# Uniqlo ads Adspy · Ad library · https://www.adspy.sh/library/uniqlo · Fashion & Apparel · Meta · Updated Nov 10, 2026 Adspy has recorded 5,593 ad creatives for Uniqlo on Meta since Jun 13, 2025: 77% images and 23% videos. A creative has a median recorded running time of 24 days. 1,206 were first recorded in the last 90 days, the newest on Nov 8, 2026. Figures on this page are computed on the 5,000 newest of the 5,593 recorded creatives. - 5,593 creatives recorded - 24 days median recorded running time - 424 new in the last 30 days - 1,206 new in the last 90 days ## Uniqlo ads, longest recorded first 24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record. - Meta · Image · 977 days recorded · first recorded Aug 18, 2023 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1527931205356591) - Meta · Image · 969 days recorded · first recorded Aug 17, 2023 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1276163960550568) - Meta · Image · 963 days recorded · first recorded Aug 17, 2023 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1367099668780110) - Meta · Image · 938 days recorded · first recorded Aug 17, 2023 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=845352570525102) - Meta · Image · 927 days recorded · first recorded Aug 17, 2023 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1004939594120727) - Meta · Image · 867 days recorded · first recorded Oct 15, 2023 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1347861692804477) - Meta · Image · 806 days recorded · first recorded Sep 4, 2023 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1109232888705332) - Meta · Image · 720 days recorded · first recorded May 8, 2024 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1844564716749638) - Meta · Image · 707 days recorded · first recorded May 8, 2024 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=4352678681660607) - Meta · Image · 673 days recorded · first recorded May 8, 2024 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=800628468675636) - Meta · Image · 668 days recorded · first recorded Apr 5, 2024 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1088532760657074) - Meta · Image · 661 days recorded · first recorded May 8, 2024 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=913037233912578) - Meta · Video · 512 days recorded · first recorded Mar 20, 2024 · opens with: Visual Surprise · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1574510036695381) - Meta · Video · 486 days recorded · first recorded Oct 15, 2024 · opens with: Pattern Interrupt · Branded Production, Talking Head · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1258614815905044) - Meta · Video · 484 days recorded · first recorded Sep 27, 2024 · opens with: Visual Surprise · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1261290895652340) - Meta · Video · 307 days recorded · first recorded Apr 21, 2024 · opens with: Visual Surprise · Studio Shot, Product Closeup · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=623255276868599) - Meta · Video · 269 days recorded · first recorded Oct 15, 2024 · opens with: Pattern Interrupt · Branded Production, Demo · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1367313357902189) - Meta · Video · 220 days recorded · first recorded Jun 19, 2024 · opens with: Visual Montage · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=455602364306439) - Meta · Video · 211 days recorded · first recorded Jul 26, 2024 · opens with: Visual Surprise · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=823148326581168) - Meta · Video · 209 days recorded · first recorded Feb 26, 2026 · opens with: Visual Surprise · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1080470704873154) - Meta · Video · 204 days recorded · first recorded Apr 13, 2026 · opens with: Visual Surprise · Lo-Fi, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=948947616918) - Meta · Video · 202 days recorded · first recorded Feb 21, 2025 · opens with: Visual Surprise · Branded Production, POV · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1685707448755017) - Meta · Video · 194 days recorded · first recorded Aug 15, 2025 · opens with: Visual Variety & Pattern Interrupt · Studio Shot, Flat Lay · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1458085622110251) - Meta · Video · 194 days recorded · first recorded Aug 15, 2025 · opens with: Pattern Interrupt · Studio Shot, Flat Lay · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=4206031309722699) ## Key facts about Uniqlo's ads - As of Nov 8, 2026, Adspy's library holds 5,593 ad creatives for Uniqlo, recorded on Meta since Jun 13, 2025. - Uniqlo's creatives are 77% images and 23% videos. The median recorded running time is 23 days for its images and 25 days for its videos. - Uniqlo's most common video openings are "Pattern Interrupt" (34%), "Visual Surprise" (34%) and "UGC-style Opening" (5%), as a share of its analysed videos. - 364 Uniqlo creatives (7%) were recorded running for 90 days or more, and 257 for under 7 days. - Uniqlo added 424 new creatives in the last 30 days and 1,206 in the last 90, against an average of 300 a month over the last 12 months. - The longest-recorded Uniqlo ad shown here is an image on Meta, first recorded Aug 18, 2023 and recorded running for 977 days. - Across the 468 Fashion & Apparel brands in Adspy's library, the median brand has a recorded running time of 25 days, 27% videos and 59 new creatives in 30 days. Uniqlo has 24 days, 23% videos and 424. - In Fast Fashion, the brands whose ads are closest to Uniqlo's are Old Navy, Primark and Abercrombie & Fitch, among 25 brands of that sector in Adspy's library. ## How Uniqlo advertises, in figures Computed on 5,000 recorded creatives, 4,928 of them analysed by Adspy. ### Formats | Format | Creatives | Share | Median recorded days | | --- | --- | --- | --- | | Image | 3,869 | 77% | 23 | | Video | 1,131 | 23% | 25 | ### Recorded running time | Running time | Creatives | | --- | --- | | Under 7 days | 257 | | 7 to 29 days | 2,669 | | 30 to 89 days | 1,710 | | 90 days or more | 364 | Median: 24 days. Days a creative was recorded running in the public ad libraries, not a result. ### How its videos open | Hook type | Creatives | Share | Median recorded days | | --- | --- | --- | --- | | Pattern Interrupt | 367 | 34% | 24 | | Visual Surprise | 365 | 34% | 29 | | UGC-style Opening | 51 | 5% | 25 | | Visual Surprise / Pattern Interrupt | 30 | 3% | 24 | | Bold Statement | 29 | 3% | 28 | | Visual Intrigue | 27 | 3% | 38 | | Question | 16 | 2% | 89 | | Pain Point Agitation | 9 | under 1% | 32 | ## When Uniqlo launches new creatives New creatives per month, from Jun 2025 to Nov 2026. The busiest month was Oct 2026, with 457 new creatives. 1,206 were first recorded in the last 90 days. | Month | New creatives | | --- | --- | | Jun 2025 | 102 | | Jul 2025 | 137 | | Aug 2025 | 122 | | Sep 2025 | 333 | | Oct 2025 | 392 | | Nov 2025 | 311 | | Dec 2025 | 188 | | Jan 2026 | 170 | | Feb 2026 | 234 | | Mar 2026 | 272 | | Apr 2026 | 436 | | May 2026 | 385 | | Jun 2026 | 268 | | Jul 2026 | 272 | | Aug 2026 | 404 | | Sep 2026 | 429 | | Oct 2026 | 457 | | Nov 2026 | 88 | ## Uniqlo next to its closest brands in Fast Fashion The 3 brands closest to Uniqlo among the 25 Fast Fashion brands in Adspy's library: same sector, and analysed ads that address the same audiences and pain points with the same angles and offers. | Brand | Creatives | Videos | Median recorded days | New in 30 days | New in 90 days | Top video opening | | --- | --- | --- | --- | --- | --- | --- | | Uniqlo | 5,593 | 23% | 24 | 424 | 1,206 | Pattern Interrupt | | Old Navy | 1,607 | 39% | 33 | 144 | 369 | Visual Surprise | | [Primark](https://www.adspy.sh/library/primark) | 2,765 | 27% | 29 | 250 | 650 | Visual Surprise | | Abercrombie & Fitch | 1,922 | 38% | 30 | 99 | 427 | Visual Surprise | - Compared with Old Navy, Uniqlo has 5,593 creatives recorded against 1,607, 23% videos against 39%, 424 new in the last 30 days against 144, and a median recorded running time of 24 days against 33 days. - Compared with Primark, Uniqlo has 5,593 creatives recorded against 2,765, 23% videos against 27%, 424 new in the last 30 days against 250, and a median recorded running time of 24 days against 29 days. - Compared with Abercrombie & Fitch, Uniqlo has 5,593 creatives recorded against 1,922, 23% videos against 38%, 424 new in the last 30 days against 99, and a median recorded running time of 24 days against 30 days. ## Ads similar to Uniqlo's 5 ads from celio, Old Navy and Abercrombie & Fitch that share their production and their message with one of the Uniqlo ads shown on this page. Same rule: first recorded 20 days ago or more. - celio · Meta · Image · 112 days recorded · shares: Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1605975824332482) - Old Navy · Meta · Image · 386 days recorded · shares: Studio Shot, Single Image, Model · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1573785127387957) - Old Navy · Meta · Image · 367 days recorded · shares: Studio Shot, Single Image, Model · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1586795863201827) - Abercrombie & Fitch · Meta · Video · 200 days recorded · shares: Montage, Model · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=4400574193586243) - Abercrombie & Fitch · Meta · Image · 222 days recorded · shares: Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1215920830587637) ## The full reading of Uniqlo's ads A Brand Full Analysis also reads what Uniqlo says and where it sends people. That part is for Adspy's users: [see plans](https://www.adspy.sh/pricing) or [connect your AI](https://www.adspy.sh/connect). - Messaging angles: 31 angles read across 4,928 analysed creatives - Offers: 10 offer types with their share and running time - Landing pages: Where the ads send people, grouped by destination - Observations and verdicts: 279 tagged patterns compared, each with its count and interval Ask your assistant, with Adspy connected: - "Run a Brand Full Analysis of Uniqlo with Adspy" - "Show me Uniqlo's longest-running video ads and what they open with" - "Compare Uniqlo's ads with its closest competitor" ## Questions about Uniqlo's ads ### How many ads has Uniqlo run? Adspy has recorded 5,593 ad creatives for Uniqlo on Meta since Jun 13, 2025. A creative is one image or video, and several ads can use the same one. ### How recent are Uniqlo's ads? The newest Uniqlo creative in Adspy's library was first recorded on Nov 8, 2026. 424 creatives were first recorded in the last 30 days and 1,206 in the last 90. This page is refreshed weekly; each ad links to its public record, which shows its state today. ### What ad formats does Uniqlo use? Of the creatives recorded for Uniqlo, 77% images and 23% videos. ### How do Uniqlo's video ads open? Uniqlo's most common video openings are "Pattern Interrupt" (34%), "Visual Surprise" (34%) and "UGC-style Opening" (5%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video. ### How long do Uniqlo's ads run? The median recorded running time of a Uniqlo creative is 24 days. Recorded running time is the number of days a creative was recorded running in the public ad libraries. It says how long an ad stayed up, not how it performed. ### What is Uniqlo's longest-running ad? The longest-recorded Uniqlo ad shown here is an image on Meta, first recorded Aug 18, 2023 and recorded running for 977 days. ### How often does Uniqlo launch new ads? Uniqlo added 424 new creatives in the last 30 days and 1,206 in the last 90, against an average of 300 a month over the last 12 months. ### Which brands advertise like Uniqlo? In Fast Fashion, the brands whose ads are closest to Uniqlo's are Old Navy, Primark and Abercrombie & Fitch, among 25 brands of that sector in Adspy's library. Compared with Old Navy, Uniqlo has 5,593 creatives recorded against 1,607, 23% videos against 39%, 424 new in the last 30 days against 144, and a median recorded running time of 24 days against 33 days. ### Where does this data come from? From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with Uniqlo. Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative. Adspy is not affiliated with Uniqlo. Corrections or removal: info@adspy.sh, subject "Content notice: /library/uniqlo". Requests are handled within 72 hours; a removed page is not rebuilt. ## Have a brand in mind? Add Adspy to your assistant with this URL, sign in, and ask about its ads. You need no ad account. [Connect your AI](https://www.adspy.sh/sign-up?next=/app) · Server URL: https://www.adspy.sh/mcp --- Ad research in your AI assistant: find ads, understand the creative, and keep your team's research together. Built in Rennes. For the research behind your next campaign. 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