All 289 versions were first recorded on the same day, 29 August 2026.
Ffern's “Tuscan saffron” fragrance ad, taken apart
- brand“Ffern”The name, small and white at the top, in the same serif as the line below it.
- headline“With notes of Tuscan saffron”The words that change. The 289 ads' links carry 276 different ingredient names, from pine nut custard to a cold church.
- productThe bottleThe same bottle, gold cap and label in all seven lookalike records; only the line above it differs.
- propLinen on a tableSoft light from the left on a linen-covered table: the same set in every lookalike, all first recorded the same day.
- backgroundThe bare wallThe top half of the frame holds only the name and the ingredient line.
Ffern has run this image ad on Facebook since 29 August 2026: 27 recorded days and 289 versions by 24 September 2026.
It comes apart in six layers, from the back: Bare wall · Linen-covered table · Folded linen · The bottle · With notes of Tuscan saffron · Ffern. Point at a callout, tap or tab to it to lift its layers.
- Advertiser
- Ffern
- Format
- Image, 9:16
- Platforms
- Industry
- Fragrance
- First recorded
- 29 August 2026
- Recorded running time
- 27 days
- Versions recorded
- 289
- Status
- Live on 24 September 2026
What do the library's records add?
Read against its own 289 versions, Ffern's other creatives and 3,873 fragrance creatives first recorded in the same weeks, the ad says more than it shows. Every figure below is a count or a date from the library.
The versions' links pass 276 different values for “ingredient1” across 289 links, among them “blackthorn fruit”, “bonfire smoke”, “cardamom bun”, “churned butter”, “cioccolata calda”, “milky santal”, “persimmon” and “pressed flowers”.
Every link also carries currency=USD, utm_campaign=ct_AU27W1 and utm_source=meta.Six more of Ffern's creatives look almost the same as this one, with 122 versions between them, all first recorded on 29 August 2026.
The library names an image by a perceptual hash of it; these are within 10 of 64 bits of this one, so the same layout with small changes, such as a few words.On 29 August 2026, 289 of its versions were live at once: 5% of the 5,851 ads Ffern's account had live that day.
289 of the 289 linked versions send people to ffern.co/quiz-v2/concept-test-v1-solo. Across the account, 412 ads on 8 creatives land there.
Of the 3,873 fragrance creatives from 21 brands first recorded in the 30 days up to it (1,490 of them Ffern's), the median has 1 version and the 90th percentile 3; this one has 289. At 27 days old, the median had been live 27 days; this one 27 days.
Each creative is measured over its own first days, as many as this one has had, so newer and older ones compare fairly.It has been live on every one of its 27 days. Over their own first 27 days, Ffern's 3,366 earlier creatives in the sample were live a median of 27 days, and 25% of them fewer days than this one.
Its versions have been recorded for 26 days each on average, against 25 for all Ffern's ads (the library's account figure on 24 September 2026).
The lookalikes
6 creatives from Ffern's newest 5,000 with a perceptual hash within 10 bits of this one's: the library keeps each as its own creative.
This ad
289 versions
first 29 Aug
1 version
27 days, live
first 29 Aug
13 versions
27 days, live
first 29 Aug
83 versions
27 days, live
first 29 Aug
15 versions
27 days, live
first 29 Aug
8 versions
27 days, live
first 29 Aug
2 versions
27 days, live
first 29 Aug
The 276 values of “ingredient1”
The most used first, with how many versions' links carry each (16 of 276 shown). Every link also carries currency=USD, utm_campaign=ct_AU27W1 and utm_source=meta.
- blackthorn fruit×2
- bonfire smoke×2
- cardamom bun×2
- churned butter×2
- cioccolata calda×2
- milky santal×2
- persimmon×2
- pressed flowers×2
- sea salted blackberry×2
- sun-bleached linen×2
- the October kitchen×2
- white suede×2
- wine-poached pear×2
- a cold church×1
- a leather suitcase×1
- a tin of buttons×1
What changed across its 289 versions?
All 289 listed versions are live, no post text was recorded for any of them, none has a recorded button and they run on Facebook. Every link goes to ffern.co/quiz-v2/concept-test-v1-solo, with 276 different values of “ingredient1” in it.
All 289 listed versions
Every version has no recorded button, no recorded post text, the landing page ffern.co/quiz-v2/concept-test-v1-solo and placements on Facebook.
| Library record | First recorded | Last recorded | ingredient1 |
|---|---|---|---|
| 1072889735293708 | 29 Aug | Live | pine nut custard |
| 1830478845057663 | 29 Aug | Live | ember milk |
| 1892837072129627 | 29 Aug | Live | steamed milk |
| 1784260962989008 | 29 Aug | Live | chocolate amaretti |
| 1039727792174458 | 29 Aug | Live | Tuscan olive oil |
| 1696995888072536 | 29 Aug | Live | caffè corretto |
| 854113827681015 | 29 Aug | Live | aged balsamic |
| 1617042553393433 | 29 Aug | Live | baked apple |
| 1615306763551555 | 29 Aug | Live | the Tuscan hillside |
| 1748106172905877 | 29 Aug | Live | honey dust |
| 2382009768874027 | 29 Aug | Live | toasted pine nut |
| 1659519902564732 | 29 Aug | Live | the chestnut cart |
| 28385010107778120 | 29 Aug | Live | the cooling oven |
| 1066510006186196 | 29 Aug | Live | lemons in the stone basin |
| 1411900057499385 | 29 Aug | Live | amaretto affogato |
| 27911876301788533 | 29 Aug | Live | moonlit cream |
| 28914538028147004 | 29 Aug | Live | cacao powder |
| 1470776501588591 | 29 Aug | Live | roasted nutmeg |
| 3618447894986917 | 29 Aug | Live | stonewashed fruit |
| 1277642351045341 | 29 Aug | Live | Noto almond |
| 1586116356252351 | 29 Aug | Live | espresso martini |
| 891475637119212 | 29 Aug | Live | Befanas hearth |
| 1371589661258473 | 29 Aug | Live | fallen acorn |
| 2405017680030524 | 29 Aug | Live | dark chocolate shavings |
| 1106934301903131 | 29 Aug | Live | milky santal |
| 1588254886101884 | 29 Aug | Live | ancient stone |
| 1051812937638167 | 29 Aug | Live | balsamic vinegar |
| 1952584815435010 | 29 Aug | Live | the chestnut fire |
| 1584003306760389 | 29 Aug | Live | bitter almond |
| 1769496200753862 | 29 Aug | Live | cold marble |
| 1713993019893662 | 29 Aug | Live | the night harvest |
| 1048507914857865 | 29 Aug | Live | burnt amaretti |
| 1569262391639300 | 29 Aug | Live | Marsala custard |
| 1568178071722522 | 29 Aug | Live | Kentish cobnut |
| 951135604698419 | 29 Aug | Live | cioccolata calda |
| 1007958812295288 | 29 Aug | Live | honeyed plum |
| 1093106139960620 | 29 Aug | Live | warm chamomile |
| 2284093735463802 | 29 Aug | Live | the bakers moon |
| 1844008240313225 | 29 Aug | Live | salted plum |
| 1341793891305714 | 29 Aug | Live | roasted fig |
| 2074353009833224 | 29 Aug | Live | soft vanilla |
| 1336419825238927 | 29 Aug | Live | beeswax polish |
| 1074070412261690 | 29 Aug | Live | grated nutmeg |
| 2649882078765232 | 29 Aug | Live | Medjool date |
| 1381031090677709 | 29 Aug | Live | midnight tiramisu |
| 1390608943032895 | 29 Aug | Live | white suede |
| 2894600997585907 | 29 Aug | Live | drinking chocolate |
| 1781204366344814 | 29 Aug | Live | vanilla custard |
| 2866610980372055 | 29 Aug | Live | walnut liqueur |
| 1299593718775999 | 29 Aug | Live | chestnut woods |
| 1418066853550667 | 29 Aug | Live | stonewashed plum |
| 1607152054472184 | 29 Aug | Live | warm focaccia |
| 1597301475383744 | 29 Aug | Live | flour-dusted linen |
| 1400563351998742 | 29 Aug | Live | smoked bourbon |
| 2288465318659583 | 29 Aug | Live | sage brown butter |
| 2034328080806130 | 29 Aug | Live | sweet pastry crust |
| 2542427096221554 | 29 Aug | Live | velvet espresso |
| 1041571072258287 | 29 Aug | Live | cape gooseberry |
| 832435936548902 | 29 Aug | Live | the cold hearth |
| 1811302823638943 | 29 Aug | Live | bar espresso |
The 60 newest of 289 are listed here; the library holds every one.
How does it compare with Ffern's other ads?
Ffern has 5,411 creatives in the library; the newest 5,000 are read here. Half of them ran 27 recorded days or fewer; this one has 27. Compared at the same age, over their first 27 days, 25% of Ffern's 3,366 earlier creatives were live fewer days than this one.
0–7 days · 11%8–30 days · 46%31–90 days · 36%
| Recorded days | Creatives | Share | Median days |
|---|---|---|---|
| 0–7 days | 563 | 11% | 6 |
| 8–30 daysthis ad | 2,313 | 46% | 13 |
| 31–90 days | 1,780 | 36% | 51 |
| 91+ days | 344 | 7% | 112.5 |
What does Brand X-Ray read across Ffern's ads?
Brand X-Ray reads the newest 5,000 of Ffern's 5,411 creatives in the library: their formats, how they open, what they say and what changed lately. Six of its readings follow, each with this ad's place in it.
Videos make up 82%
The 5,000 creatives by format, with the median days each format was recorded.
this adThis ad is an image, like 18% of them. Ffern's images were recorded a median of 43 days.
1,519 new creatives in September 2026 so far
New creatives by the month the library first recorded them, over 13 months; the last, September 2026, runs to 24 September 2026.
this adThis ad was first recorded in August 2026, a month with 1,497 new creatives from Ffern.
“Bold Statement” opens 30%
Hook types of the 4,057 creatives with a classified hook: the three most frequent of the 8 the report lists.
this adThe library has no classified hook for this ad.
“Aspirational Lifestyle” in 42%
Messaging angles, an AI tag, on 4,967 creatives: the three most frequent of 26.
this adThis ad's angle: “Ingredient Spotlight”, second of 26 (21%).
1,999 creatives, one recipe
Production, hook tactic and call to action, among the 4,923 creatives with one of each (41% follow this one).
- Branded Production
- Curiosity Gap
- Join Waitlist
this adThis ad's chain, Branded Production → Curiosity Gap → Shop Now, is not among the 8 most repeated.
Talent “Hands Only”: 49% → 85%
Its share of the 2,028 tagged creatives first recorded from 25 Aug, against the 1,158 of the 30 days before: the largest of 6 shifts.
this adThis ad does not carry “Hands Only”.
In the full report
In the full report- 5 more hook types, and examples of how the ads open
- All 25 tag dimensions, from production style to setting
- 36 recurring patterns and the 6 pairs seen together most
- 7 more recipes and 5 more shifts
- The 12 traits whose creatives were recorded longest
- The model's age and gender estimates of who appears in the ads
- The 8 landing pages the ads lead to most, from 2,000 source ads
- The ads behind every number, 30, 90 and 180-day ranges, and Ffern side by side with up to four other brands
Ask your AIRun a Brand X-Ray on Ffern and show me which hooks, formats and messages recur in its ads.
Brand X-Ray (method public-creative-evidence-v2), read on 24 September 2026. Shares count creatives, not spend or reach, each over the creatives the reading could apply to; recorded days say how long the library saw an ad, not how it did.
What did the library's model read in it?
The library's model tagged it with 27 attributes. It reads the ad as aimed at women aged 25-40 (its own confidence: 60/100 for the gender, 75/100 for the age). These are a model's readings, not measurements. Beside each tag: how many of Ffern's creatives carry it, and their median recorded days.
Strategy
Audience
Format
Tone & style
Conversion
Talent & audio
Social proof
The library's analysis
Written by gemini-2.5-flash-lite for the library, kept word for word. It is the model's reading of the ad, quoted, not this page's.
Key takeaway
The ad effectively evokes a sense of luxury and natural sophistication through minimalist design and evocative fragrance notes, but could benefit from a clearer call-to-action.
Primary objective
Brand Awareness
Text in the image
Ffern, With notes of, Tuscan saffron, Ffern, NARCISSUS AMARUM, TUSCAN SAFFRON, Eau de Parfum, Organic Sourced, Made in UK
Brand elements
The brand name 'Ffern' is prominently displayed at the top of the ad and also on the perfume bottle's label., The color palette is muted and sophisticated, suggesting a premium brand identity., The minimalist aesthetic and focus on natural elements (implied by 'Tuscan saffron') align with a brand positioning that likely emphasizes quality and refined simplicity.
Focal point
The perfume bottle, positioned slightly off-center in the lower half of the image. Its distinct shape, the gold cap, and the label draw immediate attention due to its isolation and relative detail against the soft background.
Secondary elements
Second, the text 'With notes of Tuscan saffron' captures attention, positioned above the bottle. Third, the brand name 'Ffern' at the very top serves as a clear identifier.
Reading path
The eye naturally moves from the top brand name 'Ffern', down to the descriptive text 'With notes of Tuscan saffron', and then lands on the product itself, creating a logical flow of information.
Composition
The composition uses a central, slightly off-center placement for the product, balanced by text above. Ample negative space is utilized, contributing to the minimalist and sophisticated feel. The arrangement feels balanced and uncluttered.
Colour
The muted, neutral color palette (beige, cream, soft gold) evokes feelings of calmness, luxury, and natural elegance. These colors are associated with sophistication and high quality, aiming for a premium emotional response.
Typography
The fonts used are elegant and serif-based, conveying a sense of tradition and luxury. The text hierarchy is clear, with 'Ffern' as the largest, followed by 'With notes of Tuscan saffron'. Readability is good for the main text elements, though finer print on the bottle is less so.
Imagery
The photography is professional and artfully lit, focusing on the texture of the fabric and the details of the perfume bottle. The soft focus in the background adds depth and emphasizes the product.
Headline
The headline 'Ffern' establishes brand identity, and 'With notes of Tuscan saffron' is effective in creating intrigue and communicating a specific, appealing scent profile. It is clear and evocative.
Value proposition
The value proposition is subtly communicated through the emphasis on a specific, high-quality ingredient ('Tuscan saffron') and the overall sophisticated aesthetic, implying a premium and artisanal product.
Emotional appeal
The image aims to evoke feelings of luxury, sophistication, calm, and perhaps a touch of exoticism associated with the Tuscan saffron. It appeals to a desire for refined personal care.
Call to action
N/A due to absence of a CTA.
Sources and method
- The ad. The official Meta Ad Library records of its versions: 1072889735293708, 1830478845057663, 1892837072129627, 1784260962989008, 1039727792174458, 1696995888072536 and 283 more (all in the versions table). The ad is shown as a still with commentary; its images belong to Ffern.
- The data. Adspy's library, read on 24 September 2026. A version is one source-ad record that uses this creative. Recorded days count the days the library saw it running, up to the data date for live ones.
- Comparisons. The industry and brand comparisons measure every creative over its own first days, as many as this one has had, so newer and older creatives compare fairly. The industry is the library's classification of each brand. The library's estimated country is not used: for English ads on a .com site it is a language default, not a market.
- Model output. The AI tags, the audience reading and the analysis come from the library's model (gemini-2.5-flash-lite). The layers were cut by models too (SAM 2.1 for objects, colour unmixing for lettering); 36% of the back plate was filled in where layers were lifted, and never shows in the ad itself.
- Corrections. This draft has not been reviewed yet. To report an error or ask for a takedown, write to info@adspy.sh.
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