Free People ads
Fashion & ApparelMetaUpdated
Adspy has recorded 3,224 ad creatives for Free People on Meta since Jan 31, 2024: 64% images and 36% videos. A creative has a median recorded running time of 37 days. 278 were live at the last record, on Nov 7, 2026.
- 3,224
- creatives recorded
- 278
- live at the last record
- 37 days
- median recorded running time
- 233
- new in the last 30 days
Free People ads, longest recorded first
24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record.
Meta · Image · 346 days recorded
EndedFirst recorded
- Studio Shot
- Single Image
Meta · Image · 346 days recorded
EndedFirst recorded
- Studio Shot
- Single Image
Meta · Image · 315 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 208 days recorded
LiveFirst recorded
- Studio Shot
- Single Image
Meta · Image · 190 days recorded
LiveFirst recorded
- Studio Shot
- Single Image
Meta · Image · 183 days recorded
EndedFirst recorded
- Studio Shot
- Single Image
Meta · Image · 169 days recorded
EndedFirst recorded
- Studio Shot
- Single Image
Meta · Video · 158 days recorded
EndedFirst recorded
- Opens with: Visual Transition / Pattern Interrupt
- Studio Shot
- Text Overlay on Footage
Meta · Video · 158 days recorded
EndedFirst recorded
- Opens with: Visual Reveal
- Product Photography
- Single Image
Meta · Image · 148 days recorded
LiveFirst recorded
- Studio Shot
- Single Image
Meta · Image · 146 days recorded
EndedFirst recorded
- Branded Production
- Single Image
Meta · Image · 139 days recorded
LiveFirst recorded
- Studio Shot
- Single Image
Meta · Video · 138 days recorded
EndedFirst recorded
- Opens with: Visual Surprise
- Studio Shot
- Collage
Meta · Image · 136 days recorded
EndedFirst recorded
- Branded Production
- Single Image
Meta · Image · 133 days recorded
LiveFirst recorded
- Studio Shot
- Single Image
Meta · Video · 133 days recorded
EndedFirst recorded
- Opens with: Visual Surprise
- Product Photography
- Single Image
Meta · Video · 131 days recorded
EndedFirst recorded
- Opens with: Visual Surprise
- Studio Shot
- Text Overlay on Footage
Meta · Video · 131 days recorded
EndedFirst recorded
- Opens with: Visual Surprise
- Studio Shot
- Demo
Meta · Video · 131 days recorded
EndedFirst recorded
- Opens with: Visual Surprise
- Studio Shot
- Text Overlay on Footage
Meta · Video · 124 days recorded
EndedFirst recorded
- Opens with: UGC-style Opening
- Lo-Fi
- POV
Meta · Video · 124 days recorded
EndedFirst recorded
- Opens with: UGC-style Opening
- Lo-Fi
- POV
Meta · Video · 124 days recorded
EndedFirst recorded
- Opens with: UGC-style Opening
- Lo-Fi
- Vlog
Meta · Video · 112 days recorded
EndedFirst recorded
- Opens with: Visual Intrigue
- Product Photography
- Single Image
Meta · Video · 106 days recorded
EndedFirst recorded
- Opens with: Visual Surprise
- Studio Shot
- Text Overlay on Footage
Key facts about Free People's ads
- As of Nov 7, 2026, Adspy's library holds 3,224 ad creatives for Free People, recorded on Meta since Jan 31, 2024.
- 278 of the 3,224 Free People creatives read here (9%) were live at the last record; 2,915 had ended.
- Free People's creatives are 64% images and 36% videos. The median recorded running time is 38 days for its images and 36 days for its videos.
- Free People's most common video openings are "Visual Surprise" (70%), "Visual Intrigue" (7%) and "Pattern Interrupt" (6%), as a share of its analysed videos.
- 161 Free People creatives (5%) were seen live for 90 days or more, and 92 for under 7 days.
- Free People added 233 new creatives in the last 30 days and 696 in the last 90, against an average of 177 a month over the last 12 months.
- The longest-recorded Free People ad shown here is an image on Meta, first recorded Jan 31, 2024 and seen live for 346 days.
- Across the 468 Fashion & Apparel brands in Adspy's library, the median brand has a recorded running time of 25 days, 27% videos and 59 new creatives in 30 days. Free People has 37 days, 36% videos and 233.
- In Fashion & Apparel, the brands whose ads are closest to Free People's are Modern Citizen, Goldenpoint and Negative Underwear, among 13 brands of that sector in Adspy's library.
How Free People advertises, in figures
Computed on 3,224 recorded creatives, 3,144 of them analysed by Adspy.
Formats
| Format | Creatives | Share | Median recorded days |
|---|---|---|---|
| Image | 2,050 | 64% | 38 |
| Video | 1,174 | 36% | 36 |
Recorded running time
| Running time | Creatives |
|---|---|
| Under 7 days | 92 |
| 7 to 29 days | 1,265 |
| 30 to 89 days | 1,675 |
| 90 days or more | 161 |
Median: 37 days. Days a creative was seen live in the public ad libraries, not a result.
How its videos open
| Hook type | Creatives | Share | Median recorded days |
|---|---|---|---|
| Visual Surprise | 801 | 70% | 35 |
| Visual Intrigue | 76 | 7% | 44 |
| Pattern Interrupt | 66 | 6% | 35 |
| UGC-style Opening | 29 | 3% | 40 |
| Visual Appeal | 10 | under 1% | 44 |
| Visual Montage | 8 | under 1% | 24 |
| Bold Statement | 6 | under 1% | 26 |
| Visual Presentation | 6 | under 1% | 43 |
Share of the brand's analysed videos. A video has one hook type, assigned by Adspy's analysis.
When Free People launches new creatives
New creatives per month, from Dec 2024 to Nov 2026. The busiest month was May 2026, with 266 new creatives. 696 were first recorded in the last 90 days.
- Dec 2024: 1 new creatives
- Jan 2025: 8 new creatives
- Feb 2025: 0 new creatives
- Mar 2025: 0 new creatives
- Apr 2025: 5 new creatives
- May 2025: 128 new creatives
- Jun 2025: 182 new creatives
- Jul 2025: 100 new creatives
- Aug 2025: 196 new creatives
- Sep 2025: 147 new creatives
- Oct 2025: 112 new creatives
- Nov 2025: 127 new creatives
- Dec 2025: 94 new creatives
- Jan 2026: 57 new creatives
- Feb 2026: 79 new creatives
- Mar 2026: 218 new creatives
- Apr 2026: 171 new creatives
- May 2026: 266 new creatives
- Jun 2026: 230 new creatives
- Jul 2026: 219 new creatives
- Aug 2026: 232 new creatives
- Sep 2026: 225 new creatives
- Oct 2026: 238 new creatives
- Nov 2026: 93 new creatives
Free People next to its closest brands in Fashion & Apparel
The 3 brands closest to Free People among the 13 Fashion & Apparel brands in Adspy's library: same sector, and analysed ads that address the same audiences and pain points with the same angles and offers.
| Brand | Creatives | Live | Videos | Median recorded days | New in 30 days | Top video opening |
|---|---|---|---|---|---|---|
| Free People | 3,224 | 278 | 36% | 37 | 233 | Visual Surprise |
 Modern Citizen | 520 | 46 | 86% | 29 | 29 | Visual Surprise |
 Goldenpoint | 1,059 | 47 | 17% | 15 | 42 | Visual Surprise |
 Negative Underwear | 1,228 | 157 | 36% | 22 | 136 | Visual Surprise |
- Compared with Modern Citizen, Free People has 3,224 creatives recorded against 520, 36% videos against 86%, 233 new in the last 30 days against 29, and a median recorded running time of 37 days against 29 days.
- Compared with Goldenpoint, Free People has 3,224 creatives recorded against 1,059, 36% videos against 17%, 233 new in the last 30 days against 42, and a median recorded running time of 37 days against 15 days.
- Compared with Negative Underwear, Free People has 3,224 creatives recorded against 1,228, 36% videos against 36%, 233 new in the last 30 days against 136, and a median recorded running time of 37 days against 22 days.
Ads similar to Free People's
5 ads from Andie, Negative Underwear, JOTT (Just Over The Top) and Modern Citizen that share their production and their message with one of the Free People ads shown on this page. Same rule: first recorded 20 days ago or more.
Andie
Meta · Image · 284 days recorded
- Shares: Studio Shot
- Shares: Single Image
- Shares: Model
Andie
Meta · Image · 173 days recorded
- Shares: Studio Shot
- Shares: Single Image
- Shares: Model
Negative Underwear
Meta · Video · 148 days recorded
- Shares: Studio Shot
- Shares: Text Overlay on Footage
- Shares: Model
JOTT (Just Over The Top)
Meta · Video · 55 days recorded
- Shares: Product Photography
- Shares: Single Image
Modern Citizen
Meta · Image · 167 days recorded
- Shares: Studio Shot
- Shares: Single Image
- Shares: Model
The full reading of Free People's ads
A Brand Full Analysis also reads what Free People says and where it sends people. That part is for Adspy's users: ask your assistant for it once Adspy is connected.
Ask your assistant, with Adspy connected:
Run a Brand Full Analysis of Free People with AdspyShow me Free People's longest-running video ads and what they open withCompare Free People's ads with its closest competitorMessaging angles
18 angles read across 3,144 analysed creatives
Shown in the full analysis.
Offers
6 offer types with their share and running time
Shown in the full analysis.
Landing pages
Where the ads send people, grouped by destination
Shown in the full analysis.
Observations and verdicts
180 tagged patterns compared, each with its count and interval
Shown in the full analysis.
Questions about Free People's ads
How many ads has Free People run?
Adspy has recorded 3,224 ad creatives for Free People on Meta since Jan 31, 2024. A creative is one image or video, and several ads can use the same one.
Is Free People running ads right now?
At the last record, on Nov 7, 2026, 278 creatives of Free People were live on Meta. This page is refreshed weekly; each ad links to its public record, which shows its state today.
What ad formats does Free People use?
Of the creatives recorded for Free People, 64% images and 36% videos.
How do Free People's video ads open?
Free People's most common video openings are "Visual Surprise" (70%), "Visual Intrigue" (7%) and "Pattern Interrupt" (6%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video.
How long do Free People's ads run?
The median recorded running time of a Free People creative is 37 days. Recorded running time is the number of days a creative was seen live in the public ad libraries. It says how long an ad stayed up, not how it performed.
What is Free People's longest-running ad?
The longest-recorded Free People ad shown here is an image on Meta, first recorded Jan 31, 2024 and seen live for 346 days.
How often does Free People launch new ads?
Free People added 233 new creatives in the last 30 days and 696 in the last 90, against an average of 177 a month over the last 12 months.
Which brands advertise like Free People?
In Fashion & Apparel, the brands whose ads are closest to Free People's are Modern Citizen, Goldenpoint and Negative Underwear, among 13 brands of that sector in Adspy's library. Compared with Modern Citizen, Free People has 3,224 creatives recorded against 520, 36% videos against 86%, 233 new in the last 30 days against 29, and a median recorded running time of 37 days against 29 days.
Where does this data come from?
From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with Free People.
Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative.Adspy is not affiliated with Free People.Request a correction or removal. Requests are handled within 72 hours; a removed page is not rebuilt.
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