# REI ads

Adspy · Ad library · https://www.adspy.sh/library/rei · Sports & Recreation · Meta · Updated Nov 10, 2026

Adspy has recorded 2,652 ad creatives for REI on Meta since Oct 22, 2018: 66% images and 34% videos. A creative has a median recorded running time of 35 days. 638 were first recorded in the last 90 days, the newest on Nov 3, 2026.

- 2,652 creatives recorded
- 35 days median recorded running time
- 185 new in the last 30 days
- 638 new in the last 90 days

## REI ads, longest recorded first

24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record.

- Meta · Image · 350 days recorded · first recorded Jun 10, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1661493102187734)
- Meta · Image · 302 days recorded · first recorded Jun 10, 2025 · Product Photography, Product Closeup · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1000426976469018)
- Meta · Image · 267 days recorded · first recorded Jun 10, 2025 · Product Photography, Product Closeup · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1091107787174995)
- Meta · Image · 267 days recorded · first recorded Sep 4, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=4021545841321641)
- Meta · Image · 266 days recorded · first recorded Sep 4, 2025 · Product Photography, Product Closeup · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=3103148216522559)
- Meta · Image · 255 days recorded · first recorded Oct 12, 2023 · Illustration, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1474677346573673)
- Meta · Image · 255 days recorded · first recorded Oct 12, 2023 · Illustration, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1369384870441113)
- Meta · Image · 254 days recorded · first recorded Oct 12, 2023 · Illustration, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1147284729987670)
- Meta · Image · 218 days recorded · first recorded Jan 6, 2026 · Illustration, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1450483547139755)
- Meta · Image · 195 days recorded · first recorded Apr 28, 2026 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1506296890952483)
- Meta · Image · 192 days recorded · first recorded Apr 28, 2026 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=3795060653969462)
- Meta · Video · 189 days recorded · first recorded Apr 3, 2026 · opens with: Bold Statement · Branded Production, Product Closeup · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1581640383439623)
- Meta · Image · 186 days recorded · first recorded Oct 12, 2023 · Illustration, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1041131720306339)
- Meta · Video · 180 days recorded · first recorded Apr 3, 2026 · opens with: Bold Statement · Branded Production, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=845960638108309)
- Meta · Video · 179 days recorded · first recorded Apr 3, 2026 · opens with: Bold Statement · Branded Production, Voiceover B-Roll · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1572651064557880)
- Meta · Video · 178 days recorded · first recorded May 15, 2026 · opens with: UGC-style Opening · Branded Production, POV · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1293239862922304)
- Meta · Video · 178 days recorded · first recorded Apr 9, 2026 · opens with: Bold Statement · Branded Production, Product Closeup · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=997029863327467)
- Meta · Video · 178 days recorded · first recorded May 15, 2026 · opens with: Pattern Interrupt · Branded Production, POV · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1514853680140892)
- Meta · Video · 178 days recorded · first recorded May 15, 2026 · opens with: Pattern Interrupt · UGC, POV · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1697416658050961)
- Meta · Video · 178 days recorded · first recorded May 15, 2026 · opens with: Bold Statement · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2040034180276388)
- Meta · Video · 178 days recorded · first recorded May 15, 2026 · opens with: Bold Statement · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1521080766348768)
- Meta · Video · 178 days recorded · first recorded May 15, 2026 · opens with: Bold Statement · Lifestyle Photography, Talking Head · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1324462529885050)
- Meta · Video · 178 days recorded · first recorded May 15, 2026 · opens with: Visual Surprise · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=277230144008)
- Meta · Video · 177 days recorded · first recorded May 16, 2026 · opens with: Bold Statement · Studio Shot, Flat Lay · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1302688298028346)

## Key facts about REI's ads

- As of Nov 3, 2026, Adspy's library holds 2,652 ad creatives for REI, recorded on Meta since Oct 22, 2018.
- REI's creatives are 66% images and 34% videos. The median recorded running time is 35 days for its images and 32 days for its videos.
- REI's most common video openings are "Visual Surprise" (40%), "Pattern Interrupt" (15%) and "Bold Statement" (15%), as a share of its analysed videos.
- 852 REI creatives (32%) were recorded running for 90 days or more, and 26 for under 7 days.
- REI added 185 new creatives in the last 30 days and 638 in the last 90, against an average of 177 a month over the last 12 months.
- The longest-recorded REI ad shown here is an image on Meta, first recorded Jun 10, 2025 and recorded running for 350 days.
- Across the 36 Sports & Recreation brands in Adspy's library, the median brand has a recorded running time of 30 days, 31% videos and 22 new creatives in 30 days. REI has 35 days, 34% videos and 185.

## How REI advertises, in figures

Computed on 2,652 recorded creatives, 2,618 of them analysed by Adspy.

### Formats

| Format | Creatives | Share | Median recorded days |
| --- | --- | --- | --- |
| Image | 1,747 | 66% | 35 |
| Video | 905 | 34% | 32 |

### Recorded running time

| Running time | Creatives |
| --- | --- |
| Under 7 days | 26 |
| 7 to 29 days | 1,194 |
| 30 to 89 days | 580 |
| 90 days or more | 852 |

Median: 35 days. Days a creative was recorded running in the public ad libraries, not a result.

### How its videos open

| Hook type | Creatives | Share | Median recorded days |
| --- | --- | --- | --- |
| Visual Surprise | 355 | 40% | 33 |
| Pattern Interrupt | 132 | 15% | 37 |
| Bold Statement | 130 | 15% | 52 |
| UGC-style Opening | 68 | 8% | 28 |
| Visual Intrigue | 18 | 2% | 23 |
| Question | 15 | 2% | 54 |
| Visual Showcase | 15 | 2% | 21 |
| Visual Presentation | 7 | under 1% | 15 |

## When REI launches new creatives

New creatives per month, from Mar 2025 to Nov 2026. The busiest month was Jul 2026, with 351 new creatives. 638 were first recorded in the last 90 days.

| Month | New creatives |
| --- | --- |
| Mar 2025 | 1 |
| Apr 2025 | 6 |
| May 2025 | 0 |
| Jun 2025 | 5 |
| Jul 2025 | 17 |
| Aug 2025 | 69 |
| Sep 2025 | 56 |
| Oct 2025 | 130 |
| Nov 2025 | 85 |
| Dec 2025 | 51 |
| Jan 2026 | 45 |
| Feb 2026 | 69 |
| Mar 2026 | 203 |
| Apr 2026 | 294 |
| May 2026 | 228 |
| Jun 2026 | 153 |
| Jul 2026 | 351 |
| Aug 2026 | 198 |
| Sep 2026 | 165 |
| Oct 2026 | 341 |
| Nov 2026 | 27 |

## The full reading of REI's ads

A Brand Full Analysis also reads what REI says and where it sends people. That part is for Adspy's users: [see plans](https://www.adspy.sh/pricing) or [connect your AI](https://www.adspy.sh/connect).

- Messaging angles: 22 angles read across 2,618 analysed creatives
- Offers: 8 offer types with their share and running time
- Landing pages: Where the ads send people, grouped by destination
- Observations and verdicts: 231 tagged patterns compared, each with its count and interval

Ask your assistant, with Adspy connected:

- "Run a Brand Full Analysis of REI with Adspy"
- "Show me REI's longest-running video ads and what they open with"
- "Compare REI's ads with its closest competitor"

## Questions about REI's ads

### How many ads has REI run?

Adspy has recorded 2,652 ad creatives for REI on Meta since Oct 22, 2018. A creative is one image or video, and several ads can use the same one.

### How recent are REI's ads?

The newest REI creative in Adspy's library was first recorded on Nov 3, 2026. 185 creatives were first recorded in the last 30 days and 638 in the last 90. This page is refreshed weekly; each ad links to its public record, which shows its state today.

### What ad formats does REI use?

Of the creatives recorded for REI, 66% images and 34% videos.

### How do REI's video ads open?

REI's most common video openings are "Visual Surprise" (40%), "Pattern Interrupt" (15%) and "Bold Statement" (15%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video.

### How long do REI's ads run?

The median recorded running time of a REI creative is 35 days. Recorded running time is the number of days a creative was recorded running in the public ad libraries. It says how long an ad stayed up, not how it performed.

### What is REI's longest-running ad?

The longest-recorded REI ad shown here is an image on Meta, first recorded Jun 10, 2025 and recorded running for 350 days.

### How often does REI launch new ads?

REI added 185 new creatives in the last 30 days and 638 in the last 90, against an average of 177 a month over the last 12 months.

### Where does this data come from?

From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with REI.

Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative. Adspy is not affiliated with REI. Corrections or removal: info@adspy.sh, subject "Content notice: /library/rei". Requests are handled within 72 hours; a removed page is not rebuilt.

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