# SHEIN ads

Adspy · Ad library · https://www.adspy.sh/library/shein · Fashion & Apparel · Meta · Updated Nov 10, 2026

Adspy has recorded 7,616 ad creatives for SHEIN on Meta since Jul 8, 2026: 85% images and 15% videos. A creative has a median recorded running time of 74 days. 3,493 were first recorded in the last 90 days, the newest on Nov 9, 2026.

Figures on this page are computed on the 5,000 newest of the 7,616 recorded creatives.

- 7,616 creatives recorded
- 74 days median recorded running time
- 1,061 new in the last 30 days
- 3,493 new in the last 90 days

## SHEIN ads, longest recorded first

24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record.

- Meta · Image · 682 days recorded · first recorded Dec 29, 2024 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1377843377051026)
- Meta · Image · 666 days recorded · first recorded Jan 2, 2025 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1103874808890867)
- Meta · Image · 664 days recorded · first recorded Jan 16, 2025 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1434883192029601)
- Meta · Image · 664 days recorded · first recorded Jan 16, 2025 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1376097957359903)
- Meta · Image · 625 days recorded · first recorded Jan 16, 2025 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2209411936513977)
- Meta · Image · 617 days recorded · first recorded Jan 5, 2025 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1396046162072023)
- Meta · Image · 612 days recorded · first recorded Feb 4, 2025 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2341824286576416)
- Meta · Image · 603 days recorded · first recorded Jan 15, 2025 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1026614053702005)
- Meta · Image · 590 days recorded · first recorded Jan 6, 2025 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1023763534047741)
- Meta · Image · 586 days recorded · first recorded Feb 1, 2025 · Studio Shot, Flat Lay · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1090316860497636)
- Meta · Image · 583 days recorded · first recorded Feb 21, 2025 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=3187589331442263)
- Meta · Image · 554 days recorded · first recorded Feb 15, 2025 · Product Photography, Flat Lay · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2503826963428698)
- Meta · Video · 224 days recorded · first recorded Apr 1, 2026 · opens with: Visual Surprise · Branded Production, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1575311290825624)
- Meta · Video · 224 days recorded · first recorded Apr 1, 2026 · opens with: Pattern Interrupt · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1682633293175493)
- Meta · Video · 224 days recorded · first recorded Apr 1, 2026 · opens with: Visual Surprise / Quick Outfit Change · Studio Shot, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2058595744687410)
- Meta · Video · 224 days recorded · first recorded Apr 1, 2026 · opens with: Visual Surprise · Product Photography, Flat Lay · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1597085208255031)
- Meta · Video · 224 days recorded · first recorded Apr 1, 2026 · opens with: Pattern Interrupt · UGC, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1654810795714482)
- Meta · Video · 224 days recorded · first recorded Apr 1, 2026 · opens with: Visual Surprise · UGC, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2039238333669856)
- Meta · Video · 224 days recorded · first recorded Apr 1, 2026 · opens with: Visual Surprise · Lo-Fi, Product Closeup · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=957854250531611)
- Meta · Video · 224 days recorded · first recorded Apr 1, 2026 · opens with: Pattern Interrupt · UGC, Talking Head · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1629184604991147)
- Meta · Video · 224 days recorded · first recorded Apr 1, 2026 · opens with: Visual Surprise · UGC Mashup, Split Screen · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=934268585872498)
- Meta · Video · 224 days recorded · first recorded Apr 1, 2026 · opens with: Pattern Interrupt · Lo-Fi, Split Screen · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=918714584379390)
- Meta · Video · 224 days recorded · first recorded Apr 1, 2026 · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1615125553489393)
- Meta · Video · 223 days recorded · first recorded Apr 2, 2026 · opens with: Visual Surprise · UGC, POV · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=981710087533390)

## Key facts about SHEIN's ads

- As of Nov 9, 2026, Adspy's library holds 7,616 ad creatives for SHEIN, recorded on Meta since Jul 8, 2026.
- SHEIN's creatives are 85% images and 15% videos. The median recorded running time is 71 days for its images and 78 days for its videos.
- SHEIN's most common video openings are "Visual Surprise" (62%), "Pattern Interrupt" (21%) and "UGC-style Opening" (4%), as a share of its analysed videos.
- 1,707 SHEIN creatives (34%) were recorded running for 90 days or more, and 371 for under 7 days.
- SHEIN added 1,061 new creatives in the last 30 days and 3,493 in the last 90, against an average of 1,000 a month over the last 5 months.
- The longest-recorded SHEIN ad shown here is an image on Meta, first recorded Dec 29, 2024 and recorded running for 682 days.
- Across the 468 Fashion & Apparel brands in Adspy's library, the median brand has a recorded running time of 25 days, 27% videos and 59 new creatives in 30 days. SHEIN has 74 days, 15% videos and 1,061.

## How SHEIN advertises, in figures

Computed on 5,000 recorded creatives, 4,945 of them analysed by Adspy.

### Formats

| Format | Creatives | Share | Median recorded days |
| --- | --- | --- | --- |
| Image | 4,235 | 85% | 71 |
| Video | 765 | 15% | 78 |

### Recorded running time

| Running time | Creatives |
| --- | --- |
| Under 7 days | 371 |
| 7 to 29 days | 724 |
| 30 to 89 days | 2,198 |
| 90 days or more | 1,707 |

Median: 74 days. Days a creative was recorded running in the public ad libraries, not a result.

### How its videos open

| Hook type | Creatives | Share | Median recorded days |
| --- | --- | --- | --- |
| Visual Surprise | 463 | 62% | 74 |
| Pattern Interrupt | 156 | 21% | 78 |
| UGC-style Opening | 32 | 4% | 90 |
| Visual Surprise / Pattern Interrupt | 20 | 3% | 59 |
| Bold Statement | 9 | 1% | 78 |
| Visual Appeal | 6 | under 1% | 74 |
| Question | 5 | under 1% | 124 |
| Pattern Interrupt / Bold Statement | 3 | under 1% | 59 |

## When SHEIN launches new creatives

New creatives per month, from Jul 2026 to Nov 2026. The busiest month was Aug 2026, with 1,479 new creatives. 3,493 were first recorded in the last 90 days.

| Month | New creatives |
| --- | --- |
| Jul 2026 | 1,064 |
| Aug 2026 | 1,479 |
| Sep 2026 | 1,021 |
| Oct 2026 | 1,062 |
| Nov 2026 | 374 |

## The full reading of SHEIN's ads

A Brand Full Analysis also reads what SHEIN says and where it sends people. That part is for Adspy's users: [see plans](https://www.adspy.sh/pricing) or [connect your AI](https://www.adspy.sh/connect).

- Messaging angles: 26 angles read across 4,945 analysed creatives
- Offers: 8 offer types with their share and running time
- Landing pages: Where the ads send people, grouped by destination
- Observations and verdicts: 239 tagged patterns compared, each with its count and interval

Ask your assistant, with Adspy connected:

- "Run a Brand Full Analysis of SHEIN with Adspy"
- "Show me SHEIN's longest-running video ads and what they open with"
- "Compare SHEIN's ads with its closest competitor"

## Questions about SHEIN's ads

### How many ads has SHEIN run?

Adspy has recorded 7,616 ad creatives for SHEIN on Meta since Jul 8, 2026. A creative is one image or video, and several ads can use the same one.

### How recent are SHEIN's ads?

The newest SHEIN creative in Adspy's library was first recorded on Nov 9, 2026. 1,061 creatives were first recorded in the last 30 days and 3,493 in the last 90. This page is refreshed weekly; each ad links to its public record, which shows its state today.

### What ad formats does SHEIN use?

Of the creatives recorded for SHEIN, 85% images and 15% videos.

### How do SHEIN's video ads open?

SHEIN's most common video openings are "Visual Surprise" (62%), "Pattern Interrupt" (21%) and "UGC-style Opening" (4%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video.

### How long do SHEIN's ads run?

The median recorded running time of a SHEIN creative is 74 days. Recorded running time is the number of days a creative was recorded running in the public ad libraries. It says how long an ad stayed up, not how it performed.

### What is SHEIN's longest-running ad?

The longest-recorded SHEIN ad shown here is an image on Meta, first recorded Dec 29, 2024 and recorded running for 682 days.

### How often does SHEIN launch new ads?

SHEIN added 1,061 new creatives in the last 30 days and 3,493 in the last 90, against an average of 1,000 a month over the last 5 months.

### Where does this data come from?

From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with SHEIN.

Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative. Adspy is not affiliated with SHEIN. Corrections or removal: info@adspy.sh, subject "Content notice: /library/shein". Requests are handled within 72 hours; a removed page is not rebuilt.

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