# Victoria's Secret ads

Adspy · Ad library · https://www.adspy.sh/library/victoria-s-secret · Fashion & Apparel · Meta · Updated Nov 10, 2026

Adspy has recorded 3,502 ad creatives for Victoria's Secret on Meta since Jun 12, 2024: 57% images and 44% videos. A creative has a median recorded running time of 18 days. 796 were first recorded in the last 90 days, the newest on Nov 7, 2026.

- 3,502 creatives recorded
- 18 days median recorded running time
- 290 new in the last 30 days
- 796 new in the last 90 days

## Victoria's Secret ads, longest recorded first

24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record.

- Meta · Image · 482 days recorded · first recorded May 19, 2025 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1047711548220781)
- Meta · Image · 415 days recorded · first recorded May 1, 2025 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1772403640469450)
- Meta · Image · 401 days recorded · first recorded Aug 8, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1823496632146475)
- Meta · Image · 390 days recorded · first recorded Aug 1, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1423377565932272)
- Meta · Image · 389 days recorded · first recorded Jun 30, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1162645656184703)
- Meta · Image · 387 days recorded · first recorded Aug 8, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1679687883321556)
- Meta · Image · 373 days recorded · first recorded Aug 8, 2025 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1777720963395348)
- Meta · Image · 362 days recorded · first recorded Aug 1, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1042138048818355)
- Meta · Image · 333 days recorded · first recorded Oct 1, 2025 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1029210249996701)
- Meta · Image · 327 days recorded · first recorded May 19, 2025 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1001657932308028)
- Meta · Image · 311 days recorded · first recorded Oct 1, 2025 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1040923151862528)
- Meta · Image · 295 days recorded · first recorded Oct 1, 2025 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1139315382381327)
- Meta · Video · 228 days recorded · first recorded Jan 30, 2026 · opens with: Visual Surprise · Product Photography, Flat Lay · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1083947670685537)
- Meta · Video · 225 days recorded · first recorded May 15, 2025 · opens with: Visual Surprise · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=4059084351088854)
- Meta · Video · 224 days recorded · first recorded May 15, 2025 · opens with: Bold Statement / Visual Surprise · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=806735705701531)
- Meta · Video · 213 days recorded · first recorded May 15, 2025 · opens with: Visual Appeal & Offer · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1858988284699864)
- Meta · Video · 212 days recorded · first recorded Mar 27, 2026 · opens with: Visual Appeal (Color and Product Focus) · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2235090200621772)
- Meta · Video · 199 days recorded · first recorded Apr 24, 2026 · opens with: Pattern Interrupt · UGC, Talking Head · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=4381833265438320)
- Meta · Video · 196 days recorded · first recorded Sep 3, 2025 · opens with: Visual Surprise · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1543269656751068)
- Meta · Video · 190 days recorded · first recorded May 3, 2026 · opens with: Visual Surprise · Product Photography, Product Closeup · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1960353351241880)
- Meta · Video · 189 days recorded · first recorded Mar 28, 2026 · opens with: Visual Surprise · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1061263769654906)
- Meta · Video · 187 days recorded · first recorded May 6, 2026 · opens with: Visual Diversity & Pattern Interrupt · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1674068724112573)
- Meta · Video · 185 days recorded · first recorded May 6, 2026 · opens with: Visual Surprise · Collage, Collage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=3237356456453478)
- Meta · Video · 181 days recorded · first recorded May 11, 2026 · opens with: Visual Surprise · Product Photography, Flat Lay · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1014442867933200)

## Key facts about Victoria's Secret's ads

- As of Nov 7, 2026, Adspy's library holds 3,502 ad creatives for Victoria's Secret, recorded on Meta since Jun 12, 2024.
- Victoria's Secret's creatives are 57% images and 44% videos. The median recorded running time is 26 days for its images and 14 days for its videos.
- Victoria's Secret's most common video openings are "Visual Surprise" (63%), "Bold Statement" (12%) and "Pattern Interrupt" (9%), as a share of its analysed videos.
- 837 Victoria's Secret creatives (24%) were recorded running for 90 days or more, and 454 for under 7 days.
- Victoria's Secret added 290 new creatives in the last 30 days and 796 in the last 90, against an average of 196 a month over the last 12 months.
- The longest-recorded Victoria's Secret ad shown here is an image on Meta, first recorded May 19, 2025 and recorded running for 482 days.
- Across the 468 Fashion & Apparel brands in Adspy's library, the median brand has a recorded running time of 25 days, 27% videos and 59 new creatives in 30 days. Victoria's Secret has 18 days, 44% videos and 290.
- In Fashion, the brand whose ads are closest to Victoria's Secret's is Boden, among 4 brands of that sector in Adspy's library.

## How Victoria's Secret advertises, in figures

Computed on 3,502 recorded creatives, 3,438 of them analysed by Adspy.

### Formats

| Format | Creatives | Share | Median recorded days |
| --- | --- | --- | --- |
| Image | 1,977 | 57% | 26 |
| Video | 1,525 | 44% | 14 |

### Recorded running time

| Running time | Creatives |
| --- | --- |
| Under 7 days | 454 |
| 7 to 29 days | 1,559 |
| 30 to 89 days | 649 |
| 90 days or more | 837 |

Median: 18 days. Days a creative was recorded running in the public ad libraries, not a result.

### How its videos open

| Hook type | Creatives | Share | Median recorded days |
| --- | --- | --- | --- |
| Visual Surprise | 932 | 63% | 12 |
| Bold Statement | 172 | 12% | 9 |
| Pattern Interrupt | 131 | 9% | 16 |
| UGC-style Opening | 28 | 2% | 68 |
| Visual Surprise / Pattern Interrupt | 16 | 1% | 29 |
| Pain Point Agitation | 7 | under 1% | 49 |
| Visual Showcase | 7 | under 1% | 45 |
| Visual Intrigue | 6 | under 1% | 14 |

## When Victoria's Secret launches new creatives

New creatives per month, from Dec 2024 to Nov 2026. The busiest month was Jul 2026, with 339 new creatives. 796 were first recorded in the last 90 days.

| Month | New creatives |
| --- | --- |
| Dec 2024 | 54 |
| Jan 2025 | 46 |
| Feb 2025 | 47 |
| Mar 2025 | 20 |
| Apr 2025 | 24 |
| May 2025 | 48 |
| Jun 2025 | 57 |
| Jul 2025 | 59 |
| Aug 2025 | 114 |
| Sep 2025 | 111 |
| Oct 2025 | 156 |
| Nov 2025 | 164 |
| Dec 2025 | 148 |
| Jan 2026 | 75 |
| Feb 2026 | 87 |
| Mar 2026 | 122 |
| Apr 2026 | 216 |
| May 2026 | 181 |
| Jun 2026 | 296 |
| Jul 2026 | 339 |
| Aug 2026 | 250 |
| Sep 2026 | 283 |
| Oct 2026 | 218 |
| Nov 2026 | 133 |

## Victoria's Secret next to its closest brands in Fashion

The brand closest to Victoria's Secret among the 4 Fashion brands in Adspy's library: same sector, and analysed ads that address the same audiences and pain points with the same angles and offers.

| Brand | Creatives | Videos | Median recorded days | New in 30 days | New in 90 days | Top video opening |
| --- | --- | --- | --- | --- | --- | --- |
| Victoria's Secret | 3,502 | 44% | 18 | 290 | 796 | Visual Surprise |
| [Boden](https://www.adspy.sh/library/boden) | 4,770 | 19% | 22 | 294 | 912 | Visual Surprise |

- Compared with Boden, Victoria's Secret has 3,502 creatives recorded against 4,770, 44% videos against 19%, 290 new in the last 30 days against 294, and a median recorded running time of 18 days against 22 days.

## The full reading of Victoria's Secret's ads

A Brand Full Analysis also reads what Victoria's Secret says and where it sends people. That part is for Adspy's users: [see plans](https://www.adspy.sh/pricing) or [connect your AI](https://www.adspy.sh/connect).

- Messaging angles: 20 angles read across 3,438 analysed creatives
- Offers: 11 offer types with their share and running time
- Landing pages: Where the ads send people, grouped by destination
- Observations and verdicts: 217 tagged patterns compared, each with its count and interval

Ask your assistant, with Adspy connected:

- "Run a Brand Full Analysis of Victoria's Secret with Adspy"
- "Show me Victoria's Secret's longest-running video ads and what they open with"
- "Compare Victoria's Secret's ads with its closest competitor"

## Questions about Victoria's Secret's ads

### How many ads has Victoria's Secret run?

Adspy has recorded 3,502 ad creatives for Victoria's Secret on Meta since Jun 12, 2024. A creative is one image or video, and several ads can use the same one.

### How recent are Victoria's Secret's ads?

The newest Victoria's Secret creative in Adspy's library was first recorded on Nov 7, 2026. 290 creatives were first recorded in the last 30 days and 796 in the last 90. This page is refreshed weekly; each ad links to its public record, which shows its state today.

### What ad formats does Victoria's Secret use?

Of the creatives recorded for Victoria's Secret, 57% images and 44% videos.

### How do Victoria's Secret's video ads open?

Victoria's Secret's most common video openings are "Visual Surprise" (63%), "Bold Statement" (12%) and "Pattern Interrupt" (9%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video.

### How long do Victoria's Secret's ads run?

The median recorded running time of a Victoria's Secret creative is 18 days. Recorded running time is the number of days a creative was recorded running in the public ad libraries. It says how long an ad stayed up, not how it performed.

### What is Victoria's Secret's longest-running ad?

The longest-recorded Victoria's Secret ad shown here is an image on Meta, first recorded May 19, 2025 and recorded running for 482 days.

### How often does Victoria's Secret launch new ads?

Victoria's Secret added 290 new creatives in the last 30 days and 796 in the last 90, against an average of 196 a month over the last 12 months.

### Which brands advertise like Victoria's Secret?

In Fashion, the brand whose ads are closest to Victoria's Secret's is Boden, among 4 brands of that sector in Adspy's library. Compared with Boden, Victoria's Secret has 3,502 creatives recorded against 4,770, 44% videos against 19%, 290 new in the last 30 days against 294, and a median recorded running time of 18 days against 22 days.

### Where does this data come from?

From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with Victoria's Secret.

Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative. Adspy is not affiliated with Victoria's Secret. Corrections or removal: info@adspy.sh, subject "Content notice: /library/victoria-s-secret". Requests are handled within 72 hours; a removed page is not rebuilt.

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