# The Essence Vault ads Adspy · Ad library · https://www.adspy.sh/library/the-essence-vault · Beauty & Personal Care · Meta · Updated Nov 10, 2026 Adspy has recorded 5,100 ad creatives for The Essence Vault on Meta since Oct 3, 2024: 67% images and 34% videos. A creative has a median recorded running time of 11 days. 1,478 were first recorded in the last 90 days, the newest on Nov 4, 2026. Figures on this page are computed on the 5,000 newest of the 5,100 recorded creatives. - 5,100 creatives recorded - 11 days median recorded running time - 527 new in the last 30 days - 1,478 new in the last 90 days ## The Essence Vault ads, longest recorded first 24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record. - Meta · Image · 364 days recorded · first recorded Jun 5, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1531069589044685) - Meta · Image · 268 days recorded · first recorded Jun 5, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1401402678268824) - Meta · Video · 265 days recorded · first recorded Jun 5, 2025 · opens with: Pattern Interrupt + Question · UGC Mashup, Talking Head · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2790552267964210) - Meta · Image · 260 days recorded · first recorded Jun 5, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1629401575645095) - Meta · Image · 253 days recorded · first recorded Feb 12, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=791588670112259) - Meta · Video · 243 days recorded · first recorded Sep 24, 2024 · opens with: Bold Statement · UGC Mashup, Split Screen · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=665690319331028) - Meta · Image · 242 days recorded · first recorded Dec 5, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1082226207753827) - Meta · Image · 235 days recorded · first recorded Oct 17, 2025 · UGC, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2452208298635950) - Meta · Video · 234 days recorded · first recorded Jul 8, 2025 · opens with: Question and Bold Statement · UGC Mashup, Split Screen · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1542628426886399) - Meta · Video · 233 days recorded · first recorded Oct 16, 2025 · opens with: Bold Statement · UGC Mashup, Split Screen · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1896006928053307) - Meta · Video · 233 days recorded · first recorded Apr 7, 2025 · opens with: Pattern Interrupt / Bold Statement / Question · UGC Mashup, Interview · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1177143351183652) - Meta · Video · 223 days recorded · first recorded Oct 2, 2025 · opens with: Bold Statement & Pattern Interrupt · UGC Mashup, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=996105083239128) - Meta · Image · 213 days recorded · first recorded Mar 25, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1856785201604384) - Meta · Image · 207 days recorded · first recorded Jan 3, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1155287636212412) - Meta · Image · 207 days recorded · first recorded Jul 14, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1407556207426091) - Meta · Video · 206 days recorded · first recorded Aug 5, 2025 · opens with: Question & Benefit-Oriented · Branded Production, Talking Head · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1191580093083122) - Meta · Image · 205 days recorded · first recorded Aug 25, 2025 · Illustration, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1288683366505040) - Meta · Video · 204 days recorded · first recorded Aug 26, 2025 · opens with: Bold Statement · UGC, Split Screen · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1334960628474825) - Meta · Image · 203 days recorded · first recorded Feb 12, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1526667165414005) - Meta · Image · 196 days recorded · first recorded Mar 25, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1074041038226229) - Meta · Video · 181 days recorded · first recorded Jul 8, 2025 · opens with: Pain Point Agitation & Relatable Scenario · UGC Mashup, Split Screen · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=857548446958122) - Meta · Video · 179 days recorded · first recorded Jun 19, 2025 · opens with: Pattern Interrupt / Question · UGC Mashup, Talking Head · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1782622985774635) - Meta · Video · 169 days recorded · first recorded Oct 10, 2025 · opens with: Bold Statement · UGC, Vlog · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2175496836612394) - Meta · Video · 161 days recorded · first recorded Aug 26, 2025 · opens with: Bold Statement · UGC Mashup, Split Screen · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1379644630612079) ## Key facts about The Essence Vault's ads - As of Nov 4, 2026, Adspy's library holds 5,100 ad creatives for The Essence Vault, recorded on Meta since Oct 3, 2024. - The Essence Vault's creatives are 67% images and 34% videos. The median recorded running time is 9 days for its images and 19 days for its videos. - The Essence Vault's most common video openings are "Bold Statement" (29%), "Bold Statement / Pattern Interrupt" (11%) and "Pattern Interrupt" (10%), as a share of its analysed videos. - 166 The Essence Vault creatives (3%) were recorded running for 90 days or more, and 908 for under 7 days. - The Essence Vault added 527 new creatives in the last 30 days and 1,478 in the last 90, against an average of 294 a month over the last 12 months. - The longest-recorded The Essence Vault ad shown here is an image on Meta, first recorded Jun 5, 2025 and recorded running for 364 days. - Across the 345 Beauty & Personal Care brands in Adspy's library, the median brand has a recorded running time of 25 days, 49% videos and 52 new creatives in 30 days. The Essence Vault has 11 days, 34% videos and 527. - In Fragrance, the brands whose ads are closest to The Essence Vault's are Scentuk, Dossier and MicroPerfumes, among 21 brands of that sector in Adspy's library. ## How The Essence Vault advertises, in figures Computed on 5,000 recorded creatives, 4,871 of them analysed by Adspy. ### Formats | Format | Creatives | Share | Median recorded days | | --- | --- | --- | --- | | Image | 3,324 | 67% | 9 | | Video | 1,676 | 34% | 19 | ### Recorded running time | Running time | Creatives | | --- | --- | | Under 7 days | 908 | | 7 to 29 days | 2,683 | | 30 to 89 days | 1,243 | | 90 days or more | 166 | Median: 11 days. Days a creative was recorded running in the public ad libraries, not a result. ### How its videos open | Hook type | Creatives | Share | Median recorded days | | --- | --- | --- | --- | | Bold Statement | 471 | 29% | 17 | | Bold Statement / Pattern Interrupt | 178 | 11% | 28 | | Pattern Interrupt | 160 | 10% | 20 | | Pattern Interrupt / Bold Statement | 90 | 6% | 27 | | Visual Surprise | 50 | 3% | 25 | | Bold Statement / Question | 49 | 3% | 17 | | Question | 46 | 3% | 10 | | Pattern Interrupt + Bold Statement | 39 | 2% | 15 | ## When The Essence Vault launches new creatives New creatives per month, from Dec 2024 to Nov 2026. The busiest month was Oct 2026, with 526 new creatives. 1,478 were first recorded in the last 90 days. | Month | New creatives | | --- | --- | | Dec 2024 | 29 | | Jan 2025 | 68 | | Feb 2025 | 81 | | Mar 2025 | 26 | | Apr 2025 | 23 | | May 2025 | 121 | | Jun 2025 | 127 | | Jul 2025 | 246 | | Aug 2025 | 170 | | Sep 2025 | 69 | | Oct 2025 | 169 | | Nov 2025 | 243 | | Dec 2025 | 215 | | Jan 2026 | 101 | | Feb 2026 | 39 | | Mar 2026 | 357 | | Apr 2026 | 274 | | May 2026 | 297 | | Jun 2026 | 457 | | Jul 2026 | 304 | | Aug 2026 | 445 | | Sep 2026 | 495 | | Oct 2026 | 526 | | Nov 2026 | 20 | ## The Essence Vault next to its closest brands in Fragrance The 3 brands closest to The Essence Vault among the 21 Fragrance brands in Adspy's library: same sector, and analysed ads that address the same audiences and pain points with the same angles and offers. | Brand | Creatives | Videos | Median recorded days | New in 30 days | New in 90 days | Top video opening | | --- | --- | --- | --- | --- | --- | --- | | The Essence Vault | 5,100 | 34% | 11 | 527 | 1,478 | Bold Statement | | Scentuk | 222 | 31% | 18 | 11 | 31 | Bold Statement | | [Dossier](https://www.adspy.sh/library/dossier) | 4,445 | 49% | 15 | 102 | 661 | Visual Surprise | | MicroPerfumes | 872 | 44% | 52 | 101 | 165 | Bold Statement | - Compared with Scentuk, The Essence Vault has 5,100 creatives recorded against 222, 34% videos against 31%, 527 new in the last 30 days against 11, and a median recorded running time of 11 days against 18 days. - Compared with Dossier, The Essence Vault has 5,100 creatives recorded against 4,445, 34% videos against 49%, 527 new in the last 30 days against 102, and a median recorded running time of 11 days against 15 days. - Compared with MicroPerfumes, The Essence Vault has 5,100 creatives recorded against 872, 34% videos against 44%, 527 new in the last 30 days against 101, and a median recorded running time of 11 days against 52 days. ## Ads similar to The Essence Vault's 5 ads from Scentuk, ALT. Fragrances, Dossier and Noted Aromas that share their production and their message with one of the The Essence Vault ads shown on this page. Same rule: first recorded 20 days ago or more. - Scentuk · Meta · Video · 132 days recorded · shares: UGC Mashup, Split Screen, UGC Creator · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1153009553454975) - [ALT. Fragrances](https://www.adspy.sh/library/alt-fragrances) · Meta · Image · 261 days recorded · shares: Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2137684150127115) - [ALT. Fragrances](https://www.adspy.sh/library/alt-fragrances) · Meta · Image · 269 days recorded · shares: Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1385670397052593) - [Dossier](https://www.adspy.sh/library/dossier) · Meta · Image · 221 days recorded · shares: Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1467790651581248) - Noted Aromas · Meta · Image · 173 days recorded · shares: Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2227616204718292) ## The full reading of The Essence Vault's ads A Brand Full Analysis also reads what The Essence Vault says and where it sends people. That part is for Adspy's users: [see plans](https://www.adspy.sh/pricing) or [connect your AI](https://www.adspy.sh/connect). - Messaging angles: 31 angles read across 4,871 analysed creatives - Offers: 18 offer types with their share and running time - Landing pages: Where the ads send people, grouped by destination - Observations and verdicts: 319 tagged patterns compared, each with its count and interval Ask your assistant, with Adspy connected: - "Run a Brand Full Analysis of The Essence Vault with Adspy" - "Show me The Essence Vault's longest-running video ads and what they open with" - "Compare The Essence Vault's ads with its closest competitor" ## Questions about The Essence Vault's ads ### How many ads has The Essence Vault run? Adspy has recorded 5,100 ad creatives for The Essence Vault on Meta since Oct 3, 2024. A creative is one image or video, and several ads can use the same one. ### How recent are The Essence Vault's ads? The newest The Essence Vault creative in Adspy's library was first recorded on Nov 4, 2026. 527 creatives were first recorded in the last 30 days and 1,478 in the last 90. This page is refreshed weekly; each ad links to its public record, which shows its state today. ### What ad formats does The Essence Vault use? Of the creatives recorded for The Essence Vault, 67% images and 34% videos. ### How do The Essence Vault's video ads open? The Essence Vault's most common video openings are "Bold Statement" (29%), "Bold Statement / Pattern Interrupt" (11%) and "Pattern Interrupt" (10%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video. ### How long do The Essence Vault's ads run? The median recorded running time of a The Essence Vault creative is 11 days. Recorded running time is the number of days a creative was recorded running in the public ad libraries. It says how long an ad stayed up, not how it performed. ### What is The Essence Vault's longest-running ad? The longest-recorded The Essence Vault ad shown here is an image on Meta, first recorded Jun 5, 2025 and recorded running for 364 days. ### How often does The Essence Vault launch new ads? The Essence Vault added 527 new creatives in the last 30 days and 1,478 in the last 90, against an average of 294 a month over the last 12 months. ### Which brands advertise like The Essence Vault? In Fragrance, the brands whose ads are closest to The Essence Vault's are Scentuk, Dossier and MicroPerfumes, among 21 brands of that sector in Adspy's library. Compared with Scentuk, The Essence Vault has 5,100 creatives recorded against 222, 34% videos against 31%, 527 new in the last 30 days against 11, and a median recorded running time of 11 days against 18 days. ### Where does this data come from? From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with The Essence Vault. Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative. Adspy is not affiliated with The Essence Vault. Corrections or removal: info@adspy.sh, subject "Content notice: /library/the-essence-vault". Requests are handled within 72 hours; a removed page is not rebuilt. ## Have a brand in mind? Add Adspy to your assistant with this URL, sign in, and ask about its ads. You need no ad account. [Connect your AI](https://www.adspy.sh/sign-up?next=/app) · Server URL: https://www.adspy.sh/mcp --- Ad research in your AI assistant: find ads, understand the creative, and keep your team's research together. Built in Rennes. For the research behind your next campaign. [Creative search](https://www.adspy.sh/features/creative-search) · [Creative analysis](https://www.adspy.sh/features/creative-analysis) · [Brand Full Analysis](https://www.adspy.sh/features/brand-full-analysis) · [Social posts](https://www.adspy.sh/features/social-posts) · [Competitor tracking](https://www.adspy.sh/features/competitor-tracking) · [All features](https://www.adspy.sh/features) · [Competitor strategy](https://www.adspy.sh/playbooks/competitor-ad-strategy) · [Lasting hooks](https://www.adspy.sh/playbooks/hooks-that-last) · [Brand comparison](https://www.adspy.sh/playbooks/compare-brands) · [Posts run as ads](https://www.adspy.sh/playbooks/posts-run-as-ads) · [All playbooks](https://www.adspy.sh/playbooks) · [Connect your AI](https://www.adspy.sh/connect) · [API docs](https://www.adspy.sh/docs/api) · [Pricing](https://www.adspy.sh/pricing) · [Good to know](https://www.adspy.sh/good-to-know) · [Comparisons](https://www.adspy.sh/compare) · [Spectrum](https://www.adspy.sh/ad-teardowns) · [About](https://www.adspy.sh/about) · [Contact](https://www.adspy.sh/contact) · [Legal notice](https://www.adspy.sh/legal) · [Terms of Sale and Service](https://www.adspy.sh/terms) · [Privacy](https://www.adspy.sh/privacy)