adspy
Sightings
Tracking
LogbookTypology201d
201 days on air
Everything on air, in one view.
Sightings
One scope. Every ad on air.
Type a brand, a product or a sector. Everything currently running across Meta and Google shows up in one view — creative, copy, landing page, days running — with nothing to connect and nothing to configure.
Sightings
Tracking12
Logbook12
Sectors
All sectors
Skincare
Coffee
Home
· point at a brand, a product, an idea⌘K
MetaGoogleLiveEndedVideoLast 7 days1,838 sightings in skincare · newest first
The Ordinary149d
149 days on air
CeraVe Skincare167d
167 days on air
23 Mai Paris337d
337 days on air
Point at anything
A brand, a product, a phrase from the copy. The scope checks names, headlines and ad text, and shows what is on air now beside what ran before.
Turn the dials
Platform, format, live or ended, days on air, language, tags. Sort by newest, longest running or first seen. The view narrows to what you asked for.
A brand we don't have yet
Paste its public ad library page. The station starts collecting, and the brand behaves like any other once the first pass is in.
Three instruments. One clear night.
Most ad libraries show you everything and call it research. We built a small station with a very good scope, a short memory of what changed, and a book to keep the good parts.
Sightings
Point the scope at a brand, a product, a sector. Every live ad appears with creative, copy, landing page and days running. Ended ads one click away, not in the way.
Tracking
Star the brands that matter. Each morning the station compares tonight to last night and reports only what moved: a launch, a new hook, a quiet week.
Logbook
Log a sighting with a note and a tag. Shared pages, exportable to a deck, searchable when the same client comes back six months later.
Analysis
Every creative, read. Not just filed.
The station reads each creative it collects: what the hook does in the first three seconds, the angle, the format, the tone, where the ask lands, and the full transcript. Written to go into a brief, not a scorecard.
The Ordinary149 days on air
meta · video 9:1635 variants
Reading · The Ordinary35 variants · 149 days on air
- Hook · 0–3 s
- The video opens with a direct, close-up shot of the creator holding two bottles of 'The Ordinary Glycolic Acid 7% Exfoliating Toner,' with text overlay 'here's the tea on glycolic.'
- Angle
- The Ordinary's Glycolic Acid 7% Exfoliating Toner is a versatile product that can improve facial skin texture, tone, and reduce signs of aging, and also benefit scalp health by hydrating and reducing dryness.
- Format
- UGC / Organic. The style is distinctly UGC (User Generated Content), featuring a direct-to-camera presentation with natural lighting and a home-like background.
- Tone
- The voiceover is clear, friendly, and conversational, perfectly matching the UGC style.
- Ask
- The CTA is not explicit and appears at the very end with the text 'If this isn't your sign to get your hands on it then I don't know what is 😂'. It is visually present but not verbally stated as an action.
- Transcript
- Here's a tea on glycolic acid. You can use glycolic acid on your face to smooth texture and even skin tone, reduce the look of fine lines and wrinkles, and boost skin luminosity. Plus, you can use glycolic acid on your scalp to hydrate and significantly reduce dryness and achieve an overall healthier looking scalp. If this isn't your sign to get your hands on it, then I don't know what is.
Demonstrate versatile product usage (face and scalp) to broaden appeal and highlight benefits effectively.