FIGS ads
E-commerce & RetailMetaUpdated
Adspy has recorded 6,210 ad creatives for FIGS on Meta since Aug 28, 2025: 50% images and 50% videos. A creative has a median recorded running time of 33 days. 2,839 were live at the last record, on Nov 9, 2026.
Figures on this page are computed on the 5,000 newest of the 6,210 recorded creatives.
- 6,210
- creatives recorded
- 2,839
- live at the last record
- 33 days
- median recorded running time
- 511
- new in the last 30 days
FIGS ads, longest recorded first
24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record.
Meta · Image · 509 days recorded
EndedFirst recorded
- Product Photography
- Single Image
Meta · Image · 505 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Video · 458 days recorded
EndedFirst recorded
- Opens with: Visual Surprise
- Studio Shot
- Flat Lay
Meta · Video · 458 days recorded
EndedFirst recorded
- Opens with: Visual Surprise
- Studio Shot
- Flat Lay
Meta · Image · 458 days recorded
EndedFirst recorded
- Studio Shot
- Single Image
Meta · Image · 457 days recorded
EndedFirst recorded
- Studio Shot
- Single Image
Meta · Image · 393 days recorded
EndedFirst recorded
- Studio Shot
- Flat Lay
Meta · Image · 352 days recorded
LiveFirst recorded
- Branded Production
- Single Image
Meta · Image · 350 days recorded
LiveFirst recorded
- Branded Production
- Single Image
Meta · Video · 349 days recorded
EndedFirst recorded
- Opens with: Pattern Interrupt & Visual Showcase
- Studio Shot
- Collage
Meta · Video · 349 days recorded
EndedFirst recorded
- Opens with: Visual Surprise
- Studio Shot
- Collage
Meta · Image · 349 days recorded
LiveFirst recorded
- Branded Production
- Single Image
Meta · Image · 349 days recorded
EndedFirst recorded
- Branded Production
- Single Image
Meta · Image · 348 days recorded
LiveFirst recorded
- Branded Production
- Single Image
Meta · Video · 348 days recorded
EndedFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Text Overlay on Footage
Meta · Image · 348 days recorded
LiveFirst recorded
- Branded Production
- Single Image
Meta · Image · 346 days recorded
LiveFirst recorded
- Studio Shot
- Single Image
Meta · Video · 331 days recorded
LiveFirst recorded
- Opens with: Bold Statement
- Branded Production
- Single Image
Meta · Video · 331 days recorded
LiveFirst recorded
- Opens with: Visual Intrigue & Bold Statement
- Branded Production
- Single Image
Meta · Video · 296 days recorded
EndedFirst recorded
- Opens with: Visual Surprise
- Studio Shot
- Single Image
Meta · Video · 274 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Lifestyle Photography
Meta · Video · 274 days recorded
LiveFirst recorded
- Opens with: Visual Intrigue
- Branded Production
- Single Image
Meta · Video · 211 days recorded
LiveFirst recorded
- Opens with: Pattern Interrupt
- UGC
- Skit
Meta · Video · 209 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Studio Shot
- Single Image
Key facts about FIGS's ads
- As of Nov 9, 2026, Adspy's library holds 6,210 ad creatives for FIGS, recorded on Meta since Aug 28, 2025.
- 2,839 of the 5,000 FIGS creatives read here (57%) were live at the last record; 2,161 had ended.
- FIGS's creatives are 50% images and 50% videos. The median recorded running time is 27 days for its images and 36 days for its videos.
- FIGS's most common video openings are "Visual Surprise" (51%), "Pattern Interrupt" (22%) and "UGC-style Opening" (3%), as a share of its analysed videos.
- 1,444 FIGS creatives (29%) were seen live for 90 days or more, and 359 for under 7 days.
- FIGS added 511 new creatives in the last 30 days and 1,422 in the last 90, against an average of 332 a month over the last 12 months.
- The longest-recorded FIGS ad shown here is an image on Meta, first recorded Jun 12, 2024 and seen live for 509 days.
- Across the 403 E-commerce & Retail brands in Adspy's library, the median brand has a recorded running time of 27 days, 34% videos and 43 new creatives in 30 days. FIGS has 33 days, 50% videos and 511.
How FIGS advertises, in figures
Computed on 5,000 recorded creatives, 4,909 of them analysed by Adspy.
Formats
| Format | Creatives | Share | Median recorded days |
|---|---|---|---|
| Image | 2,512 | 50% | 27 |
| Video | 2,488 | 50% | 36 |
Recorded running time
| Running time | Creatives |
|---|---|
| Under 7 days | 359 |
| 7 to 29 days | 2,076 |
| 30 to 89 days | 1,121 |
| 90 days or more | 1,444 |
Median: 33 days. Days a creative was seen live in the public ad libraries, not a result.
How its videos open
| Hook type | Creatives | Share | Median recorded days |
|---|---|---|---|
| Visual Surprise | 1,239 | 51% | 36 |
| Pattern Interrupt | 530 | 22% | 38 |
| UGC-style Opening | 67 | 3% | 84 |
| Visual Surprise / Pattern Interrupt | 57 | 2% | 36 |
| Bold Statement | 47 | 2% | 42 |
| Visual Intrigue | 23 | under 1% | 30 |
| Visual Presentation | 16 | under 1% | 18 |
| Question | 15 | under 1% | 61 |
Share of the brand's analysed videos. A video has one hook type, assigned by Adspy's analysis.
When FIGS launches new creatives
New creatives per month, from Aug 2025 to Nov 2026. The busiest month was Aug 2026, with 705 new creatives. 1,422 were first recorded in the last 90 days.
- Aug 2025: 25 new creatives
- Sep 2025: 349 new creatives
- Oct 2025: 320 new creatives
- Nov 2025: 324 new creatives
- Dec 2025: 335 new creatives
- Jan 2026: 169 new creatives
- Feb 2026: 86 new creatives
- Mar 2026: 142 new creatives
- Apr 2026: 340 new creatives
- May 2026: 437 new creatives
- Jun 2026: 302 new creatives
- Jul 2026: 390 new creatives
- Aug 2026: 705 new creatives
- Sep 2026: 303 new creatives
- Oct 2026: 444 new creatives
- Nov 2026: 329 new creatives
The full reading of FIGS's ads
A Brand Full Analysis also reads what FIGS says and where it sends people. That part is for Adspy's users: ask your assistant for it once Adspy is connected.
Ask your assistant, with Adspy connected:
Run a Brand Full Analysis of FIGS with AdspyShow me FIGS's longest-running video ads and what they open withCompare FIGS's ads with its closest competitorMessaging angles
27 angles read across 4,909 analysed creatives
Shown in the full analysis.
Offers
7 offer types with their share and running time
Shown in the full analysis.
Landing pages
Where the ads send people, grouped by destination
Shown in the full analysis.
Observations and verdicts
249 tagged patterns compared, each with its count and interval
Shown in the full analysis.
Questions about FIGS's ads
How many ads has FIGS run?
Adspy has recorded 6,210 ad creatives for FIGS on Meta since Aug 28, 2025. A creative is one image or video, and several ads can use the same one.
Is FIGS running ads right now?
At the last record, on Nov 9, 2026, 2,839 creatives of FIGS were live on Meta. This page is refreshed weekly; each ad links to its public record, which shows its state today.
What ad formats does FIGS use?
Of the creatives recorded for FIGS, 50% images and 50% videos.
How do FIGS's video ads open?
FIGS's most common video openings are "Visual Surprise" (51%), "Pattern Interrupt" (22%) and "UGC-style Opening" (3%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video.
How long do FIGS's ads run?
The median recorded running time of a FIGS creative is 33 days. Recorded running time is the number of days a creative was seen live in the public ad libraries. It says how long an ad stayed up, not how it performed.
What is FIGS's longest-running ad?
The longest-recorded FIGS ad shown here is an image on Meta, first recorded Jun 12, 2024 and seen live for 509 days.
How often does FIGS launch new ads?
FIGS added 511 new creatives in the last 30 days and 1,422 in the last 90, against an average of 332 a month over the last 12 months.
Where does this data come from?
From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with FIGS.
Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative.Adspy is not affiliated with FIGS.Request a correction or removal. Requests are handled within 72 hours; a removed page is not rebuilt.
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