# Ulta Beauty ads Adspy · Ad library · https://www.adspy.sh/library/ulta-beauty · Beauty & Personal Care · Meta · Updated Nov 10, 2026 Adspy has recorded 4,066 ad creatives for Ulta Beauty on Meta since Jun 17, 2019: 51% videos and 49% images. A creative has a median recorded running time of 41 days. 816 were first recorded in the last 90 days, the newest on Nov 7, 2026. - 4,066 creatives recorded - 41 days median recorded running time - 275 new in the last 30 days - 816 new in the last 90 days ## Ulta Beauty ads, longest recorded first 24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record. - Meta · Image · 408 days recorded · first recorded Nov 6, 2024 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1976260733084164) - Meta · Image · 358 days recorded · first recorded Aug 18, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1292810685643835) - Meta · Video · 342 days recorded · first recorded Aug 20, 2025 · opens with: Pattern Interrupt · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=803421815367915) - Meta · Video · 338 days recorded · first recorded Aug 7, 2025 · opens with: Visual Surprise / Pattern Interrupt · Branded Production, Talking Head · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1938553873456021) - Meta · Image · 331 days recorded · first recorded Aug 28, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1666500988481467) - Meta · Image · 325 days recorded · first recorded Aug 18, 2025 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2235526060298938) - Meta · Image · 318 days recorded · first recorded Aug 20, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1872521660278289) - Meta · Image · 317 days recorded · first recorded Jul 21, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=4285931104985152) - Meta · Image · 298 days recorded · first recorded Aug 20, 2025 · Product Photography, Product Closeup · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1113782670728434) - Meta · Image · 292 days recorded · first recorded Aug 19, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=958572537148307) - Meta · Image · 275 days recorded · first recorded Aug 1, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1114681177585982) - Meta · Image · 271 days recorded · first recorded Sep 3, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1650773622862209) - Meta · Image · 270 days recorded · first recorded Sep 29, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1632717731643082) - Meta · Image · 269 days recorded · first recorded Aug 28, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1823246052019716) - Meta · Video · 243 days recorded · first recorded Mar 6, 2026 · opens with: Visual Surprise · Branded Production, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1538896464909072) - Meta · Video · 233 days recorded · first recorded Mar 8, 2026 · opens with: Visual Surprise · Branded Production, Demo · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1786547162728433) - Meta · Video · 233 days recorded · first recorded Mar 8, 2026 · opens with: Visual Surprise · Branded Production, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2879368249107111) - Meta · Video · 232 days recorded · first recorded Mar 8, 2026 · opens with: Visual Surprise · Lo-Fi, Talking Head · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2731240020572617) - Meta · Video · 225 days recorded · first recorded Oct 8, 2025 · opens with: Pattern Interrupt · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1041286488512615) - Meta · Video · 224 days recorded · first recorded Oct 6, 2025 · opens with: Pattern Interrupt · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=909135908424419) - Meta · Video · 222 days recorded · first recorded Jan 16, 2026 · opens with: Visual Surprise · Branded Production, Product Closeup · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1184651833798204) - Meta · Video · 219 days recorded · first recorded Mar 3, 2026 · opens with: Visual Surprise / Bold Statement · Branded Production, Before After · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1266636202294458) - Meta · Video · 216 days recorded · first recorded Apr 4, 2026 · opens with: Visual Surprise · Product Photography, Collage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1020551270632436) - Meta · Video · 215 days recorded · first recorded Apr 4, 2026 · opens with: Bold Statement · Lo-Fi, Unboxing, UGC · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2503812156740991) ## Key facts about Ulta Beauty's ads - As of Nov 7, 2026, Adspy's library holds 4,066 ad creatives for Ulta Beauty, recorded on Meta since Jun 17, 2019. - Ulta Beauty's creatives are 51% videos and 49% images. The median recorded running time is 41 days for its videos and 40 days for its images. - Ulta Beauty's most common video openings are "Visual Surprise" (41%), "Pattern Interrupt" (20%) and "Bold Statement" (8%), as a share of its analysed videos. - 1,083 Ulta Beauty creatives (27%) were recorded running for 90 days or more, and 30 for under 7 days. - Ulta Beauty added 275 new creatives in the last 30 days and 816 in the last 90, against an average of 233 a month over the last 12 months. - The longest-recorded Ulta Beauty ad shown here is an image on Meta, first recorded Nov 6, 2024 and recorded running for 408 days. - Across the 345 Beauty & Personal Care brands in Adspy's library, the median brand has a recorded running time of 25 days, 49% videos and 52 new creatives in 30 days. Ulta Beauty has 41 days, 51% videos and 275. - In Makeup & Cosmetics, the brands whose ads are closest to Ulta Beauty's are Sephora, Estee Lauder and fentybeauty, among 46 brands of that sector in Adspy's library. ## How Ulta Beauty advertises, in figures Computed on 4,066 recorded creatives, 3,977 of them analysed by Adspy. ### Formats | Format | Creatives | Share | Median recorded days | | --- | --- | --- | --- | | Video | 2,062 | 51% | 41 | | Image | 2,004 | 49% | 40 | ### Recorded running time | Running time | Creatives | | --- | --- | | Under 7 days | 30 | | 7 to 29 days | 725 | | 30 to 89 days | 2,216 | | 90 days or more | 1,083 | Median: 41 days. Days a creative was recorded running in the public ad libraries, not a result. ### How its videos open | Hook type | Creatives | Share | Median recorded days | | --- | --- | --- | --- | | Visual Surprise | 820 | 41% | 40 | | Pattern Interrupt | 401 | 20% | 42 | | Bold Statement | 153 | 8% | 39 | | UGC-style Opening | 131 | 7% | 38 | | Pain Point Agitation | 103 | 5% | 56 | | Question | 28 | 1% | 31 | | Visual Surprise / Pattern Interrupt | 22 | 1% | 73 | | Visual Intrigue | 10 | under 1% | 37 | ## When Ulta Beauty launches new creatives New creatives per month, from Apr 2025 to Nov 2026. The busiest month was Aug 2026, with 389 new creatives. 816 were first recorded in the last 90 days. | Month | New creatives | | --- | --- | | Apr 2025 | 1 | | May 2025 | 24 | | Jun 2025 | 100 | | Jul 2025 | 163 | | Aug 2025 | 240 | | Sep 2025 | 289 | | Oct 2025 | 144 | | Nov 2025 | 242 | | Dec 2025 | 175 | | Jan 2026 | 189 | | Feb 2026 | 159 | | Mar 2026 | 183 | | Apr 2026 | 311 | | May 2026 | 269 | | Jun 2026 | 277 | | Jul 2026 | 264 | | Aug 2026 | 389 | | Sep 2026 | 212 | | Oct 2026 | 307 | | Nov 2026 | 61 | ## Ulta Beauty next to its closest brands in Makeup & Cosmetics The 3 brands closest to Ulta Beauty among the 46 Makeup & Cosmetics brands in Adspy's library: same sector, and analysed ads that address the same audiences and pain points with the same angles and offers. | Brand | Creatives | Videos | Median recorded days | New in 30 days | New in 90 days | Top video opening | | --- | --- | --- | --- | --- | --- | --- | | Ulta Beauty | 4,066 | 51% | 41 | 275 | 816 | Visual Surprise | | [Sephora](https://www.adspy.sh/library/sephora) | 4,975 | 51% | 48 | 426 | 1,258 | Visual Surprise | | Estee Lauder | 1,019 | 67% | 21 | 110 | 346 | Visual Surprise | | fentybeauty | 1,005 | 40% | 7 | 17 | 152 | Visual Surprise | - Compared with Sephora, Ulta Beauty has 4,066 creatives recorded against 4,975, 51% videos against 51%, 275 new in the last 30 days against 426, and a median recorded running time of 41 days against 48 days. - Compared with Estee Lauder, Ulta Beauty has 4,066 creatives recorded against 1,019, 51% videos against 67%, 275 new in the last 30 days against 110, and a median recorded running time of 41 days against 21 days. - Compared with fentybeauty, Ulta Beauty has 4,066 creatives recorded against 1,005, 51% videos against 40%, 275 new in the last 30 days against 17, and a median recorded running time of 41 days against 7 days. ## Ads similar to Ulta Beauty's 5 ads from Estee Lauder, Kiko Milano and M·A·C Cosmetics that share their production and their message with one of the Ulta Beauty ads shown on this page. Same rule: first recorded 20 days ago or more. - Estee Lauder · Meta · Image · 168 days recorded · shares: Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=869615568802736) - Kiko Milano · Meta · Image · 102 days recorded · shares: Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2275375746537989) - M·A·C Cosmetics · Meta · Image · 108 days recorded · shares: Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1688732065526215) - M·A·C Cosmetics · Meta · Image · 219 days recorded · shares: Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1073994148802105) - Estee Lauder · Meta · Image · 129 days recorded · shares: Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1734353920580670) ## The full reading of Ulta Beauty's ads A Brand Full Analysis also reads what Ulta Beauty says and where it sends people. That part is for Adspy's users: [see plans](https://www.adspy.sh/pricing) or [connect your AI](https://www.adspy.sh/connect). - Messaging angles: 34 angles read across 3,977 analysed creatives - Offers: 12 offer types with their share and running time - Landing pages: Where the ads send people, grouped by destination - Observations and verdicts: 282 tagged patterns compared, each with its count and interval Ask your assistant, with Adspy connected: - "Run a Brand Full Analysis of Ulta Beauty with Adspy" - "Show me Ulta Beauty's longest-running video ads and what they open with" - "Compare Ulta Beauty's ads with its closest competitor" ## Questions about Ulta Beauty's ads ### How many ads has Ulta Beauty run? Adspy has recorded 4,066 ad creatives for Ulta Beauty on Meta since Jun 17, 2019. A creative is one image or video, and several ads can use the same one. ### How recent are Ulta Beauty's ads? The newest Ulta Beauty creative in Adspy's library was first recorded on Nov 7, 2026. 275 creatives were first recorded in the last 30 days and 816 in the last 90. This page is refreshed weekly; each ad links to its public record, which shows its state today. ### What ad formats does Ulta Beauty use? Of the creatives recorded for Ulta Beauty, 51% videos and 49% images. ### How do Ulta Beauty's video ads open? Ulta Beauty's most common video openings are "Visual Surprise" (41%), "Pattern Interrupt" (20%) and "Bold Statement" (8%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video. ### How long do Ulta Beauty's ads run? The median recorded running time of a Ulta Beauty creative is 41 days. Recorded running time is the number of days a creative was recorded running in the public ad libraries. It says how long an ad stayed up, not how it performed. ### What is Ulta Beauty's longest-running ad? The longest-recorded Ulta Beauty ad shown here is an image on Meta, first recorded Nov 6, 2024 and recorded running for 408 days. ### How often does Ulta Beauty launch new ads? Ulta Beauty added 275 new creatives in the last 30 days and 816 in the last 90, against an average of 233 a month over the last 12 months. ### Which brands advertise like Ulta Beauty? In Makeup & Cosmetics, the brands whose ads are closest to Ulta Beauty's are Sephora, Estee Lauder and fentybeauty, among 46 brands of that sector in Adspy's library. Compared with Sephora, Ulta Beauty has 4,066 creatives recorded against 4,975, 51% videos against 51%, 275 new in the last 30 days against 426, and a median recorded running time of 41 days against 48 days. ### Where does this data come from? From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with Ulta Beauty. Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative. Adspy is not affiliated with Ulta Beauty. Corrections or removal: info@adspy.sh, subject "Content notice: /library/ulta-beauty". Requests are handled within 72 hours; a removed page is not rebuilt. ## Have a brand in mind? Add Adspy to your assistant with this URL, sign in, and ask about its ads. You need no ad account. [Connect your AI](https://www.adspy.sh/sign-up?next=/app) · Server URL: https://www.adspy.sh/mcp --- Ad research in your AI assistant: find ads, understand the creative, and keep your team's research together. Built in Rennes. For the research behind your next campaign. 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