# TUI ads

Adspy · Ad library · https://www.adspy.sh/library/tui · E-commerce & Retail · Meta · Updated Nov 10, 2026

Adspy has recorded 3,857 ad creatives for TUI on Meta since Jan 9, 2024: 85% images and 15% videos. A creative has a median recorded running time of 17 days. 1,728 were first recorded in the last 90 days, the newest on Nov 7, 2026.

- 3,857 creatives recorded
- 17 days median recorded running time
- 519 new in the last 30 days
- 1,728 new in the last 90 days

## TUI ads, longest recorded first

24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record.

- Meta · Image · 1,036 days recorded · first recorded Jan 9, 2024 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=902518499256886)
- Meta · Image · 1,036 days recorded · first recorded Jan 9, 2024 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1042773921709963)
- Meta · Image · 1,023 days recorded · first recorded Jan 22, 2024 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=37654675090843361)
- Meta · Image · 1,009 days recorded · first recorded Feb 5, 2024 · Stock Footage, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1071141522158865)
- Meta · Image · 1,000 days recorded · first recorded Feb 14, 2024 · Stock Footage, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1956937244991249)
- Meta · Image · 984 days recorded · first recorded Mar 1, 2024 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1384713507173087)
- Meta · Image · 866 days recorded · first recorded Mar 1, 2024 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1055753565495891)
- Meta · Video · 769 days recorded · first recorded Oct 2, 2024 · opens with: Visual Surprise · UGC, POV · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1532325141005475)
- Meta · Image · 766 days recorded · first recorded Sep 30, 2024 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2186714215441690)
- Meta · Image · 755 days recorded · first recorded Oct 8, 2024 · Lifestyle Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1386211353619399)
- Meta · Image · 683 days recorded · first recorded Dec 19, 2024 · Lifestyle Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1574544177752721)
- Meta · Image · 665 days recorded · first recorded Jan 14, 2025 · Lifestyle Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1809275423416734)
- Meta · Image · 581 days recorded · first recorded Jul 31, 2024 · Illustration, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=838549295555851)
- Meta · Video · 182 days recorded · first recorded Oct 1, 2025 · opens with: Visual Surprise · Branded Production, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1201700845231067)
- Meta · Video · 182 days recorded · first recorded Oct 1, 2025 · opens with: Visual Surprise · Branded Production, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1918670635718836)
- Meta · Video · 182 days recorded · first recorded Oct 1, 2025 · opens with: Visual Surprise · Branded Production, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2292614817907974)
- Meta · Video · 153 days recorded · first recorded May 6, 2026 · opens with: Visual Surprise · Branded Production, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1575730414191104)
- Meta · Video · 153 days recorded · first recorded May 6, 2026 · opens with: Visual Surprise · Branded Production, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1042339528692925)
- Meta · Video · 153 days recorded · first recorded May 6, 2026 · opens with: Visual Surprise · Branded Production, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=4518020395110048)
- Meta · Video · 153 days recorded · first recorded May 6, 2026 · opens with: Visual Surprise · Branded Production, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2147910999404695)
- Meta · Video · 153 days recorded · first recorded May 6, 2026 · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2105371330080823)
- Meta · Video · 142 days recorded · first recorded Oct 30, 2025 · opens with: Visual Surprise · Branded Production, POV · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=992994846917846)
- Meta · Video · 132 days recorded · first recorded Apr 1, 2026 · opens with: Question · Branded Production, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2443319502759546)
- Meta · Video · 132 days recorded · first recorded Apr 1, 2026 · opens with: Question · Branded Production, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2188786898632728)

## Key facts about TUI's ads

- As of Nov 7, 2026, Adspy's library holds 3,857 ad creatives for TUI, recorded on Meta since Jan 9, 2024.
- TUI's creatives are 85% images and 15% videos. The median recorded running time is 16 days for its images and 22 days for its videos.
- TUI's most common video openings are "Visual Surprise" (51%), "Pattern Interrupt" (14%) and "Question" (5%), as a share of its analysed videos.
- 230 TUI creatives (6%) were recorded running for 90 days or more, and 917 for under 7 days.
- TUI added 519 new creatives in the last 30 days and 1,728 in the last 90, against an average of 298 a month over the last 12 months.
- The longest-recorded TUI ad shown here is an image on Meta, first recorded Jan 9, 2024 and recorded running for 1,036 days.
- Across the 403 E-commerce & Retail brands in Adspy's library, the median brand has a recorded running time of 27 days, 34% videos and 43 new creatives in 30 days. TUI has 17 days, 15% videos and 519.

## How TUI advertises, in figures

Computed on 3,857 recorded creatives, 3,826 of them analysed by Adspy.

### Formats

| Format | Creatives | Share | Median recorded days |
| --- | --- | --- | --- |
| Image | 3,270 | 85% | 16 |
| Video | 587 | 15% | 22 |

### Recorded running time

| Running time | Creatives |
| --- | --- |
| Under 7 days | 917 |
| 7 to 29 days | 1,435 |
| 30 to 89 days | 1,275 |
| 90 days or more | 230 |

Median: 17 days. Days a creative was recorded running in the public ad libraries, not a result.

### How its videos open

| Hook type | Creatives | Share | Median recorded days |
| --- | --- | --- | --- |
| Visual Surprise | 290 | 51% | 29 |
| Pattern Interrupt | 78 | 14% | 19 |
| Question | 27 | 5% | 31 |
| UGC-style Opening | 25 | 4% | 32 |
| Bold Statement | 14 | 3% | 17 |
| Visual Surprise / Pattern Interrupt | 13 | 2% | 10 |
| Pain Point Agitation | 9 | 2% | 24 |
| Pattern Interrupt / Bold Statement | 8 | 1% | 9 |

## When TUI launches new creatives

New creatives per month, from Dec 2024 to Nov 2026. The busiest month was Sep 2026, with 707 new creatives. 1,728 were first recorded in the last 90 days.

| Month | New creatives |
| --- | --- |
| Dec 2024 | 1 |
| Jan 2025 | 3 |
| Feb 2025 | 1 |
| Mar 2025 | 5 |
| Apr 2025 | 2 |
| May 2025 | 0 |
| Jun 2025 | 0 |
| Jul 2025 | 19 |
| Aug 2025 | 37 |
| Sep 2025 | 37 |
| Oct 2025 | 92 |
| Nov 2025 | 70 |
| Dec 2025 | 105 |
| Jan 2026 | 112 |
| Feb 2026 | 171 |
| Mar 2026 | 164 |
| Apr 2026 | 171 |
| May 2026 | 165 |
| Jun 2026 | 392 |
| Jul 2026 | 380 |
| Aug 2026 | 470 |
| Sep 2026 | 707 |
| Oct 2026 | 580 |
| Nov 2026 | 161 |

## The full reading of TUI's ads

A Brand Full Analysis also reads what TUI says and where it sends people. That part is for Adspy's users: [see plans](https://www.adspy.sh/pricing) or [connect your AI](https://www.adspy.sh/connect).

- Messaging angles: 23 angles read across 3,826 analysed creatives
- Offers: 13 offer types with their share and running time
- Landing pages: Where the ads send people, grouped by destination
- Observations and verdicts: 240 tagged patterns compared, each with its count and interval

Ask your assistant, with Adspy connected:

- "Run a Brand Full Analysis of TUI with Adspy"
- "Show me TUI's longest-running video ads and what they open with"
- "Compare TUI's ads with its closest competitor"

## Questions about TUI's ads

### How many ads has TUI run?

Adspy has recorded 3,857 ad creatives for TUI on Meta since Jan 9, 2024. A creative is one image or video, and several ads can use the same one.

### How recent are TUI's ads?

The newest TUI creative in Adspy's library was first recorded on Nov 7, 2026. 519 creatives were first recorded in the last 30 days and 1,728 in the last 90. This page is refreshed weekly; each ad links to its public record, which shows its state today.

### What ad formats does TUI use?

Of the creatives recorded for TUI, 85% images and 15% videos.

### How do TUI's video ads open?

TUI's most common video openings are "Visual Surprise" (51%), "Pattern Interrupt" (14%) and "Question" (5%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video.

### How long do TUI's ads run?

The median recorded running time of a TUI creative is 17 days. Recorded running time is the number of days a creative was recorded running in the public ad libraries. It says how long an ad stayed up, not how it performed.

### What is TUI's longest-running ad?

The longest-recorded TUI ad shown here is an image on Meta, first recorded Jan 9, 2024 and recorded running for 1,036 days.

### How often does TUI launch new ads?

TUI added 519 new creatives in the last 30 days and 1,728 in the last 90, against an average of 298 a month over the last 12 months.

### Where does this data come from?

From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with TUI.

Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative. Adspy is not affiliated with TUI. Corrections or removal: info@adspy.sh, subject "Content notice: /library/tui". Requests are handled within 72 hours; a removed page is not rebuilt.

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