# SALT & STONE ads Adspy · Ad library · https://www.adspy.sh/library/salt-and-stone · Beauty & Personal Care · Meta · Updated Nov 10, 2026 Adspy has recorded 2,985 ad creatives for SALT & STONE on Meta since Jun 1, 2025: 53% videos and 47% images. A creative has a median recorded running time of 15 days. 659 were first recorded in the last 90 days, the newest on Nov 6, 2026. - 2,985 creatives recorded - 15 days median recorded running time - 232 new in the last 30 days - 659 new in the last 90 days ## SALT & STONE ads, longest recorded first 24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record. - Meta · Video · 480 days recorded · first recorded Jun 1, 2025 · opens with: Visual Surprise · UGC, Product Closeup · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1103388398947765) - Meta · Image · 379 days recorded · first recorded Jun 1, 2025 · UGC, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1356655989470512) - Meta · Image · 377 days recorded · first recorded Jun 1, 2025 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1954204195301856) - Meta · Video · 373 days recorded · first recorded Jun 1, 2025 · opens with: Bold Statement · UGC, Talking Head · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1594558408689037) - Meta · Image · 370 days recorded · first recorded Jun 1, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1083465954162276) - Meta · Video · 370 days recorded · first recorded Jun 1, 2025 · opens with: Pattern Interrupt + Bold Statement · UGC, POV · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1605944304356437) - Meta · Video · 362 days recorded · first recorded Jun 1, 2025 · opens with: Bold Statement · Lo-Fi, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1334302171989286) - Meta · Video · 362 days recorded · first recorded Jun 1, 2025 · opens with: Bold Statement · UGC, POV · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1635287551035588) - Meta · Video · 346 days recorded · first recorded Jul 3, 2025 · opens with: Bold Statement · UGC, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=853168200922871) - Meta · Video · 345 days recorded · first recorded Jun 1, 2025 · opens with: Bold Statement / Pattern Interrupt · UGC, POV · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1419198140007183) - Meta · Video · 333 days recorded · first recorded Aug 24, 2025 · opens with: Bold Statement/Pattern Interrupt · UGC, Talking Head · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1364970644971446) - Meta · Image · 330 days recorded · first recorded Jun 18, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1991112024906732) - Meta · Image · 314 days recorded · first recorded Oct 8, 2025 · UGC, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2050193682574161) - Meta · Video · 306 days recorded · first recorded Nov 10, 2025 · opens with: Bold Statement · Studio Shot, Product Closeup · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1585812973177351) - Meta · Video · 299 days recorded · first recorded Aug 13, 2025 · opens with: Visual Ensemble · Product Photography, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1388157702761712) - Meta · Video · 297 days recorded · first recorded Oct 21, 2025 · opens with: Bold Statement · Lo-Fi, Talking Head · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1491809759651415) - Meta · Video · 288 days recorded · first recorded Oct 14, 2025 · opens with: Bold Statement · Lo-Fi, Talking Head · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=838904299189427) - Meta · Image · 288 days recorded · first recorded Sep 17, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1872696640753315) - Meta · Image · 265 days recorded · first recorded Oct 19, 2025 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1690760988663379) - Meta · Image · 259 days recorded · first recorded Jan 9, 2026 · UGC, Quote Card · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2334525210699388) - Meta · Image · 249 days recorded · first recorded Jan 29, 2026 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1654302812295003) - Meta · Image · 245 days recorded · first recorded Jun 18, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1759222245041636) - Meta · Image · 239 days recorded · first recorded Jan 7, 2026 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1736810161007291) - Meta · Image · 233 days recorded · first recorded Dec 5, 2025 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2346187455790555) ## Key facts about SALT & STONE's ads - As of Nov 6, 2026, Adspy's library holds 2,985 ad creatives for SALT & STONE, recorded on Meta since Jun 1, 2025. - SALT & STONE's creatives are 53% videos and 47% images. The median recorded running time is 13 days for its videos and 17 days for its images. - SALT & STONE's most common video openings are "Bold Statement" (32%), "Visual Surprise" (15%) and "Pattern Interrupt" (15%), as a share of its analysed videos. - 576 SALT & STONE creatives (19%) were recorded running for 90 days or more, and 60 for under 7 days. - SALT & STONE added 232 new creatives in the last 30 days and 659 in the last 90, against an average of 158 a month over the last 12 months. - The longest-recorded SALT & STONE ad shown here is a video on Meta, first recorded Jun 1, 2025 and recorded running for 480 days; it opens with "Visual Surprise". - Across the 345 Beauty & Personal Care brands in Adspy's library, the median brand has a recorded running time of 25 days, 49% videos and 52 new creatives in 30 days. SALT & STONE has 15 days, 53% videos and 232. - In Skincare, the brands whose ads are closest to SALT & STONE's are Tree Hut, DIME Beauty and eos, among 109 brands of that sector in Adspy's library. ## How SALT & STONE advertises, in figures Computed on 2,985 recorded creatives, 2,943 of them analysed by Adspy. ### Formats | Format | Creatives | Share | Median recorded days | | --- | --- | --- | --- | | Video | 1,569 | 53% | 13 | | Image | 1,416 | 47% | 17 | ### Recorded running time | Running time | Creatives | | --- | --- | | Under 7 days | 60 | | 7 to 29 days | 1,828 | | 30 to 89 days | 518 | | 90 days or more | 576 | Median: 15 days. Days a creative was recorded running in the public ad libraries, not a result. ### How its videos open | Hook type | Creatives | Share | Median recorded days | | --- | --- | --- | --- | | Bold Statement | 495 | 32% | 13 | | Visual Surprise | 234 | 15% | 25 | | Pattern Interrupt | 227 | 15% | 12 | | UGC-style Opening | 116 | 8% | 22 | | Bold Statement / Pattern Interrupt | 65 | 4% | 12 | | Question | 34 | 2% | 12 | | Pattern Interrupt / Bold Statement | 26 | 2% | 15 | | Pain Point Agitation | 25 | 2% | 12 | ## When SALT & STONE launches new creatives New creatives per month, from Jun 2025 to Nov 2026. The busiest month was Aug 2026, with 265 new creatives. 659 were first recorded in the last 90 days. | Month | New creatives | | --- | --- | | Jun 2025 | 196 | | Jul 2025 | 94 | | Aug 2025 | 208 | | Sep 2025 | 249 | | Oct 2025 | 134 | | Nov 2025 | 210 | | Dec 2025 | 171 | | Jan 2026 | 77 | | Feb 2026 | 99 | | Mar 2026 | 134 | | Apr 2026 | 165 | | May 2026 | 182 | | Jun 2026 | 143 | | Jul 2026 | 212 | | Aug 2026 | 265 | | Sep 2026 | 162 | | Oct 2026 | 222 | | Nov 2026 | 59 | ## SALT & STONE next to its closest brands in Skincare The 3 brands closest to SALT & STONE among the 109 Skincare brands in Adspy's library: same sector, and analysed ads that address the same audiences and pain points with the same angles and offers. | Brand | Creatives | Videos | Median recorded days | New in 30 days | New in 90 days | Top video opening | | --- | --- | --- | --- | --- | --- | --- | | SALT & STONE | 2,985 | 53% | 15 | 232 | 659 | Bold Statement | | Tree Hut | 790 | 67% | 41 | 73 | 140 | Visual Surprise | | DIME Beauty | 869 | 74% | 24 | 84 | 222 | Bold Statement | | eos | 992 | 79% | 106 | 87 | 200 | Visual Surprise | - Compared with Tree Hut, SALT & STONE has 2,985 creatives recorded against 790, 53% videos against 67%, 232 new in the last 30 days against 73, and a median recorded running time of 15 days against 41 days. - Compared with DIME Beauty, SALT & STONE has 2,985 creatives recorded against 869, 53% videos against 74%, 232 new in the last 30 days against 84, and a median recorded running time of 15 days against 24 days. - Compared with eos, SALT & STONE has 2,985 creatives recorded against 992, 53% videos against 79%, 232 new in the last 30 days against 87, and a median recorded running time of 15 days against 106 days. ## Ads similar to SALT & STONE's 5 ads from eos, Nécessaire and DIME Beauty that share their production and their message with one of the SALT & STONE ads shown on this page. Same rule: first recorded 20 days ago or more. - eos · Meta · Video · 452 days recorded · shares: Product Photography, Hands Only · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=4322072848120586) - Nécessaire · Meta · Video · 184 days recorded · shares: Product Closeup, Hands Only · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1508040614476593) - DIME Beauty · Meta · Image · 173 days recorded · shares: Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1110885288009562) - DIME Beauty · Meta · Image · 173 days recorded · shares: Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1110885288009562) - eos · Meta · Image · 328 days recorded · shares: Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1752101606197116) ## The full reading of SALT & STONE's ads A Brand Full Analysis also reads what SALT & STONE says and where it sends people. That part is for Adspy's users: [see plans](https://www.adspy.sh/pricing) or [connect your AI](https://www.adspy.sh/connect). - Messaging angles: 30 angles read across 2,943 analysed creatives - Offers: 11 offer types with their share and running time - Landing pages: Where the ads send people, grouped by destination - Observations and verdicts: 256 tagged patterns compared, each with its count and interval Ask your assistant, with Adspy connected: - "Run a Brand Full Analysis of SALT & STONE with Adspy" - "Show me SALT & STONE's longest-running video ads and what they open with" - "Compare SALT & STONE's ads with its closest competitor" ## Questions about SALT & STONE's ads ### How many ads has SALT & STONE run? Adspy has recorded 2,985 ad creatives for SALT & STONE on Meta since Jun 1, 2025. A creative is one image or video, and several ads can use the same one. ### How recent are SALT & STONE's ads? The newest SALT & STONE creative in Adspy's library was first recorded on Nov 6, 2026. 232 creatives were first recorded in the last 30 days and 659 in the last 90. This page is refreshed weekly; each ad links to its public record, which shows its state today. ### What ad formats does SALT & STONE use? Of the creatives recorded for SALT & STONE, 53% videos and 47% images. ### How do SALT & STONE's video ads open? SALT & STONE's most common video openings are "Bold Statement" (32%), "Visual Surprise" (15%) and "Pattern Interrupt" (15%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video. ### How long do SALT & STONE's ads run? The median recorded running time of a SALT & STONE creative is 15 days. Recorded running time is the number of days a creative was recorded running in the public ad libraries. It says how long an ad stayed up, not how it performed. ### What is SALT & STONE's longest-running ad? The longest-recorded SALT & STONE ad shown here is a video on Meta, first recorded Jun 1, 2025 and recorded running for 480 days; it opens with "Visual Surprise". ### How often does SALT & STONE launch new ads? SALT & STONE added 232 new creatives in the last 30 days and 659 in the last 90, against an average of 158 a month over the last 12 months. ### Which brands advertise like SALT & STONE? In Skincare, the brands whose ads are closest to SALT & STONE's are Tree Hut, DIME Beauty and eos, among 109 brands of that sector in Adspy's library. Compared with Tree Hut, SALT & STONE has 2,985 creatives recorded against 790, 53% videos against 67%, 232 new in the last 30 days against 73, and a median recorded running time of 15 days against 41 days. ### Where does this data come from? From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with SALT & STONE. Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative. Adspy is not affiliated with SALT & STONE. Corrections or removal: info@adspy.sh, subject "Content notice: /library/salt-and-stone". Requests are handled within 72 hours; a removed page is not rebuilt. ## Have a brand in mind? Add Adspy to your assistant with this URL, sign in, and ask about its ads. You need no ad account. [Connect your AI](https://www.adspy.sh/sign-up?next=/app) · Server URL: https://www.adspy.sh/mcp --- Ad research in your AI assistant: find ads, understand the creative, and keep your team's research together. Built in Rennes. For the research behind your next campaign. 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