# LEGO ads

Adspy · Ad library · https://www.adspy.sh/library/lego · Family & Parenting · Meta · Updated Nov 10, 2026

Adspy has recorded 6,806 ad creatives for LEGO on Meta since Jan 13, 2026: 70% images and 30% videos. A creative has a median recorded running time of 74 days. 1,905 were first recorded in the last 90 days, the newest on Nov 9, 2026.

Figures on this page are computed on the 5,000 newest of the 6,806 recorded creatives.

- 6,806 creatives recorded
- 74 days median recorded running time
- 580 new in the last 30 days
- 1,905 new in the last 90 days

## LEGO ads, longest recorded first

24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record.

- Meta · Image · 297 days recorded · first recorded Apr 7, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1296260495981294)
- Meta · Image · 268 days recorded · first recorded Oct 31, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1605254890799200)
- Meta · Image · 255 days recorded · first recorded Jan 2, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1115836431369422)
- Meta · Image · 252 days recorded · first recorded Oct 1, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=3072326616432608)
- Meta · Image · 241 days recorded · first recorded Dec 8, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1284286500498451)
- Meta · Image · 233 days recorded · first recorded Feb 11, 2026 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1016048267909663)
- Meta · Image · 230 days recorded · first recorded Oct 31, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1049971621369990)
- Meta · Image · 230 days recorded · first recorded Dec 14, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1536505831188031)
- Meta · Image · 230 days recorded · first recorded Oct 1, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1106211112319612)
- Meta · Image · 227 days recorded · first recorded Oct 16, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=3633151620201096)
- Meta · Image · 221 days recorded · first recorded Dec 4, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2966417057060885)
- Meta · Image · 216 days recorded · first recorded Oct 2, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1352243773656775)
- Meta · Video · 211 days recorded · first recorded Nov 25, 2025 · 3D Render, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2128169431372831)
- Meta · Video · 204 days recorded · first recorded Dec 15, 2025 · opens with: Visual Surprise · Animation, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2423989451379745)
- Meta · Video · 203 days recorded · first recorded Jan 20, 2026 · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1480595663878228)
- Meta · Video · 199 days recorded · first recorded Mar 27, 2026 · opens with: Visual Surprise · Branded Production, Split Screen · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1010165415400437)
- Meta · Video · 197 days recorded · first recorded Oct 1, 2025 · opens with: Visual Surprise · 3D Render, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1655161116033192)
- Meta · Video · 197 days recorded · first recorded Mar 27, 2026 · opens with: Pattern Interrupt · Branded Production, Split Screen · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1045403908298184)
- Meta · Video · 197 days recorded · first recorded Apr 6, 2026 · opens with: Visual Surprise · Branded Production, Product Photography · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1584737999895564)
- Meta · Video · 194 days recorded · first recorded Jan 20, 2026 · opens with: Pattern Interrupt · Branded Production, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1427075322665919)
- Meta · Video · 191 days recorded · first recorded Feb 15, 2026 · opens with: Visual Surprise / Relatable Scenario · Branded Production, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=4452181895045793)
- Meta · Video · 190 days recorded · first recorded May 4, 2026 · opens with: Visual Surprise · 3D Render, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1331478515539629)
- Meta · Video · 190 days recorded · first recorded May 4, 2026 · opens with: Visual Surprise · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2230711857704866)
- Meta · Video · 190 days recorded · first recorded May 4, 2026 · opens with: Visual Surprise · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1601417248068534)

## Key facts about LEGO's ads

- As of Nov 9, 2026, Adspy's library holds 6,806 ad creatives for LEGO, recorded on Meta since Jan 13, 2026.
- LEGO's creatives are 70% images and 30% videos. The median recorded running time is 77 days for its images and 70 days for its videos.
- LEGO's most common video openings are "Visual Surprise" (63%), "Pattern Interrupt" (16%) and "UGC-style Opening" (3%), as a share of its analysed videos.
- 2,152 LEGO creatives (43%) were recorded running for 90 days or more, and 212 for under 7 days.
- LEGO added 580 new creatives in the last 30 days and 1,905 in the last 90, against an average of 455 a month over the last 11 months.
- The longest-recorded LEGO ad shown here is an image on Meta, first recorded Apr 7, 2025 and recorded running for 297 days.
- Across the 22 Family & Parenting brands in Adspy's library, the median brand has a recorded running time of 31 days, 36% videos and 58 new creatives in 30 days. LEGO has 74 days, 30% videos and 580.

## How LEGO advertises, in figures

Computed on 5,000 recorded creatives, 4,929 of them analysed by Adspy.

### Formats

| Format | Creatives | Share | Median recorded days |
| --- | --- | --- | --- |
| Image | 3,494 | 70% | 77 |
| Video | 1,506 | 30% | 70 |

### Recorded running time

| Running time | Creatives |
| --- | --- |
| Under 7 days | 212 |
| 7 to 29 days | 1,209 |
| 30 to 89 days | 1,427 |
| 90 days or more | 2,152 |

Median: 74 days. Days a creative was recorded running in the public ad libraries, not a result.

### How its videos open

| Hook type | Creatives | Share | Median recorded days |
| --- | --- | --- | --- |
| Visual Surprise | 919 | 63% | 70 |
| Pattern Interrupt | 241 | 16% | 85 |
| UGC-style Opening | 47 | 3% | 57 |
| Visual Surprise / Pattern Interrupt | 44 | 3% | 70 |
| Bold Statement | 25 | 2% | 88 |
| Question | 18 | 1% | 83 |
| Pattern Interrupt / Bold Statement | 11 | under 1% | 25 |
| Visual Surprise & Pattern Interrupt | 8 | under 1% | 57 |

## When LEGO launches new creatives

New creatives per month, from Jan 2026 to Nov 2026. The busiest month was Aug 2026, with 977 new creatives. 1,905 were first recorded in the last 90 days.

| Month | New creatives |
| --- | --- |
| Jan 2026 | 90 |
| Feb 2026 | 118 |
| Mar 2026 | 287 |
| Apr 2026 | 210 |
| May 2026 | 652 |
| Jun 2026 | 434 |
| Jul 2026 | 752 |
| Aug 2026 | 977 |
| Sep 2026 | 586 |
| Oct 2026 | 648 |
| Nov 2026 | 246 |

## The full reading of LEGO's ads

A Brand Full Analysis also reads what LEGO says and where it sends people. That part is for Adspy's users: [see plans](https://www.adspy.sh/pricing) or [connect your AI](https://www.adspy.sh/connect).

- Messaging angles: 26 angles read across 4,929 analysed creatives
- Offers: 12 offer types with their share and running time
- Landing pages: Where the ads send people, grouped by destination
- Observations and verdicts: 268 tagged patterns compared, each with its count and interval

Ask your assistant, with Adspy connected:

- "Run a Brand Full Analysis of LEGO with Adspy"
- "Show me LEGO's longest-running video ads and what they open with"
- "Compare LEGO's ads with its closest competitor"

## Questions about LEGO's ads

### How many ads has LEGO run?

Adspy has recorded 6,806 ad creatives for LEGO on Meta since Jan 13, 2026. A creative is one image or video, and several ads can use the same one.

### How recent are LEGO's ads?

The newest LEGO creative in Adspy's library was first recorded on Nov 9, 2026. 580 creatives were first recorded in the last 30 days and 1,905 in the last 90. This page is refreshed weekly; each ad links to its public record, which shows its state today.

### What ad formats does LEGO use?

Of the creatives recorded for LEGO, 70% images and 30% videos.

### How do LEGO's video ads open?

LEGO's most common video openings are "Visual Surprise" (63%), "Pattern Interrupt" (16%) and "UGC-style Opening" (3%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video.

### How long do LEGO's ads run?

The median recorded running time of a LEGO creative is 74 days. Recorded running time is the number of days a creative was recorded running in the public ad libraries. It says how long an ad stayed up, not how it performed.

### What is LEGO's longest-running ad?

The longest-recorded LEGO ad shown here is an image on Meta, first recorded Apr 7, 2025 and recorded running for 297 days.

### How often does LEGO launch new ads?

LEGO added 580 new creatives in the last 30 days and 1,905 in the last 90, against an average of 455 a month over the last 11 months.

### Where does this data come from?

From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with LEGO.

Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative. Adspy is not affiliated with LEGO. Corrections or removal: info@adspy.sh, subject "Content notice: /library/lego". Requests are handled within 72 hours; a removed page is not rebuilt.

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