo-Fi
- Text Overlay on Footage
Meta · Video · 201 days recorded
LiveFirst recorded
- Opens with: Pattern Interrupt
- Branded Production
- Text Overlay on Footage
Key facts about IKEA's ads
- As of Nov 9, 2026, Adspy's library holds 4,278 ad creatives for IKEA, recorded on Meta since Jul 18, 2023.
- 882 of the 4,278 IKEA creatives read here (21%) were live at the last record; 3,396 had ended.
- IKEA's creatives are 83% images and 17% videos. The median recorded running time is 48 days for its images and 47 days for its videos.
- IKEA's most common video openings are "Visual Surprise" (34%), "Pattern Interrupt" (31%) and "Bold Statement" (8%), as a share of its analysed videos.
- 986 IKEA creatives (23%) were seen live for 90 days or more, and 127 for under 7 days.
- IKEA added 258 new creatives in the last 30 days and 964 in the last 90, against an average of 265 a month over the last 12 months.
- The longest-recorded IKEA ad shown here is a video on Meta, first recorded Mar 27, 2025 and seen live for 470 days; it opens with "Visual Surprise".
- Across the 157 Home & Living brands in Adspy's library, the median brand has a recorded running time of 27 days, 33% videos and 41 new creatives in 30 days. IKEA has 48 days, 17% videos and 258.
- In Furniture, the brands whose ads are closest to IKEA's are Miliboo, Swoon and TIPTOE, among 18 brands of that sector in Adspy's library.
How IKEA advertises, in figures
Computed on 4,278 recorded creatives, 4,166 of them analysed by Adspy.
Formats
| Format | Creatives | Share | Median recorded days |
|---|---|---|---|
| Image | 3,565 | 83% | 48 |
| Video | 713 | 17% | 47 |
Recorded running time
| Running time | Creatives |
|---|---|
| Under 7 days | 127 |
| 7 to 29 days | 1,322 |
| 30 to 89 days | 1,843 |
| 90 days or more | 986 |
Median: 48 days. Days a creative was seen live in the public ad libraries, not a result.
How its videos open
| Hook type | Creatives | Share | Median recorded days |
|---|---|---|---|
| Visual Surprise | 238 | 34% | 42 |
| Pattern Interrupt | 215 | 31% | 47 |
| Bold Statement | 56 | 8% | 52 |
| UGC-style Opening | 28 | 4% | 45 |
| Visual Intrigue | 11 | 2% | 91 |
| Visual Surprise / Pattern Interrupt | 11 | 2% | 55 |
| Question | 9 | 1% | 46 |
| Pattern Interrupt / Bold Statement | 8 | 1% | 18 |
Share of the brand's analysed videos. A video has one hook type, assigned by Adspy's analysis.
When IKEA launches new creatives
New creatives per month, from Dec 2024 to Nov 2026. The busiest month was Jul 2026, with 556 new creatives. 964 were first recorded in the last 90 days.
- Dec 2024: 21 new creatives
- Jan 2025: 47 new creatives
- Feb 2025: 19 new creatives
- Mar 2025: 47 new creatives
- Apr 2025: 72 new creatives
- May 2025: 76 new creatives
- Jun 2025: 63 new creatives
- Jul 2025: 135 new creatives
- Aug 2025: 88 new creatives
- Sep 2025: 117 new creatives
- Oct 2025: 86 new creatives
- Nov 2025: 73 new creatives
- Dec 2025: 58 new creatives
- Jan 2026: 120 new creatives
- Feb 2026: 100 new creatives
- Mar 2026: 154 new creatives
- Apr 2026: 444 new creatives
- May 2026: 382 new creatives
- Jun 2026: 266 new creatives
- Jul 2026: 556 new creatives
- Aug 2026: 271 new creatives
- Sep 2026: 415 new creatives
- Oct 2026: 287 new creatives
- Nov 2026: 131 new creatives
IKEA next to its closest brands in Furniture
The 3 brands closest to IKEA among the 18 Furniture brands in Adspy's library: same sector, and analysed ads that address the same audiences and pain points with the same angles and offers.
| Brand | Creatives | Live | Videos | Median recorded days | New in 30 days | Top video opening |
|---|---|---|---|---|---|---|
| IKEA | 4,278 | 882 | 17% | 48 | 258 | Visual Surprise |
 Miliboo | 110 | 9 | 37% | 30 | 6 | Visual Surprise |
 Swoon | 444 | 49 | 20% | 42 | 14 | Visual Surprise |
 TIPTOE | 449 | 98 | 27% | 61 | 25 | Visual Surprise |
- Compared with Miliboo, IKEA has 4,278 creatives recorded against 110, 17% videos against 37%, 258 new in the last 30 days against 6, and a median recorded running time of 48 days against 30 days.
- Compared with Swoon, IKEA has 4,278 creatives recorded against 444, 17% videos against 20%, 258 new in the last 30 days against 14, and a median recorded running time of 48 days against 42 days.
- Compared with TIPTOE, IKEA has 4,278 creatives recorded against 449, 17% videos against 27%, 258 new in the last 30 days against 25, and a median recorded running time of 48 days against 61 days.
Ads similar to IKEA's
5 ads from Fatboy the Original, Article and Miliboo that share their production and their message with one of the IKEA ads shown on this page. Same rule: first recorded 20 days ago or more.
Fatboy the Original
Meta · Image · 181 days recorded
- Shares: Product Photography
- Shares: Single Image
Article
Meta · Image · 483 days recorded
- Shares: Studio Shot
- Shares: Single Image
Fatboy the Original
Meta · Image · 307 days recorded
- Shares: Product Photography
- Shares: Single Image
Miliboo
Meta · Image · 329 days recorded
- Shares: Product Photography
- Shares: Single Image
Miliboo
Meta · Image · 284 days recorded
- Shares: Product Photography
- Shares: Single Image
The full reading of IKEA's ads
A Brand Full Analysis also reads what IKEA says and where it sends people. That part is for Adspy's users: ask your assistant for it once Adspy is connected.
Ask your assistant, with Adspy connected:
Run a Brand Full Analysis of IKEA with AdspyShow me IKEA's longest-running video ads and what they open withCompare IKEA's ads with its closest competitorMessaging angles
29 angles read across 4,166 analysed creatives
Shown in the full analysis.
Offers
17 offer types with their share and running time
Shown in the full analysis.
Landing pages
Where the ads send people, grouped by destination
Shown in the full analysis.
Observations and verdicts
262 tagged patterns compared, each with its count and interval
Shown in the full analysis.
Questions about IKEA's ads
How many ads has IKEA run?
Adspy has recorded 4,278 ad creatives for IKEA on Meta since Jul 18, 2023. A creative is one image or video, and several ads can use the same one.
Is IKEA running ads right now?
At the last record, on Nov 9, 2026, 882 creatives of IKEA were live on Meta. This page is refreshed weekly; each ad links to its public record, which shows its state today.
What ad formats does IKEA use?
Of the creatives recorded for IKEA, 83% images and 17% videos.
How do IKEA's video ads open?
IKEA's most common video openings are "Visual Surprise" (34%), "Pattern Interrupt" (31%) and "Bold Statement" (8%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video.
How long do IKEA's ads run?
The median recorded running time of a IKEA creative is 48 days. Recorded running time is the number of days a creative was seen live in the public ad libraries. It says how long an ad stayed up, not how it performed.
What is IKEA's longest-running ad?
The longest-recorded IKEA ad shown here is a video on Meta, first recorded Mar 27, 2025 and seen live for 470 days; it opens with "Visual Surprise".
How often does IKEA launch new ads?
IKEA added 258 new creatives in the last 30 days and 964 in the last 90, against an average of 265 a month over the last 12 months.
Which brands advertise like IKEA?
In Furniture, the brands whose ads are closest to IKEA's are Miliboo, Swoon and TIPTOE, among 18 brands of that sector in Adspy's library. Compared with Miliboo, IKEA has 4,278 creatives recorded against 110, 17% videos against 37%, 258 new in the last 30 days against 6, and a median recorded running time of 48 days against 30 days.
Where does this data come from?
From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with IKEA.
Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative.Adspy is not affiliated with IKEA.Request a correction or removal. Requests are handled within 72 hours; a removed page is not rebuilt.
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