# Sephora ads

Adspy · Ad library · https://www.adspy.sh/library/sephora · Beauty & Personal Care · Meta · Updated Nov 10, 2026

Adspy has recorded 4,975 ad creatives for Sephora on Meta since Jun 3, 2021: 51% videos and 50% images. A creative has a median recorded running time of 48 days. 1,258 were first recorded in the last 90 days, the newest on Nov 9, 2026.

- 4,975 creatives recorded
- 48 days median recorded running time
- 426 new in the last 30 days
- 1,258 new in the last 90 days

## Sephora ads, longest recorded first

24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record.

- Meta · Video · 799 days recorded · first recorded May 14, 2024 · opens with: Pattern Interrupt · Studio Shot, Flat Lay · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1457246235908322)
- Meta · Image · 684 days recorded · first recorded Sep 18, 2024 · Product Photography, Product Closeup · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1146797498042013)
- Meta · Image · 584 days recorded · first recorded Oct 7, 2024 · Product Photography, Product Closeup · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1663349188649416)
- Meta · Image · 504 days recorded · first recorded Mar 24, 2025 · Product Photography, Product Closeup · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1154545010239522)
- Meta · Image · 498 days recorded · first recorded Jun 12, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2359401541469372)
- Meta · Video · 474 days recorded · first recorded Jul 24, 2025 · opens with: Visual Surprise · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1998323304188135)
- Meta · Image · 427 days recorded · first recorded Nov 19, 2024 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1838693083823271)
- Meta · Image · 425 days recorded · first recorded May 19, 2025 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1804569527240860)
- Meta · Video · 418 days recorded · first recorded Aug 5, 2025 · opens with: Bold Statement · Branded Production, Talking Head · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=934413359420539)
- Meta · Image · 409 days recorded · first recorded Jul 1, 2025 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1777949003637531)
- Meta · Image · 408 days recorded · first recorded Jun 27, 2024 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=974399685130105)
- Meta · Image · 407 days recorded · first recorded Aug 19, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1138251732463165)
- Meta · Video · 394 days recorded · first recorded Jun 30, 2025 · opens with: Visual Surprise · Branded Production, Product Closeup · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1685256596008307)
- Meta · Video · 367 days recorded · first recorded Sep 2, 2025 · opens with: Pattern Interrupt · Branded Production, Split Screen · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1360184315938469)
- Meta · Image · 354 days recorded · first recorded Jun 18, 2025 · Product Photography, Product Closeup · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2318596538894605)
- Meta · Image · 353 days recorded · first recorded Oct 10, 2024 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2545525889207481)
- Meta · Image · 328 days recorded · first recorded Aug 20, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1994471664503469)
- Meta · Video · 251 days recorded · first recorded Mar 2, 2026 · opens with: Bold Statement / Visual Intrigue · Branded Production, Tutorial · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1281162707533060)
- Meta · Video · 247 days recorded · first recorded Jul 24, 2025 · opens with: Pattern Interrupt · Branded Production, Talking Head · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1948344662546261)
- Meta · Video · 246 days recorded · first recorded Jan 22, 2026 · opens with: Visual Surprise · Studio Shot, Product Closeup · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1388593485701872)
- Meta · Video · 243 days recorded · first recorded Mar 12, 2026 · opens with: Pattern Interrupt · UGC Mashup, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1296008908809795)
- Meta · Video · 242 days recorded · first recorded Jul 24, 2025 · opens with: Question · Branded Production, Skit · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1593276422271444)
- Meta · Video · 239 days recorded · first recorded Mar 16, 2026 · opens with: Pattern Interrupt · Branded Production, Talking Head · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=4597050787220723)
- Meta · Video · 237 days recorded · first recorded Mar 5, 2026 · opens with: Bold Statement / Pattern Interrupt · Lo-Fi, Talking Head · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1485345736368800)

## Key facts about Sephora's ads

- As of Nov 9, 2026, Adspy's library holds 4,975 ad creatives for Sephora, recorded on Meta since Jun 3, 2021.
- Sephora's creatives are 51% videos and 50% images. The median recorded running time is 46 days for its videos and 52 days for its images.
- Sephora's most common video openings are "Visual Surprise" (31%), "Pattern Interrupt" (21%) and "Bold Statement" (13%), as a share of its analysed videos.
- 1,462 Sephora creatives (29%) were recorded running for 90 days or more, and 105 for under 7 days.
- Sephora added 426 new creatives in the last 30 days and 1,258 in the last 90, against an average of 310 a month over the last 12 months.
- The longest-recorded Sephora ad shown here is a video on Meta, first recorded May 14, 2024 and recorded running for 799 days; it opens with "Pattern Interrupt".
- Across the 345 Beauty & Personal Care brands in Adspy's library, the median brand has a recorded running time of 25 days, 49% videos and 52 new creatives in 30 days. Sephora has 48 days, 51% videos and 426.
- In Makeup & Cosmetics, the brands whose ads are closest to Sephora's are Ulta Beauty, Estee Lauder and fentybeauty, among 46 brands of that sector in Adspy's library.

## How Sephora advertises, in figures

Computed on 4,975 recorded creatives, 4,851 of them analysed by Adspy.

### Formats

| Format | Creatives | Share | Median recorded days |
| --- | --- | --- | --- |
| Video | 2,513 | 51% | 46 |
| Image | 2,462 | 50% | 52 |

### Recorded running time

| Running time | Creatives |
| --- | --- |
| Under 7 days | 105 |
| 7 to 29 days | 990 |
| 30 to 89 days | 2,399 |
| 90 days or more | 1,462 |

Median: 48 days. Days a creative was recorded running in the public ad libraries, not a result.

### How its videos open

| Hook type | Creatives | Share | Median recorded days |
| --- | --- | --- | --- |
| Visual Surprise | 762 | 31% | 50 |
| Pattern Interrupt | 506 | 21% | 39 |
| Bold Statement | 305 | 13% | 43 |
| UGC-style Opening | 140 | 6% | 48 |
| Pain Point Agitation | 106 | 4% | 56 |
| Question | 54 | 2% | 59 |
| Visual Surprise / Pattern Interrupt | 32 | 1% | 53 |
| Bold Statement / Pattern Interrupt | 23 | under 1% | 39 |

## When Sephora launches new creatives

New creatives per month, from Feb 2025 to Nov 2026. The busiest month was Jul 2026, with 498 new creatives. 1,258 were first recorded in the last 90 days.

| Month | New creatives |
| --- | --- |
| Feb 2025 | 2 |
| Mar 2025 | 3 |
| Apr 2025 | 14 |
| May 2025 | 78 |
| Jun 2025 | 14 |
| Jul 2025 | 215 |
| Aug 2025 | 268 |
| Sep 2025 | 240 |
| Oct 2025 | 228 |
| Nov 2025 | 116 |
| Dec 2025 | 80 |
| Jan 2026 | 216 |
| Feb 2026 | 155 |
| Mar 2026 | 220 |
| Apr 2026 | 345 |
| May 2026 | 362 |
| Jun 2026 | 449 |
| Jul 2026 | 498 |
| Aug 2026 | 388 |
| Sep 2026 | 468 |
| Oct 2026 | 406 |
| Nov 2026 | 133 |

## Sephora next to its closest brands in Makeup & Cosmetics

The 3 brands closest to Sephora among the 46 Makeup & Cosmetics brands in Adspy's library: same sector, and analysed ads that address the same audiences and pain points with the same angles and offers.

| Brand | Creatives | Videos | Median recorded days | New in 30 days | New in 90 days | Top video opening |
| --- | --- | --- | --- | --- | --- | --- |
| Sephora | 4,975 | 51% | 48 | 426 | 1,258 | Visual Surprise |
| [Ulta Beauty](https://www.adspy.sh/library/ulta-beauty) | 4,066 | 51% | 41 | 275 | 816 | Visual Surprise |
| Estee Lauder | 1,019 | 67% | 21 | 110 | 346 | Visual Surprise |
| fentybeauty | 1,005 | 40% | 7 | 17 | 152 | Visual Surprise |

- Compared with Ulta Beauty, Sephora has 4,975 creatives recorded against 4,066, 51% videos against 51%, 426 new in the last 30 days against 275, and a median recorded running time of 48 days against 41 days.
- Compared with Estee Lauder, Sephora has 4,975 creatives recorded against 1,019, 51% videos against 67%, 426 new in the last 30 days against 110, and a median recorded running time of 48 days against 21 days.
- Compared with fentybeauty, Sephora has 4,975 creatives recorded against 1,005, 51% videos against 40%, 426 new in the last 30 days against 17, and a median recorded running time of 48 days against 7 days.

## Ads similar to Sephora's

5 ads from ColourPop, Estee Lauder and Hourglass Cosmetics that share their production and their message with one of the Sephora ads shown on this page. Same rule: first recorded 20 days ago or more.

- ColourPop · Meta · Image · 316 days recorded · shares: Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1965833407451048)
- Estee Lauder · Meta · Image · 129 days recorded · shares: Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1734353920580670)
- Estee Lauder · Meta · Image · 228 days recorded · shares: Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=26267790822825398)
- Hourglass Cosmetics · Meta · Image · 315 days recorded · shares: Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1823415528831690)
- Hourglass Cosmetics · Meta · Image · 299 days recorded · shares: Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1045495721560309)

## The full reading of Sephora's ads

A Brand Full Analysis also reads what Sephora says and where it sends people. That part is for Adspy's users: [see plans](https://www.adspy.sh/pricing) or [connect your AI](https://www.adspy.sh/connect).

- Messaging angles: 35 angles read across 4,851 analysed creatives
- Offers: 15 offer types with their share and running time
- Landing pages: Where the ads send people, grouped by destination
- Observations and verdicts: 285 tagged patterns compared, each with its count and interval

Ask your assistant, with Adspy connected:

- "Run a Brand Full Analysis of Sephora with Adspy"
- "Show me Sephora's longest-running video ads and what they open with"
- "Compare Sephora's ads with its closest competitor"

## Questions about Sephora's ads

### How many ads has Sephora run?

Adspy has recorded 4,975 ad creatives for Sephora on Meta since Jun 3, 2021. A creative is one image or video, and several ads can use the same one.

### How recent are Sephora's ads?

The newest Sephora creative in Adspy's library was first recorded on Nov 9, 2026. 426 creatives were first recorded in the last 30 days and 1,258 in the last 90. This page is refreshed weekly; each ad links to its public record, which shows its state today.

### What ad formats does Sephora use?

Of the creatives recorded for Sephora, 51% videos and 50% images.

### How do Sephora's video ads open?

Sephora's most common video openings are "Visual Surprise" (31%), "Pattern Interrupt" (21%) and "Bold Statement" (13%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video.

### How long do Sephora's ads run?

The median recorded running time of a Sephora creative is 48 days. Recorded running time is the number of days a creative was recorded running in the public ad libraries. It says how long an ad stayed up, not how it performed.

### What is Sephora's longest-running ad?

The longest-recorded Sephora ad shown here is a video on Meta, first recorded May 14, 2024 and recorded running for 799 days; it opens with "Pattern Interrupt".

### How often does Sephora launch new ads?

Sephora added 426 new creatives in the last 30 days and 1,258 in the last 90, against an average of 310 a month over the last 12 months.

### Which brands advertise like Sephora?

In Makeup & Cosmetics, the brands whose ads are closest to Sephora's are Ulta Beauty, Estee Lauder and fentybeauty, among 46 brands of that sector in Adspy's library. Compared with Ulta Beauty, Sephora has 4,975 creatives recorded against 4,066, 51% videos against 51%, 426 new in the last 30 days against 275, and a median recorded running time of 48 days against 41 days.

### Where does this data come from?

From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with Sephora.

Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative. Adspy is not affiliated with Sephora. Corrections or removal: info@adspy.sh, subject "Content notice: /library/sephora". Requests are handled within 72 hours; a removed page is not rebuilt.

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