# Under Armour ads Adspy · Ad library · https://www.adspy.sh/library/under-armour · Fashion & Apparel · Meta · Updated Nov 10, 2026 Adspy has recorded 5,056 ad creatives for Under Armour on Meta since May 23, 2024: 79% images and 21% videos. A creative has a median recorded running time of 15 days. 1,378 were first recorded in the last 90 days, the newest on Nov 9, 2026. Figures on this page are computed on the 5,000 newest of the 5,056 recorded creatives. - 5,056 creatives recorded - 15 days median recorded running time - 537 new in the last 30 days - 1,378 new in the last 90 days ## Under Armour ads, longest recorded first 24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record. - Meta · Image · 1,128 days recorded · first recorded Aug 10, 2023 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1159790769899262) - Meta · Image · 724 days recorded · first recorded Jan 30, 2024 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1833234760994024) - Meta · Image · 722 days recorded · first recorded Jan 31, 2024 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1811726900241457) - Meta · Image · 702 days recorded · first recorded Jun 30, 2024 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2202681560279604) - Meta · Image · 682 days recorded · first recorded Oct 24, 2024 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=955485377330924) - Meta · Image · 678 days recorded · first recorded Oct 24, 2024 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1472283978112362) - Meta · Image · 647 days recorded · first recorded Mar 11, 2024 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2945929249085875) - Meta · Image · 505 days recorded · first recorded Apr 8, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1832989764517017) - Meta · Image · 474 days recorded · first recorded Nov 7, 2024 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1245656124176323) - Meta · Image · 467 days recorded · first recorded May 30, 2025 · Product Photography, Product Closeup · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=875643905607273) - Meta · Image · 465 days recorded · first recorded Dec 7, 2021 · Single Image, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1722227249174244) - Meta · Image · 428 days recorded · first recorded Oct 24, 2024 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1598217001386177) - Meta · Video · 220 days recorded · first recorded Jan 14, 2026 · opens with: Pattern Interrupt · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1309302247846425) - Meta · Video · 200 days recorded · first recorded Jan 15, 2026 · opens with: Pattern Interrupt · Branded Production, Voiceover B-Roll · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=982782767478070) - Meta · Video · 189 days recorded · first recorded May 1, 2026 · opens with: Bold Statement · Branded Production, Talking Head · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2201514530651699) - Meta · Video · 189 days recorded · first recorded May 1, 2026 · opens with: Pattern Interrupt · Branded Production, POV · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=973762432317092) - Meta · Video · 180 days recorded · first recorded May 14, 2026 · opens with: Brand Reveal / Visual Surprise · Branded Production, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1318056780039683) - Meta · Video · 180 days recorded · first recorded May 14, 2026 · opens with: Pattern Interrupt · Branded Production, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1735967690756417) - Meta · Video · 176 days recorded · first recorded May 18, 2026 · opens with: Visual Surprise · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1317139477010161) - Meta · Video · 175 days recorded · first recorded May 19, 2026 · opens with: Visual Surprise · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2139329600249157) - Meta · Video · 175 days recorded · first recorded May 19, 2026 · opens with: Visual Surprise · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=942823738619144) - Meta · Video · 175 days recorded · first recorded May 19, 2026 · opens with: Visual Surprise · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=3376072455904346) - Meta · Video · 175 days recorded · first recorded May 19, 2026 · opens with: Bold Statement / Visual Reveal · Studio Shot, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=27769583429345197) - Meta · Video · 175 days recorded · first recorded May 19, 2026 · opens with: Visual Surprise · Studio Shot, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1560805095429810) ## Key facts about Under Armour's ads - As of Nov 9, 2026, Adspy's library holds 5,056 ad creatives for Under Armour, recorded on Meta since May 23, 2024. - Under Armour's creatives are 79% images and 21% videos. The median recorded running time is 14 days for its images and 17 days for its videos. - Under Armour's most common video openings are "Visual Surprise" (38%), "Pattern Interrupt" (29%) and "Bold Statement" (7%), as a share of its analysed videos. - 887 Under Armour creatives (18%) were recorded running for 90 days or more, and 804 for under 7 days. - Under Armour added 537 new creatives in the last 30 days and 1,378 in the last 90, against an average of 277 a month over the last 12 months. - The longest-recorded Under Armour ad shown here is an image on Meta, first recorded Aug 10, 2023 and recorded running for 1,128 days. - Across the 468 Fashion & Apparel brands in Adspy's library, the median brand has a recorded running time of 25 days, 27% videos and 59 new creatives in 30 days. Under Armour has 15 days, 21% videos and 537. - In Sportswear, the brands whose ads are closest to Under Armour's are Supersports, Rapha and ROKA, among 41 brands of that sector in Adspy's library. ## How Under Armour advertises, in figures Computed on 5,000 recorded creatives, 4,945 of them analysed by Adspy. ### Formats | Format | Creatives | Share | Median recorded days | | --- | --- | --- | --- | | Image | 3,955 | 79% | 14 | | Video | 1,045 | 21% | 17 | ### Recorded running time | Running time | Creatives | | --- | --- | | Under 7 days | 804 | | 7 to 29 days | 2,402 | | 30 to 89 days | 907 | | 90 days or more | 887 | Median: 15 days. Days a creative was recorded running in the public ad libraries, not a result. ### How its videos open | Hook type | Creatives | Share | Median recorded days | | --- | --- | --- | --- | | Visual Surprise | 385 | 38% | 17 | | Pattern Interrupt | 300 | 29% | 17 | | Bold Statement | 66 | 7% | 16 | | UGC-style Opening | 36 | 4% | 20 | | Visual Surprise / Pattern Interrupt | 17 | 2% | 49 | | Visual Surprise & Pattern Interrupt | 13 | 1% | 66 | | Bold Statement / Pattern Interrupt | 7 | under 1% | 8 | | Pattern Interrupt / Bold Statement | 7 | under 1% | 11 | ## When Under Armour launches new creatives New creatives per month, from Dec 2024 to Nov 2026. The busiest month was Aug 2026, with 478 new creatives. 1,378 were first recorded in the last 90 days. | Month | New creatives | | --- | --- | | Dec 2024 | 76 | | Jan 2025 | 13 | | Feb 2025 | 33 | | Mar 2025 | 32 | | Apr 2025 | 88 | | May 2025 | 62 | | Jun 2025 | 72 | | Jul 2025 | 100 | | Aug 2025 | 142 | | Sep 2025 | 143 | | Oct 2025 | 336 | | Nov 2025 | 260 | | Dec 2025 | 161 | | Jan 2026 | 76 | | Feb 2026 | 64 | | Mar 2026 | 89 | | Apr 2026 | 264 | | May 2026 | 324 | | Jun 2026 | 418 | | Jul 2026 | 359 | | Aug 2026 | 478 | | Sep 2026 | 376 | | Oct 2026 | 467 | | Nov 2026 | 247 | ## Under Armour next to its closest brands in Sportswear The 3 brands closest to Under Armour among the 41 Sportswear brands in Adspy's library: same sector, and analysed ads that address the same audiences and pain points with the same angles and offers. | Brand | Creatives | Videos | Median recorded days | New in 30 days | New in 90 days | Top video opening | | --- | --- | --- | --- | --- | --- | --- | | Under Armour | 5,056 | 21% | 15 | 537 | 1,378 | Visual Surprise | | [Supersports](https://www.adspy.sh/library/supersports) | 6,261 | 3% | 16 | 410 | 1,147 | Visual Surprise | | Rapha | 1,141 | 23% | 17 | 58 | 155 | Visual Surprise | | ROKA | 765 | 17% | 19 | 28 | 96 | Visual Surprise | - Compared with Supersports, Under Armour has 5,056 creatives recorded against 6,261, 21% videos against 3%, 537 new in the last 30 days against 410, and a median recorded running time of 15 days against 16 days. - Compared with Rapha, Under Armour has 5,056 creatives recorded against 1,141, 21% videos against 23%, 537 new in the last 30 days against 58, and a median recorded running time of 15 days against 17 days. - Compared with ROKA, Under Armour has 5,056 creatives recorded against 765, 21% videos against 17%, 537 new in the last 30 days against 28, and a median recorded running time of 15 days against 19 days. ## Ads similar to Under Armour's 5 ads from Rapha, Salomon and TEN THOUSAND that share their production and their message with one of the Under Armour ads shown on this page. Same rule: first recorded 20 days ago or more. - Rapha · Meta · Video · 196 days recorded · shares: Text Overlay on Footage, Model · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1048646184168533) - Rapha · Meta · Video · 184 days recorded · shares: Montage, Model · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1050290293105867) - Salomon · Meta · Image · 615 days recorded · shares: Product Photography, Product Closeup · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1745119643145210) - Salomon · Meta · Image · 341 days recorded · shares: Product Photography, Product Closeup · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1082228490825062) - TEN THOUSAND · Meta · Image · 205 days recorded · shares: Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=993275530482167) ## The full reading of Under Armour's ads A Brand Full Analysis also reads what Under Armour says and where it sends people. That part is for Adspy's users: [see plans](https://www.adspy.sh/pricing) or [connect your AI](https://www.adspy.sh/connect). - Messaging angles: 30 angles read across 4,945 analysed creatives - Offers: 13 offer types with their share and running time - Landing pages: Where the ads send people, grouped by destination - Observations and verdicts: 268 tagged patterns compared, each with its count and interval Ask your assistant, with Adspy connected: - "Run a Brand Full Analysis of Under Armour with Adspy" - "Show me Under Armour's longest-running video ads and what they open with" - "Compare Under Armour's ads with its closest competitor" ## Questions about Under Armour's ads ### How many ads has Under Armour run? Adspy has recorded 5,056 ad creatives for Under Armour on Meta since May 23, 2024. A creative is one image or video, and several ads can use the same one. ### How recent are Under Armour's ads? The newest Under Armour creative in Adspy's library was first recorded on Nov 9, 2026. 537 creatives were first recorded in the last 30 days and 1,378 in the last 90. This page is refreshed weekly; each ad links to its public record, which shows its state today. ### What ad formats does Under Armour use? Of the creatives recorded for Under Armour, 79% images and 21% videos. ### How do Under Armour's video ads open? Under Armour's most common video openings are "Visual Surprise" (38%), "Pattern Interrupt" (29%) and "Bold Statement" (7%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video. ### How long do Under Armour's ads run? The median recorded running time of a Under Armour creative is 15 days. Recorded running time is the number of days a creative was recorded running in the public ad libraries. It says how long an ad stayed up, not how it performed. ### What is Under Armour's longest-running ad? The longest-recorded Under Armour ad shown here is an image on Meta, first recorded Aug 10, 2023 and recorded running for 1,128 days. ### How often does Under Armour launch new ads? Under Armour added 537 new creatives in the last 30 days and 1,378 in the last 90, against an average of 277 a month over the last 12 months. ### Which brands advertise like Under Armour? In Sportswear, the brands whose ads are closest to Under Armour's are Supersports, Rapha and ROKA, among 41 brands of that sector in Adspy's library. Compared with Supersports, Under Armour has 5,056 creatives recorded against 6,261, 21% videos against 3%, 537 new in the last 30 days against 410, and a median recorded running time of 15 days against 16 days. ### Where does this data come from? From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with Under Armour. Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative. Adspy is not affiliated with Under Armour. Corrections or removal: info@adspy.sh, subject "Content notice: /library/under-armour". Requests are handled within 72 hours; a removed page is not rebuilt. ## Have a brand in mind? Add Adspy to your assistant with this URL, sign in, and ask about its ads. You need no ad account. [Connect your AI](https://www.adspy.sh/sign-up?next=/app) · Server URL: https://www.adspy.sh/mcp --- Ad research in your AI assistant: find ads, understand the creative, and keep your team's research together. Built in Rennes. For the research behind your next campaign. 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