# River Island ads Adspy · Ad library · https://www.adspy.sh/library/river-island · Fashion & Apparel · Meta · Updated Nov 10, 2026 Adspy has recorded 4,150 ad creatives for River Island on Meta since May 23, 2023: 68% images and 32% videos. A creative has a median recorded running time of 28 days. 1,044 were first recorded in the last 90 days, the newest on Nov 6, 2026. - 4,150 creatives recorded - 28 days median recorded running time - 327 new in the last 30 days - 1,044 new in the last 90 days ## River Island ads, longest recorded first 24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record. - Meta · Image · 635 days recorded · first recorded Jun 24, 2024 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1181205079999543) - Meta · Image · 620 days recorded · first recorded Jul 9, 2024 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1997077071187771) - Meta · Image · 551 days recorded · first recorded Sep 16, 2024 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2104135623460326) - Meta · Image · 530 days recorded · first recorded Sep 16, 2024 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=830852952681666) - Meta · Image · 523 days recorded · first recorded Oct 14, 2024 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2067943717109559) - Meta · Image · 502 days recorded · first recorded Oct 14, 2024 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1820540321687884) - Meta · Image · 442 days recorded · first recorded Oct 10, 2024 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=492244797148296) - Meta · Image · 419 days recorded · first recorded Oct 17, 2024 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1600066860922181) - Meta · Image · 388 days recorded · first recorded Jul 9, 2024 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1185170782633590) - Meta · Image · 387 days recorded · first recorded Aug 29, 2024 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=829083132722274) - Meta · Image · 217 days recorded · first recorded Jul 9, 2024 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1220169442337188) - Meta · Image · 193 days recorded · first recorded Apr 29, 2026 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1615841386182945) - Meta · Video · 145 days recorded · first recorded Mar 26, 2026 · opens with: Visual Surprise · Studio Shot, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1737503940614511) - Meta · Video · 118 days recorded · first recorded Jul 13, 2026 · opens with: Visual Surprise · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1033118286381855) - Meta · Video · 101 days recorded · first recorded Jul 30, 2026 · opens with: Visual Surprise · Branded Production, Behind the Scenes · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1627810182325687) - Meta · Video · 89 days recorded · first recorded Jul 17, 2026 · opens with: Visual Surprise · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=27990137444004917) - Meta · Video · 88 days recorded · first recorded Aug 12, 2026 · opens with: Visual Surprise · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2429192710817792) - Meta · Video · 87 days recorded · first recorded Aug 13, 2026 · opens with: Visual Surprise · UGC, Talking Head · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1551646600096022) - Meta · Video · 85 days recorded · first recorded Apr 26, 2026 · opens with: Visual Surprise · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1510354297437867) - Meta · Video · 85 days recorded · first recorded May 21, 2026 · opens with: Pattern Interrupt · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=926792683732257) - Meta · Video · 84 days recorded · first recorded Jul 13, 2026 · opens with: Visual Surprise · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=26010202758676643) - Meta · Video · 84 days recorded · first recorded Jul 16, 2025 · opens with: Visual Transition · Branded Production, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=765330279614061) - Meta · Video · 83 days recorded · first recorded Jul 13, 2026 · opens with: Visual Surprise · Studio Shot, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1871098110520347) - Meta · Video · 81 days recorded · first recorded Jul 16, 2026 · opens with: Visual Surprise · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1057059870359768) ## Key facts about River Island's ads - As of Nov 6, 2026, Adspy's library holds 4,150 ad creatives for River Island, recorded on Meta since May 23, 2023. - River Island's creatives are 68% images and 32% videos. The median recorded running time is 29 days for its images and 26 days for its videos. - River Island's most common video openings are "Visual Surprise" (62%), "Pattern Interrupt" (18%) and "UGC-style Opening" (3%), as a share of its analysed videos. - 50 River Island creatives (1%) were recorded running for 90 days or more, and 277 for under 7 days. - River Island added 327 new creatives in the last 30 days and 1,044 in the last 90, against an average of 265 a month over the last 12 months. - The longest-recorded River Island ad shown here is an image on Meta, first recorded Jun 24, 2024 and recorded running for 635 days. - Across the 468 Fashion & Apparel brands in Adspy's library, the median brand has a recorded running time of 25 days, 27% videos and 59 new creatives in 30 days. River Island has 28 days, 32% videos and 327. - In Fast Fashion, the brands whose ads are closest to River Island's are 12th Tribe, VERO MODA and NeverFullyDressed, among 25 brands of that sector in Adspy's library. ## How River Island advertises, in figures Computed on 4,150 recorded creatives, 4,103 of them analysed by Adspy. ### Formats | Format | Creatives | Share | Median recorded days | | --- | --- | --- | --- | | Image | 2,804 | 68% | 29 | | Video | 1,346 | 32% | 26 | ### Recorded running time | Running time | Creatives | | --- | --- | | Under 7 days | 277 | | 7 to 29 days | 1,949 | | 30 to 89 days | 1,874 | | 90 days or more | 50 | Median: 28 days. Days a creative was recorded running in the public ad libraries, not a result. ### How its videos open | Hook type | Creatives | Share | Median recorded days | | --- | --- | --- | --- | | Visual Surprise | 826 | 62% | 27 | | Pattern Interrupt | 233 | 18% | 26 | | UGC-style Opening | 44 | 3% | 22 | | Bold Statement | 35 | 3% | 19 | | Visual Intrigue | 28 | 2% | 25 | | Visual Surprise / Pattern Interrupt | 15 | 1% | 29 | | Visual Appeal | 6 | under 1% | 26 | | Visual Montage | 6 | under 1% | 17 | ## When River Island launches new creatives New creatives per month, from Dec 2024 to Nov 2026. The busiest month was Oct 2026, with 430 new creatives. 1,044 were first recorded in the last 90 days. | Month | New creatives | | --- | --- | | Dec 2024 | 13 | | Jan 2025 | 2 | | Feb 2025 | 3 | | Mar 2025 | 1 | | Apr 2025 | 11 | | May 2025 | 26 | | Jun 2025 | 92 | | Jul 2025 | 139 | | Aug 2025 | 94 | | Sep 2025 | 158 | | Oct 2025 | 236 | | Nov 2025 | 144 | | Dec 2025 | 128 | | Jan 2026 | 100 | | Feb 2026 | 165 | | Mar 2026 | 304 | | Apr 2026 | 403 | | May 2026 | 397 | | Jun 2026 | 311 | | Jul 2026 | 203 | | Aug 2026 | 303 | | Sep 2026 | 347 | | Oct 2026 | 430 | | Nov 2026 | 85 | ## River Island next to its closest brands in Fast Fashion The 3 brands closest to River Island among the 25 Fast Fashion brands in Adspy's library: same sector, and analysed ads that address the same audiences and pain points with the same angles and offers. | Brand | Creatives | Videos | Median recorded days | New in 30 days | New in 90 days | Top video opening | | --- | --- | --- | --- | --- | --- | --- | | River Island | 4,150 | 32% | 28 | 327 | 1,044 | Visual Surprise | | [12th Tribe](https://www.adspy.sh/library/12th-tribe) | 3,367 | 42% | 13 | 219 | 888 | Visual Surprise | | VERO MODA | 2,437 | 24% | 24 | 156 | 414 | Visual Surprise | | NeverFullyDressed | 2,110 | 76% | 44 | 79 | 361 | Visual Surprise | - Compared with 12th Tribe, River Island has 4,150 creatives recorded against 3,367, 32% videos against 42%, 327 new in the last 30 days against 219, and a median recorded running time of 28 days against 13 days. - Compared with VERO MODA, River Island has 4,150 creatives recorded against 2,437, 32% videos against 24%, 327 new in the last 30 days against 156, and a median recorded running time of 28 days against 24 days. - Compared with NeverFullyDressed, River Island has 4,150 creatives recorded against 2,110, 32% videos against 76%, 327 new in the last 30 days against 79, and a median recorded running time of 28 days against 44 days. ## Ads similar to River Island's 5 ads from New Look, VERO MODA and 12th Tribe that share their production and their message with one of the River Island ads shown on this page. Same rule: first recorded 20 days ago or more. - New Look · Meta · Image · 307 days recorded · shares: Studio Shot, Single Image, Model · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1009077701555907) - New Look · Meta · Image · 191 days recorded · shares: Studio Shot, Single Image, Model · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1378296580899638) - VERO MODA · Meta · Image · 287 days recorded · shares: Studio Shot, Single Image, Model · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=408216705701057) - VERO MODA · Meta · Image · 386 days recorded · shares: Studio Shot, Single Image, Model · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1146053334682488) - [12th Tribe](https://www.adspy.sh/library/12th-tribe) · Meta · Image · 178 days recorded · shares: Studio Shot, Single Image, Model · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1652336653172980) ## The full reading of River Island's ads A Brand Full Analysis also reads what River Island says and where it sends people. That part is for Adspy's users: [see plans](https://www.adspy.sh/pricing) or [connect your AI](https://www.adspy.sh/connect). - Messaging angles: 19 angles read across 4,103 analysed creatives - Offers: 10 offer types with their share and running time - Landing pages: Where the ads send people, grouped by destination - Observations and verdicts: 207 tagged patterns compared, each with its count and interval Ask your assistant, with Adspy connected: - "Run a Brand Full Analysis of River Island with Adspy" - "Show me River Island's longest-running video ads and what they open with" - "Compare River Island's ads with its closest competitor" ## Questions about River Island's ads ### How many ads has River Island run? Adspy has recorded 4,150 ad creatives for River Island on Meta since May 23, 2023. A creative is one image or video, and several ads can use the same one. ### How recent are River Island's ads? The newest River Island creative in Adspy's library was first recorded on Nov 6, 2026. 327 creatives were first recorded in the last 30 days and 1,044 in the last 90. This page is refreshed weekly; each ad links to its public record, which shows its state today. ### What ad formats does River Island use? Of the creatives recorded for River Island, 68% images and 32% videos. ### How do River Island's video ads open? River Island's most common video openings are "Visual Surprise" (62%), "Pattern Interrupt" (18%) and "UGC-style Opening" (3%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video. ### How long do River Island's ads run? The median recorded running time of a River Island creative is 28 days. Recorded running time is the number of days a creative was recorded running in the public ad libraries. It says how long an ad stayed up, not how it performed. ### What is River Island's longest-running ad? The longest-recorded River Island ad shown here is an image on Meta, first recorded Jun 24, 2024 and recorded running for 635 days. ### How often does River Island launch new ads? River Island added 327 new creatives in the last 30 days and 1,044 in the last 90, against an average of 265 a month over the last 12 months. ### Which brands advertise like River Island? In Fast Fashion, the brands whose ads are closest to River Island's are 12th Tribe, VERO MODA and NeverFullyDressed, among 25 brands of that sector in Adspy's library. Compared with 12th Tribe, River Island has 4,150 creatives recorded against 3,367, 32% videos against 42%, 327 new in the last 30 days against 219, and a median recorded running time of 28 days against 13 days. ### Where does this data come from? From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with River Island. Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative. Adspy is not affiliated with River Island. Corrections or removal: info@adspy.sh, subject "Content notice: /library/river-island". Requests are handled within 72 hours; a removed page is not rebuilt. ## Have a brand in mind? Add Adspy to your assistant with this URL, sign in, and ask about its ads. You need no ad account. [Connect your AI](https://www.adspy.sh/sign-up?next=/app) · Server URL: https://www.adspy.sh/mcp --- Ad research in your AI assistant: find ads, understand the creative, and keep your team's research together. Built in Rennes. For the research behind your next campaign. 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