# McDonald's ads

Adspy · Ad library · https://www.adspy.sh/library/mcdonald-s · Food & Beverage · Meta · Updated Nov 10, 2026

Adspy has recorded 2,886 ad creatives for McDonald's on Meta since Sep 12, 2018: 53% images and 48% videos. A creative has a median recorded running time of 47 days. 515 were first recorded in the last 90 days, the newest on Nov 6, 2026.

- 2,886 creatives recorded
- 47 days median recorded running time
- 113 new in the last 30 days
- 515 new in the last 90 days

## McDonald's ads, longest recorded first

24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record.

- Meta · Video · 496 days recorded · first recorded May 20, 2025 · opens with: Pattern Interrupt · UGC, POV · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1366986948112320)
- Meta · Video · 416 days recorded · first recorded Feb 24, 2025 · opens with: Bold Statement · Motion Graphics, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=967841193034665)
- Meta · Video · 370 days recorded · first recorded Mar 24, 2025 · opens with: Visual Surprise · Product Photography, Product Closeup · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1508085751009258)
- Meta · Video · 354 days recorded · first recorded Jun 17, 2025 · opens with: Pattern Interrupt · UGC, POV · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2375867496231368)
- Meta · Video · 320 days recorded · first recorded Sep 28, 2025 · opens with: Pattern Interrupt · Branded Production, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1511664447099380)
- Meta · Image · 310 days recorded · first recorded May 1, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1078892971748808)
- Meta · Image · 309 days recorded · first recorded May 1, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1318554287016807)
- Meta · Video · 308 days recorded · first recorded Aug 11, 2025 · opens with: Pattern Interrupt · Branded Production, Product Closeup · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=971908472347426)
- Meta · Image · 308 days recorded · first recorded May 1, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1522216799145929)
- Meta · Video · 304 days recorded · first recorded May 5, 2025 · opens with: Bold Statement · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1054849647411394)
- Meta · Image · 300 days recorded · first recorded Nov 30, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1040856675334683)
- Meta · Image · 283 days recorded · first recorded Jan 18, 2026 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1457424085298675)
- Meta · Video · 274 days recorded · first recorded Jan 13, 2025 · opens with: Pattern Interrupt / Visual Surprise · UGC, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1309808277514292)
- Meta · Image · 272 days recorded · first recorded Jan 13, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1159682512729650)
- Meta · Image · 272 days recorded · first recorded Jan 14, 2026 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1308106601236708)
- Meta · Video · 271 days recorded · first recorded Jan 1, 2025 · opens with: Bold Statement · UGC, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1126254622210974)
- Meta · Video · 266 days recorded · first recorded Feb 24, 2025 · opens with: Visual Surprise · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2139258016995220)
- Meta · Image · 259 days recorded · first recorded Dec 29, 2024 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1038179804828403)
- Meta · Video · 258 days recorded · first recorded Nov 7, 2025 · opens with: Bold Statement · Branded Production, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1321709023207689)
- Meta · Image · 256 days recorded · first recorded Feb 24, 2025 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1476027011207390)
- Meta · Video · 255 days recorded · first recorded May 1, 2025 · opens with: Pattern Interrupt · Motion Graphics, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1730079788304679)
- Meta · Image · 247 days recorded · first recorded Jan 7, 2025 · Mixed Media, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1176219607946458)
- Meta · Image · 245 days recorded · first recorded Jan 26, 2026 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1677898036550324)
- Meta · Image · 242 days recorded · first recorded Dec 1, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1678134789940808)

## Key facts about McDonald's's ads

- As of Nov 6, 2026, Adspy's library holds 2,886 ad creatives for McDonald's, recorded on Meta since Sep 12, 2018.
- McDonald's's creatives are 53% images and 48% videos. The median recorded running time is 41 days for its images and 54 days for its videos.
- McDonald's's most common video openings are "Visual Surprise" (30%), "Pattern Interrupt" (25%) and "Bold Statement" (12%), as a share of its analysed videos.
- 960 McDonald's creatives (33%) were recorded running for 90 days or more, and 50 for under 7 days.
- McDonald's added 113 new creatives in the last 30 days and 515 in the last 90, against an average of 157 a month over the last 12 months.
- The longest-recorded McDonald's ad shown here is a video on Meta, first recorded May 20, 2025 and recorded running for 496 days; it opens with "Pattern Interrupt".
- Across the 109 Food & Beverage brands in Adspy's library, the median brand has a recorded running time of 28 days, 47% videos and 26 new creatives in 30 days. McDonald's has 47 days, 48% videos and 113.
- In Fast Food, the brands whose ads are closest to McDonald's's are Pizza Hut, Burger King and Domino's Pizza, among 7 brands of that sector in Adspy's library.

## How McDonald's advertises, in figures

Computed on 2,886 recorded creatives, 2,781 of them analysed by Adspy.

### Formats

| Format | Creatives | Share | Median recorded days |
| --- | --- | --- | --- |
| Image | 1,516 | 53% | 41 |
| Video | 1,370 | 48% | 54 |

### Recorded running time

| Running time | Creatives |
| --- | --- |
| Under 7 days | 50 |
| 7 to 29 days | 136 |
| 30 to 89 days | 1,740 |
| 90 days or more | 960 |

Median: 47 days. Days a creative was recorded running in the public ad libraries, not a result.

### How its videos open

| Hook type | Creatives | Share | Median recorded days |
| --- | --- | --- | --- |
| Visual Surprise | 380 | 30% | 53 |
| Pattern Interrupt | 324 | 25% | 53 |
| Bold Statement | 149 | 12% | 49 |
| UGC-style Opening | 118 | 9% | 68 |
| Visual Surprise / Pattern Interrupt | 34 | 3% | 94 |
| Question | 25 | 2% | 57 |
| Pattern Interrupt / Bold Statement | 20 | 2% | 48 |
| Pain Point Agitation | 14 | 1% | 65 |

## When McDonald's launches new creatives

New creatives per month, from Dec 2024 to Nov 2026. The busiest month was Jul 2026, with 286 new creatives. 515 were first recorded in the last 90 days.

| Month | New creatives |
| --- | --- |
| Dec 2024 | 1 |
| Jan 2025 | 8 |
| Feb 2025 | 18 |
| Mar 2025 | 7 |
| Apr 2025 | 8 |
| May 2025 | 98 |
| Jun 2025 | 126 |
| Jul 2025 | 133 |
| Aug 2025 | 209 |
| Sep 2025 | 153 |
| Oct 2025 | 93 |
| Nov 2025 | 139 |
| Dec 2025 | 94 |
| Jan 2026 | 90 |
| Feb 2026 | 118 |
| Mar 2026 | 88 |
| Apr 2026 | 193 |
| May 2026 | 240 |
| Jun 2026 | 137 |
| Jul 2026 | 286 |
| Aug 2026 | 225 |
| Sep 2026 | 151 |
| Oct 2026 | 214 |
| Nov 2026 | 43 |

## McDonald's next to its closest brands in Fast Food

The 3 brands closest to McDonald's among the 7 Fast Food brands in Adspy's library: same sector, and analysed ads that address the same audiences and pain points with the same angles and offers.

| Brand | Creatives | Videos | Median recorded days | New in 30 days | New in 90 days | Top video opening |
| --- | --- | --- | --- | --- | --- | --- |
| McDonald's | 2,886 | 48% | 47 | 113 | 515 | Visual Surprise |
| Pizza Hut | 1,121 | 55% | 66 | 61 | 203 | Visual Surprise |
| Burger King | 138 | 51% | 68 | 17 | 77 | Visual Surprise |
| Domino's Pizza | 1,033 | 55% | 34 | 78 | 262 | Visual Surprise |

- Compared with Pizza Hut, McDonald's has 2,886 creatives recorded against 1,121, 48% videos against 55%, 113 new in the last 30 days against 61, and a median recorded running time of 47 days against 66 days.
- Compared with Burger King, McDonald's has 2,886 creatives recorded against 138, 48% videos against 51%, 113 new in the last 30 days against 17, and a median recorded running time of 47 days against 68 days.
- Compared with Domino's Pizza, McDonald's has 2,886 creatives recorded against 1,033, 48% videos against 55%, 113 new in the last 30 days against 78, and a median recorded running time of 47 days against 34 days.

## Ads similar to McDonald's's

5 ads from Domino's Pizza, Pizza Hut and Burger King that share their production and their message with one of the McDonald's ads shown on this page. Same rule: first recorded 20 days ago or more.

- Domino's Pizza · Meta · Image · 259 days recorded · shares: Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2129452241296388)
- Domino's Pizza · Meta · Image · 266 days recorded · shares: Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1019648334006724)
- Pizza Hut · Meta · Image · 359 days recorded · shares: Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2398293074337112)
- Pizza Hut · Meta · Image · 463 days recorded · shares: Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1688873189064858)
- Burger King · Meta · Image · 162 days recorded · shares: Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1355579452447165)

## The full reading of McDonald's's ads

A Brand Full Analysis also reads what McDonald's says and where it sends people. That part is for Adspy's users: [see plans](https://www.adspy.sh/pricing) or [connect your AI](https://www.adspy.sh/connect).

- Messaging angles: 28 angles read across 2,781 analysed creatives
- Offers: 11 offer types with their share and running time
- Landing pages: Where the ads send people, grouped by destination
- Observations and verdicts: 267 tagged patterns compared, each with its count and interval

Ask your assistant, with Adspy connected:

- "Run a Brand Full Analysis of McDonald's with Adspy"
- "Show me McDonald's's longest-running video ads and what they open with"
- "Compare McDonald's's ads with its closest competitor"

## Questions about McDonald's's ads

### How many ads has McDonald's run?

Adspy has recorded 2,886 ad creatives for McDonald's on Meta since Sep 12, 2018. A creative is one image or video, and several ads can use the same one.

### How recent are McDonald's's ads?

The newest McDonald's creative in Adspy's library was first recorded on Nov 6, 2026. 113 creatives were first recorded in the last 30 days and 515 in the last 90. This page is refreshed weekly; each ad links to its public record, which shows its state today.

### What ad formats does McDonald's use?

Of the creatives recorded for McDonald's, 53% images and 48% videos.

### How do McDonald's's video ads open?

McDonald's's most common video openings are "Visual Surprise" (30%), "Pattern Interrupt" (25%) and "Bold Statement" (12%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video.

### How long do McDonald's's ads run?

The median recorded running time of a McDonald's creative is 47 days. Recorded running time is the number of days a creative was recorded running in the public ad libraries. It says how long an ad stayed up, not how it performed.

### What is McDonald's's longest-running ad?

The longest-recorded McDonald's ad shown here is a video on Meta, first recorded May 20, 2025 and recorded running for 496 days; it opens with "Pattern Interrupt".

### How often does McDonald's launch new ads?

McDonald's added 113 new creatives in the last 30 days and 515 in the last 90, against an average of 157 a month over the last 12 months.

### Which brands advertise like McDonald's?

In Fast Food, the brands whose ads are closest to McDonald's's are Pizza Hut, Burger King and Domino's Pizza, among 7 brands of that sector in Adspy's library. Compared with Pizza Hut, McDonald's has 2,886 creatives recorded against 1,121, 48% videos against 55%, 113 new in the last 30 days against 61, and a median recorded running time of 47 days against 66 days.

### Where does this data come from?

From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with McDonald's.

Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative. Adspy is not affiliated with McDonald's. Corrections or removal: info@adspy.sh, subject "Content notice: /library/mcdonald-s". Requests are handled within 72 hours; a removed page is not rebuilt.

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