# WOOLWORTHS ads

Adspy · Ad library · https://www.adspy.sh/library/woolworths · E-commerce & Retail · Meta · Updated Nov 10, 2026

Adspy has recorded 2,728 ad creatives for WOOLWORTHS on Meta since Sep 11, 2024: 71% images and 29% videos. A creative has a median recorded running time of 31 days. 493 were first recorded in the last 90 days, the newest on Nov 6, 2026.

- 2,728 creatives recorded
- 31 days median recorded running time
- 153 new in the last 30 days
- 493 new in the last 90 days

## WOOLWORTHS ads, longest recorded first

24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record.

- Meta · Image · 445 days recorded · first recorded Aug 21, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1394719392109940)
- Meta · Video · 265 days recorded · first recorded Oct 17, 2025 · opens with: Visual Surprise/Pattern Interrupt · Motion Graphics, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1028943629641076)
- Meta · Image · 246 days recorded · first recorded Jun 24, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=24253857850906444)
- Meta · Image · 229 days recorded · first recorded Feb 12, 2026 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1855111705652897)
- Meta · Image · 228 days recorded · first recorded Feb 5, 2026 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1003966452102619)
- Meta · Image · 223 days recorded · first recorded Feb 9, 2026 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1086007264225877)
- Meta · Image · 211 days recorded · first recorded Mar 20, 2026 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=27007851425483452)
- Meta · Image · 206 days recorded · first recorded Oct 21, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1368375468486574)
- Meta · Image · 203 days recorded · first recorded Jan 22, 2026 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2956540177886165)
- Meta · Image · 193 days recorded · first recorded Feb 19, 2026 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1061383490232895)
- Meta · Image · 193 days recorded · first recorded Nov 18, 2024 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1010829311502550)
- Meta · Image · 190 days recorded · first recorded Feb 25, 2026 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2291012821718016)
- Meta · Image · 182 days recorded · first recorded Sep 13, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1201395492132063)
- Meta · Video · 179 days recorded · first recorded May 14, 2026 · opens with: Visual Surprise · Branded Production, Product Closeup · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1489325296309675)
- Meta · Video · 179 days recorded · first recorded Apr 22, 2026 · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2010030006365449)
- Meta · Video · 168 days recorded · first recorded Apr 2, 2026 · opens with: Visual Surprise · Branded Production, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1338892451509548)
- Meta · Video · 161 days recorded · first recorded Apr 9, 2026 · opens with: Visual Surprise · Studio Shot, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2048130669119519)
- Meta · Video · 160 days recorded · first recorded Apr 10, 2026 · opens with: Visual Surprise · Branded Production, Product Closeup · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=962481783196443)
- Meta · Video · 156 days recorded · first recorded Apr 14, 2026 · opens with: Pattern Interrupt · Lo-Fi, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=809065125121473)
- Meta · Video · 156 days recorded · first recorded Apr 14, 2026 · opens with: Visual Surprise · Lifestyle Photography, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1506517701033308)
- Meta · Video · 155 days recorded · first recorded Apr 15, 2026 · opens with: Visual Surprise · Branded Production, Voiceover B-Roll · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1693359362111985)
- Meta · Video · 153 days recorded · first recorded Apr 17, 2026 · opens with: Pattern Interrupt · Branded Production, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=961371646815238)
- Meta · Video · 153 days recorded · first recorded Apr 17, 2026 · opens with: Bold Statement · Branded Production, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=4345163089076255)
- Meta · Video · 143 days recorded · first recorded Apr 27, 2026 · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1700727980957805)

## Key facts about WOOLWORTHS's ads

- As of Nov 6, 2026, Adspy's library holds 2,728 ad creatives for WOOLWORTHS, recorded on Meta since Sep 11, 2024.
- WOOLWORTHS's creatives are 71% images and 29% videos. The median recorded running time is 30 days for its images and 33 days for its videos.
- WOOLWORTHS's most common video openings are "Visual Surprise" (47%), "Pattern Interrupt" (23%) and "Bold Statement" (6%), as a share of its analysed videos.
- 389 WOOLWORTHS creatives (14%) were recorded running for 90 days or more, and 29 for under 7 days.
- WOOLWORTHS added 153 new creatives in the last 30 days and 493 in the last 90, against an average of 150 a month over the last 12 months.
- The longest-recorded WOOLWORTHS ad shown here is an image on Meta, first recorded Aug 21, 2025 and recorded running for 445 days.
- Across the 403 E-commerce & Retail brands in Adspy's library, the median brand has a recorded running time of 27 days, 34% videos and 43 new creatives in 30 days. WOOLWORTHS has 31 days, 29% videos and 153.

## How WOOLWORTHS advertises, in figures

Computed on 2,728 recorded creatives, 2,684 of them analysed by Adspy.

### Formats

| Format | Creatives | Share | Median recorded days |
| --- | --- | --- | --- |
| Image | 1,944 | 71% | 30 |
| Video | 784 | 29% | 33 |

### Recorded running time

| Running time | Creatives |
| --- | --- |
| Under 7 days | 29 |
| 7 to 29 days | 1,116 |
| 30 to 89 days | 1,194 |
| 90 days or more | 389 |

Median: 31 days. Days a creative was recorded running in the public ad libraries, not a result.

### How its videos open

| Hook type | Creatives | Share | Median recorded days |
| --- | --- | --- | --- |
| Visual Surprise | 357 | 47% | 30 |
| Pattern Interrupt | 175 | 23% | 47 |
| Bold Statement | 42 | 6% | 46 |
| UGC-style Opening | 19 | 3% | 65 |
| Visual Intrigue | 13 | 2% | 48 |
| Question | 11 | 2% | 30 |
| Visual Surprise / Pattern Interrupt | 11 | 2% | 51 |
| Visual Montage | 6 | under 1% | 43 |

## When WOOLWORTHS launches new creatives

New creatives per month, from Feb 2025 to Nov 2026. The busiest month was Aug 2026, with 294 new creatives. 493 were first recorded in the last 90 days.

| Month | New creatives |
| --- | --- |
| Feb 2025 | 1 |
| Mar 2025 | 58 |
| Apr 2025 | 63 |
| May 2025 | 36 |
| Jun 2025 | 117 |
| Jul 2025 | 70 |
| Aug 2025 | 43 |
| Sep 2025 | 227 |
| Oct 2025 | 93 |
| Nov 2025 | 160 |
| Dec 2025 | 198 |
| Jan 2026 | 77 |
| Feb 2026 | 181 |
| Mar 2026 | 210 |
| Apr 2026 | 186 |
| May 2026 | 116 |
| Jun 2026 | 114 |
| Jul 2026 | 117 |
| Aug 2026 | 294 |
| Sep 2026 | 129 |
| Oct 2026 | 149 |
| Nov 2026 | 25 |

## The full reading of WOOLWORTHS's ads

A Brand Full Analysis also reads what WOOLWORTHS says and where it sends people. That part is for Adspy's users: [see plans](https://www.adspy.sh/pricing) or [connect your AI](https://www.adspy.sh/connect).

- Messaging angles: 33 angles read across 2,684 analysed creatives
- Offers: 16 offer types with their share and running time
- Landing pages: Where the ads send people, grouped by destination
- Observations and verdicts: 280 tagged patterns compared, each with its count and interval

Ask your assistant, with Adspy connected:

- "Run a Brand Full Analysis of WOOLWORTHS with Adspy"
- "Show me WOOLWORTHS's longest-running video ads and what they open with"
- "Compare WOOLWORTHS's ads with its closest competitor"

## Questions about WOOLWORTHS's ads

### How many ads has WOOLWORTHS run?

Adspy has recorded 2,728 ad creatives for WOOLWORTHS on Meta since Sep 11, 2024. A creative is one image or video, and several ads can use the same one.

### How recent are WOOLWORTHS's ads?

The newest WOOLWORTHS creative in Adspy's library was first recorded on Nov 6, 2026. 153 creatives were first recorded in the last 30 days and 493 in the last 90. This page is refreshed weekly; each ad links to its public record, which shows its state today.

### What ad formats does WOOLWORTHS use?

Of the creatives recorded for WOOLWORTHS, 71% images and 29% videos.

### How do WOOLWORTHS's video ads open?

WOOLWORTHS's most common video openings are "Visual Surprise" (47%), "Pattern Interrupt" (23%) and "Bold Statement" (6%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video.

### How long do WOOLWORTHS's ads run?

The median recorded running time of a WOOLWORTHS creative is 31 days. Recorded running time is the number of days a creative was recorded running in the public ad libraries. It says how long an ad stayed up, not how it performed.

### What is WOOLWORTHS's longest-running ad?

The longest-recorded WOOLWORTHS ad shown here is an image on Meta, first recorded Aug 21, 2025 and recorded running for 445 days.

### How often does WOOLWORTHS launch new ads?

WOOLWORTHS added 153 new creatives in the last 30 days and 493 in the last 90, against an average of 150 a month over the last 12 months.

### Where does this data come from?

From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with WOOLWORTHS.

Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative. Adspy is not affiliated with WOOLWORTHS. Corrections or removal: info@adspy.sh, subject "Content notice: /library/woolworths". Requests are handled within 72 hours; a removed page is not rebuilt.

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