# Zalando ads

Adspy · Ad library · https://www.adspy.sh/library/zalando · E-commerce & Retail · Meta · Updated Nov 10, 2026

Adspy has recorded 3,003 ad creatives for Zalando on Meta since Sep 9, 2024: 52% videos and 48% images. A creative has a median recorded running time of 30 days. 603 were first recorded in the last 90 days, the newest on Nov 7, 2026.

- 3,003 creatives recorded
- 30 days median recorded running time
- 192 new in the last 30 days
- 603 new in the last 90 days

## Zalando ads, longest recorded first

24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record.

- Meta · Image · 705 days recorded · first recorded Oct 1, 2024 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1348812840206204)
- Meta · Image · 666 days recorded · first recorded Nov 14, 2024 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1668304994680701)
- Meta · Image · 634 days recorded · first recorded Sep 30, 2024 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1007391225715192)
- Meta · Image · 605 days recorded · first recorded Sep 30, 2024 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1467857991947780)
- Meta · Image · 592 days recorded · first recorded Sep 24, 2024 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1780052992988945)
- Meta · Image · 554 days recorded · first recorded Nov 15, 2024 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1111922438406334)
- Meta · Image · 532 days recorded · first recorded Feb 19, 2025 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=790546344008600)
- Meta · Image · 526 days recorded · first recorded Sep 9, 2024 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2247890029304923)
- Meta · Image · 508 days recorded · first recorded Sep 9, 2024 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1901119037115314)
- Meta · Image · 505 days recorded · first recorded Mar 11, 2025 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1536390804920043)
- Meta · Image · 502 days recorded · first recorded Dec 3, 2024 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=4580750992144096)
- Meta · Image · 486 days recorded · first recorded Sep 26, 2024 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1307508597170796)
- Meta · Video · 250 days recorded · first recorded Nov 6, 2025 · opens with: Pain Point Agitation & Question · Studio Shot, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1463976185648819)
- Meta · Video · 208 days recorded · first recorded Apr 7, 2026 · opens with: Pattern Interrupt · UGC, POV, Lo-Fi · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=4458332137745372)
- Meta · Video · 207 days recorded · first recorded Apr 7, 2026 · opens with: Pattern Interrupt · Lo-Fi, Text Overlay on Footage, Lifestyle Photography · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1058395057109144)
- Meta · Video · 207 days recorded · first recorded Apr 7, 2026 · opens with: Pattern Interrupt · UGC Mashup, POV, UGC · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1502034268199941)
- Meta · Video · 206 days recorded · first recorded Apr 7, 2026 · Branded Production, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1383503156748684)
- Meta · Video · 188 days recorded · first recorded Apr 10, 2026 · opens with: Pattern Interrupt · Lo-Fi, POV · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=910779508681223)
- Meta · Video · 179 days recorded · first recorded May 15, 2026 · opens with: Pattern Interrupt · Branded Production, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2084479705506232)
- Meta · Video · 179 days recorded · first recorded May 15, 2026 · opens with: Question/Relatable Problem · UGC, Talking Head · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1641851714157218)
- Meta · Video · 179 days recorded · first recorded May 15, 2026 · opens with: Pattern Interrupt · UGC, POV · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=999069005929847)
- Meta · Video · 178 days recorded · first recorded May 16, 2026 · opens with: Question · Lifestyle Photography, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2214731999290151)
- Meta · Video · 175 days recorded · first recorded May 19, 2026 · opens with: Visual Surprise · UGC, POV · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=4508152446083531)
- Meta · Video · 174 days recorded · first recorded May 20, 2026 · opens with: Pattern Interrupt · UGC, Behind the Scenes · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2242096226535645)

## Key facts about Zalando's ads

- As of Nov 7, 2026, Adspy's library holds 3,003 ad creatives for Zalando, recorded on Meta since Sep 9, 2024.
- Zalando's creatives are 52% videos and 48% images. The median recorded running time is 17 days for its videos and 70 days for its images.
- Zalando's most common video openings are "Pattern Interrupt" (34%), "Visual Surprise" (26%) and "Question" (9%), as a share of its analysed videos.
- 977 Zalando creatives (33%) were recorded running for 90 days or more, and 321 for under 7 days.
- Zalando added 192 new creatives in the last 30 days and 603 in the last 90, against an average of 199 a month over the last 12 months.
- The longest-recorded Zalando ad shown here is an image on Meta, first recorded Oct 1, 2024 and recorded running for 705 days.
- Across the 403 E-commerce & Retail brands in Adspy's library, the median brand has a recorded running time of 27 days, 34% videos and 43 new creatives in 30 days. Zalando has 30 days, 52% videos and 192.

## How Zalando advertises, in figures

Computed on 3,003 recorded creatives, 2,931 of them analysed by Adspy.

### Formats

| Format | Creatives | Share | Median recorded days |
| --- | --- | --- | --- |
| Video | 1,572 | 52% | 17 |
| Image | 1,431 | 48% | 70 |

### Recorded running time

| Running time | Creatives |
| --- | --- |
| Under 7 days | 321 |
| 7 to 29 days | 1,164 |
| 30 to 89 days | 539 |
| 90 days or more | 977 |

Median: 30 days. Days a creative was recorded running in the public ad libraries, not a result.

### How its videos open

| Hook type | Creatives | Share | Median recorded days |
| --- | --- | --- | --- |
| Pattern Interrupt | 509 | 34% | 15 |
| Visual Surprise | 394 | 26% | 17 |
| Question | 131 | 9% | 45 |
| UGC-style Opening | 93 | 6% | 22 |
| Bold Statement | 77 | 5% | 18 |
| Visual Surprise / Pattern Interrupt | 31 | 2% | 16 |
| Pattern Interrupt / Question | 25 | 2% | 10 |
| Pattern Interrupt / Bold Statement | 15 | 1% | 15 |

## When Zalando launches new creatives

New creatives per month, from Dec 2024 to Nov 2026. The busiest month was Jun 2026, with 423 new creatives. 603 were first recorded in the last 90 days.

| Month | New creatives |
| --- | --- |
| Dec 2024 | 19 |
| Jan 2025 | 14 |
| Feb 2025 | 15 |
| Mar 2025 | 21 |
| Apr 2025 | 6 |
| May 2025 | 11 |
| Jun 2025 | 18 |
| Jul 2025 | 22 |
| Aug 2025 | 11 |
| Sep 2025 | 19 |
| Oct 2025 | 138 |
| Nov 2025 | 259 |
| Dec 2025 | 284 |
| Jan 2026 | 117 |
| Feb 2026 | 9 |
| Mar 2026 | 3 |
| Apr 2026 | 215 |
| May 2026 | 315 |
| Jun 2026 | 423 |
| Jul 2026 | 315 |
| Aug 2026 | 254 |
| Sep 2026 | 210 |
| Oct 2026 | 194 |
| Nov 2026 | 49 |

## The full reading of Zalando's ads

A Brand Full Analysis also reads what Zalando says and where it sends people. That part is for Adspy's users: [see plans](https://www.adspy.sh/pricing) or [connect your AI](https://www.adspy.sh/connect).

- Messaging angles: 28 angles read across 2,931 analysed creatives
- Offers: 9 offer types with their share and running time
- Landing pages: Where the ads send people, grouped by destination
- Observations and verdicts: 263 tagged patterns compared, each with its count and interval

Ask your assistant, with Adspy connected:

- "Run a Brand Full Analysis of Zalando with Adspy"
- "Show me Zalando's longest-running video ads and what they open with"
- "Compare Zalando's ads with its closest competitor"

## Questions about Zalando's ads

### How many ads has Zalando run?

Adspy has recorded 3,003 ad creatives for Zalando on Meta since Sep 9, 2024. A creative is one image or video, and several ads can use the same one.

### How recent are Zalando's ads?

The newest Zalando creative in Adspy's library was first recorded on Nov 7, 2026. 192 creatives were first recorded in the last 30 days and 603 in the last 90. This page is refreshed weekly; each ad links to its public record, which shows its state today.

### What ad formats does Zalando use?

Of the creatives recorded for Zalando, 52% videos and 48% images.

### How do Zalando's video ads open?

Zalando's most common video openings are "Pattern Interrupt" (34%), "Visual Surprise" (26%) and "Question" (9%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video.

### How long do Zalando's ads run?

The median recorded running time of a Zalando creative is 30 days. Recorded running time is the number of days a creative was recorded running in the public ad libraries. It says how long an ad stayed up, not how it performed.

### What is Zalando's longest-running ad?

The longest-recorded Zalando ad shown here is an image on Meta, first recorded Oct 1, 2024 and recorded running for 705 days.

### How often does Zalando launch new ads?

Zalando added 192 new creatives in the last 30 days and 603 in the last 90, against an average of 199 a month over the last 12 months.

### Where does this data come from?

From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with Zalando.

Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative. Adspy is not affiliated with Zalando. Corrections or removal: info@adspy.sh, subject "Content notice: /library/zalando". Requests are handled within 72 hours; a removed page is not rebuilt.

## Have a brand in mind?

Add Adspy to your assistant with this URL, sign in, and ask about its ads. You need no ad account.

[Connect your AI](https://www.adspy.sh/sign-up?next=/app) · Server URL: https://www.adspy.sh/mcp

---

Ad research in your AI assistant: find ads, understand the creative, and keep your team's research together. Built in Rennes. For the research behind your next campaign.

[Creative search](https://www.adspy.sh/features/creative-search) · [Creative analysis](https://www.adspy.sh/features/creative-analysis) · [Brand Full Analysis](https://www.adspy.sh/features/brand-full-analysis) · [Social posts](https://www.adspy.sh/features/social-posts) · [Competitor tracking](https://www.adspy.sh/features/competitor-tracking) · [All features](https://www.adspy.sh/features) · [Competitor strategy](https://www.adspy.sh/playbooks/competitor-ad-strategy) · [Lasting hooks](https://www.adspy.sh/playbooks/hooks-that-last) · [Brand comparison](https://www.adspy.sh/playbooks/compare-brands) · [Posts run as ads](https://www.adspy.sh/playbooks/posts-run-as-ads) · [All playbooks](https://www.adspy.sh/playbooks) · [Connect your AI](https://www.adspy.sh/connect) · [API docs](https://www.adspy.sh/docs/api) · [Pricing](https://www.adspy.sh/pricing) · [Good to know](https://www.adspy.sh/good-to-know) · [Comparisons](https://www.adspy.sh/compare) · [Spectrum](https://www.adspy.sh/ad-teardowns) · [About](https://www.adspy.sh/about) · [Contact](https://www.adspy.sh/contact) · [Legal notice](https://www.adspy.sh/legal) · [Terms of Sale and Service](https://www.adspy.sh/terms) · [Privacy](https://www.adspy.sh/privacy)