# Primark ads

Adspy · Ad library · https://www.adspy.sh/library/primark · Fashion & Apparel · Meta · Updated Nov 10, 2026

Adspy has recorded 2,765 ad creatives for Primark on Meta since Jun 18, 2024: 73% images and 27% videos. A creative has a median recorded running time of 29 days. 650 were first recorded in the last 90 days, the newest on Nov 5, 2026.

- 2,765 creatives recorded
- 29 days median recorded running time
- 250 new in the last 30 days
- 650 new in the last 90 days

## Primark ads, longest recorded first

24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record.

- Meta · Image · 394 days recorded · first recorded Aug 11, 2025 · Illustration, Quote Card · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1358059649600607)
- Meta · Image · 234 days recorded · first recorded Aug 11, 2025 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1502352634701579)
- Meta · Image · 215 days recorded · first recorded Sep 4, 2025 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1106255384949331)
- Meta · Video · 208 days recorded · first recorded Feb 18, 2026 · opens with: UGC-style Opening · UGC, Vlog · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1014180897890812)
- Meta · Video · 206 days recorded · first recorded Apr 16, 2026 · opens with: Pattern Interrupt · Studio Shot, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1920560535320668)
- Meta · Image · 203 days recorded · first recorded Nov 20, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1392622478945298)
- Meta · Video · 201 days recorded · first recorded Apr 21, 2026 · opens with: Pattern Interrupt · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1379294474032758)
- Meta · Video · 198 days recorded · first recorded Apr 17, 2026 · opens with: Pattern Interrupt · Studio Shot, Product Closeup · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1627700362145373)
- Meta · Image · 197 days recorded · first recorded Apr 21, 2026 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=4214490438842251)
- Meta · Image · 195 days recorded · first recorded Apr 28, 2026 · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2239845000103914)
- Meta · Video · 195 days recorded · first recorded Apr 26, 2026 · opens with: Pattern Interrupt · Branded Production, Talking Head · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2048640865763097)
- Meta · Video · 195 days recorded · first recorded Apr 14, 2026 · opens with: Visual Montage · Branded Production, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=3976698682464130)
- Meta · Video · 194 days recorded · first recorded Apr 28, 2026 · opens with: Visual Surprise · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=4365338407115447)
- Meta · Image · 193 days recorded · first recorded Mar 5, 2026 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=861626986962843)
- Meta · Video · 186 days recorded · first recorded Feb 9, 2026 · opens with: Pattern Interrupt · Studio Shot, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1777474743237046)
- Meta · Image · 186 days recorded · first recorded May 6, 2026 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1037310772128579)
- Meta · Image · 186 days recorded · first recorded May 6, 2026 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1263694045962930)
- Meta · Video · 185 days recorded · first recorded May 7, 2026 · opens with: Visual Surprise · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1507923730888421)
- Meta · Image · 183 days recorded · first recorded Apr 10, 2026 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2059297611605176)
- Meta · Image · 180 days recorded · first recorded May 12, 2026 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=996136519506518)
- Meta · Image · 180 days recorded · first recorded May 12, 2026 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1692685062012408)
- Meta · Video · 179 days recorded · first recorded Apr 16, 2026 · opens with: Pattern Interrupt · Lo-Fi, Vlog · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2514567208958843)
- Meta · Video · 179 days recorded · first recorded Apr 24, 2026 · opens with: Pattern Interrupt · Screen Recording, Talking Head · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1672826636955390)
- Meta · Video · 179 days recorded · first recorded May 13, 2026 · opens with: Pattern Interrupt · UGC, Talking Head · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1561335878910331)

## Key facts about Primark's ads

- As of Nov 5, 2026, Adspy's library holds 2,765 ad creatives for Primark, recorded on Meta since Jun 18, 2024.
- Primark's creatives are 73% images and 27% videos. The median recorded running time is 28 days for its images and 30 days for its videos.
- Primark's most common video openings are "Visual Surprise" (41%), "Pattern Interrupt" (40%) and "UGC-style Opening" (5%), as a share of its analysed videos.
- 643 Primark creatives (23%) were recorded running for 90 days or more, and 211 for under 7 days.
- Primark added 250 new creatives in the last 30 days and 650 in the last 90, against an average of 154 a month over the last 12 months.
- The longest-recorded Primark ad shown here is an image on Meta, first recorded Aug 11, 2025 and recorded running for 394 days.
- Across the 468 Fashion & Apparel brands in Adspy's library, the median brand has a recorded running time of 25 days, 27% videos and 59 new creatives in 30 days. Primark has 29 days, 27% videos and 250.
- In Fast Fashion, the brands whose ads are closest to Primark's are Abercrombie & Fitch, ASOS and DeFacto, among 25 brands of that sector in Adspy's library.

## How Primark advertises, in figures

Computed on 2,765 recorded creatives, 2,711 of them analysed by Adspy.

### Formats

| Format | Creatives | Share | Median recorded days |
| --- | --- | --- | --- |
| Image | 2,014 | 73% | 28 |
| Video | 751 | 27% | 30 |

### Recorded running time

| Running time | Creatives |
| --- | --- |
| Under 7 days | 211 |
| 7 to 29 days | 1,211 |
| 30 to 89 days | 700 |
| 90 days or more | 643 |

Median: 29 days. Days a creative was recorded running in the public ad libraries, not a result.

### How its videos open

| Hook type | Creatives | Share | Median recorded days |
| --- | --- | --- | --- |
| Visual Surprise | 301 | 41% | 29 |
| Pattern Interrupt | 292 | 40% | 31 |
| UGC-style Opening | 40 | 5% | 40 |
| Visual Intrigue | 7 | under 1% | 20 |
| Visual Surprise & Pattern Interrupt | 7 | under 1% | 33 |
| Bold Statement | 6 | under 1% | 54 |
| Question | 3 | under 1% | 26 |
| Visual Presentation | 3 | under 1% | 23 |

## When Primark launches new creatives

New creatives per month, from Dec 2024 to Nov 2026. The busiest month was May 2026, with 282 new creatives. 650 were first recorded in the last 90 days.

| Month | New creatives |
| --- | --- |
| Dec 2024 | 24 |
| Jan 2025 | 8 |
| Feb 2025 | 28 |
| Mar 2025 | 19 |
| Apr 2025 | 59 |
| May 2025 | 41 |
| Jun 2025 | 59 |
| Jul 2025 | 72 |
| Aug 2025 | 91 |
| Sep 2025 | 183 |
| Oct 2025 | 87 |
| Nov 2025 | 126 |
| Dec 2025 | 35 |
| Jan 2026 | 72 |
| Feb 2026 | 62 |
| Mar 2026 | 109 |
| Apr 2026 | 206 |
| May 2026 | 282 |
| Jun 2026 | 165 |
| Jul 2026 | 233 |
| Aug 2026 | 164 |
| Sep 2026 | 231 |
| Oct 2026 | 170 |
| Nov 2026 | 121 |

## Primark next to its closest brands in Fast Fashion

The 3 brands closest to Primark among the 25 Fast Fashion brands in Adspy's library: same sector, and analysed ads that address the same audiences and pain points with the same angles and offers.

| Brand | Creatives | Videos | Median recorded days | New in 30 days | New in 90 days | Top video opening |
| --- | --- | --- | --- | --- | --- | --- |
| Primark | 2,765 | 27% | 29 | 250 | 650 | Visual Surprise |
| Abercrombie & Fitch | 1,922 | 38% | 30 | 99 | 427 | Visual Surprise |
| [ASOS](https://www.adspy.sh/library/asos) | 3,613 | 63% | 21 | 234 | 889 | Visual Surprise |
| DeFacto | 1,885 | 25% | 31 | 286 | 674 | Visual Surprise |

- Compared with Abercrombie & Fitch, Primark has 2,765 creatives recorded against 1,922, 27% videos against 38%, 250 new in the last 30 days against 99, and a median recorded running time of 29 days against 30 days.
- Compared with ASOS, Primark has 2,765 creatives recorded against 3,613, 27% videos against 63%, 250 new in the last 30 days against 234, and a median recorded running time of 29 days against 21 days.
- Compared with DeFacto, Primark has 2,765 creatives recorded against 1,885, 27% videos against 25%, 250 new in the last 30 days against 286, and a median recorded running time of 29 days against 31 days.

## Ads similar to Primark's

5 ads from DeFacto, New Look and Abercrombie & Fitch that share their production and their message with one of the Primark ads shown on this page. Same rule: first recorded 20 days ago or more.

- DeFacto · Meta · Image · 240 days recorded · shares: Studio Shot, Single Image, Model · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1490787302866216)
- DeFacto · Meta · Image · 246 days recorded · shares: Studio Shot, Single Image, Model · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1292038952916728)
- New Look · Meta · Image · 307 days recorded · shares: Studio Shot, Single Image, Model · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1009077701555907)
- Abercrombie & Fitch · Meta · Image · 196 days recorded · shares: Studio Shot, Single Image, Model · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1446711420617483)
- Abercrombie & Fitch · Meta · Image · 201 days recorded · shares: Studio Shot, Single Image, Model · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1369674841904709)

## The full reading of Primark's ads

A Brand Full Analysis also reads what Primark says and where it sends people. That part is for Adspy's users: [see plans](https://www.adspy.sh/pricing) or [connect your AI](https://www.adspy.sh/connect).

- Messaging angles: 17 angles read across 2,711 analysed creatives
- Offers: 8 offer types with their share and running time
- Landing pages: Where the ads send people, grouped by destination
- Observations and verdicts: 196 tagged patterns compared, each with its count and interval

Ask your assistant, with Adspy connected:

- "Run a Brand Full Analysis of Primark with Adspy"
- "Show me Primark's longest-running video ads and what they open with"
- "Compare Primark's ads with its closest competitor"

## Questions about Primark's ads

### How many ads has Primark run?

Adspy has recorded 2,765 ad creatives for Primark on Meta since Jun 18, 2024. A creative is one image or video, and several ads can use the same one.

### How recent are Primark's ads?

The newest Primark creative in Adspy's library was first recorded on Nov 5, 2026. 250 creatives were first recorded in the last 30 days and 650 in the last 90. This page is refreshed weekly; each ad links to its public record, which shows its state today.

### What ad formats does Primark use?

Of the creatives recorded for Primark, 73% images and 27% videos.

### How do Primark's video ads open?

Primark's most common video openings are "Visual Surprise" (41%), "Pattern Interrupt" (40%) and "UGC-style Opening" (5%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video.

### How long do Primark's ads run?

The median recorded running time of a Primark creative is 29 days. Recorded running time is the number of days a creative was recorded running in the public ad libraries. It says how long an ad stayed up, not how it performed.

### What is Primark's longest-running ad?

The longest-recorded Primark ad shown here is an image on Meta, first recorded Aug 11, 2025 and recorded running for 394 days.

### How often does Primark launch new ads?

Primark added 250 new creatives in the last 30 days and 650 in the last 90, against an average of 154 a month over the last 12 months.

### Which brands advertise like Primark?

In Fast Fashion, the brands whose ads are closest to Primark's are Abercrombie & Fitch, ASOS and DeFacto, among 25 brands of that sector in Adspy's library. Compared with Abercrombie & Fitch, Primark has 2,765 creatives recorded against 1,922, 27% videos against 38%, 250 new in the last 30 days against 99, and a median recorded running time of 29 days against 30 days.

### Where does this data come from?

From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with Primark.

Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative. Adspy is not affiliated with Primark. Corrections or removal: info@adspy.sh, subject "Content notice: /library/primark". Requests are handled within 72 hours; a removed page is not rebuilt.

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