19 versions were first recorded over 19 days in 75 weeks. The busiest week, from 3 August 2026, added 2; Mondays added the most (4).
Our Place's “It's not just cute” Wonder Oven video, taken apart
- captionit's not just cuteBuilds word by word until 1.75 s. It answers an objection before any feature is named.
- captionNo,The first word on screen, at 0.25 s, alone.
- personA hand in a matching mittOnly a hand: no face, no presenter.
- productPizza from the basketThe payoff at two seconds is food, not the appliance.
- productWonder Oven in pinkShot at counter height, the same pink as the mitt.
- backgroundKitchen counterSoft focus keeps the eye on the oven.
Our Place has run this video ad on Instagram and Facebook since 21 March 2025: 404 recorded days and 19 versions by 24 September 2026.
It comes apart in six layers in the frame at 2.25 s, from the back: Kitchen counter · Pink countertop oven · Air-fryer basket with pizza slice · Hand in an oven mitt · No, · it's not just cute. Point at a callout, tap or tab to it to lift its layers.
- Advertiser
- Our Place
- Format
- Video, 9:16
- Platforms
- Instagram and Facebook
- Industry
- Kitchen & Dining
- First recorded
- 21 March 2025
- Recorded running time
- 404 days
- Versions recorded
- 19
- Status
- Live on 24 September 2026
What do the library's records add?
Read against its own 19 versions, Our Place's other creatives and 96 kitchen & dining creatives first recorded in the same weeks, the ad says more than it shows. Every figure below is a count or a date from the library.
Four more of Our Place's creatives look almost the same as this one, with 16 versions between them, first recorded from 2 June 2025 to 21 June 2026.
The library names an image by a perceptual hash of it; these are within 10 of 64 bits of this one, so the same layout with small changes, such as a few words.13 creatives of Our Place's open their post text with “The 6️⃣ in 1️⃣ Wonder Oven is super”, across 61 ads. This one has the most recorded days of them.
On 3 November 2025, 4 of its versions were live at once: <1% of the 517 ads Our Place's account had live that day.
18 of the 19 linked versions send people to fromourplace.co.uk/products/wonder-oven. Across the account, 288 ads on 119 creatives land there.
Of the 96 kitchen & dining creatives from 4 brands first recorded in the 30 days up to it (19 of them Our Place's), the median has 2 versions and the 90th percentile 10; this one has 19. At 553 days old, the median had been live 15.5 days; this one 404 days.
Each creative is measured over its own first days, as many as this one has had, so newer and older ones compare fairly.It was live 404 days of its first 553. Over their own first 553 days, Our Place's 45 earlier creatives in the sample were live a median of 63 days, and 100% of them fewer days than this one.
Its versions have been recorded for 35 days each on average, against 30 for all Our Place's ads (the library's account figure on 24 September 2026).
2 of the 16 ended versions have an end date the library estimated rather than observed.The lookalikes
4 creatives from Our Place's newest 2,360 with a perceptual hash within 10 bits of this one's: the library keeps each as its own creative.
This ad
19 versions
first 21 Mar
6 versions
82 days
first 2 Jun
3 versions
17 days
first 14 Aug
5 versions
95 days, live
first 21 Jun
2 versions
24 days
first 22 Sept
The same opening words
Our Place's creatives whose post text opens with “The 6️⃣ in 1️⃣ Wonder Oven is super”, by recorded days.
This ad
19 ads
first 21 Mar
282 days
4 ads
first 8 Jul
130 days
1 ad
first 18 Dec
124 days
1 ad
first 15 Oct
104 days
2 ads
first 21 May
95 days
5 ads
first 21 Jun
84 days
5 ads
first 11 Jan
81 days
1 ad
first 6 Jul
75 days
9 ads
first 16 Oct
63 days
3 ads
first 28 Oct
50 days
7 ads
first 16 Oct
47 days
3 ads
first 17 Jun
What happens in the first three seconds?
12 frames, one every 0.25 s, from the start of the video.
- 0.00 sThe oven door is closed. A hand reaches in from the left.
- 0.25 s"No," appears, alone.
- 0.75 sThe door drops open and the basket slides out.
- 1.25 s"it's" appears.
- 1.75 s"it's not just cute" is complete.
- 2.25 sA pizza slice lifts toward the camera.
What changed across its 19 versions?
3 of the 19 listed versions are live, they all carry the same post text, the buttons read “Shop now” and “Shop Now” and they run on Facebook and Instagram. The links go to 2 pages, fromourplace.co.uk/products/wonder-oven first (18 versions).
The post text
As recorded on every version.
The 6️⃣ in 1️⃣ Wonder Oven is super charged, super efficient, super everything.
All 19 listed versions
Every version has the same post text.
| Library record | First recorded | Last recorded | Button | Landing page | Placements |
|---|---|---|---|---|---|
| 1046164061666625 | 22 Aug | Live | Shop now | fromourplace.co.uk/products/wonder-oven | |
| 1758486781836247 | 20 Aug | Live | Shop Now | fromourplace.co.uk/products/wonder-oven | |
| 1754943192296963 | 5 Aug | 20 Aug | Shop Now | fromourplace.co.uk/products/wonder-oven | |
| 1404427288228172 | 4 Aug | 5 Aug | Shop Now | fromourplace.co.uk/products/wonder-oven | |
| 1767712467735563 | 22 Jul | 4 Aug | Shop Now | fromourplace.co.uk/products/wonder-oven | |
| 4472118033021790 | 19 Jul | Live | Shop now | fromourplace.co.uk/products/wonder-oven | |
| 1896781577657085 | 6 Jul | 22 Jul | Shop Now | fromourplace.co.uk/products/wonder-oven | |
| 1686068182671321 | 22 Jun | 6 Jul | Shop Now | fromourplace.co.uk/products/wonder-oven | |
| 2148232899295075 | 16 Jun | 22 Jun | Shop Now | fromourplace.co.uk/products/wonder-oven | |
| 929296479596376 | 23 Feb | 8 Marestimated | Shop Now | fromourplace.co.uk/products/wonder-oven | |
| 34159912200288836 | 5 Feb | 13 Feb | Shop Now | fromourplace.co.uk/products/wonder-oven | |
| 2037677096969215 | 21 Nov | 23 Feb | Shop Now | fromourplace.co.uk/products/wonder-oven | |
| 2273898143022562 | 3 Nov | 21 Nov | Shop Now | fromourplace.co.uk/products/wonder-oven | |
| 2740277296332160 | 15 Oct | 3 Nov | Shop Now | fromourplace.co.uk/products/wonder-oven | |
| 1112113901104130 | 30 Sept | 3 Nov | Shop Now | fromourplace.co.uk/products/wonder-oven | |
| 1304516527732470 | 4 Sept | 6 Feb | Shop Now | fromourplace.co.uk/products/wonder-oven | |
| 1110649810466574 | 27 Aug | 4 Sept | Shop Now | fromourplace.co.uk/products/wonder-oven | |
| 2640905272910134 | 24 Jun | 7 Julestimated | Shop Now | fromourplace.co.uk/collections/wonder-oven | |
| 950027737245416 | 21 Mar | 3 Jul | Shop Now | fromourplace.co.uk/products/wonder-oven | Facebook, Instagram |
How does it compare with Our Place's other ads?
Our Place has 2,360 creatives in the library. Half of them ran 33 recorded days or fewer; this one has 404. Compared at the same age, over their first 553 days, 100% of Our Place's 45 earlier creatives were live fewer days than this one.
8–30 days · 41%31–90 days · 30%91+ days · 24%
| Recorded days | Creatives | Share | Median days |
|---|---|---|---|
| 0–7 days | 104 | 4% | 3 |
| 8–30 days | 969 | 41% | 17 |
| 31–90 days | 718 | 30% | 51 |
| 91+ daysthis ad | 569 | 24% | 117 |
What does Brand X-Ray read across Our Place's ads?
Brand X-Ray reads all 2,360 of Our Place's creatives in the library: their formats, how they open, what they say and what changed lately. Six of its readings follow, each with this ad's place in it.
Images make up 56%
The 2,360 creatives by format, with the median days each format was recorded.
this adThis ad is a video, like 44% of them. Our Place's videos were recorded a median of 40.5 days.
274 new creatives in June 2026
New creatives by the month the library first recorded them, over 13 months; the last, September 2026, runs to 24 September 2026.
this adThis ad was first recorded in March 2025, before these months.
“Visual Surprise” opens 28%
Hook types of the 1,020 creatives with a classified hook: the three most frequent of the 8 the report lists.
this adThis ad opens with “Bold Statement”, the third of 8 (18%).
“Benefit-Led” in 25%
Messaging angles, an AI tag, on 2,346 creatives: the three most frequent of 31.
this adThis ad's angle: “Feature Highlight”, second of 31 (20%).
432 creatives, one recipe
Production, hook tactic and call to action, among the 2,318 creatives with one of each (19% follow this one).
- Branded Production
- Bold Claim
- Shop Now
this adThis ad follows it.
Offer “Percentage Off”: <1% → 31%
Its share of the 227 tagged creatives first recorded from 25 Aug, against the 127 of the 30 days before: the largest of 6 shifts.
this adThis ad does not carry “Percentage Off”.
In the full report
In the full report- 5 more hook types, and examples of how the ads open
- All 25 tag dimensions, from production style to setting
- 36 recurring patterns and the 6 pairs seen together most
- 7 more recipes and 5 more shifts
- The 12 traits whose creatives were recorded longest
- The model's age and gender estimates of who appears in the ads
- The 8 landing pages the ads lead to most, from 2,000 source ads
- The ads behind every number, 30, 90 and 180-day ranges, and Our Place side by side with up to four other brands
Ask your AIRun a Brand X-Ray on Our Place and show me which hooks, formats and messages recur in its ads.
Brand X-Ray (method public-creative-evidence-v2), read on 24 September 2026. Shares count creatives, not spend or reach, each over the creatives the reading could apply to; recorded days say how long the library saw an ad, not how it did.
What did the library's model read in it?
The library's model tagged it with 31 attributes. These are a model's readings, not measurements. Beside each tag: how many of Our Place's creatives carry it, and their median recorded days.
Strategy
Audience
Format
Tone & style
Conversion
Talent & audio
Social proof
The library's analysis
Written by gemini-2.5-flash-lite-preview-06-17 for the library, kept word for word. It is the model's reading of the ad, quoted, not this page's.
Key takeaway
Showcasing the versatility and superior performance of the product through relatable cooking scenarios and clear benefit-driven copy is highly effective.
Primary objective
Direct Conversion
Hook type
Bold Statement
Hook
The video opens with a close-up of a pink oven door being opened to reveal a slice of pizza being removed, accompanied by the text overlay 'No, it's not just cute'.
Hook window
0-3 seconds
Why the hook was chosen
This hook immediately challenges a potential assumption (that the oven is only about aesthetics) and creates intrigue by promising more functionality than its appearance suggests. The visual of a desirable food item (pizza) being prepared further enhances engagement.
On-screen text
No, it's not just cute, It out air-fries your air fryer, It out bakes your oven, Out toasts your toaster, And gives new life to last night's pizza, No soggy leftovers, High-performance just got a stunning new look, And you'll wonder how you ever lived without it, Shop Wonder Oven Now
Storytelling and pacing
The video uses a rapid-fire montage style, showcasing the oven in different colors (pink, green, navy) and demonstrating its capabilities with various foods. The pacing is fast and dynamic, keeping the viewer engaged by quickly transitioning between visually appealing cooking scenarios.
On-screen graphics
On-screen text overlays are used effectively to convey key benefits and differentiators (e.g., 'It out air-fries your air fryer', 'No soggy leftovers', 'PREHEATS IN UNDER 2.5 MINUTES'). The text is clear, concise, and well-timed with the visuals, reinforcing the message.
Product demonstration
The product is demonstrated effectively through showing it in action with popular food items like pizza, salmon, croissants, and french fries. The visual results of cooking are highlighted, such as crispy exteriors and well-cooked food, making the benefits tangible.
Key visuals
The primary visual element is the stylishly designed oven, presented in various appealing colors. The secondary key elements are the perfectly cooked food items (crispy french fries, golden croissants, flaky salmon, cheesy pizza) that are showcased being prepared or served from the oven.
Emotional arc
The ad aims to evoke feelings of culinary satisfaction, convenience, and perhaps a touch of envy or desire for a more stylish and functional kitchen appliance. It moves from piquing curiosity to showcasing desirable outcomes, ending with a call to action that implies enhanced lifestyle.
Music and sound
An upbeat, modern, and slightly energetic track accompanies the visuals. The music is generally positive and helps to maintain a good pace and engaging mood without being distracting.
Key message
This oven is not just stylish, but also highly functional and outperforms traditional appliances, making everyday cooking easier and better.
Call to action
The CTA 'Shop Wonder Oven Now' is presented clearly on an end card, preceded by the statement 'High-performance just got a stunning new look'. It appears at the very end of the video.
Sources and method
- The ad. The official Meta Ad Library records of its versions: 1046164061666625, 1758486781836247, 1754943192296963, 1404427288228172, 1767712467735563, 4472118033021790 and 13 more (all in the versions table). The ad is shown as a still with commentary; its images belong to Our Place.
- The data. Adspy's library, read on 24 September 2026. A version is one source-ad record that uses this creative. Recorded days count the days the library saw it running, up to the data date for live ones. 2 of the 16 ended versions have an end date the library estimated after it stopped seeing them.
- Comparisons. The industry and brand comparisons measure every creative over its own first days, as many as this one has had, so newer and older creatives compare fairly. The industry is the library's classification of each brand. The library's estimated country is not used: for English ads on a .com site it is a language default, not a market.
- Model output. The AI tags, the audience reading and the analysis come from the library's model (gemini-2.5-flash-lite-preview-06-17). The layers were cut by models too (SAM 2.1 for objects, colour unmixing for lettering); 61% of the back plate was filled in where layers were lifted, and never shows in the ad itself.
- Corrections. This draft has not been reviewed yet. To report an error or ask for a takedown, write to info@adspy.sh.
Have a brand in mind?
Add Adspy to your assistant with this URL, sign in, and ask about its ads. Connecting takes a few minutes, and no ad account.
Connect your AI
https://www.adspy.sh/mcp