# Royal Caribbean International ads

Adspy · Ad library · https://www.adspy.sh/library/royal-caribbean-international · Travel & Hospitality · Meta · Published Nov 10, 2026 · Updated Nov 11, 2026 · Data as of Nov 11, 2026

Adspy has recorded 1,737 ad creatives for Royal Caribbean International on Meta since Feb 6, 2024: 73% images and 27% videos. A creative has a median recorded running time of 44 days. 222 were first recorded in the last 90 days, the newest on Nov 10, 2026.

- 1,737 creatives recorded
- 44 days median recorded running time
- 109 new in the 30 days to Nov 11, 2026
- 222 new in the 90 days to Nov 11, 2026

## Royal Caribbean International ads, longest recorded first

24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record.

- Meta · Image · 650 days recorded · first recorded May 22, 2024 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1228394992684471)
- Meta · Image · 617 days recorded · first recorded Feb 1, 2025 · Lifestyle Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1414316177578502)
- Meta · Image · 615 days recorded · first recorded Feb 1, 2025 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1018412787936212)
- Meta · Image · 615 days recorded · first recorded Feb 1, 2025 · Lifestyle Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1553343570170124)
- Meta · Image · 615 days recorded · first recorded Feb 1, 2025 · Lifestyle Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1577554343621047)
- Meta · Image · 612 days recorded · first recorded Feb 1, 2025 · Stock Footage, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1785219082697556)
- Meta · Image · 609 days recorded · first recorded May 22, 2024 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=26259616040297788)
- Meta · Image · 565 days recorded · first recorded Sep 13, 2024 · Stock Footage, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=919996597332762)
- Meta · Image · 529 days recorded · first recorded Sep 16, 2024 · Stock Footage, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=882681789956926)
- Meta · Image · 474 days recorded · first recorded Mar 5, 2025 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1125400399993738)
- Meta · Video · 460 days recorded · first recorded Nov 20, 2024 · opens with: Visual Surprise and Pattern Interrupt · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2334000810437510)
- Meta · Video · 432 days recorded · first recorded Mar 5, 2025 · opens with: Visual Surprise & Bold Statement · Branded Production, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1722750575552951)
- Meta · Video · 410 days recorded · first recorded Oct 4, 2024 · opens with: Visual Surprise · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2268788990260061)
- Meta · Image · 338 days recorded · first recorded Dec 8, 2025 · 3D Render, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2172024846865573)
- Meta · Video · 332 days recorded · first recorded Nov 20, 2024 · opens with: Visual Surprise · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1209436807750695)
- Meta · Video · 307 days recorded · first recorded Nov 1, 2024 · opens with: Visual Surprise · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=730178216216894)
- Meta · Video · 303 days recorded · first recorded Oct 7, 2025 · opens with: Visual Surprise · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1761077698494495)
- Meta · Video · 298 days recorded · first recorded Dec 18, 2025 · opens with: Visual Surprise · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1882781133066833)
- Meta · Video · 296 days recorded · first recorded Oct 7, 2025 · opens with: Visual Surprise & Energetic Motion · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1006854979009493)
- Meta · Image · 293 days recorded · first recorded Oct 10, 2025 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1450752503903880)
- Meta · Video · 293 days recorded · first recorded Mar 6, 2025 · opens with: Visual Surprise · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=844526838288214)
- Meta · Video · 290 days recorded · first recorded Apr 3, 2025 · opens with: Visual Surprise / Action · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=762888060216140)
- Meta · Video · 289 days recorded · first recorded Apr 3, 2025 · opens with: Pattern Interrupt · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1527233042271268)
- Meta · Video · 287 days recorded · first recorded Dec 18, 2025 · opens with: Visual Surprise & Pattern Interrupt · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2143535839596321)

## Key facts about Royal Caribbean International's ads

- As of Nov 10, 2026, Adspy's library holds 1,737 ad creatives for Royal Caribbean International, recorded on Meta since Feb 6, 2024.
- Royal Caribbean International's creatives are 73% images and 27% videos. The median recorded running time is 40 days for its images and 58 days for its videos.
- Royal Caribbean International's most common video openings are "Visual Surprise" (76%), "Pattern Interrupt" (7%) and "Bold Statement" (2%), as a share of its analysed videos.
- 551 Royal Caribbean International creatives (32%) were recorded running for 90 days or more, and 140 for under 7 days.
- Royal Caribbean International added 109 new creatives in the last 30 days and 222 in the last 90, against an average of 81 a month over the last 12 months.
- The longest-recorded Royal Caribbean International ad shown here is an image on Meta, first recorded May 22, 2024 and recorded running for 650 days.
- Across the 76 Travel & Hospitality brands in Adspy's library, the median brand has a recorded running time of 30 days, 29% videos and 50 new creatives in 30 days. Royal Caribbean International has 44 days, 27% videos and 109.
- In Cruises, the brand whose ads are closest to Royal Caribbean International's is Norwegian Cruise Line, among 2 brands of that sector in Adspy's library.

## How Royal Caribbean International advertises, in figures

Computed on 1,737 recorded creatives, 1,717 of them analysed by Adspy.

### Formats

| Format | Creatives | Share | Median recorded days |
| --- | --- | --- | --- |
| Image | 1,264 | 73% | 40 |
| Video | 473 | 27% | 58 |

### Recorded running time

| Running time | Creatives |
| --- | --- |
| Under 7 days | 140 |
| 7 to 29 days | 523 |
| 30 to 89 days | 523 |
| 90 days or more | 551 |

Median: 44 days. Days a creative was recorded running in the public ad libraries, not a result.

### How its videos open

| Hook type | Creatives | Share | Median recorded days |
| --- | --- | --- | --- |
| Visual Surprise | 351 | 76% | 65 |
| Pattern Interrupt | 30 | 7% | 45 |
| Bold Statement | 10 | 2% | 46 |
| Visual Surprise & Pattern Interrupt | 9 | 2% | 223 |
| Visual Surprise / Pattern Interrupt | 8 | 2% | 37 |
| Visual Surprise & Bold Statement | 5 | 1% | 25 |
| Visual Surprise and Pattern Interrupt | 5 | 1% | 136 |
| Bold Statement / Visual Surprise | 3 | under 1% | 26 |

## When Royal Caribbean International launches new creatives

New creatives per month, from Dec 2024 to Nov 2026. The busiest month was Jun 2026, with 161 new creatives. 222 were first recorded in the last 90 days.

| Month | New creatives |
| --- | --- |
| Dec 2024 | 17 |
| Jan 2025 | 26 |
| Feb 2025 | 33 |
| Mar 2025 | 9 |
| Apr 2025 | 43 |
| May 2025 | 59 |
| Jun 2025 | 57 |
| Jul 2025 | 109 |
| Aug 2025 | 38 |
| Sep 2025 | 75 |
| Oct 2025 | 100 |
| Nov 2025 | 94 |
| Dec 2025 | 127 |
| Jan 2026 | 91 |
| Feb 2026 | 63 |
| Mar 2026 | 31 |
| Apr 2026 | 117 |
| May 2026 | 58 |
| Jun 2026 | 161 |
| Jul 2026 | 89 |
| Aug 2026 | 44 |
| Sep 2026 | 49 |
| Oct 2026 | 72 |
| Nov 2026 | 75 |

## Royal Caribbean International next to its closest brands in Cruises

The brand closest to Royal Caribbean International among the 2 Cruises brands in Adspy's library: same sector, and analysed ads that address the same audiences and pain points with the same angles and offers.

| Brand | Creatives | Videos | Median recorded days | New in 30 days | New in 90 days | Top video opening |
| --- | --- | --- | --- | --- | --- | --- |
| Royal Caribbean International | 1,737 | 27% | 44 | 109 | 222 | Visual Surprise |
| [Norwegian Cruise Line](https://www.adspy.sh/library/norwegian-cruise-line) | 1,140 | 4% | 37 | 14 | 35 | Visual Surprise |

- Compared with Norwegian Cruise Line, Royal Caribbean International has 1,737 creatives recorded against 1,140, 27% videos against 4%, 109 new in the last 30 days against 14, and a median recorded running time of 44 days against 37 days.

## The full reading of Royal Caribbean International's ads

A Brand Full Analysis also reads what Royal Caribbean International says and where it sends people. That part is for Adspy's users: [see plans](https://www.adspy.sh/pricing) or [connect your AI](https://www.adspy.sh/connect).

- Messaging angles: 11 angles read across 1,717 analysed creatives
- Offers: 9 offer types with their share and running time
- Landing pages: Where the ads send people, grouped by destination
- Observations and verdicts: 153 tagged patterns compared, each with its count and interval

Ask your assistant, with Adspy connected:

- "Run a Brand Full Analysis of Royal Caribbean International with Adspy"
- "Show me Royal Caribbean International's longest-running video ads and what they open with"
- "Compare Royal Caribbean International's ads with its closest competitor"

## Questions about Royal Caribbean International's ads

### How many ads has Royal Caribbean International run?

Adspy has recorded 1,737 ad creatives for Royal Caribbean International on Meta since Feb 6, 2024. A creative is one image or video, and several ads can use the same one.

### How recent are Royal Caribbean International's ads?

The newest Royal Caribbean International creative in Adspy's library was first recorded on Nov 10, 2026. 109 creatives were first recorded in the last 30 days and 222 in the last 90. This page is refreshed weekly; each ad links to its public record, which shows its state today.

### What ad formats does Royal Caribbean International use?

Of the creatives recorded for Royal Caribbean International, 73% images and 27% videos.

### How do Royal Caribbean International's video ads open?

Royal Caribbean International's most common video openings are "Visual Surprise" (76%), "Pattern Interrupt" (7%) and "Bold Statement" (2%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video.

### How long do Royal Caribbean International's ads run?

The median recorded running time of a Royal Caribbean International creative is 44 days. Recorded running time is the number of days a creative was recorded running in the public ad libraries. It says how long an ad stayed up, not how it performed.

### What is Royal Caribbean International's longest-running ad?

The longest-recorded Royal Caribbean International ad shown here is an image on Meta, first recorded May 22, 2024 and recorded running for 650 days.

### How often does Royal Caribbean International launch new ads?

Royal Caribbean International added 109 new creatives in the last 30 days and 222 in the last 90, against an average of 81 a month over the last 12 months.

### Which brands advertise like Royal Caribbean International?

In Cruises, the brand whose ads are closest to Royal Caribbean International's is Norwegian Cruise Line, among 2 brands of that sector in Adspy's library. Compared with Norwegian Cruise Line, Royal Caribbean International has 1,737 creatives recorded against 1,140, 27% videos against 4%, 109 new in the last 30 days against 14, and a median recorded running time of 44 days against 37 days.

### Where does this data come from?

From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with Royal Caribbean International.

Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative. Adspy is not affiliated with Royal Caribbean International. Corrections or removal: info@adspy.sh, subject "Content notice: /library/royal-caribbean-international". Requests are handled within 72 hours; a removed page is not rebuilt.

## Have a brand in mind?

Add Adspy to your assistant with this URL, sign in, and ask about its ads. You need no ad account.

[Connect your AI](https://www.adspy.sh/sign-up?next=/app) · Server URL: https://www.adspy.sh/mcp

---

Ad research in your AI assistant: find ads, understand the creative, and keep your team's research together. Built in Rennes. For the research behind your next campaign.

[Creative search](https://www.adspy.sh/features/creative-search) · [Creative analysis](https://www.adspy.sh/features/creative-analysis) · [Brand Full Analysis](https://www.adspy.sh/features/brand-full-analysis) · [Social posts](https://www.adspy.sh/features/social-posts) · [Competitor tracking](https://www.adspy.sh/features/competitor-tracking) · [All features](https://www.adspy.sh/features) · [Competitor strategy](https://www.adspy.sh/playbooks/competitor-ad-strategy) · [Lasting hooks](https://www.adspy.sh/playbooks/hooks-that-last) · [Brand comparison](https://www.adspy.sh/playbooks/compare-brands) · [Posts run as ads](https://www.adspy.sh/playbooks/posts-run-as-ads) · [All playbooks](https://www.adspy.sh/playbooks) · [Connect your AI](https://www.adspy.sh/connect) · [API docs](https://www.adspy.sh/docs/api) · [Pricing](https://www.adspy.sh/pricing) · [Good to know](https://www.adspy.sh/good-to-know) · [Comparisons](https://www.adspy.sh/compare) · [Spectrum](https://www.adspy.sh/ad-teardowns) · [About](https://www.adspy.sh/about) · [Contact](https://www.adspy.sh/contact) · [Legal notice](https://www.adspy.sh/legal) · [Terms of Sale and Service](https://www.adspy.sh/terms) · [Privacy](https://www.adspy.sh/privacy)