Coca-Cola ads
Food & BeverageMetaUpdated
Adspy has recorded 3,549 ad creatives for Coca-Cola on Meta since Jun 4, 2020: 55% videos and 45% images. A creative has a median recorded running time of 74 days. 2,542 were live at the last record, on Nov 5, 2026.
- 3,549
- creatives recorded
- 2,542
- live at the last record
- 74 days
- median recorded running time
- 344
- new in the last 30 days
Coca-Cola ads, longest recorded first
24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record.
Meta · Video · 219 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Montage
Meta · Video · 219 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Montage
Meta · Video · 219 days recorded
LiveFirst recorded
- Opens with: Pattern Interrupt
- Branded Production
- Montage
Meta · Video · 219 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Montage
Meta · Video · 216 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Montage
Meta · Video · 216 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Montage
Meta · Video · 215 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Product Closeup
Meta · Video · 215 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Studio Shot
- Product Closeup
Meta · Video · 214 days recorded
LiveFirst recorded
- Opens with: Visual Surprise / Nostalgia
- Branded Production
- Montage
Meta · Video · 212 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Product Closeup
Meta · Video · 211 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Montage
Meta · Image · 209 days recorded
LiveFirst recorded
- Lifestyle Photography
- Single Image
Meta · Video · 208 days recorded
LiveFirst recorded
- Opens with: UGC-style Opening
- UGC
- Vlog
Meta · Image · 208 days recorded
LiveFirst recorded
- Branded Production
- Single Image
Meta · Image · 208 days recorded
LiveFirst recorded
- UGC
- Single Image
Meta · Image · 208 days recorded
LiveFirst recorded
- Lifestyle Photography
- Single Image
Meta · Image · 208 days recorded
LiveFirst recorded
- UGC
- Single Image
Meta · Image · 208 days recorded
LiveFirst recorded
- Lifestyle Photography
- Single Image
Meta · Image · 205 days recorded
LiveFirst recorded
- UGC
- Single Image
Meta · Image · 205 days recorded
LiveFirst recorded
- Lifestyle Photography
- Single Image
Meta · Image · 205 days recorded
LiveFirst recorded
- Lifestyle Photography
- Single Image
Meta · Image · 205 days recorded
LiveFirst recorded
- UGC
- Single Image
Meta · Image · 205 days recorded
LiveFirst recorded
- UGC
- Single Image
Meta · Image · 205 days recorded
LiveFirst recorded
- Branded Production
- Single Image
Key facts about Coca-Cola's ads
- As of Nov 5, 2026, Adspy's library holds 3,549 ad creatives for Coca-Cola, recorded on Meta since Jun 4, 2020.
- 2,542 of the 3,549 Coca-Cola creatives read here (72%) were live at the last record; 1,004 had ended.
- Coca-Cola's creatives are 55% videos and 45% images. The median recorded running time is 77 days for its videos and 62 days for its images.
- Coca-Cola's most common video openings are "Visual Surprise" (43%), "Pattern Interrupt" (29%) and "UGC-style Opening" (4%), as a share of its analysed videos.
- 1,507 Coca-Cola creatives (42%) were seen live for 90 days or more, and 516 for under 7 days.
- Coca-Cola added 344 new creatives in the last 30 days and 1,110 in the last 90, against an average of 279 a month over the last 12 months.
- The longest-recorded Coca-Cola ad shown here is a video on Meta, first recorded Apr 6, 2026 and seen live for 219 days; it opens with "Visual Surprise".
- Across the 109 Food & Beverage brands in Adspy's library, the median brand has a recorded running time of 28 days, 47% videos and 26 new creatives in 30 days. Coca-Cola has 74 days, 55% videos and 344.
- In Snacks & Confectionery, the brands whose ads are closest to Coca-Cola's are JonnyPops, Le chocolat des Français and Pepsi, among 17 brands of that sector in Adspy's library.
How Coca-Cola advertises, in figures
Computed on 3,549 recorded creatives, 3,450 of them analysed by Adspy.
Formats
| Format | Creatives | Share | Median recorded days |
|---|---|---|---|
| Video | 1,947 | 55% | 77 |
| Image | 1,602 | 45% | 62 |
Recorded running time
| Running time | Creatives |
|---|---|
| Under 7 days | 516 |
| 7 to 29 days | 543 |
| 30 to 89 days | 980 |
| 90 days or more | 1,507 |
Median: 74 days. Days a creative was seen live in the public ad libraries, not a result.
How its videos open
| Hook type | Creatives | Share | Median recorded days |
|---|---|---|---|
| Visual Surprise | 801 | 43% | 95 |
| Pattern Interrupt | 537 | 29% | 59 |
| UGC-style Opening | 83 | 4% | 54 |
| Visual Surprise / Pattern Interrupt | 59 | 3% | 80 |
| Bold Statement | 38 | 2% | 93 |
| Pattern Interrupt / Bold Statement | 23 | 1% | 45 |
| Question | 23 | 1% | 108 |
| Pattern Interrupt / Visual Surprise | 20 | 1% | 18 |
Share of the brand's analysed videos. A video has one hook type, assigned by Adspy's analysis.
When Coca-Cola launches new creatives
New creatives per month, from Apr 2025 to Nov 2026. The busiest month was Jul 2026, with 636 new creatives. 1,110 were first recorded in the last 90 days.
- Apr 2025: 4 new creatives
- May 2025: 21 new creatives
- Jun 2025: 17 new creatives
- Jul 2025: 39 new creatives
- Aug 2025: 32 new creatives
- Sep 2025: 29 new creatives
- Oct 2025: 27 new creatives
- Nov 2025: 28 new creatives
- Dec 2025: 20 new creatives
- Jan 2026: 31 new creatives
- Feb 2026: 2 new creatives
- Mar 2026: 5 new creatives
- Apr 2026: 344 new creatives
- May 2026: 502 new creatives
- Jun 2026: 511 new creatives
- Jul 2026: 636 new creatives
- Aug 2026: 437 new creatives
- Sep 2026: 369 new creatives
- Oct 2026: 426 new creatives
- Nov 2026: 64 new creatives
Coca-Cola next to its closest brands in Snacks & Confectionery
The 3 brands closest to Coca-Cola among the 17 Snacks & Confectionery brands in Adspy's library: same sector, and analysed ads that address the same audiences and pain points with the same angles and offers.
| Brand | Creatives | Live | Videos | Median recorded days | New in 30 days | Top video opening |
|---|---|---|---|---|---|---|
| Coca-Cola | 3,549 | 2,542 | 55% | 74 | 344 | Visual Surprise |
 JonnyPops | 412 | 23 | 37% | 31 | 2 | Visual Surprise |
 Le chocolat des Français | 655 | 1 | 30% | 16 | 0 | Visual Surprise |
 Pepsi | 500 | 54 | 67% | 38 | 33 | Visual Surprise |
- Compared with JonnyPops, Coca-Cola has 3,549 creatives recorded against 412, 55% videos against 37%, 344 new in the last 30 days against 2, and a median recorded running time of 74 days against 31 days.
- Compared with Le chocolat des Français, Coca-Cola has 3,549 creatives recorded against 655, 55% videos against 30%, 344 new in the last 30 days against 0, and a median recorded running time of 74 days against 16 days.
- Compared with Pepsi, Coca-Cola has 3,549 creatives recorded against 500, 55% videos against 67%, 344 new in the last 30 days against 33, and a median recorded running time of 74 days against 38 days.
Ads similar to Coca-Cola's
5 ads from JonnyPops, OREO and Mamie Nova that share their production and their message with one of the Coca-Cola ads shown on this page. Same rule: first recorded 20 days ago or more.
JonnyPops
Meta · Image · 98 days recorded
- Shares: Single Image
- Shares: Hands Only
OREO
Meta · Video · 148 days recorded
- Shares: Montage
JonnyPops
Meta · Image · 98 days recorded
- Shares: Single Image
Mamie Nova
Meta · Video · 8 days recorded
- Shares: UGC Creator
Mamie Nova
Meta · Video · 10 days recorded
- Shares: Product Closeup
The full reading of Coca-Cola's ads
A Brand Full Analysis also reads what Coca-Cola says and where it sends people. That part is for Adspy's users: ask your assistant for it once Adspy is connected.
Ask your assistant, with Adspy connected:
Run a Brand Full Analysis of Coca-Cola with AdspyShow me Coca-Cola's longest-running video ads and what they open withCompare Coca-Cola's ads with its closest competitorMessaging angles
31 angles read across 3,450 analysed creatives
Shown in the full analysis.
Offers
11 offer types with their share and running time
Shown in the full analysis.
Landing pages
Where the ads send people, grouped by destination
Shown in the full analysis.
Observations and verdicts
268 tagged patterns compared, each with its count and interval
Shown in the full analysis.
Questions about Coca-Cola's ads
How many ads has Coca-Cola run?
Adspy has recorded 3,549 ad creatives for Coca-Cola on Meta since Jun 4, 2020. A creative is one image or video, and several ads can use the same one.
Is Coca-Cola running ads right now?
At the last record, on Nov 5, 2026, 2,542 creatives of Coca-Cola were live on Meta. This page is refreshed weekly; each ad links to its public record, which shows its state today.
What ad formats does Coca-Cola use?
Of the creatives recorded for Coca-Cola, 55% videos and 45% images.
How do Coca-Cola's video ads open?
Coca-Cola's most common video openings are "Visual Surprise" (43%), "Pattern Interrupt" (29%) and "UGC-style Opening" (4%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video.
How long do Coca-Cola's ads run?
The median recorded running time of a Coca-Cola creative is 74 days. Recorded running time is the number of days a creative was seen live in the public ad libraries. It says how long an ad stayed up, not how it performed.
What is Coca-Cola's longest-running ad?
The longest-recorded Coca-Cola ad shown here is a video on Meta, first recorded Apr 6, 2026 and seen live for 219 days; it opens with "Visual Surprise".
How often does Coca-Cola launch new ads?
Coca-Cola added 344 new creatives in the last 30 days and 1,110 in the last 90, against an average of 279 a month over the last 12 months.
Which brands advertise like Coca-Cola?
In Snacks & Confectionery, the brands whose ads are closest to Coca-Cola's are JonnyPops, Le chocolat des Français and Pepsi, among 17 brands of that sector in Adspy's library. Compared with JonnyPops, Coca-Cola has 3,549 creatives recorded against 412, 55% videos against 37%, 344 new in the last 30 days against 2, and a median recorded running time of 74 days against 31 days.
Where does this data come from?
From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with Coca-Cola.
Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative.Adspy is not affiliated with Coca-Cola.Request a correction or removal. Requests are handled within 72 hours; a removed page is not rebuilt.
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