# ZARA ads Adspy · Ad library · https://www.adspy.sh/library/zara · Fashion & Apparel · Meta · Updated Nov 10, 2026 Adspy has recorded 7,391 ad creatives for ZARA on Meta since Oct 30, 2025: 89% images and 11% videos. A creative has a median recorded running time of 15 days. 2,135 were first recorded in the last 90 days, the newest on Nov 8, 2026. Figures on this page are computed on the 5,000 newest of the 7,391 recorded creatives. - 7,391 creatives recorded - 15 days median recorded running time - 774 new in the last 30 days - 2,135 new in the last 90 days ## ZARA ads, longest recorded first 24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record. - Meta · Image · 359 days recorded · first recorded Aug 7, 2024 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1521747058435717) - Meta · Image · 358 days recorded · first recorded Aug 9, 2024 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=289039307631313) - Meta · Image · 345 days recorded · first recorded Aug 23, 2024 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1013942320471104) - Meta · Image · 316 days recorded · first recorded Aug 6, 2024 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1444413359849404) - Meta · Image · 303 days recorded · first recorded Feb 25, 2025 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=4078802835734271) - Meta · Image · 303 days recorded · first recorded Feb 25, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1307731530326520) - Meta · Image · 262 days recorded · first recorded Apr 7, 2025 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2477120125959775) - Meta · Image · 262 days recorded · first recorded Apr 7, 2025 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=686119380756426) - Meta · Image · 262 days recorded · first recorded Apr 7, 2025 · Product Photography, Flat Lay · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1689874158286267) - Meta · Image · 262 days recorded · first recorded Apr 7, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1408706920374139) - Meta · Image · 262 days recorded · first recorded Apr 7, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=682232460879339) - Meta · Image · 261 days recorded · first recorded Apr 7, 2025 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2178256482632259) - Meta · Video · 187 days recorded · first recorded Apr 14, 2026 · opens with: Visual Intrigue & Pattern Interrupt · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1710836136836917) - Meta · Video · 187 days recorded · first recorded Oct 31, 2025 · opens with: Visual Surprise · Studio Shot, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1594118265445506) - Meta · Video · 184 days recorded · first recorded Apr 1, 2026 · opens with: Visual Surprise · Branded Production, Skit · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1685595222754482) - Meta · Video · 183 days recorded · first recorded May 8, 2026 · opens with: Visual Surprise · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2041237983455435) - Meta · Video · 183 days recorded · first recorded May 11, 2026 · opens with: Visual Surprise · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2294176524724595) - Meta · Video · 183 days recorded · first recorded May 11, 2026 · opens with: Visual Surprise · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1624925651918977) - Meta · Video · 182 days recorded · first recorded May 8, 2026 · opens with: Visual Surprise · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1778069267169969) - Meta · Video · 181 days recorded · first recorded May 12, 2026 · opens with: Visual Repetition/Pattern · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1565902291544101) - Meta · Video · 176 days recorded · first recorded May 18, 2026 · opens with: Visual Surprise · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1172078131697955) - Meta · Video · 175 days recorded · first recorded May 19, 2026 · opens with: Visual Surprise · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=969878925426286) - Meta · Video · 175 days recorded · first recorded May 19, 2026 · opens with: Visual Montage / Pattern Interrupt · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1294435552262167) - Meta · Video · 174 days recorded · first recorded May 20, 2026 · opens with: Visual Transition · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1100611485643400) ## Key facts about ZARA's ads - As of Nov 8, 2026, Adspy's library holds 7,391 ad creatives for ZARA, recorded on Meta since Oct 30, 2025. - ZARA's creatives are 89% images and 11% videos. The median recorded running time is 15 days for its images and 21 days for its videos. - ZARA's most common video openings are "Visual Surprise" (80%), "Pattern Interrupt" (4%) and "Visual Intrigue" (3%), as a share of its analysed videos. - 820 ZARA creatives (16%) were recorded running for 90 days or more, and 1,722 for under 7 days. - ZARA added 774 new creatives in the last 30 days and 2,135 in the last 90, against an average of 366 a month over the last 12 months. - The longest-recorded ZARA ad shown here is an image on Meta, first recorded Aug 7, 2024 and recorded running for 359 days. - Across the 468 Fashion & Apparel brands in Adspy's library, the median brand has a recorded running time of 25 days, 27% videos and 59 new creatives in 30 days. ZARA has 15 days, 11% videos and 774. - In Fast Fashion, the brands whose ads are closest to ZARA's are Abercrombie & Fitch, ASOS and FROM FUTURE, among 25 brands of that sector in Adspy's library. ## How ZARA advertises, in figures Computed on 5,000 recorded creatives, 4,923 of them analysed by Adspy. ### Formats | Format | Creatives | Share | Median recorded days | | --- | --- | --- | --- | | Image | 4,465 | 89% | 15 | | Video | 535 | 11% | 21 | ### Recorded running time | Running time | Creatives | | --- | --- | | Under 7 days | 1,722 | | 7 to 29 days | 1,214 | | 30 to 89 days | 1,244 | | 90 days or more | 820 | Median: 15 days. Days a creative was recorded running in the public ad libraries, not a result. ### How its videos open | Hook type | Creatives | Share | Median recorded days | | --- | --- | --- | --- | | Visual Surprise | 421 | 80% | 21 | | Pattern Interrupt | 23 | 4% | 16 | | Visual Intrigue | 16 | 3% | 15 | | Visual Variety | 5 | under 1% | 34 | | Visual Montage | 4 | under 1% | 10 | | Visual Presentation | 4 | under 1% | 16 | | Visual Repetition | 4 | under 1% | 7 | | Visual Transition | 4 | under 1% | 115 | ## When ZARA launches new creatives New creatives per month, from Oct 2025 to Nov 2026. The busiest month was Oct 2026, with 996 new creatives. 2,135 were first recorded in the last 90 days. | Month | New creatives | | --- | --- | | Oct 2025 | 48 | | Nov 2025 | 556 | | Dec 2025 | 316 | | Jan 2026 | 194 | | Feb 2026 | 67 | | Mar 2026 | 28 | | Apr 2026 | 219 | | May 2026 | 487 | | Jun 2026 | 407 | | Jul 2026 | 315 | | Aug 2026 | 737 | | Sep 2026 | 427 | | Oct 2026 | 996 | | Nov 2026 | 203 | ## ZARA next to its closest brands in Fast Fashion The 3 brands closest to ZARA among the 25 Fast Fashion brands in Adspy's library: same sector, and analysed ads that address the same audiences and pain points with the same angles and offers. | Brand | Creatives | Videos | Median recorded days | New in 30 days | New in 90 days | Top video opening | | --- | --- | --- | --- | --- | --- | --- | | ZARA | 7,391 | 11% | 15 | 774 | 2,135 | Visual Surprise | | Abercrombie & Fitch | 1,922 | 38% | 30 | 99 | 427 | Visual Surprise | | [ASOS](https://www.adspy.sh/library/asos) | 3,613 | 63% | 21 | 234 | 889 | Visual Surprise | | FROM FUTURE | 1,618 | 28% | 16 | 47 | 180 | Visual Surprise | - Compared with Abercrombie & Fitch, ZARA has 7,391 creatives recorded against 1,922, 11% videos against 38%, 774 new in the last 30 days against 99, and a median recorded running time of 15 days against 30 days. - Compared with ASOS, ZARA has 7,391 creatives recorded against 3,613, 11% videos against 63%, 774 new in the last 30 days against 234, and a median recorded running time of 15 days against 21 days. - Compared with FROM FUTURE, ZARA has 7,391 creatives recorded against 1,618, 11% videos against 28%, 774 new in the last 30 days against 47, and a median recorded running time of 15 days against 16 days. ## Ads similar to ZARA's 5 ads from ASOS, REVOLVE and 12th Tribe that share their production and their message with one of the ZARA ads shown on this page. Same rule: first recorded 20 days ago or more. - [ASOS](https://www.adspy.sh/library/asos) · Meta · Image · 343 days recorded · shares: Product Photography · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1385586839682281) - [ASOS](https://www.adspy.sh/library/asos) · Meta · Image · 521 days recorded · shares: Product Photography · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2587572628427904) - REVOLVE · Meta · Image · 723 days recorded · shares: Product Photography · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=867704233035725) - REVOLVE · Meta · Image · 510 days recorded · shares: Product Photography · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2044182243693541) - [12th Tribe](https://www.adspy.sh/library/12th-tribe) · Meta · Image · 178 days recorded · shares: Studio Shot, Single Image, Model · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1652336653172980) ## The full reading of ZARA's ads A Brand Full Analysis also reads what ZARA says and where it sends people. That part is for Adspy's users: [see plans](https://www.adspy.sh/pricing) or [connect your AI](https://www.adspy.sh/connect). - Messaging angles: 15 angles read across 4,923 analysed creatives - Offers: 0 offer types with their share and running time - Landing pages: Where the ads send people, grouped by destination - Observations and verdicts: 156 tagged patterns compared, each with its count and interval Ask your assistant, with Adspy connected: - "Run a Brand Full Analysis of ZARA with Adspy" - "Show me ZARA's longest-running video ads and what they open with" - "Compare ZARA's ads with its closest competitor" ## Questions about ZARA's ads ### How many ads has ZARA run? Adspy has recorded 7,391 ad creatives for ZARA on Meta since Oct 30, 2025. A creative is one image or video, and several ads can use the same one. ### How recent are ZARA's ads? The newest ZARA creative in Adspy's library was first recorded on Nov 8, 2026. 774 creatives were first recorded in the last 30 days and 2,135 in the last 90. This page is refreshed weekly; each ad links to its public record, which shows its state today. ### What ad formats does ZARA use? Of the creatives recorded for ZARA, 89% images and 11% videos. ### How do ZARA's video ads open? ZARA's most common video openings are "Visual Surprise" (80%), "Pattern Interrupt" (4%) and "Visual Intrigue" (3%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video. ### How long do ZARA's ads run? The median recorded running time of a ZARA creative is 15 days. Recorded running time is the number of days a creative was recorded running in the public ad libraries. It says how long an ad stayed up, not how it performed. ### What is ZARA's longest-running ad? The longest-recorded ZARA ad shown here is an image on Meta, first recorded Aug 7, 2024 and recorded running for 359 days. ### How often does ZARA launch new ads? ZARA added 774 new creatives in the last 30 days and 2,135 in the last 90, against an average of 366 a month over the last 12 months. ### Which brands advertise like ZARA? In Fast Fashion, the brands whose ads are closest to ZARA's are Abercrombie & Fitch, ASOS and FROM FUTURE, among 25 brands of that sector in Adspy's library. Compared with Abercrombie & Fitch, ZARA has 7,391 creatives recorded against 1,922, 11% videos against 38%, 774 new in the last 30 days against 99, and a median recorded running time of 15 days against 30 days. ### Where does this data come from? From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with ZARA. Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative. Adspy is not affiliated with ZARA. Corrections or removal: info@adspy.sh, subject "Content notice: /library/zara". Requests are handled within 72 hours; a removed page is not rebuilt. ## Have a brand in mind? Add Adspy to your assistant with this URL, sign in, and ask about its ads. You need no ad account. [Connect your AI](https://www.adspy.sh/sign-up?next=/app) · Server URL: https://www.adspy.sh/mcp --- Ad research in your AI assistant: find ads, understand the creative, and keep your team's research together. Built in Rennes. For the research behind your next campaign. [Creative search](https://www.adspy.sh/features/creative-search) · [Creative analysis](https://www.adspy.sh/features/creative-analysis) · [Brand Full Analysis](https://www.adspy.sh/features/brand-full-analysis) · [Social posts](https://www.adspy.sh/features/social-posts) · [Competitor tracking](https://www.adspy.sh/features/competitor-tracking) · [All features](https://www.adspy.sh/features) · [Competitor strategy](https://www.adspy.sh/playbooks/competitor-ad-strategy) · [Lasting hooks](https://www.adspy.sh/playbooks/hooks-that-last) · [Brand comparison](https://www.adspy.sh/playbooks/compare-brands) · [Posts run as ads](https://www.adspy.sh/playbooks/posts-run-as-ads) · [All playbooks](https://www.adspy.sh/playbooks) · [Connect your AI](https://www.adspy.sh/connect) · [API docs](https://www.adspy.sh/docs/api) · [Pricing](https://www.adspy.sh/pricing) · [Good to know](https://www.adspy.sh/good-to-know) · [Comparisons](https://www.adspy.sh/compare) · [Spectrum](https://www.adspy.sh/ad-teardowns) · [About](https://www.adspy.sh/about) · [Contact](https://www.adspy.sh/contact) · [Legal notice](https://www.adspy.sh/legal) · [Terms of Sale and Service](https://www.adspy.sh/terms) · [Privacy](https://www.adspy.sh/privacy)