Amazon.com ads
E-commerce & RetailMetaUpdated
Adspy has recorded 15,385 ad creatives for Amazon.com on Meta since Aug 27, 2026: 74% videos and 26% images. A creative has a median recorded running time of 24 days. 4,999 were live at the last record, on Nov 7, 2026.
Figures on this page are computed on the 5,000 newest of the 15,385 recorded creatives.
- 15,385
- creatives recorded
- 4,999
- live at the last record
- 24 days
- median recorded running time
- 2,623
- new in the last 30 days
Amazon.com ads, longest recorded first
24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record.
Meta · Image · 514 days recorded
LiveFirst recorded
- UGC
- Single Image
Meta · Image · 358 days recorded
LiveFirst recorded
- Product Photography
- Product Closeup
Meta · Image · 322 days recorded
EndedFirst recorded
- Illustration
- Single Image
Meta · Image · 322 days recorded
EndedFirst recorded
- Product Photography
- Single Image
Meta · Image · 321 days recorded
EndedFirst recorded
- Branded Production
- Demo
Meta · Image · 308 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 308 days recorded
LiveFirst recorded
- Branded Production
- Collage
Meta · Image · 306 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 304 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 289 days recorded
EndedFirst recorded
- Lo-Fi
- Single Image
Meta · Image · 286 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 286 days recorded
LiveFirst recorded
- Studio Shot
- Single Image
Meta · Video · 201 days recorded
LiveFirst recorded
- Opens with: Pain Point Agitation / Relatable Struggle
- Branded Production
- Skit
Meta · Video · 201 days recorded
LiveFirst recorded
- Opens with: Pain Point Agitation
- Branded Production
- POV
Meta · Video · 199 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Motion Graphics
- Single Image
Meta · Video · 199 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Text Overlay on Footage
Meta · Video · 199 days recorded
LiveFirst recorded
- Opens with: Pain Point Agitation
- Branded Production
- Voiceover B-Roll
Meta · Video · 198 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Screen Recording
Meta · Video · 193 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Motion Graphics
- Text Overlay on Footage
Meta · Video · 193 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Skit
Meta · Video · 188 days recorded
LiveFirst recorded
- Opens with: Pattern Interrupt
- UGC Mashup
- Skit
Meta · Video · 188 days recorded
LiveFirst recorded
- Opens with: Pain Point Agitation
- Screen Recording
- Text Overlay on Footage
Meta · Video · 188 days recorded
LiveFirst recorded
- Opens with: Pattern Interrupt
- Branded Production
- Skit
Meta · Video · 188 days recorded
LiveFirst recorded
- Opens with: Pattern Interrupt
- UGC Mashup
- Talking Head
Key facts about Amazon.com's ads
- As of Nov 7, 2026, Adspy's library holds 15,385 ad creatives for Amazon.com, recorded on Meta since Aug 27, 2026.
- 4,999 of the 5,000 Amazon.com creatives read here (100%) were live at the last record; 1 had ended.
- Amazon.com's creatives are 74% videos and 26% images. The median recorded running time is 24 days for its videos and 38 days for its images.
- Amazon.com's most common video openings are "Visual Surprise" (32%), "Pattern Interrupt" (24%) and "Bold Statement" (9%), as a share of its analysed videos.
- 0 Amazon.com creatives (0%) were seen live for 90 days or more, and 618 for under 7 days.
- Amazon.com added 2,623 new creatives in the last 30 days and 5,000 in the last 90, against an average of 1,250 a month over the last 4 months.
- The longest-recorded Amazon.com ad shown here is an image on Meta, first recorded Dec 19, 2024 and seen live for 514 days.
- Across the 403 E-commerce & Retail brands in Adspy's library, the median brand has a recorded running time of 27 days, 34% videos and 43 new creatives in 30 days. Amazon.com has 24 days, 74% videos and 2,623.
How Amazon.com advertises, in figures
Computed on 5,000 recorded creatives, 4,888 of them analysed by Adspy.
Formats
| Format | Creatives | Share | Median recorded days |
|---|---|---|---|
| Video | 3,721 | 74% | 24 |
| Image | 1,279 | 26% | 38 |
Recorded running time
| Running time | Creatives |
|---|---|
| Under 7 days | 618 |
| 7 to 29 days | 2,033 |
| 30 to 89 days | 2,349 |
| 90 days or more | 0 |
Median: 24 days. Days a creative was seen live in the public ad libraries, not a result.
How its videos open
| Hook type | Creatives | Share | Median recorded days |
|---|---|---|---|
| Visual Surprise | 1,154 | 32% | 23 |
| Pattern Interrupt | 861 | 24% | 24 |
| Bold Statement | 336 | 9% | 24 |
| Pain Point Agitation | 316 | 9% | 23 |
| UGC-style Opening | 311 | 9% | 23 |
| Visual Surprise / Pattern Interrupt | 77 | 2% | 24 |
| Question | 39 | 1% | 14 |
| Bold Statement / Pattern Interrupt | 37 | 1% | 24 |
Share of the brand's analysed videos. A video has one hook type, assigned by Adspy's analysis.
When Amazon.com launches new creatives
New creatives per month, from Aug 2026 to Nov 2026. The busiest month was Oct 2026, with 2,597 new creatives. 5,000 were first recorded in the last 90 days.
- Aug 2026: 69 new creatives
- Sep 2026: 1,449 new creatives
- Oct 2026: 2,597 new creatives
- Nov 2026: 885 new creatives
The full reading of Amazon.com's ads
A Brand Full Analysis also reads what Amazon.com says and where it sends people. That part is for Adspy's users: ask your assistant for it once Adspy is connected.
Ask your assistant, with Adspy connected:
Run a Brand Full Analysis of Amazon.com with AdspyShow me Amazon.com's longest-running video ads and what they open withCompare Amazon.com's ads with its closest competitorMessaging angles
37 angles read across 4,888 analysed creatives
Shown in the full analysis.
Offers
12 offer types with their share and running time
Shown in the full analysis.
Landing pages
Where the ads send people, grouped by destination
Shown in the full analysis.
Observations and verdicts
307 tagged patterns compared, each with its count and interval
Shown in the full analysis.
Questions about Amazon.com's ads
How many ads has Amazon.com run?
Adspy has recorded 15,385 ad creatives for Amazon.com on Meta since Aug 27, 2026. A creative is one image or video, and several ads can use the same one.
Is Amazon.com running ads right now?
At the last record, on Nov 7, 2026, 4,999 creatives of Amazon.com were live on Meta. This page is refreshed weekly; each ad links to its public record, which shows its state today.
What ad formats does Amazon.com use?
Of the creatives recorded for Amazon.com, 74% videos and 26% images.
How do Amazon.com's video ads open?
Amazon.com's most common video openings are "Visual Surprise" (32%), "Pattern Interrupt" (24%) and "Bold Statement" (9%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video.
How long do Amazon.com's ads run?
The median recorded running time of a Amazon.com creative is 24 days. Recorded running time is the number of days a creative was seen live in the public ad libraries. It says how long an ad stayed up, not how it performed.
What is Amazon.com's longest-running ad?
The longest-recorded Amazon.com ad shown here is an image on Meta, first recorded Dec 19, 2024 and seen live for 514 days.
How often does Amazon.com launch new ads?
Amazon.com added 2,623 new creatives in the last 30 days and 5,000 in the last 90, against an average of 1,250 a month over the last 4 months.
Where does this data come from?
From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with Amazon.com.
Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative.Adspy is not affiliated with Amazon.com.Request a correction or removal. Requests are handled within 72 hours; a removed page is not rebuilt.
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