# Lacoste ads Adspy · Ad library · https://www.adspy.sh/library/lacoste · Fashion & Apparel · Meta · Updated Nov 10, 2026 Adspy has recorded 6,833 ad creatives for Lacoste on Meta since Sep 1, 2025: 87% images and 14% videos. A creative has a median recorded running time of 39 days. 1,568 were first recorded in the last 90 days, the newest on Nov 9, 2026. Figures on this page are computed on the 5,000 newest of the 6,833 recorded creatives. - 6,833 creatives recorded - 39 days median recorded running time - 478 new in the last 30 days - 1,568 new in the last 90 days ## Lacoste ads, longest recorded first 24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record. - Meta · Image · 449 days recorded · first recorded Jun 4, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1387242049873283) - Meta · Image · 428 days recorded · first recorded Feb 25, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1407750354806409) - Meta · Image · 421 days recorded · first recorded Feb 12, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1088896640294584) - Meta · Image · 335 days recorded · first recorded Oct 20, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1391416409810177) - Meta · Image · 327 days recorded · first recorded Aug 6, 2024 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1046095436871997) - Meta · Image · 320 days recorded · first recorded Feb 12, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1884080185881068) - Meta · Image · 299 days recorded · first recorded Mar 1, 2025 · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1692655175092161) - Meta · Image · 291 days recorded · first recorded Oct 24, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1609463314259768) - Meta · Image · 291 days recorded · first recorded May 26, 2025 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1585393676235718) - Meta · Image · 290 days recorded · first recorded Jul 17, 2025 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=985212680964759) - Meta · Image · 284 days recorded · first recorded Sep 18, 2024 · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=399438123179082) - Meta · Image · 274 days recorded · first recorded Jun 30, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1379417814402793) - Meta · Video · 200 days recorded · first recorded Apr 15, 2026 · opens with: Visual Surprise · Studio Shot, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2486678088451741) - Meta · Video · 191 days recorded · first recorded May 4, 2026 · opens with: Pattern Interrupt / Visual Surprise · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1414613793989612) - Meta · Video · 190 days recorded · first recorded Apr 15, 2026 · opens with: Visual Surprise · Branded Production, Product Closeup · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1390051303270501) - Meta · Video · 188 days recorded · first recorded May 7, 2026 · opens with: Visual Surprise · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1115161354294545) - Meta · Video · 188 days recorded · first recorded Apr 27, 2026 · opens with: Visual Surprise · Branded Production, Voiceover B-Roll · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=835046496343445) - Meta · Video · 188 days recorded · first recorded Apr 27, 2026 · opens with: Visual Intrigue · Branded Production, POV · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2221821661921265) - Meta · Video · 187 days recorded · first recorded May 5, 2026 · opens with: Visual Surprise · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=957911440703069) - Meta · Video · 187 days recorded · first recorded May 8, 2026 · opens with: Visual Intrigue / Portrait Focus · Branded Production, Talking Head · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=3974536339508038) - Meta · Video · 184 days recorded · first recorded May 11, 2026 · opens with: Pattern Interrupt · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2482524469158733) - Meta · Video · 182 days recorded · first recorded May 13, 2026 · opens with: Visual Surprise · Branded Production, Voiceover B-Roll · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2837450863282203) - Meta · Video · 182 days recorded · first recorded May 13, 2026 · opens with: Visual Surprise · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=972170725705916) - Meta · Video · 181 days recorded · first recorded May 12, 2026 · opens with: Visual Surprise · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=959400740213484) ## Key facts about Lacoste's ads - As of Nov 9, 2026, Adspy's library holds 6,833 ad creatives for Lacoste, recorded on Meta since Sep 1, 2025. - Lacoste's creatives are 87% images and 14% videos. The median recorded running time is 39 days for its images and 38 days for its videos. - Lacoste's most common video openings are "Visual Surprise" (73%), "Pattern Interrupt" (10%) and "Visual Intrigue" (3%), as a share of its analysed videos. - 1,424 Lacoste creatives (28%) were recorded running for 90 days or more, and 297 for under 7 days. - Lacoste added 478 new creatives in the last 30 days and 1,568 in the last 90, against an average of 327 a month over the last 12 months. - The longest-recorded Lacoste ad shown here is an image on Meta, first recorded Jun 4, 2025 and recorded running for 449 days. - Across the 468 Fashion & Apparel brands in Adspy's library, the median brand has a recorded running time of 25 days, 27% videos and 59 new creatives in 30 days. Lacoste has 39 days, 14% videos and 478. - In Sportswear, the brands whose ads are closest to Lacoste's are Kappa, le coq sportif and Foot Locker, among 41 brands of that sector in Adspy's library. ## How Lacoste advertises, in figures Computed on 5,000 recorded creatives, 4,927 of them analysed by Adspy. ### Formats | Format | Creatives | Share | Median recorded days | | --- | --- | --- | --- | | Image | 4,324 | 87% | 39 | | Video | 676 | 14% | 38 | ### Recorded running time | Running time | Creatives | | --- | --- | | Under 7 days | 297 | | 7 to 29 days | 1,954 | | 30 to 89 days | 1,325 | | 90 days or more | 1,424 | Median: 39 days. Days a creative was recorded running in the public ad libraries, not a result. ### How its videos open | Hook type | Creatives | Share | Median recorded days | | --- | --- | --- | --- | | Visual Surprise | 486 | 73% | 38 | | Pattern Interrupt | 69 | 10% | 51 | | Visual Intrigue | 23 | 3% | 26 | | Bold Statement | 20 | 3% | 38 | | Visual Surprise / Pattern Interrupt | 9 | 1% | 17 | | Brand Recognition | 3 | under 1% | 61 | | Visual Intrigue / Pattern Interrupt | 3 | under 1% | 71 | | Visual Reveal | 3 | under 1% | 99 | ## When Lacoste launches new creatives New creatives per month, from Sep 2025 to Nov 2026. The busiest month was Oct 2026, with 551 new creatives. 1,568 were first recorded in the last 90 days. | Month | New creatives | | --- | --- | | Sep 2025 | 323 | | Oct 2025 | 374 | | Nov 2025 | 382 | | Dec 2025 | 351 | | Jan 2026 | 219 | | Feb 2026 | 35 | | Mar 2026 | 9 | | Apr 2026 | 290 | | May 2026 | 435 | | Jun 2026 | 428 | | Jul 2026 | 457 | | Aug 2026 | 431 | | Sep 2026 | 530 | | Oct 2026 | 551 | | Nov 2026 | 185 | ## Lacoste next to its closest brands in Sportswear The 3 brands closest to Lacoste among the 41 Sportswear brands in Adspy's library: same sector, and analysed ads that address the same audiences and pain points with the same angles and offers. | Brand | Creatives | Videos | Median recorded days | New in 30 days | New in 90 days | Top video opening | | --- | --- | --- | --- | --- | --- | --- | | Lacoste | 6,833 | 14% | 39 | 478 | 1,568 | Visual Surprise | | Kappa | 760 | 16% | 14 | 12 | 15 | Visual Surprise | | le coq sportif | 565 | 11% | 17 | 28 | 73 | Visual Surprise | | Foot Locker | 1,308 | 29% | 54 | 138 | 303 | Visual Surprise | - Compared with Kappa, Lacoste has 6,833 creatives recorded against 760, 14% videos against 16%, 478 new in the last 30 days against 12, and a median recorded running time of 39 days against 14 days. - Compared with le coq sportif, Lacoste has 6,833 creatives recorded against 565, 14% videos against 11%, 478 new in the last 30 days against 28, and a median recorded running time of 39 days against 17 days. - Compared with Foot Locker, Lacoste has 6,833 creatives recorded against 1,308, 14% videos against 29%, 478 new in the last 30 days against 138, and a median recorded running time of 39 days against 54 days. ## Ads similar to Lacoste's 5 ads from APL - Athletic Propulsion Labs, Foot Locker, adidas Football and adidas Originals that share their production and their message with one of the Lacoste ads shown on this page. Same rule: first recorded 20 days ago or more. - APL - Athletic Propulsion Labs · Meta · Video · 191 days recorded · shares: Voiceover B-Roll, Model · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1448424420648010) - Foot Locker · Meta · Video · 211 days recorded · shares: Montage, Model · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1372008194571748) - Foot Locker · Meta · Image · 279 days recorded · shares: Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1324533646308961) - adidas Football · Meta · Image · 22 days recorded · shares: Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2001432100504717) - adidas Originals · Meta · Image · 214 days recorded · shares: Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1596426132163531) ## The full reading of Lacoste's ads A Brand Full Analysis also reads what Lacoste says and where it sends people. That part is for Adspy's users: [see plans](https://www.adspy.sh/pricing) or [connect your AI](https://www.adspy.sh/connect). - Messaging angles: 18 angles read across 4,927 analysed creatives - Offers: 15 offer types with their share and running time - Landing pages: Where the ads send people, grouped by destination - Observations and verdicts: 216 tagged patterns compared, each with its count and interval Ask your assistant, with Adspy connected: - "Run a Brand Full Analysis of Lacoste with Adspy" - "Show me Lacoste's longest-running video ads and what they open with" - "Compare Lacoste's ads with its closest competitor" ## Questions about Lacoste's ads ### How many ads has Lacoste run? Adspy has recorded 6,833 ad creatives for Lacoste on Meta since Sep 1, 2025. A creative is one image or video, and several ads can use the same one. ### How recent are Lacoste's ads? The newest Lacoste creative in Adspy's library was first recorded on Nov 9, 2026. 478 creatives were first recorded in the last 30 days and 1,568 in the last 90. This page is refreshed weekly; each ad links to its public record, which shows its state today. ### What ad formats does Lacoste use? Of the creatives recorded for Lacoste, 87% images and 14% videos. ### How do Lacoste's video ads open? Lacoste's most common video openings are "Visual Surprise" (73%), "Pattern Interrupt" (10%) and "Visual Intrigue" (3%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video. ### How long do Lacoste's ads run? The median recorded running time of a Lacoste creative is 39 days. Recorded running time is the number of days a creative was recorded running in the public ad libraries. It says how long an ad stayed up, not how it performed. ### What is Lacoste's longest-running ad? The longest-recorded Lacoste ad shown here is an image on Meta, first recorded Jun 4, 2025 and recorded running for 449 days. ### How often does Lacoste launch new ads? Lacoste added 478 new creatives in the last 30 days and 1,568 in the last 90, against an average of 327 a month over the last 12 months. ### Which brands advertise like Lacoste? In Sportswear, the brands whose ads are closest to Lacoste's are Kappa, le coq sportif and Foot Locker, among 41 brands of that sector in Adspy's library. Compared with Kappa, Lacoste has 6,833 creatives recorded against 760, 14% videos against 16%, 478 new in the last 30 days against 12, and a median recorded running time of 39 days against 14 days. ### Where does this data come from? From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with Lacoste. Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative. Adspy is not affiliated with Lacoste. Corrections or removal: info@adspy.sh, subject "Content notice: /library/lacoste". Requests are handled within 72 hours; a removed page is not rebuilt. ## Have a brand in mind? Add Adspy to your assistant with this URL, sign in, and ask about its ads. You need no ad account. [Connect your AI](https://www.adspy.sh/sign-up?next=/app) · Server URL: https://www.adspy.sh/mcp --- Ad research in your AI assistant: find ads, understand the creative, and keep your team's research together. Built in Rennes. For the research behind your next campaign. 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