Apple ads
Technology & SoftwareMetaUpdated
Adspy has recorded 3,355 ad creatives for Apple on Meta since Dec 28, 2024: 68% videos and 32% images. A creative has a median recorded running time of 44 days. 2,438 were live at the last record, on Nov 8, 2026.
- 3,355
- creatives recorded
- 2,438
- live at the last record
- 44 days
- median recorded running time
- 450
- new in the last 30 days
Apple ads, longest recorded first
24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record.
Meta · Image · 403 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 392 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 371 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 359 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 350 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Video · 255 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Product Photography
Meta · Video · 250 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Product Photography
- Product Closeup
Meta · Video · 249 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Product Photography
- Single Image
Meta · Video · 244 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Product Photography
- Single Image
Meta · Video · 244 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Product Photography
- Single Image
Meta · Video · 233 days recorded
LiveFirst recorded
- Opens with: Bold Statement
- Product Photography
- Single Image
Meta · Video · 224 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- POV
Meta · Video · 222 days recorded
LiveFirst recorded
- Opens with: Bold Statement
- Branded Production
- Single Image
Meta · Video · 222 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Single Image
Meta · Video · 222 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Product Photography
- Single Image
Meta · Video · 222 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Product Photography
- Single Image
Meta · Video · 222 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Product Photography
- Single Image
Meta · Image · 222 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 219 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 216 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 215 days recorded
EndedFirst recorded
- Product Photography
- Single Image
Meta · Image · 208 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 205 days recorded
LiveFirst recorded
- Illustration
- Single Image
Meta · Image · 204 days recorded
LiveFirst recorded
- Illustration
- Single Image
Key facts about Apple's ads
- As of Nov 8, 2026, Adspy's library holds 3,355 ad creatives for Apple, recorded on Meta since Dec 28, 2024.
- 2,438 of the 3,355 Apple creatives read here (73%) were live at the last record; 917 had ended.
- Apple's creatives are 68% videos and 32% images. The median recorded running time is 40 days for its videos and 98 days for its images.
- Apple's most common video openings are "Visual Surprise" (63%), "Bold Statement" (18%) and "Pattern Interrupt" (9%), as a share of its analysed videos.
- 1,259 Apple creatives (38%) were seen live for 90 days or more, and 118 for under 7 days.
- Apple added 450 new creatives in the last 30 days and 1,231 in the last 90, against an average of 265 a month over the last 12 months.
- The longest-recorded Apple ad shown here is an image on Meta, first recorded Sep 19, 2025 and seen live for 403 days.
- Across the 83 Technology & Software brands in Adspy's library, the median brand has a recorded running time of 32 days, 43% videos and 36 new creatives in 30 days. Apple has 44 days, 68% videos and 450.
How Apple advertises, in figures
Computed on 3,355 recorded creatives, 3,261 of them analysed by Adspy.
Formats
| Format | Creatives | Share | Median recorded days |
|---|---|---|---|
| Video | 2,269 | 68% | 40 |
| Image | 1,086 | 32% | 98 |
Recorded running time
| Running time | Creatives |
|---|---|
| Under 7 days | 118 |
| 7 to 29 days | 941 |
| 30 to 89 days | 1,037 |
| 90 days or more | 1,259 |
Median: 44 days. Days a creative was seen live in the public ad libraries, not a result.
How its videos open
| Hook type | Creatives | Share | Median recorded days |
|---|---|---|---|
| Visual Surprise | 1,395 | 63% | 40 |
| Bold Statement | 405 | 18% | 37 |
| Pattern Interrupt | 188 | 9% | 59 |
| Question | 34 | 2% | 119 |
| Visual Surprise / Pattern Interrupt | 24 | 1% | 125 |
| Visual Intrigue | 21 | under 1% | 124 |
| UGC-style Opening | 14 | under 1% | 43 |
| Visual Reveal | 12 | under 1% | 42 |
Share of the brand's analysed videos. A video has one hook type, assigned by Adspy's analysis.
When Apple launches new creatives
New creatives per month, from Dec 2024 to Nov 2026. The busiest month was Sep 2026, with 552 new creatives. 1,231 were first recorded in the last 90 days.
- Dec 2024: 14 new creatives
- Jan 2025: 9 new creatives
- Feb 2025: 11 new creatives
- Mar 2025: 9 new creatives
- Apr 2025: 6 new creatives
- May 2025: 24 new creatives
- Jun 2025: 10 new creatives
- Jul 2025: 25 new creatives
- Aug 2025: 10 new creatives
- Sep 2025: 20 new creatives
- Oct 2025: 16 new creatives
- Nov 2025: 24 new creatives
- Dec 2025: 74 new creatives
- Jan 2026: 35 new creatives
- Feb 2026: 36 new creatives
- Mar 2026: 136 new creatives
- Apr 2026: 507 new creatives
- May 2026: 244 new creatives
- Jun 2026: 274 new creatives
- Jul 2026: 474 new creatives
- Aug 2026: 233 new creatives
- Sep 2026: 552 new creatives
- Oct 2026: 513 new creatives
- Nov 2026: 99 new creatives
The full reading of Apple's ads
A Brand Full Analysis also reads what Apple says and where it sends people. That part is for Adspy's users: ask your assistant for it once Adspy is connected.
Ask your assistant, with Adspy connected:
Run a Brand Full Analysis of Apple with AdspyShow me Apple's longest-running video ads and what they open withCompare Apple's ads with its closest competitorMessaging angles
28 angles read across 3,261 analysed creatives
Shown in the full analysis.
Offers
9 offer types with their share and running time
Shown in the full analysis.
Landing pages
Where the ads send people, grouped by destination
Shown in the full analysis.
Observations and verdicts
264 tagged patterns compared, each with its count and interval
Shown in the full analysis.
Questions about Apple's ads
How many ads has Apple run?
Adspy has recorded 3,355 ad creatives for Apple on Meta since Dec 28, 2024. A creative is one image or video, and several ads can use the same one.
Is Apple running ads right now?
At the last record, on Nov 8, 2026, 2,438 creatives of Apple were live on Meta. This page is refreshed weekly; each ad links to its public record, which shows its state today.
What ad formats does Apple use?
Of the creatives recorded for Apple, 68% videos and 32% images.
How do Apple's video ads open?
Apple's most common video openings are "Visual Surprise" (63%), "Bold Statement" (18%) and "Pattern Interrupt" (9%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video.
How long do Apple's ads run?
The median recorded running time of a Apple creative is 44 days. Recorded running time is the number of days a creative was seen live in the public ad libraries. It says how long an ad stayed up, not how it performed.
What is Apple's longest-running ad?
The longest-recorded Apple ad shown here is an image on Meta, first recorded Sep 19, 2025 and seen live for 403 days.
How often does Apple launch new ads?
Apple added 450 new creatives in the last 30 days and 1,231 in the last 90, against an average of 265 a month over the last 12 months.
Where does this data come from?
From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with Apple.
Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative.Adspy is not affiliated with Apple.Request a correction or removal. Requests are handled within 72 hours; a removed page is not rebuilt.
Have a brand in mind?
Add Adspy to your assistant with this URL, sign in, and ask about its ads. You need no ad account.
https://www.adspy.sh/mcp