Butternut Box ads
Pets & AnimalsMetaUpdated
Adspy has recorded 3,186 ad creatives for Butternut Box on Meta since Oct 24, 2023: 78% videos and 22% images. A creative has a median recorded running time of 18 days. 803 were live at the last record, on Nov 9, 2026.
- 3,186
- creatives recorded
- 803
- live at the last record
- 18 days
- median recorded running time
- 266
- new in the last 30 days
Butternut Box ads, longest recorded first
24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record.
Meta · Video · 514 days recorded
EndedFirst recorded
- Opens with: Bold Statement / Question
- Lo-Fi
- Talking Head
Meta · Video · 482 days recorded
EndedFirst recorded
Meta Ad Library recordMeta · Video · 442 days recorded
EndedFirst recorded
- Opens with: UGC-style Opening
- Lo-Fi
- Vlog
Meta · Video · 419 days recorded
EndedFirst recorded
Meta Ad Library recordMeta · Video · 335 days recorded
EndedFirst recorded
Meta Ad Library recordMeta · Video · 331 days recorded
EndedFirst recorded
- Opens with: Pain Point Agitation
- Lo-Fi
- Talking Head
Meta · Video · 331 days recorded
EndedFirst recorded
- Opens with: Question / Relatable Pain Point
- UGC
- Talking Head
Meta · Video · 314 days recorded
EndedFirst recorded
- Opens with: Question
- Lo-Fi
- Voiceover B-Roll
Meta · Video · 292 days recorded
EndedFirst recorded
- Opens with: Pattern Interrupt
- Illustration
- Text Overlay on Footage
Meta · Video · 277 days recorded
LiveFirst recorded
- Opens with: UGC-style Opening
- UGC
- Text Overlay on Footage
Meta · Video · 259 days recorded
EndedFirst recorded
- Opens with: Visual Surprise / Pattern Interrupt
- Lo-Fi
- POV
Meta · Video · 238 days recorded
LiveFirst recorded
Meta Ad Library recordMeta · Image · 210 days recorded
EndedFirst recorded
- Illustration
- Single Image
Meta · Image · 173 days recorded
LiveFirst recorded
- UGC
- Single Image
Meta · Image · 161 days recorded
EndedFirst recorded
- UGC
- Single Image
Meta · Image · 156 days recorded
EndedFirst recorded
- Illustration
- Single Image
Meta · Image · 155 days recorded
LiveFirst recorded
- Illustration
- Single Image
Meta · Image · 152 days recorded
LiveFirst recorded
- Illustration
- Single Image
Meta · Image · 152 days recorded
LiveFirst recorded
- Illustration
- Single Image
Meta · Image · 152 days recorded
LiveFirst recorded
- Branded Production
- Single Image
Meta · Image · 150 days recorded
EndedFirst recorded
- Lifestyle Photography
- Single Image
Meta · Image · 124 days recorded
LiveFirst recorded
Meta Ad Library recordMeta · Image · 123 days recorded
LiveFirst recorded
- Studio Shot
- Split Screen
Meta · Image · 119 days recorded
EndedFirst recorded
- Illustration
- Single Image
Key facts about Butternut Box's ads
- As of Nov 9, 2026, Adspy's library holds 3,186 ad creatives for Butternut Box, recorded on Meta since Oct 24, 2023.
- 803 of the 3,186 Butternut Box creatives read here (25%) were live at the last record; 2,383 had ended.
- Butternut Box's creatives are 78% videos and 22% images. The median recorded running time is 18 days for its videos and 18 days for its images.
- Butternut Box's most common video openings are "Pattern Interrupt" (19%), "Pain Point Agitation" (17%) and "UGC-style Opening" (9%), as a share of its analysed videos.
- 194 Butternut Box creatives (6%) were seen live for 90 days or more, and 505 for under 7 days.
- Butternut Box added 266 new creatives in the last 30 days and 974 in the last 90, against an average of 196 a month over the last 12 months.
- The longest-recorded Butternut Box ad shown here is a video on Meta, first recorded Oct 24, 2023 and seen live for 514 days; it opens with "Bold Statement / Question".
- Across the 23 Pets & Animals brands in Adspy's library, the median brand has a recorded running time of 30 days, 49% videos and 96 new creatives in 30 days. Butternut Box has 18 days, 78% videos and 266.
- In Pet Food, the brands whose ads are closest to Butternut Box's are Elmut, KatKin and Smalls, among 11 brands of that sector in Adspy's library.
How Butternut Box advertises, in figures
Computed on 3,186 recorded creatives, 3,100 of them analysed by Adspy.
Formats
| Format | Creatives | Share | Median recorded days |
|---|---|---|---|
| Video | 2,476 | 78% | 18 |
| Image | 710 | 22% | 18 |
Recorded running time
| Running time | Creatives |
|---|---|
| Under 7 days | 505 |
| 7 to 29 days | 1,412 |
| 30 to 89 days | 1,075 |
| 90 days or more | 194 |
Median: 18 days. Days a creative was seen live in the public ad libraries, not a result.
How its videos open
| Hook type | Creatives | Share | Median recorded days |
|---|---|---|---|
| Pattern Interrupt | 470 | 19% | 19 |
| Pain Point Agitation | 410 | 17% | 19 |
| UGC-style Opening | 219 | 9% | 14 |
| Bold Statement | 159 | 7% | 16 |
| Visual Surprise | 101 | 4% | 9 |
| Pattern Interrupt / Bold Statement | 73 | 3% | 16 |
| Bold Statement / Pattern Interrupt | 64 | 3% | 35 |
| Question | 56 | 2% | 15 |
Share of the brand's analysed videos. A video has one hook type, assigned by Adspy's analysis.
When Butternut Box launches new creatives
New creatives per month, from Dec 2024 to Nov 2026. The busiest month was Aug 2026, with 392 new creatives. 974 were first recorded in the last 90 days.
- Dec 2024: 4 new creatives
- Jan 2025: 9 new creatives
- Feb 2025: 17 new creatives
- Mar 2025: 16 new creatives
- Apr 2025: 19 new creatives
- May 2025: 57 new creatives
- Jun 2025: 97 new creatives
- Jul 2025: 128 new creatives
- Aug 2025: 62 new creatives
- Sep 2025: 116 new creatives
- Oct 2025: 125 new creatives
- Nov 2025: 158 new creatives
- Dec 2025: 82 new creatives
- Jan 2026: 120 new creatives
- Feb 2026: 54 new creatives
- Mar 2026: 65 new creatives
- Apr 2026: 203 new creatives
- May 2026: 238 new creatives
- Jun 2026: 280 new creatives
- Jul 2026: 204 new creatives
- Aug 2026: 392 new creatives
- Sep 2026: 300 new creatives
- Oct 2026: 337 new creatives
- Nov 2026: 82 new creatives
Butternut Box next to its closest brands in Pet Food
The 3 brands closest to Butternut Box among the 11 Pet Food brands in Adspy's library: same sector, and analysed ads that address the same audiences and pain points with the same angles and offers.
| Brand | Creatives | Live | Videos | Median recorded days | New in 30 days | Top video opening |
|---|---|---|---|---|---|---|
| Butternut Box | 3,186 | 803 | 78% | 18 | 266 | Pattern Interrupt |
 Elmut | 873 | 100 | 68% | 14 | 84 | Pattern Interrupt |
 KatKin | 5,021 | 589 | 64% | 11 | 333 | Pain Point Agitation |
 Smalls | 2,314 | 84 | 67% | 41 | 114 | Bold Statement |
- Compared with Elmut, Butternut Box has 3,186 creatives recorded against 873, 78% videos against 68%, 266 new in the last 30 days against 84, and a median recorded running time of 18 days against 14 days.
- Compared with KatKin, Butternut Box has 3,186 creatives recorded against 5,021, 78% videos against 64%, 266 new in the last 30 days against 333, and a median recorded running time of 18 days against 11 days.
- Compared with Smalls, Butternut Box has 3,186 creatives recorded against 2,314, 78% videos against 67%, 266 new in the last 30 days against 114, and a median recorded running time of 18 days against 41 days.
Ads similar to Butternut Box's
5 ads from KatKin, Spot and Tango, Elmut and Pooch & Mutt that share their production and their message with one of the Butternut Box ads shown on this page. Same rule: first recorded 20 days ago or more.
Meta · Video · 214 days recorded
- Shares: Voiceover B-Roll
- Shares: Hands Only
Meta · Video · 235 days recorded
- Shares: Lo-Fi
- Shares: Voiceover B-Roll
- Shares: Hands Only
Spot and Tango
Meta · Video · 366 days recorded
- Shares: Voiceover B-Roll
- Shares: Hands Only
Elmut
Meta · Video · 140 days recorded
- Shares: Talking Head
Pooch & Mutt
Meta · Video · 355 days recorded
- Shares: Lo-Fi
The full reading of Butternut Box's ads
A Brand Full Analysis also reads what Butternut Box says and where it sends people. That part is for Adspy's users: ask your assistant for it once Adspy is connected.
Ask your assistant, with Adspy connected:
Run a Brand Full Analysis of Butternut Box with AdspyShow me Butternut Box's longest-running video ads and what they open withCompare Butternut Box's ads with its closest competitorMessaging angles
30 angles read across 3,100 analysed creatives
Shown in the full analysis.
Offers
10 offer types with their share and running time
Shown in the full analysis.
Landing pages
Where the ads send people, grouped by destination
Shown in the full analysis.
Observations and verdicts
240 tagged patterns compared, each with its count and interval
Shown in the full analysis.
Questions about Butternut Box's ads
How many ads has Butternut Box run?
Adspy has recorded 3,186 ad creatives for Butternut Box on Meta since Oct 24, 2023. A creative is one image or video, and several ads can use the same one.
Is Butternut Box running ads right now?
At the last record, on Nov 9, 2026, 803 creatives of Butternut Box were live on Meta. This page is refreshed weekly; each ad links to its public record, which shows its state today.
What ad formats does Butternut Box use?
Of the creatives recorded for Butternut Box, 78% videos and 22% images.
How do Butternut Box's video ads open?
Butternut Box's most common video openings are "Pattern Interrupt" (19%), "Pain Point Agitation" (17%) and "UGC-style Opening" (9%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video.
How long do Butternut Box's ads run?
The median recorded running time of a Butternut Box creative is 18 days. Recorded running time is the number of days a creative was seen live in the public ad libraries. It says how long an ad stayed up, not how it performed.
What is Butternut Box's longest-running ad?
The longest-recorded Butternut Box ad shown here is a video on Meta, first recorded Oct 24, 2023 and seen live for 514 days; it opens with "Bold Statement / Question".
How often does Butternut Box launch new ads?
Butternut Box added 266 new creatives in the last 30 days and 974 in the last 90, against an average of 196 a month over the last 12 months.
Which brands advertise like Butternut Box?
In Pet Food, the brands whose ads are closest to Butternut Box's are Elmut, KatKin and Smalls, among 11 brands of that sector in Adspy's library. Compared with Elmut, Butternut Box has 3,186 creatives recorded against 873, 78% videos against 68%, 266 new in the last 30 days against 84, and a median recorded running time of 18 days against 14 days.
Where does this data come from?
From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with Butternut Box.
Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative.Adspy is not affiliated with Butternut Box.Request a correction or removal. Requests are handled within 72 hours; a removed page is not rebuilt.
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