Calm ads
Health & WellnessMetaUpdated
Adspy has recorded 11,627 ad creatives for Calm on Meta since Jul 7, 2026: 58% videos and 42% images. A creative has a median recorded running time of 80 days. 4,568 were live at the last record, on Nov 7, 2026.
Figures on this page are computed on the 5,000 newest of the 11,627 recorded creatives.
- 11,627
- creatives recorded
- 4,568
- live at the last record
- 80 days
- median recorded running time
- 955
- new in the last 30 days
Calm ads, longest recorded first
24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record.
Meta · Video · 895 days recorded
LiveFirst recorded
- Opens with: Bold Statement
- Lo-Fi
- Talking Head
Meta · Video · 517 days recorded
EndedFirst recorded
- Opens with: Bold Statement
- UGC
- Text Overlay on Footage
Meta · Video · 510 days recorded
EndedFirst recorded
- Opens with: Bold Statement
- Branded Production
- Text Overlay on Footage
Meta · Video · 505 days recorded
EndedFirst recorded
- Opens with: Pattern Interrupt
- UGC
- POV
Meta · Video · 492 days recorded
EndedFirst recorded
- Opens with: Pattern Interrupt (audio) + Intriguing Statement
- Branded Production
- Text Overlay on Footage
Meta · Video · 473 days recorded
EndedFirst recorded
- Opens with: Bold Statement
- Motion Graphics
- Text Overlay on Footage
Meta · Video · 459 days recorded
EndedFirst recorded
- Opens with: Pattern Interrupt
- Stock Footage
- Text Overlay on Footage
Meta · Video · 458 days recorded
EndedFirst recorded
- Opens with: Pattern Interrupt / Bold Statement / Sensory Engagement
- Stock Footage
- Text Overlay on Footage
Meta · Video · 451 days recorded
EndedFirst recorded
- Opens with: Bold Statement
- Screen Recording
- Text Overlay on Footage
Meta · Video · 441 days recorded
EndedFirst recorded
- Opens with: Bold Statement
- AI-Generated
- Text Overlay on Footage
Meta · Video · 436 days recorded
EndedFirst recorded
- Opens with: Bold Statement
- Motion Graphics
- Text Overlay on Footage
Meta · Video · 407 days recorded
EndedFirst recorded
- Opens with: Pattern Interrupt
- Stock Footage
- Text Overlay on Footage
Meta · Image · 382 days recorded
EndedFirst recorded
- Studio Shot
- Quote Card
Meta · Image · 222 days recorded
LiveFirst recorded
- Illustration
- Single Image
Meta · Image · 212 days recorded
EndedFirst recorded
- Illustration
- Quote Card
Meta · Image · 211 days recorded
LiveFirst recorded
- Studio Shot
- Single Image
Meta · Image · 208 days recorded
LiveFirst recorded
- Illustration
- Single Image
Meta · Image · 208 days recorded
LiveFirst recorded
- Illustration
- Single Image
Meta · Image · 201 days recorded
LiveFirst recorded
- Illustration
- Single Image
Meta · Image · 201 days recorded
LiveFirst recorded
- Illustration
- Single Image
Meta · Image · 201 days recorded
LiveFirst recorded
- Illustration
- Single Image
Meta · Image · 198 days recorded
LiveFirst recorded
- Illustration
- Single Image
Meta · Image · 196 days recorded
LiveFirst recorded
- Illustration
- Single Image
Meta · Image · 193 days recorded
LiveFirst recorded
- Illustration
- Single Image
Key facts about Calm's ads
- As of Nov 7, 2026, Adspy's library holds 11,627 ad creatives for Calm, recorded on Meta since Jul 7, 2026.
- 4,568 of the 5,000 Calm creatives read here (91%) were live at the last record; 432 had ended.
- Calm's creatives are 58% videos and 42% images. The median recorded running time is 72 days for its videos and 88 days for its images.
- Calm's most common video openings are "Bold Statement" (28%), "Pain Point Agitation" (27%) and "Bold Statement / Pain Point Agitation" (11%), as a share of its analysed videos.
- 1,982 Calm creatives (40%) were seen live for 90 days or more, and 696 for under 7 days.
- Calm added 955 new creatives in the last 30 days and 2,702 in the last 90, against an average of 1,000 a month over the last 5 months.
- The longest-recorded Calm ad shown here is a video on Meta, first recorded Apr 12, 2024 and seen live for 895 days; it opens with "Bold Statement".
- Across the 112 Health & Wellness brands in Adspy's library, the median brand has a recorded running time of 25 days, 40% videos and 46 new creatives in 30 days. Calm has 80 days, 58% videos and 955.
- In Meditation & Mindfulness, the brand whose ads are closest to Calm's is Balance: Meditation & Sleep, among 3 brands of that sector in Adspy's library.
How Calm advertises, in figures
Computed on 5,000 recorded creatives, 4,850 of them analysed by Adspy.
Formats
| Format | Creatives | Share | Median recorded days |
|---|---|---|---|
| Video | 2,907 | 58% | 72 |
| Image | 2,093 | 42% | 88 |
Recorded running time
| Running time | Creatives |
|---|---|
| Under 7 days | 696 |
| 7 to 29 days | 640 |
| 30 to 89 days | 1,682 |
| 90 days or more | 1,982 |
Median: 80 days. Days a creative was seen live in the public ad libraries, not a result.
How its videos open
| Hook type | Creatives | Share | Median recorded days |
|---|---|---|---|
| Bold Statement | 813 | 28% | 71 |
| Pain Point Agitation | 781 | 27% | 72 |
| Bold Statement / Pain Point Agitation | 303 | 11% | 68 |
| Pattern Interrupt | 183 | 6% | 75 |
| Visual Surprise | 132 | 5% | 71 |
| Bold Statement / Pattern Interrupt | 71 | 3% | 74 |
| Bold Statement / Relatable Pain Point | 54 | 2% | 83 |
| Bold Statement / Question | 50 | 2% | 72 |
Share of the brand's analysed videos. A video has one hook type, assigned by Adspy's analysis.
When Calm launches new creatives
New creatives per month, from Jul 2026 to Nov 2026. The busiest month was Jul 2026, with 1,576 new creatives. 2,702 were first recorded in the last 90 days.
- Jul 2026: 1,576 new creatives
- Aug 2026: 1,564 new creatives
- Sep 2026: 661 new creatives
- Oct 2026: 832 new creatives
- Nov 2026: 367 new creatives
Calm next to its closest brands in Meditation & Mindfulness
The brand closest to Calm among the 3 Meditation & Mindfulness brands in Adspy's library: same sector, and analysed ads that address the same audiences and pain points with the same angles and offers.
| Brand | Creatives | Live | Videos | Median recorded days | New in 30 days | Top video opening |
|---|---|---|---|---|---|---|
| Calm | 11,627 | 4,568 | 58% | 80 | 955 | Bold Statement |
 Balance: Meditation & Sleep | 248 | 23 | 23% | 43 | 7 | Bold Statement |
- Compared with Balance: Meditation & Sleep, Calm has 11,627 creatives recorded against 248, 58% videos against 23%, 955 new in the last 30 days against 7, and a median recorded running time of 80 days against 43 days.
The full reading of Calm's ads
A Brand Full Analysis also reads what Calm says and where it sends people. That part is for Adspy's users: ask your assistant for it once Adspy is connected.
Ask your assistant, with Adspy connected:
Run a Brand Full Analysis of Calm with AdspyShow me Calm's longest-running video ads and what they open withCompare Calm's ads with its closest competitorMessaging angles
18 angles read across 4,850 analysed creatives
Shown in the full analysis.
Offers
6 offer types with their share and running time
Shown in the full analysis.
Landing pages
Where the ads send people, grouped by destination
Shown in the full analysis.
Observations and verdicts
250 tagged patterns compared, each with its count and interval
Shown in the full analysis.
Questions about Calm's ads
How many ads has Calm run?
Adspy has recorded 11,627 ad creatives for Calm on Meta since Jul 7, 2026. A creative is one image or video, and several ads can use the same one.
Is Calm running ads right now?
At the last record, on Nov 7, 2026, 4,568 creatives of Calm were live on Meta. This page is refreshed weekly; each ad links to its public record, which shows its state today.
What ad formats does Calm use?
Of the creatives recorded for Calm, 58% videos and 42% images.
How do Calm's video ads open?
Calm's most common video openings are "Bold Statement" (28%), "Pain Point Agitation" (27%) and "Bold Statement / Pain Point Agitation" (11%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video.
How long do Calm's ads run?
The median recorded running time of a Calm creative is 80 days. Recorded running time is the number of days a creative was seen live in the public ad libraries. It says how long an ad stayed up, not how it performed.
What is Calm's longest-running ad?
The longest-recorded Calm ad shown here is a video on Meta, first recorded Apr 12, 2024 and seen live for 895 days; it opens with "Bold Statement".
How often does Calm launch new ads?
Calm added 955 new creatives in the last 30 days and 2,702 in the last 90, against an average of 1,000 a month over the last 5 months.
Which brands advertise like Calm?
In Meditation & Mindfulness, the brand whose ads are closest to Calm's is Balance: Meditation & Sleep, among 3 brands of that sector in Adspy's library. Compared with Balance: Meditation & Sleep, Calm has 11,627 creatives recorded against 248, 58% videos against 23%, 955 new in the last 30 days against 7, and a median recorded running time of 80 days against 43 days.
Where does this data come from?
From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with Calm.
Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative.Adspy is not affiliated with Calm.Request a correction or removal. Requests are handled within 72 hours; a removed page is not rebuilt.
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