# Mytheresa ads

Adspy · Ad library · https://www.adspy.sh/library/mytheresa · Fashion & Apparel · Meta · Updated Nov 10, 2026

Adspy has recorded 3,208 ad creatives for Mytheresa on Meta since Apr 23, 2024: 90% images and 10% videos. A creative has a median recorded running time of 17 days. 827 were first recorded in the last 90 days, the newest on Nov 9, 2026.

- 3,208 creatives recorded
- 17 days median recorded running time
- 406 new in the last 30 days
- 827 new in the last 90 days

## Mytheresa ads, longest recorded first

24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record.

- Meta · Image · 518 days recorded · first recorded Sep 19, 2024 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1046158225080769)
- Meta · Image · 500 days recorded · first recorded Nov 18, 2024 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=4618396738382157)
- Meta · Image · 422 days recorded · first recorded Jun 5, 2024 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1087900115641057)
- Meta · Image · 422 days recorded · first recorded Jun 5, 2024 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=7601409579946124)
- Meta · Image · 388 days recorded · first recorded Apr 23, 2024 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1125292432151435)
- Meta · Image · 388 days recorded · first recorded Apr 23, 2024 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=798045352386987)
- Meta · Image · 382 days recorded · first recorded Oct 30, 2024 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1921482598524431)
- Meta · Image · 341 days recorded · first recorded Oct 30, 2024 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2188423345352405)
- Meta · Image · 313 days recorded · first recorded May 14, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1141304485221387)
- Meta · Image · 283 days recorded · first recorded Oct 30, 2024 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1170400862076908)
- Meta · Image · 275 days recorded · first recorded Oct 30, 2024 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=532797629678220)
- Meta · Image · 265 days recorded · first recorded Nov 14, 2024 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=850183520927110)
- Meta · Video · 250 days recorded · first recorded Feb 27, 2026 · opens with: Visual Surprise · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2389985081738448)
- Meta · Video · 246 days recorded · first recorded Feb 27, 2026 · opens with: Visual Intrigue · Branded Production, Single Image, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1240992631266824)
- Meta · Video · 201 days recorded · first recorded Apr 23, 2026 · opens with: Visual Surprise · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1353141983463447)
- Meta · Video · 188 days recorded · first recorded May 6, 2026 · opens with: Visual Surprise · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2024799638115394)
- Meta · Video · 174 days recorded · first recorded May 20, 2026 · opens with: Visual Surprise · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2391131188077371)
- Meta · Video · 174 days recorded · first recorded May 20, 2026 · opens with: Visual Surprise · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2137828950144124)
- Meta · Video · 173 days recorded · first recorded May 21, 2026 · opens with: Visual Appeal · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2149300292672368)
- Meta · Video · 171 days recorded · first recorded Feb 26, 2026 · opens with: Visual Surprise · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1487547912507896)
- Meta · Video · 167 days recorded · first recorded May 27, 2026 · opens with: Visual Surprise · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1762533478530623)
- Meta · Video · 153 days recorded · first recorded Jun 10, 2026 · opens with: Visual Surprise · Studio Shot, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=4308786012693169)
- Meta · Video · 145 days recorded · first recorded Mar 2, 2026 · opens with: Visual Surprise · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1966565487332585)
- Meta · Video · 145 days recorded · first recorded Jun 18, 2026 · opens with: Visual Appeal · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1371148604576517)

## Key facts about Mytheresa's ads

- As of Nov 9, 2026, Adspy's library holds 3,208 ad creatives for Mytheresa, recorded on Meta since Apr 23, 2024.
- Mytheresa's creatives are 90% images and 10% videos. The median recorded running time is 18 days for its images and 4 days for its videos.
- Mytheresa's most common video openings are "Visual Surprise" (87%), "Visual Intrigue" (6%) and "Pattern Interrupt" (2%), as a share of its analysed videos.
- 452 Mytheresa creatives (14%) were recorded running for 90 days or more, and 726 for under 7 days.
- Mytheresa added 406 new creatives in the last 30 days and 827 in the last 90, against an average of 184 a month over the last 12 months.
- The longest-recorded Mytheresa ad shown here is an image on Meta, first recorded Sep 19, 2024 and recorded running for 518 days.
- Across the 468 Fashion & Apparel brands in Adspy's library, the median brand has a recorded running time of 25 days, 27% videos and 59 new creatives in 30 days. Mytheresa has 17 days, 10% videos and 406.

## How Mytheresa advertises, in figures

Computed on 3,208 recorded creatives, 3,184 of them analysed by Adspy.

### Formats

| Format | Creatives | Share | Median recorded days |
| --- | --- | --- | --- |
| Image | 2,877 | 90% | 18 |
| Video | 331 | 10% | 4 |

### Recorded running time

| Running time | Creatives |
| --- | --- |
| Under 7 days | 726 |
| 7 to 29 days | 1,251 |
| 30 to 89 days | 710 |
| 90 days or more | 452 |

Median: 17 days. Days a creative was recorded running in the public ad libraries, not a result.

### How its videos open

| Hook type | Creatives | Share | Median recorded days |
| --- | --- | --- | --- |
| Visual Surprise | 286 | 87% | 4 |
| Visual Intrigue | 18 | 6% | 6 |
| Pattern Interrupt | 5 | 2% | 3 |
| Visual Surprise / Pattern Interrupt | 3 | under 1% | 4 |
| Bold Statement | 2 | under 1% | 70 |
| Question | 2 | under 1% | 68 |
| Visual Appeal | 2 | under 1% | 159 |
| Direct Address / Visual Introduction | 1 | under 1% | 49 |

## When Mytheresa launches new creatives

New creatives per month, from Dec 2024 to Nov 2026. The busiest month was Oct 2026, with 332 new creatives. 827 were first recorded in the last 90 days.

| Month | New creatives |
| --- | --- |
| Dec 2024 | 1 |
| Jan 2025 | 23 |
| Feb 2025 | 35 |
| Mar 2025 | 29 |
| Apr 2025 | 58 |
| May 2025 | 82 |
| Jun 2025 | 45 |
| Jul 2025 | 86 |
| Aug 2025 | 36 |
| Sep 2025 | 78 |
| Oct 2025 | 209 |
| Nov 2025 | 224 |
| Dec 2025 | 169 |
| Jan 2026 | 92 |
| Feb 2026 | 137 |
| Mar 2026 | 151 |
| Apr 2026 | 208 |
| May 2026 | 193 |
| Jun 2026 | 228 |
| Jul 2026 | 156 |
| Aug 2026 | 128 |
| Sep 2026 | 298 |
| Oct 2026 | 332 |
| Nov 2026 | 118 |

## The full reading of Mytheresa's ads

A Brand Full Analysis also reads what Mytheresa says and where it sends people. That part is for Adspy's users: [see plans](https://www.adspy.sh/pricing) or [connect your AI](https://www.adspy.sh/connect).

- Messaging angles: 11 angles read across 3,184 analysed creatives
- Offers: 5 offer types with their share and running time
- Landing pages: Where the ads send people, grouped by destination
- Observations and verdicts: 155 tagged patterns compared, each with its count and interval

Ask your assistant, with Adspy connected:

- "Run a Brand Full Analysis of Mytheresa with Adspy"
- "Show me Mytheresa's longest-running video ads and what they open with"
- "Compare Mytheresa's ads with its closest competitor"

## Questions about Mytheresa's ads

### How many ads has Mytheresa run?

Adspy has recorded 3,208 ad creatives for Mytheresa on Meta since Apr 23, 2024. A creative is one image or video, and several ads can use the same one.

### How recent are Mytheresa's ads?

The newest Mytheresa creative in Adspy's library was first recorded on Nov 9, 2026. 406 creatives were first recorded in the last 30 days and 827 in the last 90. This page is refreshed weekly; each ad links to its public record, which shows its state today.

### What ad formats does Mytheresa use?

Of the creatives recorded for Mytheresa, 90% images and 10% videos.

### How do Mytheresa's video ads open?

Mytheresa's most common video openings are "Visual Surprise" (87%), "Visual Intrigue" (6%) and "Pattern Interrupt" (2%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video.

### How long do Mytheresa's ads run?

The median recorded running time of a Mytheresa creative is 17 days. Recorded running time is the number of days a creative was recorded running in the public ad libraries. It says how long an ad stayed up, not how it performed.

### What is Mytheresa's longest-running ad?

The longest-recorded Mytheresa ad shown here is an image on Meta, first recorded Sep 19, 2024 and recorded running for 518 days.

### How often does Mytheresa launch new ads?

Mytheresa added 406 new creatives in the last 30 days and 827 in the last 90, against an average of 184 a month over the last 12 months.

### Where does this data come from?

From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with Mytheresa.

Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative. Adspy is not affiliated with Mytheresa. Corrections or removal: info@adspy.sh, subject "Content notice: /library/mytheresa". Requests are handled within 72 hours; a removed page is not rebuilt.

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