# smol ads

Adspy · Ad library · https://www.adspy.sh/library/smol · E-commerce & Retail · Meta · Updated Nov 10, 2026

Adspy has recorded 3,816 ad creatives for smol on Meta since Jun 20, 2023: 66% videos and 34% images. A creative has a median recorded running time of 28 days. 546 were first recorded in the last 90 days, the newest on Nov 4, 2026.

- 3,816 creatives recorded
- 28 days median recorded running time
- 166 new in the last 30 days
- 546 new in the last 90 days

## smol ads, longest recorded first

24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record.

- Meta · Video · 303 days recorded · first recorded Sep 26, 2025 · opens with: Pattern Interrupt · UGC, Unboxing · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1578251269927121)
- Meta · Image · 273 days recorded · first recorded Jul 24, 2025 · Branded Production, Product Closeup · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=4674810689442962)
- Meta · Image · 270 days recorded · first recorded Jun 5, 2025 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1730078334835806)
- Meta · Video · 261 days recorded · first recorded May 20, 2025 · opens with: Pain Point Agitation · Lo-Fi, POV · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1583177986278312)
- Meta · Video · 242 days recorded · first recorded Sep 25, 2024 · opens with: Pain Point Agitation · Lo-Fi, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=854009596942173)
- Meta · Video · 241 days recorded · first recorded Sep 26, 2024 · opens with: Pain Point Agitation · UGC, Before After · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=666507039686438)
- Meta · Video · 241 days recorded · first recorded Jul 31, 2025 · opens with: Pattern Interrupt · UGC, Voiceover B-Roll · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2028923771344000)
- Meta · Video · 238 days recorded · first recorded May 13, 2025 · opens with: Bold Statement · UGC, Voiceover B-Roll · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1198381971759928)
- Meta · Video · 230 days recorded · first recorded Oct 13, 2025 · opens with: Bold Statement · UGC Mashup, POV · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=27687200304238247)
- Meta · Video · 229 days recorded · first recorded Sep 26, 2024 · opens with: Pain Point Agitation · Lo-Fi, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1784336369190061)
- Meta · Video · 227 days recorded · first recorded Oct 28, 2024 · opens with: Bold Statement + Direct Address + Mission-Oriented · UGC Mashup, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1081619356720481)
- Meta · Video · 219 days recorded · first recorded Dec 30, 2025 · Lo-Fi, POV · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1021950993803227)
- Meta · Image · 217 days recorded · first recorded Jul 29, 2025 · Product Photography, Flat Lay · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2270993889975373)
- Meta · Video · 215 days recorded · first recorded Oct 11, 2024 · opens with: Bold Statement · UGC, Talking Head · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1624350978494590)
- Meta · Image · 215 days recorded · first recorded Sep 10, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2239545623533701)
- Meta · Video · 213 days recorded · first recorded Sep 26, 2025 · opens with: Pain Point Agitation · UGC, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=4039951892805512)
- Meta · Image · 208 days recorded · first recorded Jul 24, 2025 · Product Photography, Flat Lay · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1624406672068697)
- Meta · Image · 207 days recorded · first recorded Dec 25, 2025 · Lo-Fi, Split Screen · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1138388582472354)
- Meta · Image · 205 days recorded · first recorded Sep 26, 2025 · UGC, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2096163894652286)
- Meta · Image · 198 days recorded · first recorded Feb 27, 2026 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1592859605500795)
- Meta · Image · 188 days recorded · first recorded Oct 7, 2025 · UGC, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2884448931896508)
- Meta · Image · 187 days recorded · first recorded May 6, 2026 · Lifestyle Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1149114034456902)
- Meta · Image · 183 days recorded · first recorded Sep 2, 2025 · Lo-Fi, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1374926200918597)
- Meta · Image · 183 days recorded · first recorded Sep 2, 2025 · Lo-Fi, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=4415333312121186)

## Key facts about smol's ads

- As of Nov 4, 2026, Adspy's library holds 3,816 ad creatives for smol, recorded on Meta since Jun 20, 2023.
- smol's creatives are 66% videos and 34% images. The median recorded running time is 28 days for its videos and 28 days for its images.
- smol's most common video openings are "Pattern Interrupt" (25%), "Pain Point Agitation" (18%) and "Bold Statement" (13%), as a share of its analysed videos.
- 535 smol creatives (14%) were recorded running for 90 days or more, and 489 for under 7 days.
- smol added 166 new creatives in the last 30 days and 546 in the last 90, against an average of 191 a month over the last 12 months.
- The longest-recorded smol ad shown here is a video on Meta, first recorded Sep 26, 2025 and recorded running for 303 days; it opens with "Pattern Interrupt".
- Across the 403 E-commerce & Retail brands in Adspy's library, the median brand has a recorded running time of 27 days, 34% videos and 43 new creatives in 30 days. smol has 28 days, 66% videos and 166.
- In Home Goods Retail, the brands whose ads are closest to smol's are Tru Earth, Dropps and Blueland, among 22 brands of that sector in Adspy's library.

## How smol advertises, in figures

Computed on 3,816 recorded creatives, 3,771 of them analysed by Adspy.

### Formats

| Format | Creatives | Share | Median recorded days |
| --- | --- | --- | --- |
| Video | 2,519 | 66% | 28 |
| Image | 1,297 | 34% | 28 |

### Recorded running time

| Running time | Creatives |
| --- | --- |
| Under 7 days | 489 |
| 7 to 29 days | 1,481 |
| 30 to 89 days | 1,311 |
| 90 days or more | 535 |

Median: 28 days. Days a creative was recorded running in the public ad libraries, not a result.

### How its videos open

| Hook type | Creatives | Share | Median recorded days |
| --- | --- | --- | --- |
| Pattern Interrupt | 614 | 25% | 19 |
| Pain Point Agitation | 442 | 18% | 36 |
| Bold Statement | 320 | 13% | 27 |
| Visual Surprise | 179 | 7% | 22 |
| UGC-style Opening | 157 | 6% | 31 |
| Question | 71 | 3% | 27 |
| Pattern Interrupt / Bold Statement | 54 | 2% | 43 |
| Bold Statement / Question | 33 | 1% | 34 |

## When smol launches new creatives

New creatives per month, from Dec 2024 to Nov 2026. The busiest month was Jul 2025, with 427 new creatives. 546 were first recorded in the last 90 days.

| Month | New creatives |
| --- | --- |
| Dec 2024 | 9 |
| Jan 2025 | 40 |
| Feb 2025 | 16 |
| Mar 2025 | 20 |
| Apr 2025 | 21 |
| May 2025 | 68 |
| Jun 2025 | 200 |
| Jul 2025 | 427 |
| Aug 2025 | 211 |
| Sep 2025 | 249 |
| Oct 2025 | 141 |
| Nov 2025 | 32 |
| Dec 2025 | 130 |
| Jan 2026 | 146 |
| Feb 2026 | 106 |
| Mar 2026 | 132 |
| Apr 2026 | 287 |
| May 2026 | 243 |
| Jun 2026 | 364 |
| Jul 2026 | 249 |
| Aug 2026 | 221 |
| Sep 2026 | 158 |
| Oct 2026 | 236 |
| Nov 2026 | 18 |

## smol next to its closest brands in Home Goods Retail

The 3 brands closest to smol among the 22 Home Goods Retail brands in Adspy's library: same sector, and analysed ads that address the same audiences and pain points with the same angles and offers.

| Brand | Creatives | Videos | Median recorded days | New in 30 days | New in 90 days | Top video opening |
| --- | --- | --- | --- | --- | --- | --- |
| smol | 3,816 | 66% | 28 | 166 | 546 | Pattern Interrupt |
| Tru Earth | 362 | 48% | 98 | 4 | 50 | Pattern Interrupt |
| Dropps | 438 | 43% | 48 | 31 | 123 | Pattern Interrupt |
| Blueland | 580 | 56% | 14 | 32 | 72 | Pattern Interrupt |

- Compared with Tru Earth, smol has 3,816 creatives recorded against 362, 66% videos against 48%, 166 new in the last 30 days against 4, and a median recorded running time of 28 days against 98 days.
- Compared with Dropps, smol has 3,816 creatives recorded against 438, 66% videos against 43%, 166 new in the last 30 days against 31, and a median recorded running time of 28 days against 48 days.
- Compared with Blueland, smol has 3,816 creatives recorded against 580, 66% videos against 56%, 166 new in the last 30 days against 32, and a median recorded running time of 28 days against 14 days.

## Ads similar to smol's

5 ads from Tru Earth, Blueland, Dropps and Public Goods that share their production and their message with one of the smol ads shown on this page. Same rule: first recorded 20 days ago or more.

- Tru Earth · Meta · Video · 312 days recorded · shares: Lo-Fi, POV, Hands Only · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=976293302193827)
- Blueland · Meta · Video · 174 days recorded · shares: Lo-Fi, Hands Only · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2092222118395253)
- Dropps · Meta · Image · 214 days recorded · shares: Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=851477354452660)
- Public Goods · Meta · Video · 153 days recorded · shares: Lo-Fi, POV, Hands Only · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1000493756434525)
- Blueland · Meta · Video · 176 days recorded · shares: Lo-Fi, Hands Only · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2922122824786253)

## The full reading of smol's ads

A Brand Full Analysis also reads what smol says and where it sends people. That part is for Adspy's users: [see plans](https://www.adspy.sh/pricing) or [connect your AI](https://www.adspy.sh/connect).

- Messaging angles: 32 angles read across 3,771 analysed creatives
- Offers: 13 offer types with their share and running time
- Landing pages: Where the ads send people, grouped by destination
- Observations and verdicts: 298 tagged patterns compared, each with its count and interval

Ask your assistant, with Adspy connected:

- "Run a Brand Full Analysis of smol with Adspy"
- "Show me smol's longest-running video ads and what they open with"
- "Compare smol's ads with its closest competitor"

## Questions about smol's ads

### How many ads has smol run?

Adspy has recorded 3,816 ad creatives for smol on Meta since Jun 20, 2023. A creative is one image or video, and several ads can use the same one.

### How recent are smol's ads?

The newest smol creative in Adspy's library was first recorded on Nov 4, 2026. 166 creatives were first recorded in the last 30 days and 546 in the last 90. This page is refreshed weekly; each ad links to its public record, which shows its state today.

### What ad formats does smol use?

Of the creatives recorded for smol, 66% videos and 34% images.

### How do smol's video ads open?

smol's most common video openings are "Pattern Interrupt" (25%), "Pain Point Agitation" (18%) and "Bold Statement" (13%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video.

### How long do smol's ads run?

The median recorded running time of a smol creative is 28 days. Recorded running time is the number of days a creative was recorded running in the public ad libraries. It says how long an ad stayed up, not how it performed.

### What is smol's longest-running ad?

The longest-recorded smol ad shown here is a video on Meta, first recorded Sep 26, 2025 and recorded running for 303 days; it opens with "Pattern Interrupt".

### How often does smol launch new ads?

smol added 166 new creatives in the last 30 days and 546 in the last 90, against an average of 191 a month over the last 12 months.

### Which brands advertise like smol?

In Home Goods Retail, the brands whose ads are closest to smol's are Tru Earth, Dropps and Blueland, among 22 brands of that sector in Adspy's library. Compared with Tru Earth, smol has 3,816 creatives recorded against 362, 66% videos against 48%, 166 new in the last 30 days against 4, and a median recorded running time of 28 days against 98 days.

### Where does this data come from?

From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with smol.

Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative. Adspy is not affiliated with smol. Corrections or removal: info@adspy.sh, subject "Content notice: /library/smol". Requests are handled within 72 hours; a removed page is not rebuilt.

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