# Rise & Fall ads Adspy · Ad library · https://www.adspy.sh/library/rise-and-fall · Beauty & Personal Care · Meta · Updated Nov 10, 2026 Adspy has recorded 5,404 ad creatives for Rise & Fall on Meta since Jul 1, 2025: 55% videos and 46% images. A creative has a median recorded running time of 32 days. 1,442 were first recorded in the last 90 days, the newest on Nov 7, 2026. Figures on this page are computed on the 5,000 newest of the 5,404 recorded creatives. - 5,404 creatives recorded - 32 days median recorded running time - 630 new in the last 30 days - 1,442 new in the last 90 days ## Rise & Fall ads, longest recorded first 24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record. - Meta · Video · 430 days recorded · first recorded Jul 3, 2025 · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1082918187881974) - Meta · Video · 427 days recorded · first recorded Jul 1, 2025 · opens with: Bold Statement · Lifestyle Photography, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1166414572377167) - Meta · Video · 374 days recorded · first recorded Jul 25, 2025 · opens with: Bold Statement / Pain Point Agitation · Lo-Fi, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1642579013500241) - Meta · Image · 366 days recorded · first recorded Apr 11, 2025 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1148642431175559) - Meta · Video · 356 days recorded · first recorded Oct 24, 2025 · opens with: Pattern Interrupt · Lo-Fi, Tutorial · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1954672799252496) - Meta · Video · 356 days recorded · first recorded Jun 13, 2025 · opens with: Bold Statement · Lo-Fi, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2239622050228692) - Meta · Image · 351 days recorded · first recorded Aug 1, 2025 · UGC, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=3613899728787109) - Meta · Image · 340 days recorded · first recorded Jun 27, 2025 · UGC, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=28549313361323249) - Meta · Image · 336 days recorded · first recorded Jul 3, 2025 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1499208595168579) - Meta · Video · 333 days recorded · first recorded May 22, 2025 · opens with: Visual Surprise · Branded Production, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1562678128553650) - Meta · Video · 328 days recorded · first recorded Dec 10, 2024 · opens with: Bold Statement · Lo-Fi, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2647044722397168) - Meta · Video · 320 days recorded · first recorded Oct 24, 2025 · opens with: Visual Intrigue · Lo-Fi, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1905601030804561) - Meta · Video · 318 days recorded · first recorded Oct 24, 2025 · opens with: Visual Surprise · UGC, Unboxing · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1757493072354069) - Meta · Image · 316 days recorded · first recorded Nov 18, 2025 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2085281885717517) - Meta · Video · 311 days recorded · first recorded Nov 7, 2025 · opens with: Bold Statement · Lo-Fi, Voiceover B-Roll · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1707784690880544) - Meta · Image · 301 days recorded · first recorded Sep 10, 2025 · UGC, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1767777161007582) - Meta · Image · 295 days recorded · first recorded Jul 3, 2025 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=3610510279101785) - Meta · Video · 295 days recorded · first recorded Oct 24, 2025 · opens with: Visual Intrigue · Lifestyle Photography, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=27102956662732905) - Meta · Image · 288 days recorded · first recorded Dec 18, 2025 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1255933143288919) - Meta · Video · 288 days recorded · first recorded Nov 7, 2025 · opens with: Bold Statement · UGC, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2238955776640569) - Meta · Image · 278 days recorded · first recorded Oct 31, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=27911039011885733) - Meta · Image · 264 days recorded · first recorded Nov 13, 2025 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2107445493208779) - Meta · Image · 256 days recorded · first recorded Nov 1, 2025 · User Screenshot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=881228625044983) - Meta · Image · 255 days recorded · first recorded Sep 26, 2025 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1082176754721892) ## Key facts about Rise & Fall's ads - As of Nov 7, 2026, Adspy's library holds 5,404 ad creatives for Rise & Fall, recorded on Meta since Jul 1, 2025. - Rise & Fall's creatives are 55% videos and 46% images. The median recorded running time is 30 days for its videos and 38 days for its images. - Rise & Fall's most common video openings are "Bold Statement" (36%), "Pattern Interrupt" (15%) and "Pain Point Agitation" (10%), as a share of its analysed videos. - 1,200 Rise & Fall creatives (24%) were recorded running for 90 days or more, and 487 for under 7 days. - Rise & Fall added 630 new creatives in the last 30 days and 1,442 in the last 90, against an average of 312 a month over the last 12 months. - The longest-recorded Rise & Fall ad shown here is a video on Meta, first recorded Jul 3, 2025 and recorded running for 430 days. - Across the 345 Beauty & Personal Care brands in Adspy's library, the median brand has a recorded running time of 25 days, 49% videos and 52 new creatives in 30 days. Rise & Fall has 32 days, 55% videos and 630. - In Skincare, the brands whose ads are closest to Rise & Fall's are Cocorico, Odaje and SALT & STONE, among 109 brands of that sector in Adspy's library. ## How Rise & Fall advertises, in figures Computed on 5,000 recorded creatives, 4,936 of them analysed by Adspy. ### Formats | Format | Creatives | Share | Median recorded days | | --- | --- | --- | --- | | Video | 2,727 | 55% | 30 | | Image | 2,273 | 46% | 38 | ### Recorded running time | Running time | Creatives | | --- | --- | | Under 7 days | 487 | | 7 to 29 days | 1,868 | | 30 to 89 days | 1,445 | | 90 days or more | 1,200 | Median: 32 days. Days a creative was recorded running in the public ad libraries, not a result. ### How its videos open | Hook type | Creatives | Share | Median recorded days | | --- | --- | --- | --- | | Bold Statement | 961 | 36% | 27 | | Pattern Interrupt | 394 | 15% | 28 | | Pain Point Agitation | 256 | 10% | 43 | | Visual Surprise | 236 | 9% | 28 | | Question | 90 | 3% | 32 | | UGC-style Opening | 86 | 3% | 38 | | Bold Statement / Question | 72 | 3% | 34 | | Bold Statement / Pattern Interrupt | 68 | 3% | 26 | ## When Rise & Fall launches new creatives New creatives per month, from Jul 2025 to Nov 2026. The busiest month was Oct 2026, with 559 new creatives. 1,442 were first recorded in the last 90 days. | Month | New creatives | | --- | --- | | Jul 2025 | 229 | | Aug 2025 | 199 | | Sep 2025 | 207 | | Oct 2025 | 250 | | Nov 2025 | 376 | | Dec 2025 | 220 | | Jan 2026 | 97 | | Feb 2026 | 37 | | Mar 2026 | 198 | | Apr 2026 | 170 | | May 2026 | 534 | | Jun 2026 | 395 | | Jul 2026 | 500 | | Aug 2026 | 384 | | Sep 2026 | 421 | | Oct 2026 | 559 | | Nov 2026 | 224 | ## Rise & Fall next to its closest brands in Skincare The 3 brands closest to Rise & Fall among the 109 Skincare brands in Adspy's library: same sector, and analysed ads that address the same audiences and pain points with the same angles and offers. | Brand | Creatives | Videos | Median recorded days | New in 30 days | New in 90 days | Top video opening | | --- | --- | --- | --- | --- | --- | --- | | Rise & Fall | 5,404 | 55% | 32 | 630 | 1,442 | Bold Statement | | [Cocorico](https://www.adspy.sh/library/cocorico) | 2,952 | 30% | 13 | 224 | 676 | Bold Statement | | Odaje | 1,485 | 22% | 28 | 69 | 216 | Visual Surprise | | [SALT & STONE](https://www.adspy.sh/library/salt-and-stone) | 2,985 | 53% | 15 | 232 | 659 | Bold Statement | - Compared with Cocorico, Rise & Fall has 5,404 creatives recorded against 2,952, 55% videos against 30%, 630 new in the last 30 days against 224, and a median recorded running time of 32 days against 13 days. - Compared with Odaje, Rise & Fall has 5,404 creatives recorded against 1,485, 55% videos against 22%, 630 new in the last 30 days against 69, and a median recorded running time of 32 days against 28 days. - Compared with SALT & STONE, Rise & Fall has 5,404 creatives recorded against 2,985, 55% videos against 53%, 630 new in the last 30 days against 232, and a median recorded running time of 32 days against 15 days. ## Ads similar to Rise & Fall's 5 ads from Cocorico, Odaje and touchland that share their production and their message with one of the Rise & Fall ads shown on this page. Same rule: first recorded 20 days ago or more. - [Cocorico](https://www.adspy.sh/library/cocorico) · Meta · Video · 165 days recorded · shares: Text Overlay on Footage, Hands Only · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1983948125568122) - [Cocorico](https://www.adspy.sh/library/cocorico) · Meta · Image · 152 days recorded · shares: Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1473428447864682) - Odaje · Meta · Video · 211 days recorded · shares: Lifestyle Photography, Text Overlay on Footage, Hands Only · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=36301925822786437) - Odaje · Meta · Image · 180 days recorded · shares: Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1993873087887622) - touchland · Meta · Image · 265 days recorded · shares: Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2978463399172873) ## The full reading of Rise & Fall's ads A Brand Full Analysis also reads what Rise & Fall says and where it sends people. That part is for Adspy's users: [see plans](https://www.adspy.sh/pricing) or [connect your AI](https://www.adspy.sh/connect). - Messaging angles: 36 angles read across 4,936 analysed creatives - Offers: 14 offer types with their share and running time - Landing pages: Where the ads send people, grouped by destination - Observations and verdicts: 297 tagged patterns compared, each with its count and interval Ask your assistant, with Adspy connected: - "Run a Brand Full Analysis of Rise & Fall with Adspy" - "Show me Rise & Fall's longest-running video ads and what they open with" - "Compare Rise & Fall's ads with its closest competitor" ## Questions about Rise & Fall's ads ### How many ads has Rise & Fall run? Adspy has recorded 5,404 ad creatives for Rise & Fall on Meta since Jul 1, 2025. A creative is one image or video, and several ads can use the same one. ### How recent are Rise & Fall's ads? The newest Rise & Fall creative in Adspy's library was first recorded on Nov 7, 2026. 630 creatives were first recorded in the last 30 days and 1,442 in the last 90. This page is refreshed weekly; each ad links to its public record, which shows its state today. ### What ad formats does Rise & Fall use? Of the creatives recorded for Rise & Fall, 55% videos and 46% images. ### How do Rise & Fall's video ads open? Rise & Fall's most common video openings are "Bold Statement" (36%), "Pattern Interrupt" (15%) and "Pain Point Agitation" (10%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video. ### How long do Rise & Fall's ads run? The median recorded running time of a Rise & Fall creative is 32 days. Recorded running time is the number of days a creative was recorded running in the public ad libraries. It says how long an ad stayed up, not how it performed. ### What is Rise & Fall's longest-running ad? The longest-recorded Rise & Fall ad shown here is a video on Meta, first recorded Jul 3, 2025 and recorded running for 430 days. ### How often does Rise & Fall launch new ads? Rise & Fall added 630 new creatives in the last 30 days and 1,442 in the last 90, against an average of 312 a month over the last 12 months. ### Which brands advertise like Rise & Fall? In Skincare, the brands whose ads are closest to Rise & Fall's are Cocorico, Odaje and SALT & STONE, among 109 brands of that sector in Adspy's library. Compared with Cocorico, Rise & Fall has 5,404 creatives recorded against 2,952, 55% videos against 30%, 630 new in the last 30 days against 224, and a median recorded running time of 32 days against 13 days. ### Where does this data come from? From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with Rise & Fall. Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative. Adspy is not affiliated with Rise & Fall. Corrections or removal: info@adspy.sh, subject "Content notice: /library/rise-and-fall". Requests are handled within 72 hours; a removed page is not rebuilt. ## Have a brand in mind? Add Adspy to your assistant with this URL, sign in, and ask about its ads. You need no ad account. [Connect your AI](https://www.adspy.sh/sign-up?next=/app) · Server URL: https://www.adspy.sh/mcp --- Ad research in your AI assistant: find ads, understand the creative, and keep your team's research together. Built in Rennes. For the research behind your next campaign. 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