Google ads
E-commerce & RetailMetaUpdated
Adspy has recorded 5,383 ad creatives for Google on Meta since Dec 11, 2024: 64% videos and 36% images. A creative has a median recorded running time of 37 days. 1,946 were live at the last record, on Nov 10, 2026.
Figures on this page are computed on the 5,000 newest of the 5,383 recorded creatives.
- 5,383
- creatives recorded
- 1,946
- live at the last record
- 37 days
- median recorded running time
- 312
- new in the last 30 days
Google ads, longest recorded first
24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record.
Meta · Video · 538 days recorded
LiveFirst recorded
- Opens with: Pattern Interrupt
- Motion Graphics
- Text Overlay on Footage
Meta · Video · 502 days recorded
LiveFirst recorded
- Opens with: Visual Recognition & Bold Statement
- Branded Production
- Text Overlay on Footage
Meta · Video · 417 days recorded
LiveFirst recorded
- Opens with: Bold Statement
- Motion Graphics
- Text Overlay on Footage
Meta · Video · 392 days recorded
LiveFirst recorded
- Opens with: Pattern Interrupt / Relatable Scenario
- Screen Recording
- POV
Meta · Video · 302 days recorded
LiveFirst recorded
- Opens with: Question
- Screen Recording
- Skit
Meta · Video · 292 days recorded
LiveFirst recorded
- Opens with: Pain Point Agitation
- Screen Recording
- Text Overlay on Footage
Meta · Video · 286 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Product Photography
- Product Closeup
Meta · Video · 265 days recorded
LiveFirst recorded
- Opens with: Pattern Interrupt
- Screen Recording
- Text Overlay on Footage
Meta · Video · 262 days recorded
LiveFirst recorded
- Opens with: Pattern Interrupt
- User Screenshot
- Text Overlay on Footage
Meta · Image · 258 days recorded
LiveFirst recorded
- Screen Recording
- Text Overlay on Footage
Meta · Video · 256 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Screen Recording
- Demo
Meta · Video · 248 days recorded
EndedFirst recorded
- Opens with: Visual Surprise
- Motion Graphics
- Text Overlay on Footage
Meta · Image · 244 days recorded
LiveFirst recorded
- AI-Generated
- Single Image
Meta · Video · 243 days recorded
LiveFirst recorded
- Opens with: Visual Surprise & Pattern Interrupt
- Screen Recording
- Tutorial
Meta · Image · 230 days recorded
LiveFirst recorded
- Screen Recording
- Text Overlay on Footage
Meta · Image · 202 days recorded
LiveFirst recorded
- UGC
- Text Overlay on Footage
Meta · Image · 201 days recorded
LiveFirst recorded
- AI-Generated
- Single Image
Meta · Image · 201 days recorded
LiveFirst recorded
- Screen Recording
- Single Image
Meta · Image · 200 days recorded
LiveFirst recorded
- Illustration
- Single Image
Meta · Image · 200 days recorded
LiveFirst recorded
- Illustration
- Single Image
Meta · Image · 200 days recorded
LiveFirst recorded
- Illustration
- Single Image
Meta · Image · 200 days recorded
LiveFirst recorded
- Illustration
- Single Image
Meta · Image · 200 days recorded
LiveFirst recorded
- Illustration
- Single Image
Meta · Image · 200 days recorded
LiveFirst recorded
- Illustration
- Single Image
Key facts about Google's ads
- As of Nov 10, 2026, Adspy's library holds 5,383 ad creatives for Google, recorded on Meta since Dec 11, 2024.
- 1,946 of the 5,000 Google creatives read here (39%) were live at the last record; 3,054 had ended.
- Google's creatives are 64% videos and 36% images. The median recorded running time is 37 days for its videos and 37 days for its images.
- Google's most common video openings are "Visual Surprise" (28%), "Pattern Interrupt" (24%) and "Bold Statement" (8%), as a share of its analysed videos.
- 1,100 Google creatives (22%) were seen live for 90 days or more, and 147 for under 7 days.
- Google added 312 new creatives in the last 30 days and 1,000 in the last 90, against an average of 247 a month over the last 12 months.
- The longest-recorded Google ad shown here is a video on Meta, first recorded Jan 8, 2025 and seen live for 538 days; it opens with "Pattern Interrupt".
- Across the 403 E-commerce & Retail brands in Adspy's library, the median brand has a recorded running time of 27 days, 34% videos and 43 new creatives in 30 days. Google has 37 days, 64% videos and 312.
How Google advertises, in figures
Computed on 5,000 recorded creatives, 4,878 of them analysed by Adspy.
Formats
| Format | Creatives | Share | Median recorded days |
|---|---|---|---|
| Video | 3,210 | 64% | 37 |
| Image | 1,790 | 36% | 37 |
Recorded running time
| Running time | Creatives |
|---|---|
| Under 7 days | 147 |
| 7 to 29 days | 2,006 |
| 30 to 89 days | 1,747 |
| 90 days or more | 1,100 |
Median: 37 days. Days a creative was seen live in the public ad libraries, not a result.
How its videos open
| Hook type | Creatives | Share | Median recorded days |
|---|---|---|---|
| Visual Surprise | 848 | 28% | 35 |
| Pattern Interrupt | 740 | 24% | 41 |
| Bold Statement | 231 | 8% | 35 |
| Pain Point Agitation | 157 | 5% | 51 |
| Question | 147 | 5% | 42 |
| UGC-style Opening | 103 | 3% | 23 |
| Visual Surprise / Pattern Interrupt | 83 | 3% | 31 |
| Pattern Interrupt / Bold Statement | 50 | 2% | 30 |
Share of the brand's analysed videos. A video has one hook type, assigned by Adspy's analysis.
When Google launches new creatives
New creatives per month, from Dec 2024 to Nov 2026. The busiest month was May 2026, with 385 new creatives. 1,000 were first recorded in the last 90 days.
- Dec 2024: 23 new creatives
- Jan 2025: 126 new creatives
- Feb 2025: 9 new creatives
- Mar 2025: 18 new creatives
- Apr 2025: 60 new creatives
- May 2025: 133 new creatives
- Jun 2025: 196 new creatives
- Jul 2025: 180 new creatives
- Aug 2025: 256 new creatives
- Sep 2025: 313 new creatives
- Oct 2025: 378 new creatives
- Nov 2025: 350 new creatives
- Dec 2025: 381 new creatives
- Jan 2026: 100 new creatives
- Feb 2026: 72 new creatives
- Mar 2026: 45 new creatives
- Apr 2026: 302 new creatives
- May 2026: 385 new creatives
- Jun 2026: 377 new creatives
- Jul 2026: 242 new creatives
- Aug 2026: 265 new creatives
- Sep 2026: 376 new creatives
- Oct 2026: 299 new creatives
- Nov 2026: 114 new creatives
The full reading of Google's ads
A Brand Full Analysis also reads what Google says and where it sends people. That part is for Adspy's users: ask your assistant for it once Adspy is connected.
Ask your assistant, with Adspy connected:
Run a Brand Full Analysis of Google with AdspyShow me Google's longest-running video ads and what they open withCompare Google's ads with its closest competitorMessaging angles
38 angles read across 4,878 analysed creatives
Shown in the full analysis.
Offers
12 offer types with their share and running time
Shown in the full analysis.
Landing pages
Where the ads send people, grouped by destination
Shown in the full analysis.
Observations and verdicts
348 tagged patterns compared, each with its count and interval
Shown in the full analysis.
Questions about Google's ads
How many ads has Google run?
Adspy has recorded 5,383 ad creatives for Google on Meta since Dec 11, 2024. A creative is one image or video, and several ads can use the same one.
Is Google running ads right now?
At the last record, on Nov 10, 2026, 1,946 creatives of Google were live on Meta. This page is refreshed weekly; each ad links to its public record, which shows its state today.
What ad formats does Google use?
Of the creatives recorded for Google, 64% videos and 36% images.
How do Google's video ads open?
Google's most common video openings are "Visual Surprise" (28%), "Pattern Interrupt" (24%) and "Bold Statement" (8%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video.
How long do Google's ads run?
The median recorded running time of a Google creative is 37 days. Recorded running time is the number of days a creative was seen live in the public ad libraries. It says how long an ad stayed up, not how it performed.
What is Google's longest-running ad?
The longest-recorded Google ad shown here is a video on Meta, first recorded Jan 8, 2025 and seen live for 538 days; it opens with "Pattern Interrupt".
How often does Google launch new ads?
Google added 312 new creatives in the last 30 days and 1,000 in the last 90, against an average of 247 a month over the last 12 months.
Where does this data come from?
From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with Google.
Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative.Adspy is not affiliated with Google.Request a correction or removal. Requests are handled within 72 hours; a removed page is not rebuilt.
Have a brand in mind?
Add Adspy to your assistant with this URL, sign in, and ask about its ads. You need no ad account.
https://www.adspy.sh/mcp