# Paramount+ ads Adspy · Ad library · https://www.adspy.sh/library/paramount · Entertainment & Media · Meta · Updated Nov 10, 2026 Adspy has recorded 3,786 ad creatives for Paramount+ on Meta since Jul 9, 2024: 64% images and 36% videos. A creative has a median recorded running time of 34 days. 1,042 were first recorded in the last 90 days, the newest on Nov 7, 2026. - 3,786 creatives recorded - 34 days median recorded running time - 388 new in the last 30 days - 1,042 new in the last 90 days ## Paramount+ ads, longest recorded first 24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record. - Meta · Video · 626 days recorded · first recorded Sep 27, 2024 · opens with: Visual Surprise & Intrigue Building · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1218039859917125) - Meta · Image · 371 days recorded · first recorded Jun 4, 2025 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1885362408792954) - Meta · Image · 293 days recorded · first recorded Oct 18, 2025 · AI-Generated, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=852925947858433) - Meta · Image · 280 days recorded · first recorded Oct 15, 2025 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1703029664059433) - Meta · Image · 277 days recorded · first recorded Jan 16, 2026 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1058578923398610) - Meta · Image · 271 days recorded · first recorded Jun 2, 2025 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1077255128126989) - Meta · Image · 264 days recorded · first recorded Jan 18, 2026 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1295989572747216) - Meta · Video · 260 days recorded · first recorded Feb 3, 2026 · opens with: Visual Surprise · Branded Production, Voiceover B-Roll · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1346006770708287) - Meta · Video · 258 days recorded · first recorded Feb 19, 2026 · opens with: Visual Surprise / Pattern Interrupt · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1930250167677426) - Meta · Image · 251 days recorded · first recorded Dec 15, 2025 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1406780317828250) - Meta · Image · 243 days recorded · first recorded Mar 11, 2026 · Studio Shot, Split Screen · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=3194866600706720) - Meta · Image · 242 days recorded · first recorded Mar 12, 2026 · Studio Shot, Split Screen · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1963764200922329) - Meta · Image · 242 days recorded · first recorded Mar 12, 2026 · Studio Shot, Collage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1461680345664656) - Meta · Image · 242 days recorded · first recorded Mar 12, 2026 · Branded Production, Collage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2104557576960366) - Meta · Image · 242 days recorded · first recorded Mar 12, 2026 · Studio Shot, Collage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=26065140069844125) - Meta · Video · 235 days recorded · first recorded Mar 4, 2026 · opens with: Visual Surprise · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1617348225990482) - Meta · Video · 229 days recorded · first recorded Mar 12, 2026 · opens with: Bold Statement / Pattern Interrupt · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=4687690708220454) - Meta · Video · 228 days recorded · first recorded Mar 2, 2026 · opens with: Visual Surprise · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1301008445543859) - Meta · Video · 222 days recorded · first recorded Mar 4, 2026 · opens with: Bold Statement / Visual Intrigue · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1290957075946925) - Meta · Video · 221 days recorded · first recorded Oct 15, 2025 · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1466753707893260) - Meta · Video · 219 days recorded · first recorded Mar 4, 2026 · opens with: Bold Statement & Visual Intrigue · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1327135106175976) - Meta · Video · 219 days recorded · first recorded Mar 12, 2026 · opens with: Visual Surprise · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1579422216938110) - Meta · Video · 216 days recorded · first recorded Apr 7, 2026 · opens with: Visual Surprise · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1708499000348388) - Meta · Video · 216 days recorded · first recorded Apr 7, 2026 · opens with: Pattern Interrupt · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1434840735059426) ## Key facts about Paramount+'s ads - As of Nov 7, 2026, Adspy's library holds 3,786 ad creatives for Paramount+, recorded on Meta since Jul 9, 2024. - Paramount+'s creatives are 64% images and 36% videos. The median recorded running time is 32 days for its images and 38 days for its videos. - Paramount+'s most common video openings are "Visual Surprise" (25%), "Pattern Interrupt" (25%) and "Bold Statement" (10%), as a share of its analysed videos. - 939 Paramount+ creatives (25%) were recorded running for 90 days or more, and 52 for under 7 days. - Paramount+ added 388 new creatives in the last 30 days and 1,042 in the last 90, against an average of 234 a month over the last 12 months. - The longest-recorded Paramount+ ad shown here is a video on Meta, first recorded Sep 27, 2024 and recorded running for 626 days; it opens with "Visual Surprise & Intrigue Building". - Across the 34 Entertainment & Media brands in Adspy's library, the median brand has a recorded running time of 30 days, 57% videos and 68 new creatives in 30 days. Paramount+ has 34 days, 36% videos and 388. - In Streaming Services, the brands whose ads are closest to Paramount+'s are Peacock TV, TF1+ and Netflix, among 11 brands of that sector in Adspy's library. ## How Paramount+ advertises, in figures Computed on 3,786 recorded creatives, 3,729 of them analysed by Adspy. ### Formats | Format | Creatives | Share | Median recorded days | | --- | --- | --- | --- | | Image | 2,419 | 64% | 32 | | Video | 1,367 | 36% | 38 | ### Recorded running time | Running time | Creatives | | --- | --- | | Under 7 days | 52 | | 7 to 29 days | 1,664 | | 30 to 89 days | 1,130 | | 90 days or more | 939 | Median: 34 days. Days a creative was recorded running in the public ad libraries, not a result. ### How its videos open | Hook type | Creatives | Share | Median recorded days | | --- | --- | --- | --- | | Visual Surprise | 333 | 25% | 38 | | Pattern Interrupt | 328 | 25% | 39 | | Bold Statement | 132 | 10% | 40 | | Pattern Interrupt / Bold Statement | 48 | 4% | 32 | | Visual Surprise / Pattern Interrupt | 39 | 3% | 27 | | Bold Statement / Pattern Interrupt | 31 | 2% | 70 | | Visual Surprise & Pattern Interrupt | 30 | 2% | 40 | | Pattern Interrupt / Visual Surprise | 21 | 2% | 32 | ## When Paramount+ launches new creatives New creatives per month, from Jan 2025 to Nov 2026. The busiest month was Aug 2026, with 470 new creatives. 1,042 were first recorded in the last 90 days. | Month | New creatives | | --- | --- | | Jan 2025 | 1 | | Feb 2025 | 1 | | Mar 2025 | 7 | | Apr 2025 | 13 | | May 2025 | 45 | | Jun 2025 | 67 | | Jul 2025 | 144 | | Aug 2025 | 58 | | Sep 2025 | 109 | | Oct 2025 | 341 | | Nov 2025 | 158 | | Dec 2025 | 160 | | Jan 2026 | 110 | | Feb 2026 | 74 | | Mar 2026 | 406 | | Apr 2026 | 212 | | May 2026 | 208 | | Jun 2026 | 127 | | Jul 2026 | 271 | | Aug 2026 | 470 | | Sep 2026 | 252 | | Oct 2026 | 452 | | Nov 2026 | 64 | ## Paramount+ next to its closest brands in Streaming Services The 3 brands closest to Paramount+ among the 11 Streaming Services brands in Adspy's library: same sector, and analysed ads that address the same audiences and pain points with the same angles and offers. | Brand | Creatives | Videos | Median recorded days | New in 30 days | New in 90 days | Top video opening | | --- | --- | --- | --- | --- | --- | --- | | Paramount+ | 3,786 | 36% | 34 | 388 | 1,042 | Visual Surprise | | [Peacock TV](https://www.adspy.sh/library/peacock-tv) | 3,221 | 62% | 45 | 261 | 769 | Visual Surprise | | TF1+ | 1,789 | 39% | 27 | 143 | 719 | Visual Surprise | | [Netflix](https://www.adspy.sh/library/netflix) | 3,640 | 61% | 18 | 273 | 776 | Visual Surprise | - Compared with Peacock TV, Paramount+ has 3,786 creatives recorded against 3,221, 36% videos against 62%, 388 new in the last 30 days against 261, and a median recorded running time of 34 days against 45 days. - Compared with TF1+, Paramount+ has 3,786 creatives recorded against 1,789, 36% videos against 39%, 388 new in the last 30 days against 143, and a median recorded running time of 34 days against 27 days. - Compared with Netflix, Paramount+ has 3,786 creatives recorded against 3,640, 36% videos against 61%, 388 new in the last 30 days against 273, and a median recorded running time of 34 days against 18 days. ## Ads similar to Paramount+'s 5 ads from Hulu, Netflix and Peacock TV that share their production and their message with one of the Paramount+ ads shown on this page. Same rule: first recorded 20 days ago or more. - [Hulu](https://www.adspy.sh/library/hulu) · Meta · Video · 212 days recorded · shares: Montage, Group · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1790285718832686) - [Hulu](https://www.adspy.sh/library/hulu) · Meta · Image · 194 days recorded · shares: Single Image, Model · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2357768621380065) - [Netflix](https://www.adspy.sh/library/netflix) · Meta · Image · 153 days recorded · shares: Single Image, Model · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1799576987877008) - [Netflix](https://www.adspy.sh/library/netflix) · Meta · Video · 135 days recorded · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1468088275263509) - [Peacock TV](https://www.adspy.sh/library/peacock-tv) · Meta · Image · 239 days recorded · shares: Collage, Celebrity · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=959763850018037) ## The full reading of Paramount+'s ads A Brand Full Analysis also reads what Paramount+ says and where it sends people. That part is for Adspy's users: [see plans](https://www.adspy.sh/pricing) or [connect your AI](https://www.adspy.sh/connect). - Messaging angles: 30 angles read across 3,729 analysed creatives - Offers: 8 offer types with their share and running time - Landing pages: Where the ads send people, grouped by destination - Observations and verdicts: 247 tagged patterns compared, each with its count and interval Ask your assistant, with Adspy connected: - "Run a Brand Full Analysis of Paramount+ with Adspy" - "Show me Paramount+'s longest-running video ads and what they open with" - "Compare Paramount+'s ads with its closest competitor" ## Questions about Paramount+'s ads ### How many ads has Paramount+ run? Adspy has recorded 3,786 ad creatives for Paramount+ on Meta since Jul 9, 2024. A creative is one image or video, and several ads can use the same one. ### How recent are Paramount+'s ads? The newest Paramount+ creative in Adspy's library was first recorded on Nov 7, 2026. 388 creatives were first recorded in the last 30 days and 1,042 in the last 90. This page is refreshed weekly; each ad links to its public record, which shows its state today. ### What ad formats does Paramount+ use? Of the creatives recorded for Paramount+, 64% images and 36% videos. ### How do Paramount+'s video ads open? Paramount+'s most common video openings are "Visual Surprise" (25%), "Pattern Interrupt" (25%) and "Bold Statement" (10%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video. ### How long do Paramount+'s ads run? The median recorded running time of a Paramount+ creative is 34 days. Recorded running time is the number of days a creative was recorded running in the public ad libraries. It says how long an ad stayed up, not how it performed. ### What is Paramount+'s longest-running ad? The longest-recorded Paramount+ ad shown here is a video on Meta, first recorded Sep 27, 2024 and recorded running for 626 days; it opens with "Visual Surprise & Intrigue Building". ### How often does Paramount+ launch new ads? Paramount+ added 388 new creatives in the last 30 days and 1,042 in the last 90, against an average of 234 a month over the last 12 months. ### Which brands advertise like Paramount+? In Streaming Services, the brands whose ads are closest to Paramount+'s are Peacock TV, TF1+ and Netflix, among 11 brands of that sector in Adspy's library. Compared with Peacock TV, Paramount+ has 3,786 creatives recorded against 3,221, 36% videos against 62%, 388 new in the last 30 days against 261, and a median recorded running time of 34 days against 45 days. ### Where does this data come from? From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with Paramount+. Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative. Adspy is not affiliated with Paramount+. Corrections or removal: info@adspy.sh, subject "Content notice: /library/paramount". Requests are handled within 72 hours; a removed page is not rebuilt. ## Have a brand in mind? Add Adspy to your assistant with this URL, sign in, and ask about its ads. You need no ad account. [Connect your AI](https://www.adspy.sh/sign-up?next=/app) · Server URL: https://www.adspy.sh/mcp --- Ad research in your AI assistant: find ads, understand the creative, and keep your team's research together. Built in Rennes. For the research behind your next campaign. 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