# Nespresso ads Adspy · Ad library · https://www.adspy.sh/library/nespresso · Food & Beverage · Meta · Updated Nov 10, 2026 Adspy has recorded 6,820 ad creatives for Nespresso on Meta since Sep 29, 2025: 73% images and 27% videos. A creative has a median recorded running time of 36 days. 1,563 were first recorded in the last 90 days, the newest on Nov 7, 2026. Figures on this page are computed on the 5,000 newest of the 6,820 recorded creatives. - 6,820 creatives recorded - 36 days median recorded running time - 498 new in the last 30 days - 1,563 new in the last 90 days ## Nespresso ads, longest recorded first 24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record. - Meta · Image · 353 days recorded · first recorded Mar 6, 2025 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1492869201813753) - Meta · Image · 353 days recorded · first recorded Mar 6, 2025 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1492869201813753) - Meta · Image · 353 days recorded · first recorded Mar 6, 2025 · Lifestyle Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1492869201813753) - Meta · Image · 312 days recorded · first recorded Apr 3, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1080358557889976) - Meta · Image · 304 days recorded · first recorded Mar 6, 2025 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=805793498658200) - Meta · Image · 304 days recorded · first recorded Mar 6, 2025 · Lifestyle Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=805793498658200) - Meta · Image · 304 days recorded · first recorded Mar 6, 2025 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=805793498658200) - Meta · Image · 300 days recorded · first recorded Mar 10, 2025 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1175169347458677) - Meta · Video · 282 days recorded · first recorded May 28, 2025 · opens with: Pain Point Agitation · Screen Recording, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1345620520710675) - Meta · Image · 281 days recorded · first recorded Mar 31, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=832264686361388) - Meta · Video · 276 days recorded · first recorded Apr 22, 2025 · opens with: Visual Surprise · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=966078165869982) - Meta · Image · 274 days recorded · first recorded Mar 31, 2025 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1374761214092299) - Meta · Image · 272 days recorded · first recorded Aug 8, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1066328312668952) - Meta · Image · 266 days recorded · first recorded Jul 17, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1160004963637918) - Meta · Video · 243 days recorded · first recorded May 29, 2025 · opens with: Visual Surprise · Branded Production, Tutorial · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1432023854980173) - Meta · Video · 239 days recorded · first recorded Mar 17, 2026 · opens with: Visual Surprise · Branded Production, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1352609486797145) - Meta · Video · 226 days recorded · first recorded May 30, 2025 · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1202329442060621) - Meta · Video · 220 days recorded · first recorded Mar 24, 2026 · opens with: Bold Statement · Branded Production, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1982578942624904) - Meta · Video · 211 days recorded · first recorded Apr 14, 2026 · opens with: Visual Surprise · Branded Production, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=991379300669189) - Meta · Video · 210 days recorded · first recorded Apr 15, 2026 · opens with: Visual Surprise · Studio Shot, Product Closeup · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1367336358637603) - Meta · Video · 210 days recorded · first recorded Apr 15, 2026 · opens with: Visual Surprise · Branded Production, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1092471183766305) - Meta · Video · 210 days recorded · first recorded Apr 15, 2026 · opens with: Visual Surprise / Pattern Interrupt · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1099354019510781) - Meta · Video · 210 days recorded · first recorded Apr 15, 2026 · opens with: Visual Reveal/Product Showcase · Branded Production, Product Closeup · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1558975725999034) - Meta · Video · 210 days recorded · first recorded Apr 15, 2026 · opens with: Visual Surprise · Branded Production, Product Closeup · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=4762894567278691) ## Key facts about Nespresso's ads - As of Nov 7, 2026, Adspy's library holds 6,820 ad creatives for Nespresso, recorded on Meta since Sep 29, 2025. - Nespresso's creatives are 73% images and 27% videos. The median recorded running time is 34 days for its images and 44 days for its videos. - Nespresso's most common video openings are "Visual Surprise" (56%), "Pattern Interrupt" (17%) and "Bold Statement" (6%), as a share of its analysed videos. - 1,279 Nespresso creatives (26%) were recorded running for 90 days or more, and 296 for under 7 days. - Nespresso added 498 new creatives in the last 30 days and 1,563 in the last 90, against an average of 360 a month over the last 12 months. - The longest-recorded Nespresso ad shown here is an image on Meta, first recorded Mar 6, 2025 and recorded running for 353 days. - Across the 109 Food & Beverage brands in Adspy's library, the median brand has a recorded running time of 28 days, 47% videos and 26 new creatives in 30 days. Nespresso has 36 days, 27% videos and 498. - In Coffee & Tea, the brands whose ads are closest to Nespresso's are Grind, Starbucks and Black Rifle Coffee Company, among 11 brands of that sector in Adspy's library. ## How Nespresso advertises, in figures Computed on 5,000 recorded creatives, 4,900 of them analysed by Adspy. ### Formats | Format | Creatives | Share | Median recorded days | | --- | --- | --- | --- | | Image | 3,643 | 73% | 34 | | Video | 1,357 | 27% | 44 | ### Recorded running time | Running time | Creatives | | --- | --- | | Under 7 days | 296 | | 7 to 29 days | 1,980 | | 30 to 89 days | 1,445 | | 90 days or more | 1,279 | Median: 36 days. Days a creative was recorded running in the public ad libraries, not a result. ### How its videos open | Hook type | Creatives | Share | Median recorded days | | --- | --- | --- | --- | | Visual Surprise | 733 | 56% | 42 | | Pattern Interrupt | 223 | 17% | 54 | | Bold Statement | 77 | 6% | 60 | | UGC-style Opening | 59 | 5% | 79 | | Visual Surprise / Pattern Interrupt | 25 | 2% | 79 | | Question | 23 | 2% | 34 | | Visual Intrigue | 16 | 1% | 24 | | Pain Point Agitation | 13 | 1% | 86 | ## When Nespresso launches new creatives New creatives per month, from Sep 2025 to Nov 2026. The busiest month was Sep 2026, with 576 new creatives. 1,563 were first recorded in the last 90 days. | Month | New creatives | | --- | --- | | Sep 2025 | 19 | | Oct 2025 | 291 | | Nov 2025 | 374 | | Dec 2025 | 275 | | Jan 2026 | 235 | | Feb 2026 | 111 | | Mar 2026 | 288 | | Apr 2026 | 426 | | May 2026 | 416 | | Jun 2026 | 373 | | Jul 2026 | 485 | | Aug 2026 | 426 | | Sep 2026 | 576 | | Oct 2026 | 479 | | Nov 2026 | 226 | ## Nespresso next to its closest brands in Coffee & Tea The 3 brands closest to Nespresso among the 11 Coffee & Tea brands in Adspy's library: same sector, and analysed ads that address the same audiences and pain points with the same angles and offers. | Brand | Creatives | Videos | Median recorded days | New in 30 days | New in 90 days | Top video opening | | --- | --- | --- | --- | --- | --- | --- | | Nespresso | 6,820 | 27% | 36 | 498 | 1,563 | Visual Surprise | | Grind | 755 | 32% | 20 | 50 | 131 | Visual Surprise | | Starbucks | 2,271 | 65% | 48 | 170 | 516 | Visual Surprise | | Black Rifle Coffee Company | 244 | 21% | 22 | 22 | 49 | Visual Surprise | - Compared with Grind, Nespresso has 6,820 creatives recorded against 755, 27% videos against 32%, 498 new in the last 30 days against 50, and a median recorded running time of 36 days against 20 days. - Compared with Starbucks, Nespresso has 6,820 creatives recorded against 2,271, 27% videos against 65%, 498 new in the last 30 days against 170, and a median recorded running time of 36 days against 48 days. - Compared with Black Rifle Coffee Company, Nespresso has 6,820 creatives recorded against 244, 27% videos against 21%, 498 new in the last 30 days against 22, and a median recorded running time of 36 days against 22 days. ## Ads similar to Nespresso's 5 ads from Black Rifle Coffee Company, Chamberlain Coffee and Counter Culture Coffee that share their production and their message with one of the Nespresso ads shown on this page. Same rule: first recorded 20 days ago or more. - Black Rifle Coffee Company · Meta · Image · 146 days recorded · shares: Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2078063132809937) - Black Rifle Coffee Company · Meta · Image · 151 days recorded · shares: Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1032744125757991) - Chamberlain Coffee · Meta · Image · 556 days recorded · shares: Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=4119124998414439) - Chamberlain Coffee · Meta · Video · 243 days recorded · shares: Hands Only · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1783613953076127) - Counter Culture Coffee · Meta · Image · 68 days recorded · shares: Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2463304874103054) ## The full reading of Nespresso's ads A Brand Full Analysis also reads what Nespresso says and where it sends people. That part is for Adspy's users: [see plans](https://www.adspy.sh/pricing) or [connect your AI](https://www.adspy.sh/connect). - Messaging angles: 28 angles read across 4,900 analysed creatives - Offers: 17 offer types with their share and running time - Landing pages: Where the ads send people, grouped by destination - Observations and verdicts: 263 tagged patterns compared, each with its count and interval Ask your assistant, with Adspy connected: - "Run a Brand Full Analysis of Nespresso with Adspy" - "Show me Nespresso's longest-running video ads and what they open with" - "Compare Nespresso's ads with its closest competitor" ## Questions about Nespresso's ads ### How many ads has Nespresso run? Adspy has recorded 6,820 ad creatives for Nespresso on Meta since Sep 29, 2025. A creative is one image or video, and several ads can use the same one. ### How recent are Nespresso's ads? The newest Nespresso creative in Adspy's library was first recorded on Nov 7, 2026. 498 creatives were first recorded in the last 30 days and 1,563 in the last 90. This page is refreshed weekly; each ad links to its public record, which shows its state today. ### What ad formats does Nespresso use? Of the creatives recorded for Nespresso, 73% images and 27% videos. ### How do Nespresso's video ads open? Nespresso's most common video openings are "Visual Surprise" (56%), "Pattern Interrupt" (17%) and "Bold Statement" (6%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video. ### How long do Nespresso's ads run? The median recorded running time of a Nespresso creative is 36 days. Recorded running time is the number of days a creative was recorded running in the public ad libraries. It says how long an ad stayed up, not how it performed. ### What is Nespresso's longest-running ad? The longest-recorded Nespresso ad shown here is an image on Meta, first recorded Mar 6, 2025 and recorded running for 353 days. ### How often does Nespresso launch new ads? Nespresso added 498 new creatives in the last 30 days and 1,563 in the last 90, against an average of 360 a month over the last 12 months. ### Which brands advertise like Nespresso? In Coffee & Tea, the brands whose ads are closest to Nespresso's are Grind, Starbucks and Black Rifle Coffee Company, among 11 brands of that sector in Adspy's library. Compared with Grind, Nespresso has 6,820 creatives recorded against 755, 27% videos against 32%, 498 new in the last 30 days against 50, and a median recorded running time of 36 days against 20 days. ### Where does this data come from? From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with Nespresso. Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative. Adspy is not affiliated with Nespresso. Corrections or removal: info@adspy.sh, subject "Content notice: /library/nespresso". Requests are handled within 72 hours; a removed page is not rebuilt. ## Have a brand in mind? Add Adspy to your assistant with this URL, sign in, and ask about its ads. You need no ad account. [Connect your AI](https://www.adspy.sh/sign-up?next=/app) · Server URL: https://www.adspy.sh/mcp --- Ad research in your AI assistant: find ads, understand the creative, and keep your team's research together. Built in Rennes. For the research behind your next campaign. 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