# How to compare brands on TikTok, YouTube or Instagram with Adspy Adspy · Playbooks · https://www.adspy.sh/playbooks/compare-social · Updated Nov 13, 2026 This Adspy playbook is for social teams benchmarking their channels. It returns brands' organic posts on one platform, side by side: engagement and views per post, cadence, breakouts and posts run as ads. It costs 120 credits on Starter and Pro and has no credit count on Unlimited (fair use). A new account costs 400 credits, asked first. - Cost: 120 credits on Starter and Pro (60 credits per brand compared, free for a brand whose posts were reported over the same range in the last 24 hours; 400 credits to collect a brand or an account Adspy does not have yet, asked first; 0 when it does) - Where: Claude, Claude Code, Codex or any remote MCP client (Through Adspy's MCP server) - Sources: TikTok, YouTube and Instagram posts (Organic posts of brand accounts, TikTok ads not covered; Starter reads its own source's posts: Instagram for Meta, YouTube for Google, TikTok for TikTok) - Output: A side-by-side comparison (Each verdict with its number of posts) [Connect your AI](https://www.adspy.sh/sign-up?next=/app) ## The prompt > Compare the Instagram posts of Gymshark and lululemon over the last 90 days: engagement and views per post, how often each posts, their breakouts and the posts they later ran as ads. Change brand (Gymshark), second brand (lululemon) for your own; the steps stay the same. Send it as it is, or ask in your own words. ## What does Adspy do, step by step? Your AI runs 3 steps with Adspy's tools. Each call is listed with its arguments and the most it can cost on the published tariff; free and included calls use no credits. ### 1. Find both brands Your AI finds the brands and the accounts Adspy collects for them; a missing account is collected only after your yes. - `search_brands { query: "Gymshark" }`: Free - `request_social_fetch { platform: "instagram", handle, brandKey }`: Up to 400 credits (when needed) ### 2. Compare them It compares the brands' posts on the platform: a verdict in words for each, with the number of posts it rests on. - `compare_social { brandKeys, platform: "instagram", range: "90d" }`: 120 credits ### 3. Open the breakouts It lists each brand's posts far above its usual views, to see what they have in common. - `list_social_posts { brandKey, platform: "instagram", sort: "breakouts" }`: Included This example: 120 credits on Starter and Pro. 60 credits per brand compared, free for a brand whose posts were reported over the same range in the last 24 hours; 400 credits to collect a brand or an account Adspy does not have yet, asked first; 0 when it does. ## What comes back? Adspy's answer arrives in the chat, with the ads, posts and figures it rests on, so you can open each one. - Each brand's typical engagement and views per post against the others', with a verdict in words - Posting cadence, breakouts and likely promoted posts side by side - The posts each brand later ran as ads No sample is shown here: the library snapshot behind the other playbooks' samples cannot show this answer, and a made-up one would mislead. ## Good to know before you run it - One platform at a time: engagement is per follower on Instagram and per view on TikTok and YouTube, so they are never ranked together. - Posts likely promoted are kept apart from the organic figures. - Starter compares posts on its own source's platform only: Instagram for Meta, YouTube for Google, TikTok for TikTok. ## Questions about this playbook ### What does it cost? 60 credits per brand compared, free for a brand reported in the last 24 hours; a brand with no analysed posts on the platform costs nothing. Collecting an account Adspy does not have yet is 400 credits, asked first. ### Can I compare more than two brands? Yes, up to five, on the same platform and over the same period. ## Related playbooks - [See what a brand posts on TikTok, YouTube and Instagram](https://www.adspy.sh/playbooks/organic-social): A brand's organic posts with their public counts, the ones far above its usual views, and how often it posts. 60 credits. - [Spot the posts a brand ran as ads](https://www.adspy.sh/playbooks/posts-run-as-ads): The organic posts a brand later ran as paid ads, each matched to its ad, with the delay and how long the ad ran. Included. - [Compare brands side by side](https://www.adspy.sh/playbooks/compare-brands): Two to five brands' ads in one comparison: formats, hooks and how long they keep ads running, with counts behind every figure. 120 credits. ## Have a brand in mind? Add Adspy to your assistant with this URL, sign in, and ask about its ads. You need no ad account. 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