# Netflix ads

Adspy · Ad library · https://www.adspy.sh/library/netflix · Entertainment & Media · Meta · Updated Nov 10, 2026

Adspy has recorded 3,640 ad creatives for Netflix on Meta since May 27, 2024: 61% videos and 39% images. A creative has a median recorded running time of 18 days. 776 were first recorded in the last 90 days, the newest on Nov 6, 2026.

- 3,640 creatives recorded
- 18 days median recorded running time
- 273 new in the last 30 days
- 776 new in the last 90 days

## Netflix ads, longest recorded first

24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record.

- Meta · Video · 409 days recorded · first recorded May 20, 2025 · opens with: Visual Surprise / Pattern Interrupt · Branded Production, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1050055080578145)
- Meta · Video · 390 days recorded · first recorded Apr 24, 2025 · opens with: Visual Surprise / Pattern Interrupt · Animation, Voiceover B-Roll · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1201417118359885)
- Meta · Image · 261 days recorded · first recorded Oct 1, 2025 · AI-Generated, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1303971838424312)
- Meta · Image · 177 days recorded · first recorded Apr 13, 2026 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1548233540042941)
- Meta · Image · 161 days recorded · first recorded May 12, 2026 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1002071458982950)
- Meta · Image · 160 days recorded · first recorded Sep 15, 2025 · AI-Generated, Listicle · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1455208893003985)
- Meta · Image · 158 days recorded · first recorded May 25, 2026 · 3D Render, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1857743802264117)
- Meta · Image · 153 days recorded · first recorded May 20, 2026 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1799576987877008)
- Meta · Image · 151 days recorded · first recorded May 22, 2026 · 3D Render, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1313637520210293)
- Meta · Image · 150 days recorded · first recorded May 23, 2026 · Animation, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=954294830758056)
- Meta · Image · 149 days recorded · first recorded Apr 27, 2026 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1706949886984384)
- Meta · Video · 149 days recorded · first recorded May 24, 2026 · opens with: Visual Surprise & Character Introduction · Animation, Voiceover B-Roll · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1561749472627855)
- Meta · Video · 149 days recorded · first recorded May 24, 2026 · opens with: Visual Surprise & Character Introduction · Animation, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=993395183192015)
- Meta · Image · 148 days recorded · first recorded May 13, 2026 · 3D Render, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1023686010450414)
- Meta · Image · 148 days recorded · first recorded May 25, 2026 · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1056753593707985)
- Meta · Image · 148 days recorded · first recorded May 25, 2026 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=781557511685133)
- Meta · Video · 148 days recorded · first recorded May 25, 2026 · opens with: Visual Surprise / Pattern Interrupt · Animation, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1706302413921459)
- Meta · Video · 148 days recorded · first recorded May 25, 2026 · opens with: Pattern Interrupt · Animation, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1064126362624442)
- Meta · Video · 148 days recorded · first recorded May 25, 2026 · opens with: Visual Surprise · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1321622883447415)
- Meta · Video · 148 days recorded · first recorded May 25, 2026 · opens with: Pattern Interrupt · Branded Production, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1334246368601500)
- Meta · Video · 148 days recorded · first recorded May 25, 2026 · opens with: Visual Surprise · Branded Production, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1326085115565224)
- Meta · Video · 147 days recorded · first recorded May 26, 2026 · opens with: Visual Surprise · Branded Production, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1421709613315442)
- Meta · Video · 147 days recorded · first recorded May 26, 2026 · opens with: Visual Surprise · Animation, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1706907417189110)
- Meta · Video · 135 days recorded · first recorded Jun 12, 2026 · opens with: Pattern Interrupt · Branded Production, Voiceover B-Roll · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1468088275263509)

## Key facts about Netflix's ads

- As of Nov 6, 2026, Adspy's library holds 3,640 ad creatives for Netflix, recorded on Meta since May 27, 2024.
- Netflix's creatives are 61% videos and 39% images. The median recorded running time is 16 days for its videos and 25 days for its images.
- Netflix's most common video openings are "Visual Surprise" (17%), "Pattern Interrupt" (17%) and "Bold Statement" (10%), as a share of its analysed videos.
- 138 Netflix creatives (4%) were recorded running for 90 days or more, and 178 for under 7 days.
- Netflix added 273 new creatives in the last 30 days and 776 in the last 90, against an average of 194 a month over the last 12 months.
- The longest-recorded Netflix ad shown here is a video on Meta, first recorded May 20, 2025 and recorded running for 409 days; it opens with "Visual Surprise / Pattern Interrupt".
- Across the 34 Entertainment & Media brands in Adspy's library, the median brand has a recorded running time of 30 days, 57% videos and 68 new creatives in 30 days. Netflix has 18 days, 61% videos and 273.
- In Streaming Services, the brands whose ads are closest to Netflix's are Peacock TV, Prime Video and Pluto TV, among 11 brands of that sector in Adspy's library.

## How Netflix advertises, in figures

Computed on 3,640 recorded creatives, 3,563 of them analysed by Adspy.

### Formats

| Format | Creatives | Share | Median recorded days |
| --- | --- | --- | --- |
| Video | 2,227 | 61% | 16 |
| Image | 1,413 | 39% | 25 |

### Recorded running time

| Running time | Creatives |
| --- | --- |
| Under 7 days | 178 |
| 7 to 29 days | 2,375 |
| 30 to 89 days | 939 |
| 90 days or more | 138 |

Median: 18 days. Days a creative was recorded running in the public ad libraries, not a result.

### How its videos open

| Hook type | Creatives | Share | Median recorded days |
| --- | --- | --- | --- |
| Visual Surprise | 380 | 17% | 16 |
| Pattern Interrupt | 362 | 17% | 16 |
| Bold Statement | 215 | 10% | 16 |
| Pattern Interrupt / Bold Statement | 135 | 6% | 15 |
| Visual Surprise / Pattern Interrupt | 106 | 5% | 19 |
| Bold Statement / Pattern Interrupt | 83 | 4% | 17 |
| Question | 48 | 2% | 16 |
| Pattern Interrupt / Visual Surprise | 42 | 2% | 16 |

## When Netflix launches new creatives

New creatives per month, from Dec 2024 to Nov 2026. The busiest month was Oct 2026, with 370 new creatives. 776 were first recorded in the last 90 days.

| Month | New creatives |
| --- | --- |
| Dec 2024 | 109 |
| Jan 2025 | 30 |
| Feb 2025 | 69 |
| Mar 2025 | 82 |
| Apr 2025 | 53 |
| May 2025 | 29 |
| Jun 2025 | 83 |
| Jul 2025 | 94 |
| Aug 2025 | 112 |
| Sep 2025 | 166 |
| Oct 2025 | 114 |
| Nov 2025 | 158 |
| Dec 2025 | 194 |
| Jan 2026 | 142 |
| Feb 2026 | 100 |
| Mar 2026 | 116 |
| Apr 2026 | 254 |
| May 2026 | 237 |
| Jun 2026 | 204 |
| Jul 2026 | 205 |
| Aug 2026 | 253 |
| Sep 2026 | 229 |
| Oct 2026 | 370 |
| Nov 2026 | 23 |

## Netflix next to its closest brands in Streaming Services

The 3 brands closest to Netflix among the 11 Streaming Services brands in Adspy's library: same sector, and analysed ads that address the same audiences and pain points with the same angles and offers.

| Brand | Creatives | Videos | Median recorded days | New in 30 days | New in 90 days | Top video opening |
| --- | --- | --- | --- | --- | --- | --- |
| Netflix | 3,640 | 61% | 18 | 273 | 776 | Visual Surprise |
| [Peacock TV](https://www.adspy.sh/library/peacock-tv) | 3,221 | 62% | 45 | 261 | 769 | Visual Surprise |
| Prime Video | 2,184 | 71% | 5 | 137 | 328 | Pattern Interrupt |
| Pluto TV | 491 | 88% | 30 | 30 | 74 | Pattern Interrupt |

- Compared with Peacock TV, Netflix has 3,640 creatives recorded against 3,221, 61% videos against 62%, 273 new in the last 30 days against 261, and a median recorded running time of 18 days against 45 days.
- Compared with Prime Video, Netflix has 3,640 creatives recorded against 2,184, 61% videos against 71%, 273 new in the last 30 days against 137, and a median recorded running time of 18 days against 5 days.
- Compared with Pluto TV, Netflix has 3,640 creatives recorded against 491, 61% videos against 88%, 273 new in the last 30 days against 30, and a median recorded running time of 18 days against 30 days.

## Ads similar to Netflix's

5 ads from Peacock TV, Prime Video, Comcast and Hulu that share their production and their message with one of the Netflix ads shown on this page. Same rule: first recorded 20 days ago or more.

- [Peacock TV](https://www.adspy.sh/library/peacock-tv) · Meta · Video · 255 days recorded · shares: Voiceover B-Roll, Real Customer · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1817784109600695)
- [Peacock TV](https://www.adspy.sh/library/peacock-tv) · Meta · Image · 224 days recorded · shares: Single Image, Model · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=4581250915494432)
- Prime Video · Meta · Video · 551 days recorded · shares: Text Overlay on Footage, Real Customer · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1227293149100699)
- Comcast · Meta · Image · 359 days recorded · shares: Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1652483282689530)
- [Hulu](https://www.adspy.sh/library/hulu) · Meta · Video · 256 days recorded · shares: Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1931753791495526)

## The full reading of Netflix's ads

A Brand Full Analysis also reads what Netflix says and where it sends people. That part is for Adspy's users: [see plans](https://www.adspy.sh/pricing) or [connect your AI](https://www.adspy.sh/connect).

- Messaging angles: 33 angles read across 3,563 analysed creatives
- Offers: 8 offer types with their share and running time
- Landing pages: Where the ads send people, grouped by destination
- Observations and verdicts: 275 tagged patterns compared, each with its count and interval

Ask your assistant, with Adspy connected:

- "Run a Brand Full Analysis of Netflix with Adspy"
- "Show me Netflix's longest-running video ads and what they open with"
- "Compare Netflix's ads with its closest competitor"

## Questions about Netflix's ads

### How many ads has Netflix run?

Adspy has recorded 3,640 ad creatives for Netflix on Meta since May 27, 2024. A creative is one image or video, and several ads can use the same one.

### How recent are Netflix's ads?

The newest Netflix creative in Adspy's library was first recorded on Nov 6, 2026. 273 creatives were first recorded in the last 30 days and 776 in the last 90. This page is refreshed weekly; each ad links to its public record, which shows its state today.

### What ad formats does Netflix use?

Of the creatives recorded for Netflix, 61% videos and 39% images.

### How do Netflix's video ads open?

Netflix's most common video openings are "Visual Surprise" (17%), "Pattern Interrupt" (17%) and "Bold Statement" (10%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video.

### How long do Netflix's ads run?

The median recorded running time of a Netflix creative is 18 days. Recorded running time is the number of days a creative was recorded running in the public ad libraries. It says how long an ad stayed up, not how it performed.

### What is Netflix's longest-running ad?

The longest-recorded Netflix ad shown here is a video on Meta, first recorded May 20, 2025 and recorded running for 409 days; it opens with "Visual Surprise / Pattern Interrupt".

### How often does Netflix launch new ads?

Netflix added 273 new creatives in the last 30 days and 776 in the last 90, against an average of 194 a month over the last 12 months.

### Which brands advertise like Netflix?

In Streaming Services, the brands whose ads are closest to Netflix's are Peacock TV, Prime Video and Pluto TV, among 11 brands of that sector in Adspy's library. Compared with Peacock TV, Netflix has 3,640 creatives recorded against 3,221, 61% videos against 62%, 273 new in the last 30 days against 261, and a median recorded running time of 18 days against 45 days.

### Where does this data come from?

From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with Netflix.

Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative. Adspy is not affiliated with Netflix. Corrections or removal: info@adspy.sh, subject "Content notice: /library/netflix". Requests are handled within 72 hours; a removed page is not rebuilt.

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