# TUI ads

Adspy · Ad library · https://www.adspy.sh/library/tui-2 · Travel & Hospitality · Meta · Updated Nov 10, 2026

Adspy has recorded 3,560 ad creatives for TUI on Meta since May 30, 2024: 81% images and 19% videos. A creative has a median recorded running time of 6 days. 2,272 were first recorded in the last 90 days, the newest on Nov 8, 2026.

- 3,560 creatives recorded
- 6 days median recorded running time
- 630 new in the last 30 days
- 2,272 new in the last 90 days

## TUI ads, longest recorded first

24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record.

- Meta · Video · 302 days recorded · first recorded Jan 12, 2026 · opens with: Visual Surprise · Branded Production, Voiceover B-Roll · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2338773203578267)
- Meta · Video · 291 days recorded · first recorded Jan 12, 2026 · opens with: Visual Surprise · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2330080921158797)
- Meta · Image · 284 days recorded · first recorded Jun 14, 2024 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1541512253600864)
- Meta · Video · 283 days recorded · first recorded Jun 14, 2024 · opens with: Visual Surprise · Stock Footage, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1274262311222620)
- Meta · Video · 234 days recorded · first recorded Nov 17, 2025 · opens with: Visual Surprise · Branded Production, Voiceover B-Roll · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1107133435099229)
- Meta · Video · 223 days recorded · first recorded Feb 2, 2026 · opens with: Visual Surprise · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1538538948035940)
- Meta · Video · 215 days recorded · first recorded Apr 9, 2026 · opens with: Visual Surprise · Branded Production, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2620380361746662)
- Meta · Video · 208 days recorded · first recorded Jun 14, 2024 · opens with: Visual Surprise · Branded Production, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2491515837859606)
- Meta · Video · 189 days recorded · first recorded Apr 13, 2026 · opens with: Visual Surprise · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1966773564016274)
- Meta · Image · 187 days recorded · first recorded Mar 3, 2025 · Stock Footage, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1749021352351860)
- Meta · Image · 187 days recorded · first recorded Mar 3, 2025 · Stock Footage, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1283277039642334)
- Meta · Video · 187 days recorded · first recorded Apr 9, 2026 · opens with: Visual Surprise · UGC Mashup, Voiceover B-Roll · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1001952379609622)
- Meta · Video · 175 days recorded · first recorded Apr 14, 2026 · opens with: Visual Surprise · Branded Production, Voiceover B-Roll · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2332444254267632)
- Meta · Image · 175 days recorded · first recorded May 19, 2026 · Branded Production, Collage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=059678973936)
- Meta · Image · 156 days recorded · first recorded Nov 3, 2025 · Stock Footage, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1625458098949865)
- Meta · Video · 149 days recorded · first recorded Apr 13, 2026 · opens with: Visual Surprise · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1152739043986590)
- Meta · Image · 148 days recorded · first recorded Mar 27, 2026 · Illustration, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1997204824323573)
- Meta · Video · 147 days recorded · first recorded Jun 27, 2025 · opens with: Visual Surprise · Stock Footage, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1232100365076225)
- Meta · Image · 144 days recorded · first recorded Jan 1, 2026 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=976407285143429)
- Meta · Image · 138 days recorded · first recorded Jun 25, 2026 · Lifestyle Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1849494219363788)
- Meta · Image · 138 days recorded · first recorded Jun 25, 2026 · UGC, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1849494219363788)
- Meta · Image · 138 days recorded · first recorded Jun 25, 2026 · UGC, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1849494219363788)
- Meta · Image · 138 days recorded · first recorded Jun 25, 2026 · Lifestyle Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1849494219363788)
- Meta · Image · 129 days recorded · first recorded Mar 31, 2026 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=975861782168002)

## Key facts about TUI's ads

- As of Nov 8, 2026, Adspy's library holds 3,560 ad creatives for TUI, recorded on Meta since May 30, 2024.
- TUI's creatives are 81% images and 19% videos. The median recorded running time is 5 days for its images and 13 days for its videos.
- TUI's most common video openings are "Visual Surprise" (57%), "Pattern Interrupt" (10%) and "Question" (7%), as a share of its analysed videos.
- 58 TUI creatives (2%) were recorded running for 90 days or more, and 2,100 for under 7 days.
- TUI added 630 new creatives in the last 30 days and 2,272 in the last 90, against an average of 236 a month over the last 12 months.
- The longest-recorded TUI ad shown here is a video on Meta, first recorded Jan 12, 2026 and recorded running for 302 days; it opens with "Visual Surprise".
- Across the 76 Travel & Hospitality brands in Adspy's library, the median brand has a recorded running time of 31 days, 29% videos and 47 new creatives in 30 days. TUI has 6 days, 19% videos and 630.
- In Travel Booking, the brands whose ads are closest to TUI's are Voyage Privé, KAYAK and Expedia, among 19 brands of that sector in Adspy's library.

## How TUI advertises, in figures

Computed on 3,560 recorded creatives, 3,529 of them analysed by Adspy.

### Formats

| Format | Creatives | Share | Median recorded days |
| --- | --- | --- | --- |
| Image | 2,893 | 81% | 5 |
| Video | 667 | 19% | 13 |

### Recorded running time

| Running time | Creatives |
| --- | --- |
| Under 7 days | 2,100 |
| 7 to 29 days | 675 |
| 30 to 89 days | 712 |
| 90 days or more | 58 |

Median: 6 days. Days a creative was recorded running in the public ad libraries, not a result.

### How its videos open

| Hook type | Creatives | Share | Median recorded days |
| --- | --- | --- | --- |
| Visual Surprise | 366 | 57% | 26 |
| Pattern Interrupt | 63 | 10% | 5 |
| Question | 45 | 7% | 5 |
| Bold Statement | 30 | 5% | 14 |
| UGC-style Opening | 11 | 2% | 6 |
| Bold Statement / Visual Intrigue | 5 | under 1% | 5 |
| Visual Surprise & Bold Statement | 5 | under 1% | 5 |
| Visual Surprise & Pattern Interrupt | 5 | under 1% | 32 |

## When TUI launches new creatives

New creatives per month, from Dec 2024 to Nov 2026. The busiest month was Sep 2026, with 964 new creatives. 2,272 were first recorded in the last 90 days.

| Month | New creatives |
| --- | --- |
| Dec 2024 | 58 |
| Jan 2025 | 55 |
| Feb 2025 | 44 |
| Mar 2025 | 49 |
| Apr 2025 | 68 |
| May 2025 | 39 |
| Jun 2025 | 31 |
| Jul 2025 | 23 |
| Aug 2025 | 29 |
| Sep 2025 | 36 |
| Oct 2025 | 33 |
| Nov 2025 | 48 |
| Dec 2025 | 27 |
| Jan 2026 | 37 |
| Feb 2026 | 72 |
| Mar 2026 | 60 |
| Apr 2026 | 87 |
| May 2026 | 28 |
| Jun 2026 | 55 |
| Jul 2026 | 84 |
| Aug 2026 | 515 |
| Sep 2026 | 964 |
| Oct 2026 | 725 |
| Nov 2026 | 174 |

## TUI next to its closest brands in Travel Booking

The 3 brands closest to TUI among the 19 Travel Booking brands in Adspy's library: same sector, and analysed ads that address the same audiences and pain points with the same angles and offers.

| Brand | Creatives | Videos | Median recorded days | New in 30 days | New in 90 days | Top video opening |
| --- | --- | --- | --- | --- | --- | --- |
| TUI | 3,560 | 19% | 6 | 630 | 2,272 | Visual Surprise |
| Voyage Privé | 2,356 | 16% | 5 | 77 | 297 | Visual Surprise |
| KAYAK | 211 | 45% | 22 | 21 | 68 | Visual Surprise |
| [Expedia](https://www.adspy.sh/library/expedia) | 3,261 | 50% | 31 | 215 | 616 | Visual Surprise |

- Compared with Voyage Privé, TUI has 3,560 creatives recorded against 2,356, 19% videos against 16%, 630 new in the last 30 days against 77, and a median recorded running time of 6 days against 5 days.
- Compared with KAYAK, TUI has 3,560 creatives recorded against 211, 19% videos against 45%, 630 new in the last 30 days against 21, and a median recorded running time of 6 days against 22 days.
- Compared with Expedia, TUI has 3,560 creatives recorded against 3,261, 19% videos against 50%, 630 new in the last 30 days against 215, and a median recorded running time of 6 days against 31 days.

## Ads similar to TUI's

5 ads from Evaneos, Expedia, KAYAK and Skyscanner that share their production and their message with one of the TUI ads shown on this page. Same rule: first recorded 20 days ago or more.

- Evaneos · Meta · Video · 73 days recorded · shares: Text Overlay on Footage, Group · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1475296390344730)
- Evaneos · Meta · Video · 71 days recorded · shares: Real Customer · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1064395352952594)
- [Expedia](https://www.adspy.sh/library/expedia) · Meta · Video · 236 days recorded · shares: Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1100683115709398)
- KAYAK · Meta · Video · 52 days recorded · shares: Voiceover B-Roll, Real Customer · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=3927246754219242)
- Skyscanner · Meta · Video · 416 days recorded · shares: Group · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=653080377736497)

## The full reading of TUI's ads

A Brand Full Analysis also reads what TUI says and where it sends people. That part is for Adspy's users: [see plans](https://www.adspy.sh/pricing) or [connect your AI](https://www.adspy.sh/connect).

- Messaging angles: 26 angles read across 3,529 analysed creatives
- Offers: 12 offer types with their share and running time
- Landing pages: Where the ads send people, grouped by destination
- Observations and verdicts: 231 tagged patterns compared, each with its count and interval

Ask your assistant, with Adspy connected:

- "Run a Brand Full Analysis of TUI with Adspy"
- "Show me TUI's longest-running video ads and what they open with"
- "Compare TUI's ads with its closest competitor"

## Questions about TUI's ads

### How many ads has TUI run?

Adspy has recorded 3,560 ad creatives for TUI on Meta since May 30, 2024. A creative is one image or video, and several ads can use the same one.

### How recent are TUI's ads?

The newest TUI creative in Adspy's library was first recorded on Nov 8, 2026. 630 creatives were first recorded in the last 30 days and 2,272 in the last 90. This page is refreshed weekly; each ad links to its public record, which shows its state today.

### What ad formats does TUI use?

Of the creatives recorded for TUI, 81% images and 19% videos.

### How do TUI's video ads open?

TUI's most common video openings are "Visual Surprise" (57%), "Pattern Interrupt" (10%) and "Question" (7%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video.

### How long do TUI's ads run?

The median recorded running time of a TUI creative is 6 days. Recorded running time is the number of days a creative was recorded running in the public ad libraries. It says how long an ad stayed up, not how it performed.

### What is TUI's longest-running ad?

The longest-recorded TUI ad shown here is a video on Meta, first recorded Jan 12, 2026 and recorded running for 302 days; it opens with "Visual Surprise".

### How often does TUI launch new ads?

TUI added 630 new creatives in the last 30 days and 2,272 in the last 90, against an average of 236 a month over the last 12 months.

### Which brands advertise like TUI?

In Travel Booking, the brands whose ads are closest to TUI's are Voyage Privé, KAYAK and Expedia, among 19 brands of that sector in Adspy's library. Compared with Voyage Privé, TUI has 3,560 creatives recorded against 2,356, 19% videos against 16%, 630 new in the last 30 days against 77, and a median recorded running time of 6 days against 5 days.

### Where does this data come from?

From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with TUI.

Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative. Adspy is not affiliated with TUI. Corrections or removal: info@adspy.sh, subject "Content notice: /library/tui-2". Requests are handled within 72 hours; a removed page is not rebuilt.

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