Airbnb ads
Travel & HospitalityMetaUpdated
Adspy has recorded 4,323 ad creatives for Airbnb on Meta since Oct 24, 2024: 51% images and 49% videos. A creative has a median recorded running time of 75 days. 2,919 were live at the last record, on Nov 9, 2026.
- 4,323
- creatives recorded
- 2,919
- live at the last record
- 75 days
- median recorded running time
- 453
- new in the last 30 days
Airbnb ads, longest recorded first
24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record.
Meta · Video · 514 days recorded
LiveFirst recorded
- Opens with: Visual Surprise, Bold Statement
- Branded Production
- Text Overlay on Footage
Meta · Video · 488 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Motion Graphics
- Text Overlay on Footage
Meta · Image · 413 days recorded
LiveFirst recorded
- Studio Shot
- Single Image
Meta · Image · 390 days recorded
EndedFirst recorded
- Lifestyle Photography
- Single Image
Meta · Image · 387 days recorded
LiveFirst recorded
- Lifestyle Photography
- Single Image
Meta · Video · 382 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- UGC
- Text Overlay on Footage
Meta · Image · 378 days recorded
EndedFirst recorded
- Stock Footage
- Single Image
Meta · Video · 371 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- 3D Render
- Text Overlay on Footage
Meta · Video · 370 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- UGC
- Text Overlay on Footage
Meta · Video · 361 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Lo-Fi
- Text Overlay on Footage
Meta · Video · 357 days recorded
LiveFirst recorded
- Opens with: Pattern Interrupt
- Animation
- Text Overlay on Footage
Meta · Video · 344 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Lo-Fi
- Text Overlay on Footage
Meta · Video · 336 days recorded
LiveFirst recorded
Meta Ad Library recordMeta · Video · 332 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- UGC Mashup
- Text Overlay on Footage
Meta · Video · 332 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- UGC Mashup
- Montage
Meta · Video · 328 days recorded
EndedFirst recorded
- Opens with: Visual Surprise
- Stock Footage
- Text Overlay on Footage
Meta · Image · 317 days recorded
LiveFirst recorded
- Studio Shot
- Single Image
Meta · Image · 311 days recorded
EndedFirst recorded
- Studio Shot
- Single Image
Meta · Image · 308 days recorded
LiveFirst recorded
- Lifestyle Photography
- Single Image
Meta · Image · 306 days recorded
LiveFirst recorded
- Lifestyle Photography
- Single Image
Meta · Image · 294 days recorded
LiveFirst recorded
- Branded Production
- Single Image
Meta · Image · 277 days recorded
EndedFirst recorded
- Studio Shot
- Single Image
Meta · Image · 275 days recorded
LiveFirst recorded
- Branded Production
- Single Image
Meta · Image · 263 days recorded
LiveFirst recorded
- Studio Shot
- Single Image
Key facts about Airbnb's ads
- As of Nov 9, 2026, Adspy's library holds 4,323 ad creatives for Airbnb, recorded on Meta since Oct 24, 2024.
- 2,919 of the 4,323 Airbnb creatives read here (68%) were live at the last record; 1,375 had ended.
- Airbnb's creatives are 51% images and 49% videos. The median recorded running time is 75 days for its images and 76 days for its videos.
- Airbnb's most common video openings are "Visual Surprise" (43%), "Pattern Interrupt" (17%) and "UGC-style Opening" (6%), as a share of its analysed videos.
- 1,800 Airbnb creatives (42%) were seen live for 90 days or more, and 189 for under 7 days.
- Airbnb added 453 new creatives in the last 30 days and 1,283 in the last 90, against an average of 286 a month over the last 12 months.
- The longest-recorded Airbnb ad shown here is a video on Meta, first recorded Jan 28, 2025 and seen live for 514 days; it opens with "Visual Surprise, Bold Statement".
- Across the 76 Travel & Hospitality brands in Adspy's library, the median brand has a recorded running time of 31 days, 29% videos and 47 new creatives in 30 days. Airbnb has 75 days, 49% videos and 453.
How Airbnb advertises, in figures
Computed on 4,323 recorded creatives, 4,207 of them analysed by Adspy.
Formats
| Format | Creatives | Share | Median recorded days |
|---|---|---|---|
| Image | 2,218 | 51% | 75 |
| Video | 2,105 | 49% | 76 |
Recorded running time
| Running time | Creatives |
|---|---|
| Under 7 days | 189 |
| 7 to 29 days | 1,023 |
| 30 to 89 days | 1,282 |
| 90 days or more | 1,800 |
Median: 75 days. Days a creative was seen live in the public ad libraries, not a result.
How its videos open
| Hook type | Creatives | Share | Median recorded days |
|---|---|---|---|
| Visual Surprise | 869 | 43% | 82 |
| Pattern Interrupt | 334 | 17% | 86 |
| UGC-style Opening | 130 | 6% | 60 |
| Bold Statement | 116 | 6% | 66 |
| Question | 68 | 3% | 68 |
| Visual Surprise / Pattern Interrupt | 60 | 3% | 93 |
| Pain Point Agitation | 26 | 1% | 44 |
| Pattern Interrupt / Bold Statement | 25 | 1% | 61 |
Share of the brand's analysed videos. A video has one hook type, assigned by Adspy's analysis.
When Airbnb launches new creatives
New creatives per month, from Dec 2024 to Nov 2026. The busiest month was Aug 2026, with 586 new creatives. 1,283 were first recorded in the last 90 days.
- Dec 2024: 6 new creatives
- Jan 2025: 14 new creatives
- Feb 2025: 3 new creatives
- Mar 2025: 17 new creatives
- Apr 2025: 9 new creatives
- May 2025: 67 new creatives
- Jun 2025: 108 new creatives
- Jul 2025: 77 new creatives
- Aug 2025: 147 new creatives
- Sep 2025: 89 new creatives
- Oct 2025: 154 new creatives
- Nov 2025: 173 new creatives
- Dec 2025: 297 new creatives
- Jan 2026: 92 new creatives
- Feb 2026: 13 new creatives
- Mar 2026: 24 new creatives
- Apr 2026: 178 new creatives
- May 2026: 481 new creatives
- Jun 2026: 433 new creatives
- Jul 2026: 412 new creatives
- Aug 2026: 586 new creatives
- Sep 2026: 314 new creatives
- Oct 2026: 470 new creatives
- Nov 2026: 127 new creatives
The full reading of Airbnb's ads
A Brand Full Analysis also reads what Airbnb says and where it sends people. That part is for Adspy's users: ask your assistant for it once Adspy is connected.
Ask your assistant, with Adspy connected:
Run a Brand Full Analysis of Airbnb with AdspyShow me Airbnb's longest-running video ads and what they open withCompare Airbnb's ads with its closest competitorMessaging angles
27 angles read across 4,207 analysed creatives
Shown in the full analysis.
Offers
10 offer types with their share and running time
Shown in the full analysis.
Landing pages
Where the ads send people, grouped by destination
Shown in the full analysis.
Observations and verdicts
270 tagged patterns compared, each with its count and interval
Shown in the full analysis.
Questions about Airbnb's ads
How many ads has Airbnb run?
Adspy has recorded 4,323 ad creatives for Airbnb on Meta since Oct 24, 2024. A creative is one image or video, and several ads can use the same one.
Is Airbnb running ads right now?
At the last record, on Nov 9, 2026, 2,919 creatives of Airbnb were live on Meta. This page is refreshed weekly; each ad links to its public record, which shows its state today.
What ad formats does Airbnb use?
Of the creatives recorded for Airbnb, 51% images and 49% videos.
How do Airbnb's video ads open?
Airbnb's most common video openings are "Visual Surprise" (43%), "Pattern Interrupt" (17%) and "UGC-style Opening" (6%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video.
How long do Airbnb's ads run?
The median recorded running time of a Airbnb creative is 75 days. Recorded running time is the number of days a creative was seen live in the public ad libraries. It says how long an ad stayed up, not how it performed.
What is Airbnb's longest-running ad?
The longest-recorded Airbnb ad shown here is a video on Meta, first recorded Jan 28, 2025 and seen live for 514 days; it opens with "Visual Surprise, Bold Statement".
How often does Airbnb launch new ads?
Airbnb added 453 new creatives in the last 30 days and 1,283 in the last 90, against an average of 286 a month over the last 12 months.
Where does this data come from?
From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with Airbnb.
Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative.Adspy is not affiliated with Airbnb.Request a correction or removal. Requests are handled within 72 hours; a removed page is not rebuilt.
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