Adspy.sh vs BigSpy

BigSpy (bigspy.com) is an ad spy library across up to 11 networks, including mobile app and game ads, with visual search and a free plan. Adspy (adspy.sh) is creative research on public Meta and Google ads: every ad read and tagged, unlimited followed brands from $19 a month for one source of Meta, Google or TikTok, or $39 for all three, in Claude, Codex or any remote MCP client.

Adspy wrote this comparison from public information.Facts checked on Sep 24, 2026.Not affiliated with BigSpy.Corrections: info@adspy.sh

Choose BigSpy if

you need many networks, including TikTok, X, Pinterest and mobile app networks, research app and game ads, search by image, or want a free plan.

Choose Adspy if

you research brands' creative on Meta and Google with every ad read and tagged and followed brands, from $39 a month (Pro) in Claude, Codex or any remote MCP client.

BigSpy and Adspy, feature by feature

Each BigSpy entry links to the public page it comes from, checked on the date in the sources below. Adspy’s own gaps are marked the same way.

Yes
Partly, or on some plans
No
Not published

BigSpy compared with Adspy, feature by feature
Feature	BigSpy	Adspy
Ad sources
Meta ads (Facebook, Instagram)	Yes: Facebook and Instagram on every paid plan¹	Yes: Facebook and Instagram; most of the library
Google and YouTube ads	Partly: Google Ads and YouTube from Growth ($159 a month)¹	Partly: Ads Transparency Center, including YouTube; smaller than Meta
TikTok ads	Partly: TikTok from Growth ($159 a month)¹	No: Not covered; the organic posts of brands' TikTok accounts are
Ads kept after they end	Yes: Ended ads kept with last-seen dates; filters up to two years back³	Yes: Kept after they end, with recorded activity
Analysis
AI analysis of each ad	Not published: Not published	Yes: Hook, angle, format, tone, call to action
Video transcripts	Not published: Not published	Yes: Transcripts of video ads, where available
Automatic AI tags	Partly: AI-detected content attributes for game ads; visual search³⁴	Yes: Native AI tags in 23 creative categories
Patterns across a brand	Partly: Page and domain analysis from Growth: countries, platforms, creative types¹⁵	Yes: Brand Full Analysis and side-by-side brand comparison
Following brands
Followed brands	Partly: Page or domain subscriptions: none on Starter, 100 on Growth, 1,000 on Ultimate¹	Yes: Followed from your assistant, on every plan
Change reports on followed brands	Not published: Not published	Partly: No change reports; ask for a followed brand's newest ads
Adding a missing brand	Not published: Not published	Yes: Requested from your assistant: 94% collected within 10 minutes
Workflow
Team workspace	Partly: 5 seats on Scale ($399 a month); 1 seat on other plans¹	Yes: Shared collections and notes; $5, $15 or $29 a month per extra user, by plan
AI assistants (MCP)	Not published: Not published	Yes: Claude, Claude Code, Codex and other MCP clients
API	Not published: Not published	Partly: REST API on Enterprise; every plan works through MCP
Browser extension	Yes: Chrome extension saves Meta and TikTok ads to swipe boards⁶⁷	No: No browser extension
Your own ad accounts	Not published: Not published	No: Public ads only: no spend or ROAS
Free plan or trial	Yes: A free plan on its home page: 5 searches and 20 downloads a day²	No: No free plan or trial
Price and library
Price	Starter $69 a month ($49 billed yearly), Growth $159 ($119), Scale $399 with 5 seats ($299), Ultimate $499 ($399). Unlimited queries on paid plans, with daily download quotas.¹	Starter $19 a month (one source: Meta, Google or TikTok; 2,000 credits), Pro $39 (every source; 6,000 credits), Unlimited $99 (every source; no credit count, fair use) and Enterprise on contract. One user included; an additional user is $5 a month on Starter, $15 on Pro and $29 on Unlimited. Research runs in your AI assistant.
Library	BigSpy says over 1 billion ad creatives from nearly 10 million advertisers, updated daily.²	Library records · October 2026: 2.2M+ creative records, 7.5M+ source-ad records, 2.5k+ advertiser profiles.

Where BigSpy is the better choice

You need many ad networks
Its Ultimate plan covers Facebook, Instagram, X, Pinterest, Yahoo, TikTok, Pangle, Unity Ads, Google Ads, YouTube and AppLovin. Adspy covers Meta and Google's Ads Transparency Center.¹
You research app and game ads
BigSpy has playable ads, game filters by genre, gameplay, theme and IP, and top-creative rankings for games and tools.³
You search by image, video or description
Visual search takes an uploaded image or video; feature search matches a written description of a scene, people, action or style.³⁴
You want a free plan
BigSpy's home page lists a free plan with 5 searches and 20 downloads a day. Adspy has no free plan or trial.²

Where Adspy is different

Every ad read and tagged for you
Adspy analyzes the ads it collects: the hook and when it lands, the angle, format, tone and call to action, the transcript and AI tags in 23 creative categories. BigSpy's guide describes an ad's info, data trends, related ads, audience data and creative content.³
Google and YouTube from $19 a month
Adspy searches Meta and Google's Ads Transparency Center creatives, including YouTube ads. Starter ($19 a month) covers one source of Meta, Google or TikTok; Pro ($39) and above cover all three. BigSpy adds Google Ads, YouTube and TikTok from Growth at $159; Starter ($69) covers Facebook, Instagram and AppLovin.¹
Unlimited followed brands from $19 a month
Every Adspy plan follows as many brands as you want. BigSpy's page and domain subscriptions are not on Starter, and capped at 100 on Growth and 1,000 on Ultimate.¹
Brand X-Ray and brand comparison
Brand X-Ray shows the hooks, formats and messages that recur across a brand's ads, with the ads behind each pattern, and compares two to five brands side by side.
Research in your AI assistant
Adspy's MCP server lets Claude, Codex or any remote MCP client search ads, read their analysis and save them to your workspace, on every plan.

The same research in your AI assistant, with Adspy

Connect Adspy to your AI assistant, then ask for a brand, a product or a phrase, for example Meta video ads that mention collagen.
Ask for AG1's ads: its creatives across Meta, their formats and their recorded activity.
Ask for AG1's Brand Full Analysis: the hooks and formats across its ads, its organic posts where Adspy collects them, and the ads behind each finding.
Follow AG1, then ask for its newest ads, newest first, to see what it started running.
Ask your assistant to save the ads worth keeping in a collection, with a note for your team.

Questions

Which networks does each cover?

Adspy covers Meta (Facebook and Instagram) and Google's Ads Transparency Center, including YouTube. Starter ($19 a month) covers one source of Meta, Google or TikTok; Pro ($39) and above cover all three. BigSpy covers up to 11 networks by plan, with Google, YouTube and TikTok from Growth ($159 a month).

Is BigSpy free?

BigSpy's home page lists a free plan with 5 searches and 20 downloads a day; its paid plans start at $69 a month. Adspy has no free plan or trial; its plans are Starter $19 a month (one source: Meta, Google or TikTok; 2,000 credits), Pro $39 (every source; 6,000 credits), Unlimited $99 (every source; no credit count, fair use) and Enterprise on contract.

Does BigSpy analyze each ad's hook and angle?

BigSpy's guides describe ad info, data trends, audience data and creative content, and its pricing lists AI prompt quotas. Adspy reads each ad's hook, angle, format, tone and call to action.

Sources and method

This page compares published facts only. BigSpy’s entries come from its own public pages, listed below with the date each was checked; Adspy’s come from this site’s plans and product pages. Adspy's time to collect a missing brand is measured from its own job records: 663 requests from March to September 2026, median 2.3 minutes, 94% within 10 minutes, counted until the brand's ads are collected. Sources are checked again at least every 90 days and when a price changes. To report an error, write to info@adspy.sh.