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Chewy ads

Pets & AnimalsMetaUpdated

Adspy has recorded 7,225 ad creatives for Chewy on Meta since Nov 11, 2025: 62% images and 38% videos. A creative has a median recorded running time of 85 days. 3,985 were live at the last record, on Nov 10, 2026.

Figures on this page are computed on the 5,000 newest of the 7,225 recorded creatives.

7,225
creatives recorded
3,985
live at the last record
85 days
median recorded running time
588
new in the last 30 days

Chewy ads, longest recorded first

24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record.

  • Chewy image ad on Meta, first recorded Oct 8, 2024

    Meta · Image · 658 days recorded

    LiveFirst recorded

    • Product Photography
    • Single Image
    Meta Ad Library record
  • Chewy image ad on Meta, first recorded Oct 8, 2024

    Meta · Image · 656 days recorded

    LiveFirst recorded

    • Product Photography
    • Single Image
    Meta Ad Library record
  • Chewy image ad on Meta, first recorded Oct 8, 2024

    Meta · Image · 626 days recorded

    LiveFirst recorded

    • Product Photography
    • Single Image
    Meta Ad Library record
  • Chewy image ad on Meta, first recorded Jun 18, 2025

    Meta · Image · 465 days recorded

    LiveFirst recorded

    • Product Photography
    • Single Image
    Meta Ad Library record
  • Chewy image ad on Meta, first recorded Aug 18, 2025

    Meta · Image · 447 days recorded

    LiveFirst recorded

    • Product Photography
    • Single Image
    Meta Ad Library record
  • Chewy video ad, first frame on Meta, first recorded Jun 5, 2025

    Meta · Video · 446 days recorded

    LiveFirst recorded

    • Opens with: Pain Point Agitation
    • UGC
    • Voiceover B-Roll
    Meta Ad Library record
  • Chewy image ad on Meta, first recorded Aug 25, 2025

    Meta · Image · 443 days recorded

    LiveFirst recorded

    • Product Photography
    • Single Image
    Meta Ad Library record
  • Chewy image ad on Meta, first recorded Aug 25, 2025

    Meta · Image · 443 days recorded

    LiveFirst recorded

    • Product Photography
    • Single Image
    Meta Ad Library record
  • Chewy image ad on Meta, first recorded Jun 18, 2025

    Meta · Image · 442 days recorded

    LiveFirst recorded

    • Product Photography
    • Single Image
    Meta Ad Library record
  • Chewy image ad on Meta, first recorded Aug 18, 2025

    Meta · Image · 430 days recorded

    LiveFirst recorded

    • Product Photography
    • Single Image
    Meta Ad Library record
  • Chewy image ad on Meta, first recorded Aug 1, 2025

    Meta · Image · 426 days recorded

    LiveFirst recorded

    • Product Photography
    • Single Image
    Meta Ad Library record
  • Chewy image ad on Meta, first recorded Aug 16, 2025

    Meta · Image · 425 days recorded

    LiveFirst recorded

    • Product Photography
    • Single Image
    Meta Ad Library record
  • Chewy image ad on Meta, first recorded Aug 27, 2025

    Meta · Image · 422 days recorded

    LiveFirst recorded

    • Product Photography
    • Single Image
    Meta Ad Library record
  • Chewy video ad, first frame on Meta, first recorded Jul 3, 2025

    Meta · Video · 406 days recorded

    LiveFirst recorded

    • Opens with: Visual Surprise
    • Branded Production
    • Voiceover B-Roll
    Meta Ad Library record
  • Chewy video ad, first frame on Meta, first recorded Sep 23, 2025

    Meta · Video · 387 days recorded

    LiveFirst recorded

    • Opens with: Pain Point Agitation
    • Lo-Fi
    • POV
    Meta Ad Library record
  • Chewy video ad, first frame on Meta, first recorded Nov 4, 2025

    Meta · Video · 372 days recorded

    LiveFirst recorded

    • Opens with: Pattern Interrupt
    • UGC
    • Talking Head
    Meta Ad Library record
  • Chewy video ad, first frame on Meta, first recorded May 30, 2025

    Meta · Video · 370 days recorded

    LiveFirst recorded

    • Opens with: Visual Surprise
    • UGC
    • Text Overlay on Footage
    Meta Ad Library record
  • Chewy video ad, first frame on Meta, first recorded Sep 9, 2025

    Meta · Video · 370 days recorded

    LiveFirst recorded

    • Opens with: Pattern Interrupt, Relatable Statement
    • UGC
    • Text Overlay on Footage
    Meta Ad Library record
  • Chewy video ad, first frame on Meta, first recorded Sep 22, 2025

    Meta · Video · 369 days recorded

    LiveFirst recorded

    • Opens with: Pattern Interrupt + Question
    • Branded Production
    • Text Overlay on Footage
    Meta Ad Library record
  • Chewy video ad, first frame on Meta, first recorded May 30, 2025

    Meta · Video · 364 days recorded

    LiveFirst recorded

    • Opens with: Visual Surprise & Pattern Interrupt
    • Branded Production
    • Voiceover B-Roll
    Meta Ad Library record
  • Chewy video ad, first frame on Meta, first recorded Aug 1, 2025

    Meta · Video · 359 days recorded

    LiveFirst recorded

    • Opens with: Visual Surprise
    • Branded Production
    • Text Overlay on Footage
    Meta Ad Library record
  • Chewy video ad, first frame on Meta, first recorded Jun 30, 2025

    Meta · Video · 352 days recorded

    LiveFirst recorded

    • Opens with: Visual Surprise
    • Product Photography
    • Single Image
    Meta Ad Library record
  • Chewy video ad, first frame on Meta, first recorded Aug 19, 2025

    Meta · Video · 339 days recorded

    LiveFirst recorded

    • Opens with: Pattern Interrupt
    • Branded Production
    • Text Overlay on Footage
    Meta Ad Library record
  • Chewy video ad, first frame on Meta, first recorded Nov 24, 2025

    Meta · Video · 338 days recorded

    LiveFirst recorded

    Meta Ad Library record

Key facts about Chewy's ads

  • As of Nov 10, 2026, Adspy's library holds 7,225 ad creatives for Chewy, recorded on Meta since Nov 11, 2025.
  • 3,985 of the 5,000 Chewy creatives read here (80%) were live at the last record; 1,015 had ended.
  • Chewy's creatives are 62% images and 38% videos. The median recorded running time is 86 days for its images and 83 days for its videos.
  • Chewy's most common video openings are "Visual Surprise" (31%), "Pattern Interrupt" (18%) and "UGC-style Opening" (13%), as a share of its analysed videos.
  • 2,383 Chewy creatives (48%) were seen live for 90 days or more, and 112 for under 7 days.
  • Chewy added 588 new creatives in the last 30 days and 1,589 in the last 90, against an average of 401 a month over the last 12 months.
  • The longest-recorded Chewy ad shown here is an image on Meta, first recorded Oct 8, 2024 and seen live for 658 days.
  • Across the 23 Pets & Animals brands in Adspy's library, the median brand has a recorded running time of 30 days, 49% videos and 96 new creatives in 30 days. Chewy has 85 days, 38% videos and 588.
  • In Pet Supplies, the brands whose ads are closest to Chewy's are PetSmart, Maxbone and Wild One, among 7 brands of that sector in Adspy's library.

How Chewy advertises, in figures

Computed on 5,000 recorded creatives, 4,939 of them analysed by Adspy.

Formats

Chewy creatives by format
FormatCreativesShareMedian recorded days
Image3,12262%86
Video1,87838%83

Recorded running time

Chewy creatives by recorded running time
Running timeCreatives
Under 7 days112
7 to 29 days450
30 to 89 days2,055
90 days or more2,383

Median: 85 days. Days a creative was seen live in the public ad libraries, not a result.

How its videos open

Chewy videos by hook type
Hook typeCreativesShareMedian recorded days
Visual Surprise57931%79
Pattern Interrupt32518%84
UGC-style Opening23913%79
Pain Point Agitation17510%82
Visual Surprise / Pattern Interrupt835%70
Bold Statement744%99
Question382%87
Pattern Interrupt / Bold Statement13under 1%138

Share of the brand's analysed videos. A video has one hook type, assigned by Adspy's analysis.

When Chewy launches new creatives

New creatives per month, from Nov 2025 to Nov 2026. The busiest month was Jul 2026, with 718 new creatives. 1,589 were first recorded in the last 90 days.

718
  1. Nov 2025: 188 new creatives
  2. Dec 2025: 320 new creatives
  3. Jan 2026: 229 new creatives
  4. Feb 2026: 205 new creatives
  5. Mar 2026: 232 new creatives
  6. Apr 2026: 373 new creatives
  7. May 2026: 539 new creatives
  8. Jun 2026: 293 new creatives
  9. Jul 2026: 718 new creatives
  10. Aug 2026: 606 new creatives
  11. Sep 2026: 479 new creatives
  12. Oct 2026: 552 new creatives
  13. Nov 2026: 266 new creatives

Chewy next to its closest brands in Pet Supplies

The 3 brands closest to Chewy among the 7 Pet Supplies brands in Adspy's library: same sector, and analysed ads that address the same audiences and pain points with the same angles and offers.

Chewy and its closest brands, from Adspy's records
BrandCreativesLiveVideosMedian recorded daysNew in 30 daysTop video opening
Chewy7,2253,98538%85588Visual Surprise
PetSmart1,21279051%34304Visual Surprise
Maxbone1683321%332Visual Surprise
Wild One2024527%210Pattern Interrupt
  • Compared with PetSmart, Chewy has 7,225 creatives recorded against 1,212, 38% videos against 51%, 588 new in the last 30 days against 304, and a median recorded running time of 85 days against 34 days.
  • Compared with Maxbone, Chewy has 7,225 creatives recorded against 168, 38% videos against 21%, 588 new in the last 30 days against 2, and a median recorded running time of 85 days against 33 days.
  • Compared with Wild One, Chewy has 7,225 creatives recorded against 202, 38% videos against 27%, 588 new in the last 30 days against 0, and a median recorded running time of 85 days against 21 days.

Ads similar to Chewy's

5 ads from PetSmart, Maxbone and PrettyLitter that share their production and their message with one of the Chewy ads shown on this page. Same rule: first recorded 20 days ago or more.

  • PetSmart image ad, first recorded Aug 6, 2025

    PetSmart

    Meta · Image · 282 days recorded

    • Shares: Product Photography
    • Shares: Single Image
    • Shares: Pet
    Meta Ad Library record
  • Maxbone video ad, first frame, first recorded Jun 24, 2026

    Maxbone

    Meta · Video · 90 days recorded

    • Shares: Real Customer
    Meta Ad Library record
  • Maxbone image ad, first recorded Dec 4, 2024

    Maxbone

    Meta · Image · 348 days recorded

    • Shares: Product Photography
    • Shares: Single Image
    Meta Ad Library record
  • PetSmart image ad, first recorded Aug 13, 2025

    PetSmart

    Meta · Image · 288 days recorded

    • Shares: Product Photography
    • Shares: Single Image
    • Shares: Pet
    Meta Ad Library record
  • PrettyLitter image ad, first recorded Apr 8, 2026

    PrettyLitter

    Meta · Image · 209 days recorded

    • Shares: Product Photography
    • Shares: Single Image
    Meta Ad Library record

The full reading of Chewy's ads

A Brand Full Analysis also reads what Chewy says and where it sends people. That part is for Adspy's users: ask your assistant for it once Adspy is connected.

Ask your assistant, with Adspy connected:

Run a Brand Full Analysis of Chewy with Adspy
Show me Chewy's longest-running video ads and what they open with
Compare Chewy's ads with its closest competitor
  • Messaging angles

    30 angles read across 4,939 analysed creatives

    Shown in the full analysis.

  • Offers

    15 offer types with their share and running time

    Shown in the full analysis.

  • Landing pages

    Where the ads send people, grouped by destination

    Shown in the full analysis.

  • Observations and verdicts

    275 tagged patterns compared, each with its count and interval

    Shown in the full analysis.

Questions about Chewy's ads

How many ads has Chewy run?

Adspy has recorded 7,225 ad creatives for Chewy on Meta since Nov 11, 2025. A creative is one image or video, and several ads can use the same one.

Is Chewy running ads right now?

At the last record, on Nov 10, 2026, 3,985 creatives of Chewy were live on Meta. This page is refreshed weekly; each ad links to its public record, which shows its state today.

What ad formats does Chewy use?

Of the creatives recorded for Chewy, 62% images and 38% videos.

How do Chewy's video ads open?

Chewy's most common video openings are "Visual Surprise" (31%), "Pattern Interrupt" (18%) and "UGC-style Opening" (13%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video.

How long do Chewy's ads run?

The median recorded running time of a Chewy creative is 85 days. Recorded running time is the number of days a creative was seen live in the public ad libraries. It says how long an ad stayed up, not how it performed.

What is Chewy's longest-running ad?

The longest-recorded Chewy ad shown here is an image on Meta, first recorded Oct 8, 2024 and seen live for 658 days.

How often does Chewy launch new ads?

Chewy added 588 new creatives in the last 30 days and 1,589 in the last 90, against an average of 401 a month over the last 12 months.

Which brands advertise like Chewy?

In Pet Supplies, the brands whose ads are closest to Chewy's are PetSmart, Maxbone and Wild One, among 7 brands of that sector in Adspy's library. Compared with PetSmart, Chewy has 7,225 creatives recorded against 1,212, 38% videos against 51%, 588 new in the last 30 days against 304, and a median recorded running time of 85 days against 34 days.

Where does this data come from?

From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with Chewy.

Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative.Adspy is not affiliated with Chewy.Request a correction or removal. Requests are handled within 72 hours; a removed page is not rebuilt.

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