# How to see how a brand adapts its ads by language with Adspy Adspy · Playbooks · https://www.adspy.sh/playbooks/ads-by-language · Updated Nov 13, 2026 This Adspy playbook is for teams launching or localizing ads in new markets. It returns a brand's newest ads side by side per language, with what changes from one to the next: hooks, offers, formats and visuals. Everything it reads is included on every plan, within fair use. - Cost: Included (Everything it reads is included on every plan, within fair use) - Where: Claude, Claude Code, Codex or any remote MCP client (Through Adspy's MCP server) - Sources: Meta and Google ads (Public ad libraries, YouTube ads included; Starter reads its own source's ads, and the TikTok source has none) - Output: Newest ads per language, side by side (With the number of ads behind each point) [Connect your AI](https://www.adspy.sh/sign-up?next=/app) ## The prompt > Show me Huel's newest ads in English, German and French side by side. For each language, count the ads and tell me what changes: hooks, offers, formats and visuals. Change brand (Huel) for your own; the steps stay the same. Send it as it is, or ask in your own words. ## What does Adspy do, step by step? Your AI runs 3 steps with Adspy's tools. Each call is listed with its arguments and the most it can cost on the published tariff; free and included calls use no credits. ### 1. Find the brand Your AI finds the brand in Adspy's library. - `search_brands { query: "Huel" }`: Free ### 2. Open each language It opens the brand's ads one language at a time, newest first, each with its AI tags. - `search_creatives { brandKey, language: "en", limit: 50 }`: Included - `search_creatives { brandKey, language: "de", limit: 50 }`: Included - `search_creatives { brandKey, language: "fr", limit: 50 }`: Included ### 3. Compare the readings It reads the ads' AI analyses and sets the languages side by side, each point with the number of ads behind it. - `get_creative_analysis { hashes }`: Included This example: Included. Everything it reads is included on every plan, within fair use. ## What comes back? Adspy's answer arrives in the chat, with the ads, posts and figures it rests on, so you can open each one. - The brand's newest ads per language, with a count for each - What changes between languages: hooks, offers, formats and visuals - The angles that show up in one language only No sample is shown here: the library snapshot behind the other playbooks' samples cannot show this answer, and a made-up one would mislead. ## Good to know before you run it - Language is the language of the ad itself, not the country it is shown in: Adspy never sees targeting. - A language with few ads gives a thin comparison; your AI says how many ads each side rests on. - Starter reads its own source's ads only; the TikTok source has posts, no ads. ## Questions about this playbook ### Can I pick other languages? Yes. Name the languages in the prompt: your AI filters the brand's ads on each one. ### Is it included in my plan? Yes. Reading ads and their AI analyses is included on every plan, within fair use. ## Related playbooks - [Read a competitor's ad strategy](https://www.adspy.sh/playbooks/competitor-ad-strategy): One report on what a brand runs: formats, hooks, landing pages, what it keeps running and how its organic posts connect to its ads. 90 credits. - [Compare brands side by side](https://www.adspy.sh/playbooks/compare-brands): Two to five brands' ads in one comparison: formats, hooks and how long they keep ads running, with counts behind every figure. 120 credits. - [Take one ad apart](https://www.adspy.sh/playbooks/decode-an-ad): One ad's hook, script, offer and call to action, then ads from other brands built the same way. Included. ## Have a brand in mind? Add Adspy to your assistant with this URL, sign in, and ask about its ads. You need no ad account. [Connect your AI](https://www.adspy.sh/sign-up?next=/app) · Server URL: https://www.adspy.sh/mcp --- Ad research in your AI assistant: find ads, understand the creative, and keep your team's research together. Built in Rennes. For the research behind your next campaign. 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