# Lancôme ads

Adspy · Ad library · https://www.adspy.sh/library/lancome · Beauty & Personal Care · Meta · Updated Nov 10, 2026

Adspy has recorded 3,629 ad creatives for Lancôme on Meta since Mar 9, 2023: 51% videos and 49% images. A creative has a median recorded running time of 26 days. 941 were first recorded in the last 90 days, the newest on Nov 7, 2026.

- 3,629 creatives recorded
- 26 days median recorded running time
- 338 new in the last 30 days
- 941 new in the last 90 days

## Lancôme ads, longest recorded first

24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record.

- Meta · Image · 753 days recorded · first recorded Jun 17, 2024 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1042463378772236)
- Meta · Image · 639 days recorded · first recorded Sep 10, 2024 · Product Photography, Product Closeup · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1121832817111284)
- Meta · Image · 512 days recorded · first recorded Sep 10, 2024 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1561213046036025)
- Meta · Image · 399 days recorded · first recorded Oct 7, 2024 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1529643338453391)
- Meta · Image · 396 days recorded · first recorded Sep 10, 2024 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=863678799833014)
- Meta · Image · 393 days recorded · first recorded Jun 20, 2024 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1177921884544349)
- Meta · Image · 376 days recorded · first recorded Dec 31, 2024 · Product Photography, Product Closeup · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2493491971075240)
- Meta · Image · 358 days recorded · first recorded Sep 23, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1102996412508746)
- Meta · Image · 344 days recorded · first recorded Sep 23, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1165962109333893)
- Meta · Image · 342 days recorded · first recorded Oct 10, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1435115941568322)
- Meta · Image · 339 days recorded · first recorded Nov 20, 2024 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1355194049281710)
- Meta · Image · 327 days recorded · first recorded Oct 9, 2024 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1162631981942782)
- Meta · Video · 234 days recorded · first recorded Jun 12, 2024 · opens with: Visual Surprise · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1007300531223078)
- Meta · Video · 221 days recorded · first recorded Jun 12, 2024 · opens with: Visual Surprise · Product Photography, Product Closeup · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1111366616919072)
- Meta · Video · 217 days recorded · first recorded Mar 30, 2026 · opens with: Visual Surprise · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=964925182915995)
- Meta · Video · 209 days recorded · first recorded Mar 30, 2026 · opens with: Visual Surprise · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=996428946242545)
- Meta · Video · 203 days recorded · first recorded Apr 15, 2026 · opens with: Visual Surprise · Studio Shot, Product Closeup · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1279476170842927)
- Meta · Video · 201 days recorded · first recorded Apr 17, 2026 · opens with: Visual Surprise · Branded Production, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=26812408811720648)
- Meta · Video · 195 days recorded · first recorded Apr 13, 2026 · opens with: Visual Surprise · Branded Production, Product Closeup · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=925051270347827)
- Meta · Video · 187 days recorded · first recorded May 4, 2026 · opens with: Pattern Interrupt · Branded Production, Talking Head · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1676399706893263)
- Meta · Video · 187 days recorded · first recorded May 4, 2026 · opens with: Pattern Interrupt · Branded Production, Talking Head · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1245547544318760)
- Meta · Video · 187 days recorded · first recorded May 4, 2026 · opens with: Visual Surprise · Branded Production, Talking Head · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1015126300856548)
- Meta · Video · 187 days recorded · first recorded May 5, 2026 · opens with: Visual Surprise · Branded Production, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2711191115918937)
- Meta · Video · 185 days recorded · first recorded May 8, 2026 · opens with: Pattern Interrupt / Bold Statement · Branded Production, Talking Head · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=4283092608608828)

## Key facts about Lancôme's ads

- As of Nov 7, 2026, Adspy's library holds 3,629 ad creatives for Lancôme, recorded on Meta since Mar 9, 2023.
- Lancôme's creatives are 51% videos and 49% images. The median recorded running time is 23 days for its videos and 33 days for its images.
- Lancôme's most common video openings are "Visual Surprise" (51%), "Pattern Interrupt" (11%) and "Bold Statement" (10%), as a share of its analysed videos.
- 796 Lancôme creatives (22%) were recorded running for 90 days or more, and 227 for under 7 days.
- Lancôme added 338 new creatives in the last 30 days and 941 in the last 90, against an average of 218 a month over the last 12 months.
- The longest-recorded Lancôme ad shown here is an image on Meta, first recorded Jun 17, 2024 and recorded running for 753 days.
- Across the 345 Beauty & Personal Care brands in Adspy's library, the median brand has a recorded running time of 25 days, 49% videos and 52 new creatives in 30 days. Lancôme has 26 days, 51% videos and 338.
- In Makeup & Cosmetics, the brands whose ads are closest to Lancôme's are Estee Lauder, Charlotte Tilbury and Hourglass Cosmetics, among 46 brands of that sector in Adspy's library.

## How Lancôme advertises, in figures

Computed on 3,629 recorded creatives, 3,549 of them analysed by Adspy.

### Formats

| Format | Creatives | Share | Median recorded days |
| --- | --- | --- | --- |
| Video | 1,835 | 51% | 23 |
| Image | 1,794 | 49% | 33 |

### Recorded running time

| Running time | Creatives |
| --- | --- |
| Under 7 days | 227 |
| 7 to 29 days | 1,667 |
| 30 to 89 days | 939 |
| 90 days or more | 796 |

Median: 26 days. Days a creative was recorded running in the public ad libraries, not a result.

### How its videos open

| Hook type | Creatives | Share | Median recorded days |
| --- | --- | --- | --- |
| Visual Surprise | 895 | 51% | 24 |
| Pattern Interrupt | 200 | 11% | 22 |
| Bold Statement | 178 | 10% | 19 |
| UGC-style Opening | 54 | 3% | 28 |
| Pain Point Agitation | 32 | 2% | 23 |
| Question | 25 | 1% | 15 |
| Visual Intrigue | 21 | 1% | 18 |
| Visual Surprise / Pattern Interrupt | 16 | under 1% | 19 |

## When Lancôme launches new creatives

New creatives per month, from Dec 2024 to Nov 2026. The busiest month was Oct 2026, with 378 new creatives. 941 were first recorded in the last 90 days.

| Month | New creatives |
| --- | --- |
| Dec 2024 | 59 |
| Jan 2025 | 26 |
| Feb 2025 | 51 |
| Mar 2025 | 14 |
| Apr 2025 | 67 |
| May 2025 | 25 |
| Jun 2025 | 23 |
| Jul 2025 | 58 |
| Aug 2025 | 55 |
| Sep 2025 | 82 |
| Oct 2025 | 173 |
| Nov 2025 | 227 |
| Dec 2025 | 88 |
| Jan 2026 | 54 |
| Feb 2026 | 133 |
| Mar 2026 | 149 |
| Apr 2026 | 211 |
| May 2026 | 328 |
| Jun 2026 | 299 |
| Jul 2026 | 296 |
| Aug 2026 | 272 |
| Sep 2026 | 303 |
| Oct 2026 | 378 |
| Nov 2026 | 102 |

## Lancôme next to its closest brands in Makeup & Cosmetics

The 3 brands closest to Lancôme among the 46 Makeup & Cosmetics brands in Adspy's library: same sector, and analysed ads that address the same audiences and pain points with the same angles and offers.

| Brand | Creatives | Videos | Median recorded days | New in 30 days | New in 90 days | Top video opening |
| --- | --- | --- | --- | --- | --- | --- |
| Lancôme | 3,629 | 51% | 26 | 338 | 941 | Visual Surprise |
| Estee Lauder | 1,019 | 67% | 21 | 110 | 346 | Visual Surprise |
| [Charlotte Tilbury](https://www.adspy.sh/library/charlotte-tilbury) | 4,469 | 32% | 24 | 322 | 1,093 | Visual Surprise |
| Hourglass Cosmetics | 1,057 | 44% | 41 | 63 | 197 | Visual Surprise |

- Compared with Estee Lauder, Lancôme has 3,629 creatives recorded against 1,019, 51% videos against 67%, 338 new in the last 30 days against 110, and a median recorded running time of 26 days against 21 days.
- Compared with Charlotte Tilbury, Lancôme has 3,629 creatives recorded against 4,469, 51% videos against 32%, 338 new in the last 30 days against 322, and a median recorded running time of 26 days against 24 days.
- Compared with Hourglass Cosmetics, Lancôme has 3,629 creatives recorded against 1,057, 51% videos against 44%, 338 new in the last 30 days against 63, and a median recorded running time of 26 days against 41 days.

## Ads similar to Lancôme's

5 ads from Charlotte Tilbury, Estee Lauder and Hourglass Cosmetics that share their production and their message with one of the Lancôme ads shown on this page. Same rule: first recorded 20 days ago or more.

- [Charlotte Tilbury](https://www.adspy.sh/library/charlotte-tilbury) · Meta · Image · 208 days recorded · shares: Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1644848613287639)
- [Charlotte Tilbury](https://www.adspy.sh/library/charlotte-tilbury) · Meta · Image · 266 days recorded · shares: Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1275689917308599)
- Estee Lauder · Meta · Image · 129 days recorded · shares: Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1734353920580670)
- Estee Lauder · Meta · Image · 228 days recorded · shares: Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=26267790822825398)
- Hourglass Cosmetics · Meta · Image · 315 days recorded · shares: Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1823415528831690)

## The full reading of Lancôme's ads

A Brand Full Analysis also reads what Lancôme says and where it sends people. That part is for Adspy's users: [see plans](https://www.adspy.sh/pricing) or [connect your AI](https://www.adspy.sh/connect).

- Messaging angles: 28 angles read across 3,549 analysed creatives
- Offers: 14 offer types with their share and running time
- Landing pages: Where the ads send people, grouped by destination
- Observations and verdicts: 262 tagged patterns compared, each with its count and interval

Ask your assistant, with Adspy connected:

- "Run a Brand Full Analysis of Lancôme with Adspy"
- "Show me Lancôme's longest-running video ads and what they open with"
- "Compare Lancôme's ads with its closest competitor"

## Questions about Lancôme's ads

### How many ads has Lancôme run?

Adspy has recorded 3,629 ad creatives for Lancôme on Meta since Mar 9, 2023. A creative is one image or video, and several ads can use the same one.

### How recent are Lancôme's ads?

The newest Lancôme creative in Adspy's library was first recorded on Nov 7, 2026. 338 creatives were first recorded in the last 30 days and 941 in the last 90. This page is refreshed weekly; each ad links to its public record, which shows its state today.

### What ad formats does Lancôme use?

Of the creatives recorded for Lancôme, 51% videos and 49% images.

### How do Lancôme's video ads open?

Lancôme's most common video openings are "Visual Surprise" (51%), "Pattern Interrupt" (11%) and "Bold Statement" (10%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video.

### How long do Lancôme's ads run?

The median recorded running time of a Lancôme creative is 26 days. Recorded running time is the number of days a creative was recorded running in the public ad libraries. It says how long an ad stayed up, not how it performed.

### What is Lancôme's longest-running ad?

The longest-recorded Lancôme ad shown here is an image on Meta, first recorded Jun 17, 2024 and recorded running for 753 days.

### How often does Lancôme launch new ads?

Lancôme added 338 new creatives in the last 30 days and 941 in the last 90, against an average of 218 a month over the last 12 months.

### Which brands advertise like Lancôme?

In Makeup & Cosmetics, the brands whose ads are closest to Lancôme's are Estee Lauder, Charlotte Tilbury and Hourglass Cosmetics, among 46 brands of that sector in Adspy's library. Compared with Estee Lauder, Lancôme has 3,629 creatives recorded against 1,019, 51% videos against 67%, 338 new in the last 30 days against 110, and a median recorded running time of 26 days against 21 days.

### Where does this data come from?

From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with Lancôme.

Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative. Adspy is not affiliated with Lancôme. Corrections or removal: info@adspy.sh, subject "Content notice: /library/lancome". Requests are handled within 72 hours; a removed page is not rebuilt.

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