# Macy's ads

Adspy · Ad library · https://www.adspy.sh/library/macy-s · E-commerce & Retail · Meta · Updated Nov 10, 2026

Adspy has recorded 4,305 ad creatives for Macy's on Meta since Jul 1, 2019: 68% images and 33% videos. A creative has a median recorded running time of 48 days. 1,021 were first recorded in the last 90 days, the newest on Nov 7, 2026.

- 4,305 creatives recorded
- 48 days median recorded running time
- 415 new in the last 30 days
- 1,021 new in the last 90 days

## Macy's ads, longest recorded first

24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record.

- Meta · Image · 438 days recorded · first recorded Jul 4, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1329499155311830)
- Meta · Image · 426 days recorded · first recorded Jul 29, 2025 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1589785988935127)
- Meta · Image · 411 days recorded · first recorded Jul 4, 2025 · Illustration, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1106652872121325)
- Meta · Image · 408 days recorded · first recorded Nov 14, 2024 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1385746023646733)
- Meta · Image · 397 days recorded · first recorded Nov 14, 2024 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1456800942998648)
- Meta · Image · 393 days recorded · first recorded Jul 29, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2304176477102130)
- Meta · Image · 376 days recorded · first recorded Nov 14, 2024 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=4186092408190249)
- Meta · Image · 353 days recorded · first recorded Jul 29, 2025 · Mixed Media, Collage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1674583367616524)
- Meta · Image · 352 days recorded · first recorded Oct 20, 2025 · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1569481667776059)
- Meta · Image · 351 days recorded · first recorded Nov 14, 2024 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1615438226212395)
- Meta · Image · 345 days recorded · first recorded Nov 21, 2025 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=970725766090271)
- Meta · Image · 337 days recorded · first recorded Jul 6, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1810563393608502)
- Meta · Video · 289 days recorded · first recorded Sep 4, 2025 · opens with: Visual Surprise · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=951965474094603)
- Meta · Video · 272 days recorded · first recorded Jun 3, 2025 · opens with: Visual Surprise · Branded Production, Voiceover B-Roll · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2139938846869885)
- Meta · Video · 251 days recorded · first recorded Mar 2, 2026 · opens with: Visual Surprise · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=951965474094603)
- Meta · Video · 250 days recorded · first recorded Mar 3, 2026 · opens with: Visual Surprise · Branded Production, Voiceover B-Roll · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1603760577595238)
- Meta · Video · 250 days recorded · first recorded Aug 19, 2025 · opens with: Visual Surprise · Branded Production, Product Closeup · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1110128174738075)
- Meta · Video · 245 days recorded · first recorded Aug 20, 2025 · opens with: Visual Surprise · Product Photography, Product Closeup · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1292534205602770)
- Meta · Video · 240 days recorded · first recorded Aug 29, 2025 · opens with: Visual Surprise · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1247245667279081)
- Meta · Video · 238 days recorded · first recorded Mar 15, 2026 · opens with: Visual Appeal & Pattern Interrupt · Branded Production, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1312647080953644)
- Meta · Video · 229 days recorded · first recorded Jan 27, 2026 · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1263087145623670)
- Meta · Video · 228 days recorded · first recorded Mar 25, 2026 · opens with: Visual Surprise · Branded Production, Product Closeup · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1326977555984730)
- Meta · Video · 228 days recorded · first recorded Mar 25, 2026 · opens with: Visual Surprise · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=814662035055282)
- Meta · Video · 221 days recorded · first recorded Apr 1, 2026 · opens with: Visual Surprise · UGC, Listicle · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1356494312990023)

## Key facts about Macy's's ads

- As of Nov 7, 2026, Adspy's library holds 4,305 ad creatives for Macy's, recorded on Meta since Jul 1, 2019.
- Macy's's creatives are 68% images and 33% videos. The median recorded running time is 49 days for its images and 48 days for its videos.
- Macy's's most common video openings are "Visual Surprise" (54%), "Pattern Interrupt" (17%) and "Bold Statement" (6%), as a share of its analysed videos.
- 1,084 Macy's creatives (25%) were recorded running for 90 days or more, and 89 for under 7 days.
- Macy's added 415 new creatives in the last 30 days and 1,021 in the last 90, against an average of 223 a month over the last 12 months.
- The longest-recorded Macy's ad shown here is an image on Meta, first recorded Jul 4, 2025 and recorded running for 438 days.
- Across the 403 E-commerce & Retail brands in Adspy's library, the median brand has a recorded running time of 27 days, 34% videos and 43 new creatives in 30 days. Macy's has 48 days, 33% videos and 415.

## How Macy's advertises, in figures

Computed on 4,305 recorded creatives, 4,203 of them analysed by Adspy.

### Formats

| Format | Creatives | Share | Median recorded days |
| --- | --- | --- | --- |
| Image | 2,905 | 68% | 49 |
| Video | 1,400 | 33% | 48 |

### Recorded running time

| Running time | Creatives |
| --- | --- |
| Under 7 days | 89 |
| 7 to 29 days | 402 |
| 30 to 89 days | 2,730 |
| 90 days or more | 1,084 |

Median: 48 days. Days a creative was recorded running in the public ad libraries, not a result.

### How its videos open

| Hook type | Creatives | Share | Median recorded days |
| --- | --- | --- | --- |
| Visual Surprise | 736 | 54% | 50 |
| Pattern Interrupt | 236 | 17% | 48 |
| Bold Statement | 79 | 6% | 49 |
| UGC-style Opening | 39 | 3% | 43 |
| Visual Intrigue | 26 | 2% | 64 |
| Visual Surprise / Pattern Interrupt | 18 | 1% | 87 |
| Bold Statement / Visual Intrigue | 7 | under 1% | 43 |
| Pattern Interrupt / Bold Statement | 7 | under 1% | 34 |

## When Macy's launches new creatives

New creatives per month, from Jan 2025 to Nov 2026. The busiest month was Oct 2026, with 486 new creatives. 1,021 were first recorded in the last 90 days.

| Month | New creatives |
| --- | --- |
| Jan 2025 | 3 |
| Feb 2025 | 1 |
| Mar 2025 | 2 |
| Apr 2025 | 15 |
| May 2025 | 61 |
| Jun 2025 | 52 |
| Jul 2025 | 138 |
| Aug 2025 | 309 |
| Sep 2025 | 339 |
| Oct 2025 | 231 |
| Nov 2025 | 409 |
| Dec 2025 | 214 |
| Jan 2026 | 109 |
| Feb 2026 | 139 |
| Mar 2026 | 215 |
| Apr 2026 | 241 |
| May 2026 | 252 |
| Jun 2026 | 158 |
| Jul 2026 | 216 |
| Aug 2026 | 302 |
| Sep 2026 | 259 |
| Oct 2026 | 486 |
| Nov 2026 | 79 |

## The full reading of Macy's's ads

A Brand Full Analysis also reads what Macy's says and where it sends people. That part is for Adspy's users: [see plans](https://www.adspy.sh/pricing) or [connect your AI](https://www.adspy.sh/connect).

- Messaging angles: 28 angles read across 4,203 analysed creatives
- Offers: 8 offer types with their share and running time
- Landing pages: Where the ads send people, grouped by destination
- Observations and verdicts: 254 tagged patterns compared, each with its count and interval

Ask your assistant, with Adspy connected:

- "Run a Brand Full Analysis of Macy's with Adspy"
- "Show me Macy's's longest-running video ads and what they open with"
- "Compare Macy's's ads with its closest competitor"

## Questions about Macy's's ads

### How many ads has Macy's run?

Adspy has recorded 4,305 ad creatives for Macy's on Meta since Jul 1, 2019. A creative is one image or video, and several ads can use the same one.

### How recent are Macy's's ads?

The newest Macy's creative in Adspy's library was first recorded on Nov 7, 2026. 415 creatives were first recorded in the last 30 days and 1,021 in the last 90. This page is refreshed weekly; each ad links to its public record, which shows its state today.

### What ad formats does Macy's use?

Of the creatives recorded for Macy's, 68% images and 33% videos.

### How do Macy's's video ads open?

Macy's's most common video openings are "Visual Surprise" (54%), "Pattern Interrupt" (17%) and "Bold Statement" (6%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video.

### How long do Macy's's ads run?

The median recorded running time of a Macy's creative is 48 days. Recorded running time is the number of days a creative was recorded running in the public ad libraries. It says how long an ad stayed up, not how it performed.

### What is Macy's's longest-running ad?

The longest-recorded Macy's ad shown here is an image on Meta, first recorded Jul 4, 2025 and recorded running for 438 days.

### How often does Macy's launch new ads?

Macy's added 415 new creatives in the last 30 days and 1,021 in the last 90, against an average of 223 a month over the last 12 months.

### Where does this data come from?

From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with Macy's.

Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative. Adspy is not affiliated with Macy's. Corrections or removal: info@adspy.sh, subject "Content notice: /library/macy-s". Requests are handled within 72 hours; a removed page is not rebuilt.

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