# Marks and Spencer ads Adspy · Ad library · https://www.adspy.sh/library/marks-and-spencer · E-commerce & Retail · Meta · Updated Nov 10, 2026 Adspy has recorded 5,531 ad creatives for Marks and Spencer on Meta since Jul 25, 2025: 62% images and 38% videos. A creative has a median recorded running time of 24 days. 1,564 were first recorded in the last 90 days, the newest on Nov 7, 2026. Figures on this page are computed on the 5,000 newest of the 5,531 recorded creatives. - 5,531 creatives recorded - 24 days median recorded running time - 529 new in the last 30 days - 1,564 new in the last 90 days ## Marks and Spencer ads, longest recorded first 24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record. - Meta · Image · 305 days recorded · first recorded Mar 26, 2024 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=445147361268318) - Meta · Image · 305 days recorded · first recorded Mar 26, 2024 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1622804394925395) - Meta · Image · 305 days recorded · first recorded Mar 26, 2024 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=287641954422566) - Meta · Image · 305 days recorded · first recorded Mar 26, 2024 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=378955784944064) - Meta · Image · 305 days recorded · first recorded Mar 26, 2024 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=378697115060579) - Meta · Image · 305 days recorded · first recorded Mar 26, 2024 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=771766021684081) - Meta · Image · 289 days recorded · first recorded Apr 11, 2024 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1371089946927319) - Meta · Image · 276 days recorded · first recorded Mar 12, 2025 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1245277417000205) - Meta · Image · 244 days recorded · first recorded Nov 3, 2025 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=896254983437893) - Meta · Image · 240 days recorded · first recorded May 30, 2024 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=770890981693233) - Meta · Video · 229 days recorded · first recorded Mar 24, 2025 · opens with: Visual Surprise · Studio Shot, Collage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1478145023401191) - Meta · Image · 210 days recorded · first recorded Dec 18, 2025 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1740059497015646) - Meta · Image · 208 days recorded · first recorded Jul 1, 2024 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=974415017497496) - Meta · Video · 194 days recorded · first recorded Mar 25, 2026 · opens with: Visual Appeal / Product Focus · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1041781304988863) - Meta · Video · 172 days recorded · first recorded Mar 12, 2026 · opens with: Visual Surprise · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1071228729253018) - Meta · Video · 164 days recorded · first recorded May 28, 2026 · opens with: Visual Focus on Product · Product Photography, Product Closeup · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=39574254755554367) - Meta · Video · 163 days recorded · first recorded May 29, 2026 · opens with: Visual Surprise · Branded Production, Flat Lay · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1756042025775569) - Meta · Video · 162 days recorded · first recorded May 30, 2026 · opens with: Pattern Interrupt · Branded Production, Flat Lay · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1527083008869652) - Meta · Video · 161 days recorded · first recorded May 31, 2026 · opens with: Pattern Interrupt · Branded Production, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1522437415950565) - Meta · Video · 161 days recorded · first recorded May 31, 2026 · opens with: Visual Surprise · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1467847082116980) - Meta · Video · 158 days recorded · first recorded May 22, 2026 · opens with: Visual Surprise · Studio Shot, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1261690179513227) - Meta · Video · 157 days recorded · first recorded May 14, 2026 · opens with: Pattern Interrupt · UGC, Talking Head · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1410153714555879) - Meta · Video · 157 days recorded · first recorded May 14, 2026 · opens with: Pattern Interrupt · Lo-Fi, Vlog · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1652806553036279) - Meta · Video · 156 days recorded · first recorded May 14, 2026 · opens with: UGC-style Opening · UGC, Talking Head · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1396054562362608) ## Key facts about Marks and Spencer's ads - As of Nov 7, 2026, Adspy's library holds 5,531 ad creatives for Marks and Spencer, recorded on Meta since Jul 25, 2025. - Marks and Spencer's creatives are 62% images and 38% videos. The median recorded running time is 27 days for its images and 22 days for its videos. - Marks and Spencer's most common video openings are "Visual Surprise" (52%), "Pattern Interrupt" (16%) and "Visual Intrigue" (5%), as a share of its analysed videos. - 321 Marks and Spencer creatives (6%) were recorded running for 90 days or more, and 394 for under 7 days. - Marks and Spencer added 529 new creatives in the last 30 days and 1,564 in the last 90, against an average of 340 a month over the last 12 months. - The longest-recorded Marks and Spencer ad shown here is an image on Meta, first recorded Mar 26, 2024 and recorded running for 305 days. - Across the 403 E-commerce & Retail brands in Adspy's library, the median brand has a recorded running time of 27 days, 34% videos and 43 new creatives in 30 days. Marks and Spencer has 24 days, 38% videos and 529. - In Home Goods Retail, the brands whose ads are closest to Marks and Spencer's are John Lewis & Partners, Habitat and Publix, among 22 brands of that sector in Adspy's library. ## How Marks and Spencer advertises, in figures Computed on 5,000 recorded creatives, 4,925 of them analysed by Adspy. ### Formats | Format | Creatives | Share | Median recorded days | | --- | --- | --- | --- | | Image | 3,096 | 62% | 27 | | Video | 1,904 | 38% | 22 | ### Recorded running time | Running time | Creatives | | --- | --- | | Under 7 days | 394 | | 7 to 29 days | 2,376 | | 30 to 89 days | 1,909 | | 90 days or more | 321 | Median: 24 days. Days a creative was recorded running in the public ad libraries, not a result. ### How its videos open | Hook type | Creatives | Share | Median recorded days | | --- | --- | --- | --- | | Visual Surprise | 981 | 52% | 23 | | Pattern Interrupt | 302 | 16% | 21 | | Visual Intrigue | 87 | 5% | 27 | | Bold Statement | 76 | 4% | 23 | | UGC-style Opening | 39 | 2% | 23 | | Visual Showcase | 37 | 2% | 20 | | Visual Montage | 30 | 2% | 19 | | Visual Appeal | 18 | 1% | 20 | ## When Marks and Spencer launches new creatives New creatives per month, from Jul 2025 to Nov 2026. The busiest month was Sep 2026, with 597 new creatives. 1,564 were first recorded in the last 90 days. | Month | New creatives | | --- | --- | | Jul 2025 | 22 | | Aug 2025 | 119 | | Sep 2025 | 188 | | Oct 2025 | 263 | | Nov 2025 | 330 | | Dec 2025 | 224 | | Jan 2026 | 252 | | Feb 2026 | 35 | | Mar 2026 | 222 | | Apr 2026 | 506 | | May 2026 | 376 | | Jun 2026 | 321 | | Jul 2026 | 442 | | Aug 2026 | 430 | | Sep 2026 | 597 | | Oct 2026 | 545 | | Nov 2026 | 128 | ## Marks and Spencer next to its closest brands in Home Goods Retail The 3 brands closest to Marks and Spencer among the 22 Home Goods Retail brands in Adspy's library: same sector, and analysed ads that address the same audiences and pain points with the same angles and offers. | Brand | Creatives | Videos | Median recorded days | New in 30 days | New in 90 days | Top video opening | | --- | --- | --- | --- | --- | --- | --- | | Marks and Spencer | 5,531 | 38% | 24 | 529 | 1,564 | Visual Surprise | | John Lewis & Partners | 2,171 | 43% | 24 | 195 | 520 | Visual Surprise | | Habitat | 1,125 | 16% | 26 | 77 | 184 | Visual Surprise | | Publix | 848 | 38% | 24 | 36 | 169 | Visual Surprise | - Compared with John Lewis & Partners, Marks and Spencer has 5,531 creatives recorded against 2,171, 38% videos against 43%, 529 new in the last 30 days against 195, and a median recorded running time of 24 days against 24 days. - Compared with Habitat, Marks and Spencer has 5,531 creatives recorded against 1,125, 38% videos against 16%, 529 new in the last 30 days against 77, and a median recorded running time of 24 days against 26 days. - Compared with Publix, Marks and Spencer has 5,531 creatives recorded against 848, 38% videos against 38%, 529 new in the last 30 days against 36, and a median recorded running time of 24 days against 24 days. ## Ads similar to Marks and Spencer's 5 ads from John Lewis & Partners, Bed Bath & Beyond and Habitat that share their production and their message with one of the Marks and Spencer ads shown on this page. Same rule: first recorded 20 days ago or more. - John Lewis & Partners · Meta · Image · 226 days recorded · shares: Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2153234208832151) - John Lewis & Partners · Meta · Image · 169 days recorded · shares: Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1448784847126457) - Bed Bath & Beyond · Meta · Image · 376 days recorded · shares: Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1480203850224454) - Bed Bath & Beyond · Meta · Image · 493 days recorded · shares: Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1634123034845573) - Habitat · Meta · Image · 355 days recorded · shares: Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1186026410077930) ## The full reading of Marks and Spencer's ads A Brand Full Analysis also reads what Marks and Spencer says and where it sends people. That part is for Adspy's users: [see plans](https://www.adspy.sh/pricing) or [connect your AI](https://www.adspy.sh/connect). - Messaging angles: 25 angles read across 4,925 analysed creatives - Offers: 11 offer types with their share and running time - Landing pages: Where the ads send people, grouped by destination - Observations and verdicts: 251 tagged patterns compared, each with its count and interval Ask your assistant, with Adspy connected: - "Run a Brand Full Analysis of Marks and Spencer with Adspy" - "Show me Marks and Spencer's longest-running video ads and what they open with" - "Compare Marks and Spencer's ads with its closest competitor" ## Questions about Marks and Spencer's ads ### How many ads has Marks and Spencer run? Adspy has recorded 5,531 ad creatives for Marks and Spencer on Meta since Jul 25, 2025. A creative is one image or video, and several ads can use the same one. ### How recent are Marks and Spencer's ads? The newest Marks and Spencer creative in Adspy's library was first recorded on Nov 7, 2026. 529 creatives were first recorded in the last 30 days and 1,564 in the last 90. This page is refreshed weekly; each ad links to its public record, which shows its state today. ### What ad formats does Marks and Spencer use? Of the creatives recorded for Marks and Spencer, 62% images and 38% videos. ### How do Marks and Spencer's video ads open? Marks and Spencer's most common video openings are "Visual Surprise" (52%), "Pattern Interrupt" (16%) and "Visual Intrigue" (5%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video. ### How long do Marks and Spencer's ads run? The median recorded running time of a Marks and Spencer creative is 24 days. Recorded running time is the number of days a creative was recorded running in the public ad libraries. It says how long an ad stayed up, not how it performed. ### What is Marks and Spencer's longest-running ad? The longest-recorded Marks and Spencer ad shown here is an image on Meta, first recorded Mar 26, 2024 and recorded running for 305 days. ### How often does Marks and Spencer launch new ads? Marks and Spencer added 529 new creatives in the last 30 days and 1,564 in the last 90, against an average of 340 a month over the last 12 months. ### Which brands advertise like Marks and Spencer? In Home Goods Retail, the brands whose ads are closest to Marks and Spencer's are John Lewis & Partners, Habitat and Publix, among 22 brands of that sector in Adspy's library. Compared with John Lewis & Partners, Marks and Spencer has 5,531 creatives recorded against 2,171, 38% videos against 43%, 529 new in the last 30 days against 195, and a median recorded running time of 24 days against 24 days. ### Where does this data come from? From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with Marks and Spencer. Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative. Adspy is not affiliated with Marks and Spencer. Corrections or removal: info@adspy.sh, subject "Content notice: /library/marks-and-spencer". Requests are handled within 72 hours; a removed page is not rebuilt. ## Have a brand in mind? Add Adspy to your assistant with this URL, sign in, and ask about its ads. You need no ad account. [Connect your AI](https://www.adspy.sh/sign-up?next=/app) · Server URL: https://www.adspy.sh/mcp --- Ad research in your AI assistant: find ads, understand the creative, and keep your team's research together. Built in Rennes. For the research behind your next campaign. 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