Sign inConnect your AI
Huel logo

Huel ads

Food & BeverageMetaUpdated

Adspy has recorded 3,953 ad creatives for Huel on Meta since Oct 15, 2021: 59% images and 41% videos. A creative has a median recorded running time of 23 days. 990 were live at the last record, on Nov 6, 2026.

3,953
creatives recorded
990
live at the last record
23 days
median recorded running time
251
new in the last 30 days

Huel ads, longest recorded first

24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record.

  • Huel video ad, first frame on Meta, first recorded Sep 10, 2024

    Meta · Video · 448 days recorded

    LiveFirst recorded

    • Opens with: Bold Statement
    • Lo-Fi
    • Talking Head
    Meta Ad Library record
  • Huel video ad, first frame on Meta, first recorded May 9, 2025

    Meta · Video · 392 days recorded

    LiveFirst recorded

    • Opens with: Bold Statement / Pain Point Agitation
    • Branded Production
    • Talking Head
    Meta Ad Library record
  • Huel video ad, first frame on Meta, first recorded May 9, 2025

    Meta · Video · 392 days recorded

    LiveFirst recorded

    • Opens with: Bold Statement
    • Lo-Fi
    • Text Overlay on Footage
    Meta Ad Library record
  • Huel video ad, first frame on Meta, first recorded May 9, 2025

    Meta · Video · 392 days recorded

    LiveFirst recorded

    • Opens with: Pattern Interrupt
    • UGC Mashup
    • POV
    Meta Ad Library record
  • Huel image ad on Meta, first recorded Aug 15, 2024

    Meta · Image · 383 days recorded

    EndedFirst recorded

    • Branded Production
    • Split Screen
    Meta Ad Library record
  • Huel image ad on Meta, first recorded Oct 25, 2024

    Meta · Image · 378 days recorded

    EndedFirst recorded

    • Branded Production
    • Infographic
    Meta Ad Library record
  • Huel image ad on Meta, first recorded May 13, 2024

    Meta · Image · 368 days recorded

    EndedFirst recorded

    • Branded Production
    • Single Image
    Meta Ad Library record
  • Huel video ad, first frame on Meta, first recorded Jun 12, 2025

    Meta · Video · 358 days recorded

    LiveFirst recorded

    • Opens with: Bold Statement/Question
    • Lo-Fi
    • Talking Head
    Meta Ad Library record
  • Huel video ad, first frame on Meta, first recorded Jun 12, 2025

    Meta · Video · 357 days recorded

    LiveFirst recorded

    • Opens with: Pattern Interrupt
    • UGC Mashup
    • Talking Head
    Meta Ad Library record
  • Huel video ad, first frame on Meta, first recorded Jun 12, 2025

    Meta · Video · 357 days recorded

    LiveFirst recorded

    • Opens with: Visual Surprise / Bold Statement
    • Lo-Fi
    • Text Overlay on Footage
    Meta Ad Library record
  • Huel video ad, first frame on Meta, first recorded Jun 14, 2025

    Meta · Video · 355 days recorded

    LiveFirst recorded

    • Opens with: Bold Statement
    • Studio Shot
    • Text Overlay on Footage
    Meta Ad Library record
  • Huel video ad, first frame on Meta, first recorded Jul 2, 2025

    Meta · Video · 337 days recorded

    LiveFirst recorded

    • Opens with: Relatable Scenario / Pattern Interrupt
    • UGC
    • POV
    Meta Ad Library record
  • Huel image ad on Meta, first recorded Jul 2, 2025

    Meta · Image · 336 days recorded

    LiveFirst recorded

    • Branded Production
    • Single Image
    Meta Ad Library record
  • Huel image ad on Meta, first recorded Jul 3, 2025

    Meta · Image · 336 days recorded

    LiveFirst recorded

    • Product Photography
    • Single Image
    Meta Ad Library record
  • Huel image ad on Meta, first recorded Jul 2, 2025

    Meta · Image · 336 days recorded

    LiveFirst recorded

    • Product Photography
    • Single Image
    Meta Ad Library record
  • Huel image ad on Meta, first recorded Jul 2, 2025

    Meta · Image · 335 days recorded

    LiveFirst recorded

    • Product Photography
    • Single Image
    Meta Ad Library record
  • Huel image ad on Meta, first recorded Jul 2, 2025

    Meta · Image · 335 days recorded

    LiveFirst recorded

    • Branded Production
    • Split Screen
    Meta Ad Library record
  • Huel image ad on Meta, first recorded Jul 2, 2025

    Meta · Image · 334 days recorded

    LiveFirst recorded

    • Branded Production
    • Single Image
    Meta Ad Library record
  • Huel image ad on Meta, first recorded Feb 20, 2025

    Meta · Image · 320 days recorded

    EndedFirst recorded

    • Product Photography
    • Single Image
    Meta Ad Library record
  • Huel image ad on Meta, first recorded Jul 19, 2025

    Meta · Image · 320 days recorded

    LiveFirst recorded

    • UGC
    • Single Image
    Meta Ad Library record
  • Huel video ad, first frame on Meta, first recorded May 9, 2025

    Meta · Video · 305 days recorded

    EndedFirst recorded

    • Opens with: Pattern Interrupt / Bold Statement
    • UGC
    • Talking Head
    Meta Ad Library record
  • Huel image ad on Meta, first recorded Sep 10, 2024

    Meta · Image · 305 days recorded

    EndedFirst recorded

    • UGC
    • Quote Card
    Meta Ad Library record
  • Huel video ad, first frame on Meta, first recorded Aug 1, 2025

    Meta · Video · 305 days recorded

    LiveFirst recorded

    • Opens with: Bold Statement
    • Branded Production
    • Text Overlay on Footage
    Meta Ad Library record
  • Huel video ad, first frame on Meta, first recorded Jul 13, 2024

    Meta · Video · 287 days recorded

    EndedFirst recorded

    • Opens with: Pattern Interrupt, Pain Point Agitation
    • Branded Production
    • Talking Head
    Meta Ad Library record

Key facts about Huel's ads

  • As of Nov 6, 2026, Adspy's library holds 3,953 ad creatives for Huel, recorded on Meta since Oct 15, 2021.
  • 990 of the 3,953 Huel creatives read here (25%) were live at the last record; 2,940 had ended.
  • Huel's creatives are 59% images and 41% videos. The median recorded running time is 25 days for its images and 22 days for its videos.
  • Huel's most common video openings are "Bold Statement" (31%), "Pattern Interrupt" (19%) and "Pain Point Agitation" (9%), as a share of its analysed videos.
  • 682 Huel creatives (17%) were seen live for 90 days or more, and 600 for under 7 days.
  • Huel added 251 new creatives in the last 30 days and 701 in the last 90, against an average of 203 a month over the last 12 months.
  • The longest-recorded Huel ad shown here is a video on Meta, first recorded Sep 10, 2024 and seen live for 448 days; it opens with "Bold Statement".
  • Across the 109 Food & Beverage brands in Adspy's library, the median brand has a recorded running time of 28 days, 47% videos and 26 new creatives in 30 days. Huel has 23 days, 41% videos and 251.

How Huel advertises, in figures

Computed on 3,953 recorded creatives, 3,895 of them analysed by Adspy.

Formats

Huel creatives by format
FormatCreativesShareMedian recorded days
Image2,31559%25
Video1,63841%22

Recorded running time

Huel creatives by recorded running time
Running timeCreatives
Under 7 days600
7 to 29 days1,559
30 to 89 days1,089
90 days or more682

Median: 23 days. Days a creative was seen live in the public ad libraries, not a result.

How its videos open

Huel videos by hook type
Hook typeCreativesShareMedian recorded days
Bold Statement49831%24
Pattern Interrupt30619%17
Pain Point Agitation1479%14
Visual Surprise654%23
Question604%29
UGC-style Opening574%25
Bold Statement / Pattern Interrupt523%39
Bold Statement / Question322%28

Share of the brand's analysed videos. A video has one hook type, assigned by Adspy's analysis.

When Huel launches new creatives

New creatives per month, from Dec 2024 to Nov 2026. The busiest month was Oct 2026, with 292 new creatives. 701 were first recorded in the last 90 days.

292
  1. Dec 2024: 79 new creatives
  2. Jan 2025: 63 new creatives
  3. Feb 2025: 52 new creatives
  4. Mar 2025: 48 new creatives
  5. Apr 2025: 83 new creatives
  6. May 2025: 124 new creatives
  7. Jun 2025: 97 new creatives
  8. Jul 2025: 81 new creatives
  9. Aug 2025: 140 new creatives
  10. Sep 2025: 140 new creatives
  11. Oct 2025: 134 new creatives
  12. Nov 2025: 93 new creatives
  13. Dec 2025: 231 new creatives
  14. Jan 2026: 65 new creatives
  15. Feb 2026: 118 new creatives
  16. Mar 2026: 165 new creatives
  17. Apr 2026: 227 new creatives
  18. May 2026: 234 new creatives
  19. Jun 2026: 251 new creatives
  20. Jul 2026: 274 new creatives
  21. Aug 2026: 284 new creatives
  22. Sep 2026: 232 new creatives
  23. Oct 2026: 292 new creatives
  24. Nov 2026: 59 new creatives

The full reading of Huel's ads

A Brand Full Analysis also reads what Huel says and where it sends people. That part is for Adspy's users: ask your assistant for it once Adspy is connected.

Ask your assistant, with Adspy connected:

Run a Brand Full Analysis of Huel with Adspy
Show me Huel's longest-running video ads and what they open with
Compare Huel's ads with its closest competitor
  • Messaging angles

    28 angles read across 3,895 analysed creatives

    Shown in the full analysis.

  • Offers

    15 offer types with their share and running time

    Shown in the full analysis.

  • Landing pages

    Where the ads send people, grouped by destination

    Shown in the full analysis.

  • Observations and verdicts

    277 tagged patterns compared, each with its count and interval

    Shown in the full analysis.

Questions about Huel's ads

How many ads has Huel run?

Adspy has recorded 3,953 ad creatives for Huel on Meta since Oct 15, 2021. A creative is one image or video, and several ads can use the same one.

Is Huel running ads right now?

At the last record, on Nov 6, 2026, 990 creatives of Huel were live on Meta. This page is refreshed weekly; each ad links to its public record, which shows its state today.

What ad formats does Huel use?

Of the creatives recorded for Huel, 59% images and 41% videos.

How do Huel's video ads open?

Huel's most common video openings are "Bold Statement" (31%), "Pattern Interrupt" (19%) and "Pain Point Agitation" (9%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video.

How long do Huel's ads run?

The median recorded running time of a Huel creative is 23 days. Recorded running time is the number of days a creative was seen live in the public ad libraries. It says how long an ad stayed up, not how it performed.

What is Huel's longest-running ad?

The longest-recorded Huel ad shown here is a video on Meta, first recorded Sep 10, 2024 and seen live for 448 days; it opens with "Bold Statement".

How often does Huel launch new ads?

Huel added 251 new creatives in the last 30 days and 701 in the last 90, against an average of 203 a month over the last 12 months.

Where does this data come from?

From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with Huel.

Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative.Adspy is not affiliated with Huel.Request a correction or removal. Requests are handled within 72 hours; a removed page is not rebuilt.

Have a brand in mind?

Add Adspy to your assistant with this URL, sign in, and ask about its ads. You need no ad account.

Connect your AI
https://www.adspy.sh/mcp