# L'Oréal Paris ads Adspy · Ad library · https://www.adspy.sh/library/l-oreal-paris · Beauty & Personal Care · Meta · Updated Nov 10, 2026 Adspy has recorded 11,137 ad creatives for L'Oréal Paris on Meta since May 12, 2026: 66% videos and 34% images. A creative has a median recorded running time of 83 days. 2,515 were first recorded in the last 90 days, the newest on Nov 7, 2026. Figures on this page are computed on the 5,000 newest of the 11,137 recorded creatives. - 11,137 creatives recorded - 83 days median recorded running time - 750 new in the last 30 days - 2,515 new in the last 90 days ## L'Oréal Paris ads, longest recorded first 24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record. - Meta · Image · 345 days recorded · first recorded May 31, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2411569663000185) - Meta · Video · 338 days recorded · first recorded Jan 30, 2025 · opens with: Visual Surprise · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1018383234205196) - Meta · Image · 333 days recorded · first recorded May 31, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1149809007988524) - Meta · Image · 331 days recorded · first recorded May 31, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1404573967915969) - Meta · Image · 318 days recorded · first recorded Nov 21, 2025 · UGC, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=835814695761153) - Meta · Video · 303 days recorded · first recorded Jul 11, 2025 · opens with: Visual Surprise & Intrigue · Branded Production, Product Closeup · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1047996101121628) - Meta · Video · 290 days recorded · first recorded Oct 16, 2025 · opens with: Pain Point Agitation · Branded Production, Before After · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1625424069220285) - Meta · Video · 280 days recorded · first recorded Jul 7, 2025 · opens with: Visual Surprise · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1545498863962356) - Meta · Video · 269 days recorded · first recorded Apr 24, 2025 · opens with: Visual Surprise · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1064577859941612) - Meta · Video · 260 days recorded · first recorded Apr 14, 2025 · opens with: Visual Surprise · Branded Production, Talking Head · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2198436547588352) - Meta · Image · 258 days recorded · first recorded Jun 2, 2025 · Lifestyle Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2087453252119054) - Meta · Image · 257 days recorded · first recorded Nov 8, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1142306488292886) - Meta · Image · 254 days recorded · first recorded Nov 4, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1424519499568696) - Meta · Image · 254 days recorded · first recorded Aug 28, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=924945327217164) - Meta · Video · 251 days recorded · first recorded Apr 30, 2025 · opens with: Visual Contrast & Bold Statement · Product Photography, Split Screen · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=948296511564934) - Meta · Video · 250 days recorded · first recorded Apr 30, 2025 · opens with: Visual Surprise · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1229648659171226) - Meta · Video · 250 days recorded · first recorded Apr 30, 2025 · opens with: Bold Statement · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1369993131709795) - Meta · Image · 249 days recorded · first recorded Oct 15, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1605766894419398) - Meta · Image · 248 days recorded · first recorded Oct 31, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1082857611239915) - Meta · Image · 246 days recorded · first recorded Oct 31, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2282821549172023) - Meta · Video · 243 days recorded · first recorded May 8, 2025 · opens with: Visual Surprise / Intrigue · Branded Production, Voiceover B-Roll · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=4519387355004075) - Meta · Image · 243 days recorded · first recorded Nov 18, 2025 · Lo-Fi, Talking in Car · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1081094753991845) - Meta · Video · 236 days recorded · first recorded May 8, 2025 · opens with: Visual Surprise · Branded Production, Product Photography · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1306950124700791) - Meta · Video · 234 days recorded · first recorded Oct 19, 2025 · opens with: Pain Point Agitation · Branded Production, Before After · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=903963749342939) ## Key facts about L'Oréal Paris's ads - As of Nov 7, 2026, Adspy's library holds 11,137 ad creatives for L'Oréal Paris, recorded on Meta since May 12, 2026. - L'Oréal Paris's creatives are 66% videos and 34% images. The median recorded running time is 83 days for its videos and 83 days for its images. - L'Oréal Paris's most common video openings are "Visual Surprise" (36%), "Pattern Interrupt" (18%) and "Pain Point Agitation" (9%), as a share of its analysed videos. - 2,352 L'Oréal Paris creatives (47%) were recorded running for 90 days or more, and 269 for under 7 days. - L'Oréal Paris added 750 new creatives in the last 30 days and 2,515 in the last 90, against an average of 714 a month over the last 7 months. - The longest-recorded L'Oréal Paris ad shown here is an image on Meta, first recorded May 31, 2025 and recorded running for 345 days. - Across the 345 Beauty & Personal Care brands in Adspy's library, the median brand has a recorded running time of 25 days, 49% videos and 52 new creatives in 30 days. L'Oréal Paris has 83 days, 66% videos and 750. - In Makeup & Cosmetics, the brands whose ads are closest to L'Oréal Paris's are Revlon France, Urban Decay Cosmetics and Benefit Cosmetics, among 46 brands of that sector in Adspy's library. ## How L'Oréal Paris advertises, in figures Computed on 5,000 recorded creatives, 4,856 of them analysed by Adspy. ### Formats | Format | Creatives | Share | Median recorded days | | --- | --- | --- | --- | | Video | 3,313 | 66% | 83 | | Image | 1,687 | 34% | 83 | ### Recorded running time | Running time | Creatives | | --- | --- | | Under 7 days | 269 | | 7 to 29 days | 614 | | 30 to 89 days | 1,765 | | 90 days or more | 2,352 | Median: 83 days. Days a creative was recorded running in the public ad libraries, not a result. ### How its videos open | Hook type | Creatives | Share | Median recorded days | | --- | --- | --- | --- | | Visual Surprise | 1,163 | 36% | 85 | | Pattern Interrupt | 574 | 18% | 83 | | Pain Point Agitation | 272 | 9% | 73 | | Bold Statement | 224 | 7% | 89 | | UGC-style Opening | 191 | 6% | 86 | | Question | 59 | 2% | 48 | | Visual Surprise / Pattern Interrupt | 48 | 2% | 103 | | Bold Statement / Pattern Interrupt | 35 | 1% | 77 | ## When L'Oréal Paris launches new creatives New creatives per month, from May 2026 to Nov 2026. The busiest month was Oct 2026, with 1,012 new creatives. 2,515 were first recorded in the last 90 days. | Month | New creatives | | --- | --- | | May 2026 | 554 | | Jun 2026 | 752 | | Jul 2026 | 942 | | Aug 2026 | 698 | | Sep 2026 | 865 | | Oct 2026 | 1,012 | | Nov 2026 | 177 | ## L'Oréal Paris next to its closest brands in Makeup & Cosmetics The 3 brands closest to L'Oréal Paris among the 46 Makeup & Cosmetics brands in Adspy's library: same sector, and analysed ads that address the same audiences and pain points with the same angles and offers. | Brand | Creatives | Videos | Median recorded days | New in 30 days | New in 90 days | Top video opening | | --- | --- | --- | --- | --- | --- | --- | | L'Oréal Paris | 11,137 | 66% | 83 | 750 | 2,515 | Visual Surprise | | Revlon France | 129 | 34% | 5 | 9 | 9 | Bold Statement | | Urban Decay Cosmetics | 126 | 53% | 33 | 2 | 2 | Pattern Interrupt | | Benefit Cosmetics | 541 | 53% | 20 | 21 | 66 | Visual Surprise | - Compared with Revlon France, L'Oréal Paris has 11,137 creatives recorded against 129, 66% videos against 34%, 750 new in the last 30 days against 9, and a median recorded running time of 83 days against 5 days. - Compared with Urban Decay Cosmetics, L'Oréal Paris has 11,137 creatives recorded against 126, 66% videos against 53%, 750 new in the last 30 days against 2, and a median recorded running time of 83 days against 33 days. - Compared with Benefit Cosmetics, L'Oréal Paris has 11,137 creatives recorded against 541, 66% videos against 53%, 750 new in the last 30 days against 21, and a median recorded running time of 83 days against 20 days. ## Ads similar to L'Oréal Paris's 5 ads from Anastasia Beverly Hills, Benefit Cosmetics and Estee Lauder that share their production and their message with one of the L'Oréal Paris ads shown on this page. Same rule: first recorded 20 days ago or more. - Anastasia Beverly Hills · Meta · Image · 179 days recorded · shares: Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1067025658451981) - Anastasia Beverly Hills · Meta · Image · 102 days recorded · shares: Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2334215413597187) - Benefit Cosmetics · Meta · Image · 171 days recorded · shares: Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2287329162050005) - Benefit Cosmetics · Meta · Image · 132 days recorded · shares: Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1711074320173133) - Estee Lauder · Meta · Image · 129 days recorded · shares: Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1734353920580670) ## The full reading of L'Oréal Paris's ads A Brand Full Analysis also reads what L'Oréal Paris says and where it sends people. That part is for Adspy's users: [see plans](https://www.adspy.sh/pricing) or [connect your AI](https://www.adspy.sh/connect). - Messaging angles: 34 angles read across 4,856 analysed creatives - Offers: 12 offer types with their share and running time - Landing pages: Where the ads send people, grouped by destination - Observations and verdicts: 302 tagged patterns compared, each with its count and interval Ask your assistant, with Adspy connected: - "Run a Brand Full Analysis of L'Oréal Paris with Adspy" - "Show me L'Oréal Paris's longest-running video ads and what they open with" - "Compare L'Oréal Paris's ads with its closest competitor" ## Questions about L'Oréal Paris's ads ### How many ads has L'Oréal Paris run? Adspy has recorded 11,137 ad creatives for L'Oréal Paris on Meta since May 12, 2026. A creative is one image or video, and several ads can use the same one. ### How recent are L'Oréal Paris's ads? The newest L'Oréal Paris creative in Adspy's library was first recorded on Nov 7, 2026. 750 creatives were first recorded in the last 30 days and 2,515 in the last 90. This page is refreshed weekly; each ad links to its public record, which shows its state today. ### What ad formats does L'Oréal Paris use? Of the creatives recorded for L'Oréal Paris, 66% videos and 34% images. ### How do L'Oréal Paris's video ads open? L'Oréal Paris's most common video openings are "Visual Surprise" (36%), "Pattern Interrupt" (18%) and "Pain Point Agitation" (9%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video. ### How long do L'Oréal Paris's ads run? The median recorded running time of a L'Oréal Paris creative is 83 days. Recorded running time is the number of days a creative was recorded running in the public ad libraries. It says how long an ad stayed up, not how it performed. ### What is L'Oréal Paris's longest-running ad? The longest-recorded L'Oréal Paris ad shown here is an image on Meta, first recorded May 31, 2025 and recorded running for 345 days. ### How often does L'Oréal Paris launch new ads? L'Oréal Paris added 750 new creatives in the last 30 days and 2,515 in the last 90, against an average of 714 a month over the last 7 months. ### Which brands advertise like L'Oréal Paris? In Makeup & Cosmetics, the brands whose ads are closest to L'Oréal Paris's are Revlon France, Urban Decay Cosmetics and Benefit Cosmetics, among 46 brands of that sector in Adspy's library. Compared with Revlon France, L'Oréal Paris has 11,137 creatives recorded against 129, 66% videos against 34%, 750 new in the last 30 days against 9, and a median recorded running time of 83 days against 5 days. ### Where does this data come from? From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with L'Oréal Paris. Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative. Adspy is not affiliated with L'Oréal Paris. Corrections or removal: info@adspy.sh, subject "Content notice: /library/l-oreal-paris". Requests are handled within 72 hours; a removed page is not rebuilt. ## Have a brand in mind? Add Adspy to your assistant with this URL, sign in, and ask about its ads. You need no ad account. [Connect your AI](https://www.adspy.sh/sign-up?next=/app) · Server URL: https://www.adspy.sh/mcp --- Ad research in your AI assistant: find ads, understand the creative, and keep your team's research together. Built in Rennes. For the research behind your next campaign. 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