# SKECHERS ads

Adspy · Ad library · https://www.adspy.sh/library/skechers · Fashion & Apparel · Meta · Updated Nov 10, 2026

Adspy has recorded 2,802 ad creatives for SKECHERS on Meta since Feb 28, 2024: 73% images and 27% videos. A creative has a median recorded running time of 92 days. 678 were first recorded in the last 90 days, the newest on Nov 6, 2026.

- 2,802 creatives recorded
- 92 days median recorded running time
- 284 new in the last 30 days
- 678 new in the last 90 days

## SKECHERS ads, longest recorded first

24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record.

- Meta · Image · 707 days recorded · first recorded Nov 27, 2024 · Lifestyle Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1136470655389319)
- Meta · Image · 628 days recorded · first recorded Feb 10, 2025 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=994351670352773)
- Meta · Image · 616 days recorded · first recorded Feb 28, 2024 · Product Photography, Product Closeup · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1539799307368054)
- Meta · Image · 604 days recorded · first recorded Mar 4, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1432284938339239)
- Meta · Image · 600 days recorded · first recorded Mar 10, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1701974491286035)
- Meta · Image · 599 days recorded · first recorded Mar 11, 2025 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1098459099732021)
- Meta · Image · 576 days recorded · first recorded Apr 3, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1674586810798420)
- Meta · Image · 576 days recorded · first recorded Mar 21, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1105914965553997)
- Meta · Image · 576 days recorded · first recorded Apr 3, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1432665258403573)
- Meta · Image · 570 days recorded · first recorded Feb 11, 2025 · Studio Shot, Product Closeup · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1534220238751973)
- Meta · Video · 553 days recorded · first recorded Apr 4, 2025 · opens with: Visual Surprise · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1116119927669950)
- Meta · Image · 552 days recorded · first recorded Apr 24, 2025 · Lifestyle Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2241124896821820)
- Meta · Video · 538 days recorded · first recorded May 1, 2025 · opens with: Pattern Interrupt · Branded Production, Voiceover B-Roll · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1367841815219091)
- Meta · Image · 536 days recorded · first recorded Jan 15, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2051740328710973)
- Meta · Video · 483 days recorded · first recorded Jul 15, 2025 · opens with: Visual Surprise · 3D Render, Product Closeup · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=952997444254064)
- Meta · Video · 443 days recorded · first recorded May 7, 2025 · opens with: Visual Surprise · 3D Render, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=26857360260561997)
- Meta · Video · 443 days recorded · first recorded May 1, 2025 · opens with: Pattern Interrupt · Branded Production, Talking Head · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2412373396201023)
- Meta · Video · 430 days recorded · first recorded May 1, 2025 · opens with: Pattern Interrupt · Branded Production, Talking Head · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1194319555853182)
- Meta · Video · 418 days recorded · first recorded Sep 18, 2025 · opens with: Visual Surprise · Product Photography, Product Closeup · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=29622106287396928)
- Meta · Video · 406 days recorded · first recorded May 1, 2025 · opens with: Pattern Interrupt · Branded Production, Talking Head · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=28917379244585848)
- Meta · Video · 405 days recorded · first recorded May 1, 2025 · opens with: Visual Surprise · Branded Production, Voiceover B-Roll · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=29209299538707263)
- Meta · Video · 400 days recorded · first recorded Oct 6, 2025 · opens with: Visual Surprise · Product Photography, Product Closeup · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2668884510239263)
- Meta · Video · 363 days recorded · first recorded Nov 12, 2025 · opens with: Pattern Interrupt · Branded Production, POV · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1675234264100759)
- Meta · Video · 363 days recorded · first recorded Nov 12, 2025 · opens with: Pattern Interrupt · Branded Production, Talking Head · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1470899344920151)

## Key facts about SKECHERS's ads

- As of Nov 6, 2026, Adspy's library holds 2,802 ad creatives for SKECHERS, recorded on Meta since Feb 28, 2024.
- SKECHERS's creatives are 73% images and 27% videos. The median recorded running time is 93 days for its images and 89 days for its videos.
- SKECHERS's most common video openings are "Visual Surprise" (33%), "Pattern Interrupt" (25%) and "UGC-style Opening" (11%), as a share of its analysed videos.
- 1,477 SKECHERS creatives (53%) were recorded running for 90 days or more, and 19 for under 7 days.
- SKECHERS added 284 new creatives in the last 30 days and 678 in the last 90, against an average of 156 a month over the last 12 months.
- The longest-recorded SKECHERS ad shown here is an image on Meta, first recorded Nov 27, 2024 and recorded running for 707 days.
- Across the 468 Fashion & Apparel brands in Adspy's library, the median brand has a recorded running time of 25 days, 27% videos and 59 new creatives in 30 days. SKECHERS has 92 days, 27% videos and 284.
- In Footwear, the brands whose ads are closest to SKECHERS's are OluKai, Stance and Vionic Shoes, among 33 brands of that sector in Adspy's library.

## How SKECHERS advertises, in figures

Computed on 2,802 recorded creatives, 2,767 of them analysed by Adspy.

### Formats

| Format | Creatives | Share | Median recorded days |
| --- | --- | --- | --- |
| Image | 2,047 | 73% | 93 |
| Video | 755 | 27% | 89 |

### Recorded running time

| Running time | Creatives |
| --- | --- |
| Under 7 days | 19 |
| 7 to 29 days | 398 |
| 30 to 89 days | 908 |
| 90 days or more | 1,477 |

Median: 92 days. Days a creative was recorded running in the public ad libraries, not a result.

### How its videos open

| Hook type | Creatives | Share | Median recorded days |
| --- | --- | --- | --- |
| Visual Surprise | 238 | 33% | 90 |
| Pattern Interrupt | 180 | 25% | 91 |
| UGC-style Opening | 78 | 11% | 79 |
| Pain Point Agitation | 27 | 4% | 82 |
| Pattern Interrupt / Visual Surprise | 15 | 2% | 96 |
| Bold Statement | 14 | 2% | 94 |
| Visual Surprise / Pattern Interrupt | 12 | 2% | 83 |
| Bold Statement / Pattern Interrupt | 6 | under 1% | 118 |

## When SKECHERS launches new creatives

New creatives per month, from Dec 2024 to Nov 2026. The busiest month was May 2026, with 214 new creatives. 678 were first recorded in the last 90 days.

| Month | New creatives |
| --- | --- |
| Dec 2024 | 3 |
| Jan 2025 | 16 |
| Feb 2025 | 26 |
| Mar 2025 | 65 |
| Apr 2025 | 75 |
| May 2025 | 42 |
| Jun 2025 | 66 |
| Jul 2025 | 170 |
| Aug 2025 | 133 |
| Sep 2025 | 70 |
| Oct 2025 | 101 |
| Nov 2025 | 139 |
| Dec 2025 | 71 |
| Jan 2026 | 108 |
| Feb 2026 | 47 |
| Mar 2026 | 165 |
| Apr 2026 | 118 |
| May 2026 | 214 |
| Jun 2026 | 186 |
| Jul 2026 | 212 |
| Aug 2026 | 163 |
| Sep 2026 | 213 |
| Oct 2026 | 194 |
| Nov 2026 | 179 |

## SKECHERS next to its closest brands in Footwear

The 3 brands closest to SKECHERS among the 33 Footwear brands in Adspy's library: same sector, and analysed ads that address the same audiences and pain points with the same angles and offers.

| Brand | Creatives | Videos | Median recorded days | New in 30 days | New in 90 days | Top video opening |
| --- | --- | --- | --- | --- | --- | --- |
| SKECHERS | 2,802 | 27% | 92 | 284 | 678 | Visual Surprise |
| [OluKai](https://www.adspy.sh/library/olukai) | 4,748 | 21% | 24 | 338 | 873 | Visual Surprise |
| Stance | 1,844 | 16% | 20 | 98 | 289 | Visual Surprise |
| Vionic Shoes | 694 | 41% | 24 | 55 | 160 | Visual Surprise |

- Compared with OluKai, SKECHERS has 2,802 creatives recorded against 4,748, 27% videos against 21%, 284 new in the last 30 days against 338, and a median recorded running time of 92 days against 24 days.
- Compared with Stance, SKECHERS has 2,802 creatives recorded against 1,844, 27% videos against 16%, 284 new in the last 30 days against 98, and a median recorded running time of 92 days against 20 days.
- Compared with Vionic Shoes, SKECHERS has 2,802 creatives recorded against 694, 27% videos against 41%, 284 new in the last 30 days against 55, and a median recorded running time of 92 days against 24 days.

## Ads similar to SKECHERS's

5 ads from Allbirds, Bombas and KICKS CREW that share their production and their message with one of the SKECHERS ads shown on this page. Same rule: first recorded 20 days ago or more.

- Allbirds · Meta · Image · 288 days recorded · shares: Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=636057255911276)
- Allbirds · Meta · Image · 212 days recorded · shares: Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=32046378485010121)
- Bombas · Meta · Image · 126 days recorded · shares: Product Photography · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2185456708973526)
- Bombas · Meta · Image · 107 days recorded · shares: Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1125412186842607)
- KICKS CREW · Meta · Video · 80 days recorded · shares: Product Photography, Product Closeup · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=469760822314344)

## The full reading of SKECHERS's ads

A Brand Full Analysis also reads what SKECHERS says and where it sends people. That part is for Adspy's users: [see plans](https://www.adspy.sh/pricing) or [connect your AI](https://www.adspy.sh/connect).

- Messaging angles: 20 angles read across 2,767 analysed creatives
- Offers: 9 offer types with their share and running time
- Landing pages: Where the ads send people, grouped by destination
- Observations and verdicts: 219 tagged patterns compared, each with its count and interval

Ask your assistant, with Adspy connected:

- "Run a Brand Full Analysis of SKECHERS with Adspy"
- "Show me SKECHERS's longest-running video ads and what they open with"
- "Compare SKECHERS's ads with its closest competitor"

## Questions about SKECHERS's ads

### How many ads has SKECHERS run?

Adspy has recorded 2,802 ad creatives for SKECHERS on Meta since Feb 28, 2024. A creative is one image or video, and several ads can use the same one.

### How recent are SKECHERS's ads?

The newest SKECHERS creative in Adspy's library was first recorded on Nov 6, 2026. 284 creatives were first recorded in the last 30 days and 678 in the last 90. This page is refreshed weekly; each ad links to its public record, which shows its state today.

### What ad formats does SKECHERS use?

Of the creatives recorded for SKECHERS, 73% images and 27% videos.

### How do SKECHERS's video ads open?

SKECHERS's most common video openings are "Visual Surprise" (33%), "Pattern Interrupt" (25%) and "UGC-style Opening" (11%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video.

### How long do SKECHERS's ads run?

The median recorded running time of a SKECHERS creative is 92 days. Recorded running time is the number of days a creative was recorded running in the public ad libraries. It says how long an ad stayed up, not how it performed.

### What is SKECHERS's longest-running ad?

The longest-recorded SKECHERS ad shown here is an image on Meta, first recorded Nov 27, 2024 and recorded running for 707 days.

### How often does SKECHERS launch new ads?

SKECHERS added 284 new creatives in the last 30 days and 678 in the last 90, against an average of 156 a month over the last 12 months.

### Which brands advertise like SKECHERS?

In Footwear, the brands whose ads are closest to SKECHERS's are OluKai, Stance and Vionic Shoes, among 33 brands of that sector in Adspy's library. Compared with OluKai, SKECHERS has 2,802 creatives recorded against 4,748, 27% videos against 21%, 284 new in the last 30 days against 338, and a median recorded running time of 92 days against 24 days.

### Where does this data come from?

From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with SKECHERS.

Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative. Adspy is not affiliated with SKECHERS. Corrections or removal: info@adspy.sh, subject "Content notice: /library/skechers". Requests are handled within 72 hours; a removed page is not rebuilt.

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